FSA and BCSB have reviewed firms' practices for advertising more innovative and complex savings products. They have issued a reminder of the main requirements under FSA's financial promotion rules and the Banking Codes. They are worried about:

  • the amount of key information usually in small print;
  • imbalanced advertisements; and
  • savers not being able to understand the impact of interest rate definitions.

The note gives firms guidance on what the supervisors expect.