Blizzard Entertainment Co., Ltd (hereinafter referred to as Blizzard Entertainment) jointly with Shanghai EaseNet Network Technology Co., Ltd (EaseNet) filed two lawsuits against Chengdu Qiyou Limited (Seven Games), Beijing Fenbo Times Internet Technology Co., Ltd (Rekoo) and Guangzhou Dongjing Computer Technology Co., Ltd (UCWeb) to Guangzhou IP Court for copyright infringement and unfair competition in two separate cases.

The plaintiff argued that the game "Everyone WarCraft: War of Draenor" (formerly known as Chieftain Thrall: The expedition of WarCraft)) produced by Seven Games copied the image of hero and beast in World of WarCraft and used the name and decoration similar with World of WarCraft. The plaintiff sought injunction and 10 million yuan in damages.

The Court took the cases and ruled that the three defendants to stop infringement and compensated 6 million yuan in damages.

In one case, with respect to the amount of damages, the court ruled that the three defendants compensate 4 million yuan in damages considering the popularity of World of WarCraft, the quantity of infringing works and actual sales revenue generated on the platform of Apple by these defendants.

In another unfair competition case, the court held that unfair competition was constituted and upheld the claims of the plaintiff and ruled the defendants to compensate 2 million yuan for economic losses.

Since some of the defendants appealed, the case will enter the procedure of secondinstance. 09/P020160928307178633851.pdf