The Canadian Council of Chief Executives has released a report entitled Clean Growth, Building a Canadian Environmental Superpower. The council describes itself as a not-for-profit, non- partisan organization composed of the chief executives of 150 of the country's leading enterprises and pre-eminent entrepreneurs. The report was developed under the auspices of the council's task force on environmental leadership. Among those on the task force are CEOs of the following energy sector companies:

  • Bruce Power;
  • Ultramar;
  • Petro-Canada;
  • Canadian Oil Sands Limited;
  • GreenField Ethanol Inc.;
  • Suncor Energy Inc.;
  • Imperial Oil Limited;
  • Direct Energy;
  • NOVA Chemicals; and
  • TransAlta Corporation.

The report puts forward five key propositions on how to move forward on addressing Canada's strategy for climate change and sustainable development. The propositions are starting points and not final answers to the complex issues facing Canada.

  1. A national plan. To make a meaningful contribution to the global challenge of climate change, Canada needs a coherent national plan of action, one that sees government, industry and consumers working together toward shared goals.
  2. The technology opportunity. The core of this national plan must focus on investment in the new technologies that can help both Canada and the rest of the world achieve a rising standard of living with a reduced environmental impact.
  3. Targets and investment. Targets are a spur to environmental progress, but to be effective, they must be framed within a policy environment that keeps companies healthy and profitable and that both encourages and enables increased investment in new technologies.
  4. The power of price signals. Encouraging businesses and individuals to change behaviour requires appropriate price signals, and these signals can be strengthened through carefully designed market-based mechanisms such as emissions trading and environmental taxation.
  5. Canadian leadership globally. To achieve effective global progress in addressing climate change, Canada must champion a future international process that will ensure the participation of all major emitting countries.

The full text of the report can be viewed at:  http://www.ceocouncil.ca/publications/pdf/test_14a7f87d43da18e574aa830d322a9cbe/ Clean_Growth_ELI_Policy_Declaration_October_1_2007.pdf