The U.S. Supreme Court granted certiorari in POM Wonderful LLC v. Coca-Cola Co., 679 F.3d 1170 (9th Cir. 2012) (No. 10-55861), cert. granted, 134 S. Ct. 895 (U.S. Jan. 10, 2014) (No. 12-761), to review a Ninth Circuit decision holding that the Food, Drug, and Cosmetic Act and its regulations bar private plaintiffs from bringing Lanham Act false advertising claims that challenge as misleading the labels of juice products sold to consumers. In the underlying suit, POM Wonderful had sued Coca-Cola alleging that its juice product labels mislead consumers as to the contents of Coca-Cola’s juice products. The district court dismissed and the Ninth Circuit affirmed in pertinent part.