The draft law on prohibition of advertising of medicinal products on the territory of Ukraine was recently registered in the Ukrainian parliament. The draft law provides for full prohibition of the medical product advertising, except for advertising of medical devices, methods of disease prevention, diagnostics, treatment and rehabilitation, which are permitted for application in Ukraine following their assessment under the procedure established by legislation.

In addition, such advertising should not contain references to a therapeutic effect concerning the diseases that cannot be or difficult to treat, or images of professional medical workers or persons imitating them.

We note that in August 2015 the Ministry of Health of Ukraine established a working group on the matter of prohibition of advertising of medicinal products in Ukraine.