The FCA has published rules banning opt-out selling across the financial services sector and issued Handbook guidance to improve information provided to customers buying general insurance add-ons.

The publication follows similar rules issued by the FCA in relation to issues in the Guaranteed Asset Protection Insurance market and initiation of discussion by the FCA around value measures for general insurance markets.

Under the new rules, consumers will no longer be defaulted into add-on purchases and those who are purchasing or have purchased add-ons will be provided with information to decide whether or not they wish to purchase or renew their add-ons.

Firms and their representatives who sell add-on insurance products are expected to comply with these rules by 30 September 2016.