As of 3 December 2018, the EU Geo-blocking Regulation will apply. The regulation is relevant for all traders offering their goods or services to EU end-users (B2C and B2B) in the EU, regardless of whether the trader is established in the EU or in a third country (i.e. a non-EU Member State).Traders established in third countries who are operating in the EU are in principle also subject to this Regulation. With six months to go, we outline the essentials of the Geo-Blocking Regulation and introduce our 6-step guide towards compliance.
What's the Geo-Blocking Regulation about?
The regulation addresses the problem of (potential) customers not being able to buy goods and services from traders located in a different Member State for reasons related to their nationality, place of residence or place of establishment. The Geo-Blocking Regulation prevents such unjustified geo-blocking and geo-discrimination by prohibiting, in short:
- Blocking of access or automatically re-directing customers to another website;
- Application of different general conditions of access to goods or services, and
- Application of different conditions for payment transactions
- Based on a customer's nationality, place of residence or place of establishment.
This in turn should lead to better access to goods and services for customers in the EU.
6-step guide towards compliance
There are a number of concrete steps to take. To help your organisation get to grips with this new and far-reaching legislation, Bird & Bird developed a comprehensive 6-step guide and a promotional video.