The Council of Better Business Bureaus and the Direct Marketing Association have announced that on September 1, 2015, they will begin enforcing the Digital Advertising Alliance’s “Application of Self-Regulatory Principles to the Mobile Environment.”
The Council of Better Business Bureaus and the Direct Marketing Association have announced that on September 1, 2015, they will begin enforcing the Digital Advertising Alliance’s “Application of Self-Regulatory Principles to the Mobile Environment.” As we previously reported, if you are a first party who has an app that is engaged in cross-app data collection, you must generally provide enhanced notice and an opt-out mechanism.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here [link to www.aboutads.info/appchoices].
In addition, contracts with third parties who provide app services – especially third parties that engage in the collection of cross-app data – should require that the third parties participate in the app and respect choices consumers make in the DAA’s AppChoices App.