Frustrated with the slow pace of industry self regulation and complicated privacy policies, the FTC yesterday published a report suggesting that it may put the wheels is motion to require Internet browsers to have a "do not track" button that would allow consumers to keep their Internet activity private. The report, titled "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers,” states that consumers are bearing too heavy a burden for protecting themselves online. It would take an Act of Congress to mandate that Internet browsers contain the "do not track" functionality and a few browsers already do. The FTC is seeking comments on the report by January 31, 2011.
The FTC's full report is available here.