Revisions to the Children’s Online Privacy Protection Act’s implementing regulations (COPPA Rule) go into effect on July 1, 2013. The Federal Trade Commission has voted unanimously to reject a formal request by numerous trade organizations to delay the new COPPA Rule’s effective date to enable website publishers, online service operators and ad networks more time to implements changes to their sites and services that are required under the new regulations. These changes affect sites and services that are directed to children under 13, as well as those that are intended for an older audience. All online and mobile operators need to review their data privacy practices and policies and make sure they are in compliance with the new COPPA Rule by July 1. More information on these requirements are at prior Digilaw posts here and here.

Edwards Wildman’s Advertising Digital Media & e-Commerce and its Privacy and Data Security practices work with clients to understand their data practices and to develop and implement appropriate policies, disclosures and procedures. The firm has particular depth with regard to children’s advertising and privacy issues. We also defend clients against law enforcement actions and lawsuits regarding data privacy and security issues. For more information, contact the author. For the full Comission letter rejecting the extension request, see: http://ftc.gov/os/2013/05/130506copparule.pdf