Last month, the European Court of Justice ruled, in Verein für Konsumenteninformation v. Amazon EU Sàrl, that a country’s data protection laws do not apply to an ecommerce company simply because the company’s website is accessible to consumers in that country.  Rather, those laws apply only if the company processes data “in the context of the activities of an establishment situated in that Member State.”  The decision bolsters the ECJ’s previous decision in Weltimmo s.r.o. v. Nemzeti Adatvédelmi és Információszabadság Hatóság and is a win for ecommerce companies, allowing them to operate across EU borders without worrying about being bound by the varying laws of every jurisdiction in which their websites are accessible.