Changing consumer demographics will be the subject of an upcoming Federal Trade Commission workshop scheduled for December.
The agency wants to "examine changing consumer demographics and how they will affect the FTC's work in the years ahead," noting that according to the U.S. Census Bureau, the population is getting older as well as more racially and ethnically diverse.
"Understanding our changing communities will be necessary as the FTC continues its efforts to combat unfair and deceptive practices affecting all consumers," the agency said in a press release.
Stakeholders, including researchers, marketers, consumer groups, and law enforcement organizations, will discuss issues including who are the consumers of the future, how advertising and marketing are changing to reach these consumers, and how fraud will likely change as a result. Discussion will also include the role of technology in reaching the changing consumer populations and how the FTC and other government agencies can prepare to combat fraud perpetuated against these consumer groups.
"Studying these questions will help the agency continue to strategize, prioritize, and prepare for the years ahead," the FTC said, noting that it will accept pertinent research as well as questions both before and after the free workshop.
For more information on the upcoming workshop, click here.
Why it matters: The workshop is scheduled for December 6. As the FTC will be considering its enforcement priorities and strategies for the coming months and years in light of the changing consumer demographics, advertisers and marketers are well advised to pay careful attention.