“Native advertising” is in a neck-and-neck race with “big data” to be 2013’s advertising buzzword of the
year. The trade press cannot stop writing about native advertising, and publications are racing to offer
the advertising model, in which marketing messages closely resemble the editorial content they
accompany. There’s little surprise, then, that this week the Federal Trade Commission (FTC) announced
it would host a workshop on December 4 to examine native advertising and whether consumers can
clearly differentiate between paid advertisements and editorial content.
Click here to read the FTC’s press release announcing the Native Advertising workshop.
Click here to read an Ad Age article about the upcoming workshop.