Intellectual Property Singapore Client Alert May 2016 For further information please contact Andy Leck +65 6434 2525 [email protected] Lim Ren Jun +65 6434 2721 [email protected] Baker & McKenzie.Wong & Leow 8 Marina Boulevard #05-01 Marina Bay Financial Centre Tower 1 Singapore 018981 www.bakermckenzie.com ASAS Conducts Second Public Consultation on Interactive Marketing Communication & Social Media Advertising Guidelines Till 17 June 2016 The Advertising Standards Authority of Singapore ("ASAS") is conducting a second public consultation to seek input on the amended Interactive Marketing Communication and Social Media Guidelines ("Amended Guidelines"), which was formerly known as the draft Digital and Social Media Advertising Guidelines. This consultation will run from 18 May 2016 to 17 June 2016. Please refer to our previous alerts in March 2015 (link) and December 2015 (link) on the Guidelines and the first public consultation conducted earlier this year. The draft Amended Guidelines have been published for viewing. The finalised Amended Guidelines will feature as an Appendix to the Singapore Code of Advertising Practice, and references in the document have been amended for consistency. Other changes are tabulated alongside ASAS' specific comments - the full table of amendments can be accessed here All interested parties may submit written comments on the Amended Guidelines to ASAS by 5 p.m. on 17 June 2016. ©2016. All rights reserved. Baker & McKenzie.Wong & Leow is a member of Baker & McKenzie International, a Swiss Verein with member law firms around the world. In accordance with the common terminology used in professional service organizations, reference to a “partner” means a person who is a partner, or equivalent, in such a law firm. Similarly, reference to an “office” means an office of any such law firm. This may qualify as “Attorney Advertising” requiring notice in some jurisdictions. Prior results do not guarantee a similar outcome. This newsletter is provided as general information and does not constitute legal advice.