Ontario Motor Vehicle Industry Council (OMVIC), the regulatory body for Ontario car dealers and dealer advertising associations, has issued a number of bulletins covering "problematic trends in dealer advertising". Importantly OMVIC now considers vertical legal disclaimers to be unacceptable (because they don’t provide clear, comprehensible and prominent disclosure of important information). The OMVIC bulletins also deal with the requirement that the model shown match the model advertised. OMVIC is paying close attention to dealer price advertising. Prices must be “all inclusive” and include freight, dealer administration fees, other dealer charges, the OMVIC fee and everything except taxes. The increased level of scrutiny from OMVIC is not necessarily a bad thing. It creates a level playing field for dealers and may keep provincial and federal regulators at bay.