In order to help companies understand and benchmark industry practice, BCLP analyzed a random sample of the homepages of the Fortune 500 to better understand their use of cookies, cookie notices, and cookie banners.1 As of December 14, 2019, 88% of the Fortune 500 were deploying third party behavioral advertising cookies on their homepages.2 The quantity of third party behavioral advertising cookies deployed ranged from 40 (maximum) to 1 (minimum). On average 10 behavioral advertising cookies deployed on each page.