On 30 March 2017, a large plaintiff law firm announced that it is set to commence a class action against Thorn Australia Pty Ltd (Thorn), trading as Radio Rentals, for alleged misleading and deceptive conduct, unconscionable conduct and unfair contract terms. The action concerns Radio Rentals' 'Rent, Try $1 Buy' offer, in which consumers sign an agreement to rent items such as fridges, televisions or smart phones on the basis of being able to buy the item for $1 at the end of the rental period. However, the fine print explains that the onus is on consumers to negotiate with Radio Rentals, and settle on an agreed price to buy the goods at the conclusion of the lease. As such, consumers do not have an automatic right to purchase the goods for $1. The representative plaintiff claims that Radio Rentals deducted more than $3300 from her account for a used mattress and bed valued at around $430, as the company continued to charge her following the expiration of the lease term. It is estimated that 200,000 people may have paid excessive amounts on their leases under the offer. These proceedings demonstrate how consumers can take steps to enforce the Australian Consumer Law without relying on the intervention of the Australian Competition and Consumer Commission.