On Wednesday, a federal class action was filed in Los Angeles accusing Naked Juice of false advertising because the company advertised its products as "100% juice," "all natural," and "non-GMO."
The plaintiffs' contend the company intentionally misleads consumers to give them "the false impression that the beverages' vitamin content is due to the nutritious fruits and juices, rather than the added synthetic compounds…”
The class seeks compensatory and punitive damages and an injunction preventing Naked Juice from stating that its products are “100 percent juice,” “all natural” and contain no genetically modified organisms.
The counsel to the class, Yvette Golan of the Golan Law Firm (Houston, TX) and Shirish Gupta of Flashpoint Law (San Mateo, CA), filed a similar class action suit in August 2011 in which the Kellogg Company and its Kashi brand were named as defendants.
Go here to view the complaint in the Naked Juice case.