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Electronic marketing and internet use

Electronic marketing

Are there rules specifically governing unsolicited electronic marketing (spam)?

Mexico has no specific regulation dealing with unsolicited text messages or spam emails.

The Federal Bureau for Consumer Protection operates a call blocking registry covering both landlines and mobile phone numbers, which gives suppliers 30 days to stop making marketing calls or sending marketing messages to a registered consumer.

However, there are no regulations relating to spam emails.

Cookies

Are there rules governing the use of cookies?

Yes, the guidelines for the privacy notice require that individuals are informed as to any technology that allows the automatic collection of personal information simultaneously to contact with said individual. The guidelines require data owners to request individuals’ consent through an opt-in mechanism and to inform them as to how to deactivate said technology, unless it is required for technical reasons.

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