The majority of organizations utilize social media to market their products and services, interact with consumers, and manage their brand identity. Many mobile applications and websites even permit users to sign-in with their social media accounts and proceed to purchase items or use services.

While using third party social media websites has significant advantages for businesses, it also raises distinct privacy concerns. Specifically the terms of use that apply to social media platforms may give the platform the right to share, use, or collect information concerning your business or your customers. To the extent that the social media platform’s privacy practices are not consistent with the practices of your own organization, they may contradict or violate the privacy notice that you provide to the public.

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