At the one-day conference 'Protecting Designs and Trademarks for Vietnamese Enterprises' held in Hanoi on the 5th July 2019, the President of the Vietnamese Chamber of Commerce and Industry (VCCI), Vũ Tiến Lộc, highlighted the challenges Vietnamese enterprises have faced in their trademarks being stolen or violated by foreign enterprises. In particular, he alluded to the fact that Bến Tre coconut, Phú Quốc fish sauce and Buôn Mê Thuột coffee have all suffered this fate and a lot of time and money is generally required to reclaim such brands.

Although hosted by the VCCI, the Intellectual Property Office of Vietnam, the Vietnam Intellectual Property Association (VIPA) and the International Trademark Association (INTA) all participated in the event.

The objective of such a conference, according to Lộc, was to learn about the experiences of foreign enterprises, find reliable platforms to register trademarks and seek opportunities to co-operate with foreign experts who will support Vietnamese enterprises in trademark protection. Foreign experts spoke in particular about the Hague System on the international registration of industrial designs and the Madrid System on the international registration of trademarks during the conference. Possible improvements to Vietnam’s IP system were also discussed, such as potential amendments to legislation, adaptation of procedures, drafting of declarations and bettering electronic communications between WIPO and IP Vietnam.