Ofcom has published an analysis of the UK's communications habits which splits adults into five different categories of communicator. The study classifies adults into the following groups:
- "Always On" (22% of adults) - the youngest group with half of its participants aged under 35 who communicate a lot (especially with their friends and family). Example behaviours: they include being twice as likely to use twitter than the national average; are more likely to own a mobile phone and access a computer than average; using new technologies to keep in touch; and using their mobile, especially for texting and calls, and are comfortable sharing information online;
- "Enlightened" (19% of Adults) - a younger group with 44% aged under 35 who like to keep up to date with the latest technology. Example behaviours: they are careful about sharing information online and are more likely to say that they are knowledgeable about the internet and use text and e-mail to keep in touch with friends and family with a third saying that their use of e-mail has increased in the past two years;
- "Middle of the road" (22% of adults) - generally aged 35-54 whose levels of communication are more in line with the general population. Example behaviours: they use a range of communications methods but prefer face to face and are most likely to be hesitant to share personal opinions on social media whilst letting others try out technology before using it themselves;
- "Conventional" (21% of adults) - the oldest group with almost half (47%) aged over 65 who tend to be retired and live on their own. Example behaviours: they are more likely to have a landline phone rather than a computer or mobile phone; their preferred method of communicating is face to face; and on special occasions are more likely to send friends and family a card or present in the post than the overall population; and
- "Detached" (16% of adults) - more likely to be men across a range of ages for whom communication is not a priority. Example of behaviours: they are least likely to meet face to face when communicating with friends and family and are more likely to use newer, quicker forms of text methods of communication (such as twitter) than the overall population.
Which category, if any, would you be most closely associated with?