On November 19, 2012, Bruno Ferrari, Secretary of Economy, deposited Mexico's instrument of accession to the Madrid Protocol for the International Registration of Marks with World Intellectual Property Organization (WIPO) Director General Francis Gurry. The treaty will enter into force with respect to Mexico on February 19, 2013.

In 2012, besides Mexico, the Philippines, Colombia and New Zealand have acceded to the Madrid system, resulting in a geographical expansion of the system.