Think you have read all about the TMCH and the new Gtlds extensions, but still don’t know which ones to reserve ? The INLEX TMCH QUIZZ is made for you ! Lets’ Get ready !

Question 1 : What is the part of the e-business in your business ?

  • Your business comes solely from e-business (7*)
  • You have both online and traditional shops (5*)
  • You only have an institutional website (1*)

Question 2 : Dou you have an Internet ranking strategy ?

  • Yes : you have a keywords strategy (Adwords)(3*)
  • No : you have no strategy to increase your ranking (1*)

Question 3 : How many domain names do you have in your portfolio ?

  • More than 100 (4*)
  • Between 10 and 99 (3*)
  • Between 1 and 9 (1*)

Question 4 : Do you monitor your trademark online ?

  • Yes, among domain names reservations, and its use on the web (4*)
  • Yes, but exclusively among domain names reservations (3*)
  • No, you don’t or you do it with your own means (1*)

Question 5 : How do you protect your brand against Internet infringement?

  • You react against every infringement (5*)
  • Yes, you react occasionally (3*)
  • No, you don’t react, or on very rare occasions (1*)

Question 6 : What are your reflexes when you come to reserve a domain name ?

  • You systematically reserve the .nationals (.fr, .eu…) and generics (.com, .net…) domain
  • names (5*)
  • You reserve the extensions of your own country (.co.uk, .de, .it…) and the generics (.com,.net…) (3*)
  • You only reserve the extension of your own country (.co.uk, .de, .it…) (1*)

Question 7 : What is the nature of your trademark ?

  • Your mark is an acronym (IBM, MBK…) (4*)
  • Your mark is a common name (Casino, Apple, Diesel…) or a patronymic name (3*)
  • Your mark is a made-up word (Google, Nutella…) (2*)

Question 8 : Do you know companies who legitimately use your brand in other countries and/or for another activity ?

Ex : Hermès for a luxury mark and computer services

  • Yes (4*)
  • No (1*)

Question 9 : Does your Executive Board or the Marketing Department told you about their interest in registering new extensions?

  • Yes (7*)
  • You don’t know (4*)
  • No (0*)

Results of the TMCH INLEX QUIZZ

From 9* to 20*

The main part of your turnover doesn’t come from the web. Your website is a communication accessory tool and infringements of your marks are very limited. Budgetary constraints limit your freedom of action.

What to do :

  • Register your main mark to the TMCH
  • Register the extensions related to your core business (ex : accor.hotel) and those related to your mark (ex : hotel.accor)

From 21* and 30*

A growing part of your business is online. Your mark is regularly infringed and you react to the most important cases in your knowledge. You need more information to adopt an efficient strategy towards the new extensions.

What to do :

  • Register your main trademark to the TMCH
  • Register the extensions related to your core business (ex : accor.hotel) and those related to your mark (ex : hotel.accor)
  • Register the extensions corresponding to segmented parts of your offer or targeted clients (ex : accor.traveling).

From 31* to 43*

Your activity is primarily online. You watch and defend your trademark’s rights and image almost systematically. You have a dedicated budget and strategy for it.

What to do :

  • Register your main trademark to the TMCH
  • Register the extensions related to your core business (ex : accor.hotel) and those related to your mark (ex : hotel.accor)
  • Register the extensions corresponding to segmented parts of your offer or targeted clients (ex : accor.traveling).
  • Register the extensions that might have be prejudicial for your trademark (example : pepsi.porn).