The High Court has today unanimously found in favour of Google, holding that Google was not liable for misleading or deceptive conduct for having published misleading sponsored links, which had been purchased by advertisers using its flagship AdWords program.

According to the High Court’s summary available here, “the Court found that ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations. Accordingly, Google did not engage in conduct that was misleading or  deceptive“.