The ACCC initiated proceedings on 5 July 2013 against Scoopon in the Federal Court alleging misleading and deceptive conduct, and false or misleading representations. The ACCC alleges that Scoopon misled consumers regarding their ability to redeem vouchers, their refund rights, and the price of goods advertised in relation to some of its deals. The ACCC also alleges that Scoopon represented to businesses that there was no cost or risk involved in running a deal with Scoopon, when a fee was payable to Scoopon. The proceedings are consistent with the ACCC’s enforcement priorities, in circumstance where there has been an increase in complaints by consumers against the group buying industry since 2010.