The Obama Administration is stepping up its outreach efforts in preparation for consumer enrollment for health coverage through the ACA Health Insurance Marketplace/Exchanges later this year. The Administration has re-focused its website to provide consumer information; by October, consumers will be able to create accounts, complete an online application, and shop for qualified health plans through the website. CMS also has established a 24-hours-a-day consumer call center (1-800-318-2596) to help individuals understand their insurance options and prepare for enrollment, which opens October 1, 2013.