The soft drinks firm Britvic has estimated that its profits could be hit by up to £5m after the recall of its Robinson Fruit Shoot and Fruit Shoot Hydro brands in the UK and France on 3 July 2012.
The company was forced to act over a safety issue after a new “magic cap” designed to prevent spillage, was found to be faulty. Although Britvic insisted that the move was a precautionary measure and that no one had been harmed as a result of the caps coming loose, it was seen as an embarrassing blow for the company.
With the UK suffering from the wettest start to summer on record, the recall came at a challenging time for Britvic. However, analysts have suggested there will not be long-term damage to the brand, as the issue is with the packaging rather than the contents.