After a challenge before the NAD by iRobot, the maker of the Roomba robotic vacuum cleaner, competitor Eufy has agreed to halt a number of challenged advertising claims. iRobot challenged claims from Eufy’s website, as well as from an online retailer’s listing of the RoboVac 11 Model T2101.

The NAD’s inquiry looked at iRobot’s factual assertions (the RoboVac 11 has a HEPA-style filter) and its implied claims (the filter in the RoboVac 11 meets HEPA performance requirements). In response, Eufy decided to discontinue the challenged claims; the NAD will treat this decision as if it had recommended that the claims be discontinued and the advertiser complied.