In a blog post, the ICO has provided some suggestions to companies making marketing calls to consumers, to help them avoid falling foul  of data protection laws. ICO notes that there is a lack of due diligence completed by companies, trusting the lists of names and numbers   they buy from third parties without ensuring that they have the right permissions to contact those individuals. The ICO notes that such action can result in fines being imposed, potentially up to £500,000. The ICO directs organisations to the ICO’s guidance to help ensure that any marketing calls are lawful.

ICO blog post