Ground-breaking innovation means more than a clever idea; it means an idea that will make consumers happy. Good design is profitable - if you make things that work better and appeal to more people, they will pay for it.

This is what multigenerational design is… The opportunity to make life easier or happier for more people, creating something that is truly accessible, inspiring more people to try it out or use it.

It takes great skill, thought and hard work to create a design like this, so the last thing a designer wants is for their product to be copied.

As part of our sixth annual event at London Design Festival, we recorded this fantastic podcast, speaking to real design experts about how they approach design to make it better for all. Hear from Martin Darbyshire (tangerine), Johnny Grey (leading kitchen designer), Adam Thomas (disability campaigner and designer of the London 2012 Athlete's village kitchens), and Matt Dyson (founder of Rockit).

Listen to the audio here