A survey conducted by the Pew Internet & American Life Project demonstrates the extent to which smart phone subscribers have become concerned with the protection of their personal information, with study results showing nearly six out of ten users either avoiding or uninstalling apps that they believe will collect and share their personal data. Released on Wednesday, the Pew report includes results from the survey of 2,254 U.S. smart phone users conducted in March and April. Survey results show that 54% of smart phone users decided against installing an app upon learning how much personal information that app would collect, while another 30% uninstalled apps that they had downloaded previously for the same reason. When factoring in crossover between the two groups, the report indicates that 57% of smart phone users in the survey either refused to download apps or uninstalled apps over personal data concerns. Users, however, appeared to be less concerned with the privacy of their location data with only 19% reporting that they had turned off location tracking features on their smart phones. In terms of general web browsing habits, 17% of those surveyed said they used their smart phones for most of their online browsing, with 43% of users reporting that they had downloaded at least one app. Charging that “a staggering archive of personally identifiable information exists about cell users—a reality that is both the consequence of and driving force of the networked age,” Pew senior research specialist Mary Madden said the report data “suggests that the way personal information is shared or collected by an app can make or break a user’s decision to download or otherwise engage with that application.” An executive of the Association for Competitive Technology, a trade group that represents mobile app developers, said the report indicates how “consumers are making individually appropriate decisions about what they want to share.” Meanwhile, in a guide released on Wednesday, the Federal Trade Commission challenged mobile app developers to “tell the truth” about the functionality of their apps, honor their privacy promises, and to clearly and conspicuously disclose important information.