A consortium of more than 400 food manufacturers and retailers, the Consumer Goods Forum, has built on a 2011 pledge to clarify nutrition labeling and to advertise only those products fulfilling specific nutritional criteria to children younger than 12. The new pledge further defined the goals by setting deadlines; both reforms are to be completed by 2018, and by 2016, each member company will make its internal policies on nutrition and product formulation available to the public. The forum’s board of directors also established an independent scientific advisory council that will conduct a comprehensive survey of members’ progress toward the forum’s goals. See Consumer Goods Forum, June 18, 2014.