Google has this morning launched an online form to allow individuals to ask for their personal data to be removed from online search results.

Google Online Form

The form says that Google will “assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information”. Incorporating the recent ruling by the Court of Justice of the European Union, Google say that they will look at “whether the results include outdated information about you, as well as whether there’s a public interest in the information – for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials”. They have called their form an “initial effort” and confirm that they will be working closely with the data protection authorities over the coming months to refine the procedure.

Anyone who submits a request will receive a notification when Google actually start processing it, without any clear timeframe. The requester will need to provide the links to the material they want removed and a reason for their request, and a copy of their photo ID for Google to verify their identity.

This is the first step Google have taken to make the process easier for users who wish to enforce their rights under the recent ruling of the Court of Justice of the European Union, and how quickly they can respond to the requests they receive will remain to be seen.