China’s intellectual property rights reform has signalled a heightened dedication to the nation’s innovation.

The re-structure follows the vision of China’s leaders, who are pushing the country towards a position of leadership amongst other nations, rather than being known as the “world’s factory”.

Chinese leaders see innovation as the corner stone to accomplish this feat.

The move will see harsher punishments for intellectual property infringements, and an emphasis on intellectual property rights to offer a fair environment for foreign investors.

Read more about China’s IPR reform here

With China’s changing Trade Mark laws coming into effect in May this year, Johnathan Chen, head of James & Wells’ Asia Team, leads the NZMEA seminar series covering how these changes could affect your business.

The seminar will evaluate the nature and way New Zealand companies will have to look at IP protection and any potential distributor / manufacturer relationships in China.

For more information about the seminar click here