On Feb. 3, 2012, a UK court applied a 2011 judgment of the ECJ concerning restrictions on cross-border sales in the EU. The ECJ had said that, although exclusive country-by-country satellite broadcast licenses for the English Premier League football competition are in principle permitted, an obligation requiring the broadcasters to prevent their satellite decoder cards from being used outside the licensed territory infringes EU competition law since it eliminates all competition between broadcasters in relation to the broadcasting of the matches. The UK court applying this judgment duly declared that such an obligation was therefore void and unenforceable. The judgments are limited to the facts of this case, but are nevertheless consistent with the position applying in other situations under EU competition law. Thus, bans on cross-border sales in distribution agreements, for example, are not permitted, although so-called “active” sales restrictions are allowed in some cases.