After years of proposed rules and hundreds of comments, the Federal Trade Commission (FTC) finally issued its amended rule implementing the Children’s Online Privacy Protection Act (COPPA).  Congress enacted COPPA to protect children in the digital age, and the amended rule extends the Act’s protections to apps and online advertisers, among others.  The revised Rule expands the definitions of “operator,” “online service,” and “personal information”; changes the way operators may notify parents and what they need to disclose to parents; and institutes security requirements to safeguard children’s personal information.  Website operators and app makers, especially those developing children’s apps, should make sure that they understand and fully comply with the revised Rule, as the FTC has already signaled its intent to pursue violators.