Tesla gets to keep its name in China after all. As reported by Reuters, Tesla won its court battle and will be able to register Te Si La as a trademark in China - which is the name best known by Chinese consumers. It can thus do away with the "Tuosule" work-around that was to be its trademark in China. As we reported previously, a Chinese holder of the mark wanted $32 million for the rights to this mark. Apparently the Chinese courts thought otherwise.
Telsa has 31 trademarks registered with the US trademark office including variations of TESLA, T TESLA, TESLA with logo elements, MODEL Y, X, E, S, and the original TESLA ROADSTER. Let's hope they are all registered in China so recent history doesn't repeat . . . . In other Tesla news, it is now possible to drive coast to coast on Tesla's dime using its newly completed network of supercharger units.