Research reveals industry trends, challenges for accessibility programs, and insights about testing solutions
State of Digital Accessibility Report. The research report reveals the results of a survey of 550 professionals in various roles related to digital accessibility including legal, compliance, product, design, and marketing.
“We at Level Access have long felt that our industry is best served by data that can be used to inform and justify digital accessibility investments,” said Tim Springer, CEO of Level Access. “Our goal is for this report to be a useful benchmarking tool for organizations to measure and ensure their investments in digital accessibility has the greatest impact possible. Ultimately, this is all in the service of our industry’s long-term goal to ensure equal access to technology for all.”
“The exceptionally high number of responses shows the considerable interest for trends in accessibility implementation,” said Axel Leblois, president and executive director of G3ict. “We encourage organizations to go through the detailed results of the survey and compare them to their own experience and hope that those results will help advance their endeavors and the accessibility profession at large.”
Working with G3ict and IAAP membership to survey as many accessibility professionals as possible, the report explores current trends in accessibility programs, tools, and testing, as well as legal trends and accessibility in marketing programs.
Key findings from the 2019 Report:
- The top three challenges for organizations with regards to their digital accessibility program include incorporating accessibility earlier in the development lifecycle, budget, and training.
- 72 percent of organizations with over 5,000 employees have a full-time role dedicated to accessibility.
- 85.5 percent of those in legal or compliance roles say they want the Americans with Disabilities Act updated to include specific regulations for digital accessibility.
- 48.2 percent of survey respondents stated their organization does not perform testing by people with disabilities.
- Fewer than three in 10 marketers are using alternative text in social media posts.
These highlights and more can be found in the complete 28-page accessible PDF report at https://levelaccess.com/state-of-digital-accessibility-2019
G3ict, the Global Initiative for Inclusive Information and Communication Technologies, is an advocacy initiative launched in December 2006 in cooperation with the Secretariat for the Convention on the Rights of Persons with Disabilities at UNDESA. Its mission is to facilitate and support the implementation of the dispositions of the Convention on the Rights of Persons with Disabilities (CRPD) promoting digital accessibility and Assistive Technologies. Participating organizations include industry, academia, the public sector and organizations representing persons with disabilities. Through its division IAAP, the International Association of Accessibility Professionals, G3ict offers professional development training and certification to more than 1,800 members in 41 countries. For more information, please visit https://www.g3ict.org and accessibilityassociation.org.
About Level Access
Level Access provides industry-leading and award-winning digital accessibility solutions to over 1000 corporations, government agencies, and educational institutions. Level Access’s mission is to achieve digital equality for all users by ensuring technology is accessible to people with disabilities and the growing aging population. Founded in 1997, Level Access has an unparalleled history in helping customers achieve and maintain compliance with the full scope of accessible technology regulations and standards including the ADA, WCAG, CVAA, AODA, EN 301 549, and Section 508. Delivered through a comprehensive suite of software, consulting services, and training solutions, the company’s solutions ensure customer’s web, desktop, mobile, and electronic document systems are accessible to everyone. Level Access is endorsed by the American Banking Association, named a White House “Champion of Change” in 2014, and multi-year repeat winners on the Inc. 5000 list of fast-growing companies.