In May 2011, Southwest Health Alliances, an association representing 900 physicians from Texas, agreed to the Federal Trade Commission’s (‘FTC’) proposed order prohibiting it from entering a price-fixing agreement to jointly negotiate the prices the doctors would charge insurance providers. According to the FTC, the agreements restrained competition by increasing prices for doctors’ services. While collective negotiation and agreements may have efficiency justifications via integration of the doctors’ medical practices, Southwest Health had not taken such steps. The proposed order also prohibits Southwest Health from facilitating the exchange of information between doctors from different practices concerning insurance terms, and provides for the FTC’s monitoring for compliance with its terms.