When a business is faced with a TCPA or a privacy class action, getting rid of the lawsuit is its number one priority. This is why it is important to entrust the case to highly experienced counsel, well versed in defending class actions. Together, the lawyers and the clients can work on developing the best approach for defending against TCPA allegations. The strategy varies widely, depending on the merits of the case and whether the plaintiff and their lawyers are open to an early and reasonable settlement. In many such cases, however, an early offer of judgment (a "Rule 68" offer) should continue to be a part of the case strategy from its early stage.

The offer of judgment gives any defendant in a federal court (but not the plaintiff) the right to "serve on an opposing party an offer to allow judgment on specified terms, with the costs then accrued." Fed. R. Civ. Proc. 68. If the plaintiff accepts the offer within 14 days, the case ends, and the "clerk must then enter judgment." Id. If an offer is not accepted, it "is considered withdrawn, but it does not preclude a later offer." Id. However, if a plaintiff who failed to accept a Rule 68 offer later loses -- or prevails, but obtains a judgment that "is not more favorable than the unaccepted offer, [the plaintiff] must pay the [defendant's] costs incurred after the offer was made." Id.

In other words, Rule 68 of the Federal Rules of Civil Procedure provides the defendants with an opportunity to attempt to dispose of a costly lawsuit in just two weeks (if the plaintiff accepts the offer). The purpose behind this rule is to encourage early settlements and to avoid protracted litigation. It is especially effective in TCPA class actions that may not have merit, insofar as it allows a defendant to offer the plaintiff to settle for a specified sum, plus costs or including costs. If the plaintiff realizes that his case is frivolous, it is in his best interest to accept. Then the case ends, and the defendant is responsible for the amount it had offered. Depending on the wording of the offer, the defendant may also have to pay an additional amount for the costs the plaintiff may have incurred to date. See McCain v. Detroit II Auto Fin. Ctr., 378 F.3d 561, 563-64 (6th Cir. 2004) (quoting Marek v. Chesny, 473 U.S. 1, 6 (1985) ("If an offer recites that costs are included or specifies an amount for costs, and the plaintiff accepts the offer, the judgment will necessarily include costs; if the offer does not state that costs are included and an amount for costs is not specified, the court will be obliged by the terms of the Rule to include in its judgment an additional amount, which in its discretion, it determines to be sufficient to cover the costs.") This is why making an early and clearly worded offer of judgment is often most advantageous.

If, on the other hand, the plaintiff rejects or ignores the offer, the defendant now has greater leverage. When and if that defendant later prevails (or if the plaintiff wins but recovers less than was offered), the plaintiff then becomes liable for some of the defendant's post-offer litigation costs allowable by Rule 54 of the Federal Rules of Civil Procedure. This includes, for example, such costs as photocopying, transcripts, filing fees, mileage fees paid to the witnesses, and, most notably, the very costly expert witness fees.

Given its potential cost-shifting "bite," it becomes readily apparent that the greatest advantage of the Rule 68 offer is that it can end litigation quickly and efficiently. It is especially beneficial in cases where liability is clear or in lawsuits that are obviously frivolous. Rule 68, to a certain degree, allows the defendant to control the outcome of the litigation at its early stage, before the costs and the attorney's fees skyrocket. As discussed, it also creates significant leverage for the defendant whenever the plaintiff fails to accept the offer. This, in turn, may help settle the case more favorably at a later stage of the litigation.

Admittedly, a Rule 68 offer in class action cases previously provided far more advantages to defendants than it does today. In the past, class action defendants used Rule 68 rather creatively -- tendering a settlement offer to the named plaintiff at the pre-certification stage, in the hopes that it would moot all class claims entirely. Though some lower courts accepted this reasoning, the Ninth Circuit ultimately rejected this approach in a TCPA class action. In Pitts v. Terrible Herbst, Inc., 653 F.3d 1081 (2011), it held that an unaccepted Rule 68 offer did not moot the class action complaint. Rather, "[i]f the named plaintiff can still file a timely motion for class certification, the named plaintiff may continue to represent the class until the district court decides the class certification issue." Id. at 1092. As the court explained, "an offer to one cannot moot the action because it is not an offer to all." Id. at 1090.

One year later, the U.S. Supreme Court decided Genesis Healthcare Corp. v. Symczyk, 133 S. Ct. 1523 (2012). Although Genesis was an FLSA class action, which the Court observed was "fundamentally different" from Rule 23 class actions, the Court impliedly agreed with the lower court that the defendant's offer of judgment that fully satisfied the named plaintiff's claim rendered the claim moot.

Finally, in 2016, the Supreme Court revisited this issue, giving it a closer look in CampbellEwald Co. v. Gomez, 136 S. Ct. 663 (2016). In Gomez, the Court held that an unaccepted Rule 68 offer does not moot the claims of the lead plaintiff because an unaccepted offer has no binding effect. The Court left open the question raised by the dissent -- whether the result would be different if the defendant took an extra step of depositing the actual sum offered into the named plaintiff's account or the court's registry. Since then, various lower courts around the country have grappled with this issue, though many have rejected this creative approach as well.

Nevertheless, despite the recent wave of cases limiting the power of an offer of judgment in the class action context, Rule 68 offer continues to be a part of a strong and successful litigation strategy. In a case where the named plaintiff does not wish to risk having to pay the defendant's costs later, he or she may simply decide to accept an offer and thus walk away from the case. If no other named plaintiffs remain, the putative class action can then be dismissed. In some TCPA cases and privacy class actions, a Rule 68 offer, therefore, continues to be a powerful tool that businesses and the defense counsel can use to resolve class actions prior to certification.