Having problem understanding the importance of Intellectual Property (‘IP’)? Having issues fighting with IP Crimes? Want to get an IP registered but don’t know how to do it or facing issues in getting to get it registered? MEET IP NANI – a tech savvy, smart and intelligent grandmother who here to solve all the problems related to Intellectual Property Regime with the help of her grandson “Chhotu” aka Aditya.
To foster an aware society and have a robust IP environment, educating the masses about the basics and importance of IP is essential. On May 16, 2018, Shri Suresh Prabhu, Minister of Commerce and Industry launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy.
On the occasion, the Minister said that ‘mere legal provisions are not sufficient for protection of Intellectual Property Rights but their strict implementation is equally required. Piracy is a serious crime which should not go unpunished. Minister also called for creating awareness against stealing Intellectual Property Rights and stressed on the need for participation of society in the effort’.
The initiative seeks to acquaint the citizens, especially children with the fundamentals of IP law, so that creativity and innovativeness is nurtured from an early age. Under this initiative, the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP), uploaded a series of animated videos on IPRs for children with IP Nani as protagonist. For creating such inspirational videos, CIPAM collaborated with the European Union Intellectual Property Office (EU-IPO).
It has been observed that mascots are capable of building relationships, engage individuals and be a positive influence and awareness in the public and leave a deep impact on kids. Therefore, this step will positively impact the IP Ecosystem of India. As the mascot will make a difference in the individuals’ outlook and understanding of the nuances of the IP law regime. The individuals will be able to identify the problems, comprehend the reasons and come to a solution. The initiative is definitely a step forward in educating the future vigilant and responsible citizens of the country about their rights and their potential to exploit the power of IP at its best.