The Media Development Authority of Singapore (MDA) has ruled that the agreement between SingTel and the Football Association Premier League (FAPL) for Barclays Premier League (BPL) content for the 2013 - 2016 seasons constitutes an exclusive arrangement, and is therefore subject to the cross-carriage measure. This implies that SingTel will be forced to make BPL matches available to subscribers on its rival StarHub’s pay-TV platform. Even though the agreement between SingTel and FAPL is supposed to be non-exclusive, StarHub reported that it was rebuffed by the FAPL when it tried to enter into negotiations for the acquisition of the content for about 5 months after the SingTel deal was sealed. There are also rumours in the market that FAPL had promised to pay SingTel a high level of rebate if BPL rights were subsequently scooped up by a second operator in Singapore. In response to the MDA ruling, SingTel has halted sales of the relevant sports content package, and warned that MDA’s move may result in increased prices for BPL content as SingTel sees no reason to subsidise subscribers on StarHub’s platform, as it is unable to upsell other content to such customers. SingTel has filed an appeal to the Minister for Communications and Information in a bid to overturn the MDA’s decision.