On 9 September 2013, the FCA published a speech by Christopher Woolard, FCA Director of Policy, Risk and Research, on competition and conduct regulation in financial services. It has also published a new webpage relating to its statutory objective to promote effective competition in the interests of consumers. In his speech, Mr Woolard focused on this competition objective, explaining that its goal is to achieve orderly and competitive financial markets in which “firms put their customers at the heart of everything they do and offer them good value products and services”. The FCA will be proactive about encouraging competition and new entry to the market and will try to address issues before they become entrenched problems.