From early December, you can use the Madrid System to help streamline the protection of your trade marks internationally.
The Madrid System is an international filing system for trade marks, allowing one trade mark application to be filed, with one set of application fees, designating numerous countries around the world. It is a great opportunity for businesses to file trade marks internationally efficiently and cost effectively.
To avoid the traps incumbent with international applications, particularly around different regulations and market requirements, you will need expert IP help.
We are also expecting increased international branding activity in New Zealand, as overseas businesses utilise the Madrid System to protect their marks here. Branding rights in New Zealand are likely to become more crowded and competitive.
Now is a good time to review your trade mark portfolio, both within New Zealand and globally.