In hopes of encouraging rapid deployment of mobile television services throughout the European Union (EU), the European Commission (EC) on Wednesday issued a set of guidelines that it recommends that EU member states follow when licensing mobile TV providers. The EC’s action follows on the adoption of the DVB-H standard last March as the official EU standard for mobile TV. Noting that four EU member states—Austria, Finland, France, and Germany— have already enacted legislation that addresses mobile TV services, the EC said that the guidelines “aim to keep up the momentum for mobile TV at the EU level, in order to create a coherent and favorable environment for take-off and take-up of this new service.” Emphasizing that the key to quick, successful deployment of mobile TV is a “straightforward, transparent, and non-discriminatory procedure” for awarding licenses, the guidelines urge regulators in each of the EU member states to open the authorization process “to all industry players and create conditions which encourage cooperation between telecom operators and broadcasters.” According to the guidelines, service and transmission quality, as well as indoor coverage capabilities, should be taken into account by regulators during the licensing process, and spectrum awarded to mobile TV licensees should be withdrawn “if the service has not started within a reasonable period of time.” Declaring that, “with predicted growth in sales during the Christmas period, many more Europeans should have the opportunity to watch TV on the go,” EC Information Society and Media Commissioner Viviane Reding explained: “we want to give member states guidance on how to allow industry to get these innovative services on track as quickly and smoothly as possible.”