On 12 September 2008 the FSA and the Office of Fair Trading (OFT) published a guide to dually regulated advertisements (the Guide). In the Guide the FSA and the OFT explain their respective responsibilities under the Financial Services and Markets Act 2000 (FSMA) and the Consumer Credit Act 1974 (CCA).

The Guide aims to:

  • Help firms identify when an advertisement is regulated by both the FSA and the OFT, as well as the Local Authority Trading Standards Services (LATSS) and the Department of Enterprise, Trade and Investment in Northern Ireland (DETINI).
  • Highlight key issues for firms whose advertising has to meet the requirements of both FSMA and the CCA.

In chapter 2 of the Guide there are flow diagrams which can be used to help firms assess which Act applies. There is also a summary covering the basic principles for deciding when FSMA and the CCA applies. In chapter 3 of the Guide there is a brief discussion of the key differences between FSMA and the CCA.

View Credit advertising - A guide to dually regulated advertisements, (PDF 145KB), 12 September 2008