Brett Nadritch
Arnold B. Peinado III
Manan Shah
The IPO and Public
Company Primer
A Practical Guide to
Going Public, Raising
Capital and Life as a
Public Company
RR DONNELLEY
Copyright RR Donnelley, 2014
(No claim to original U.S. Government works)
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise, without the prior written
permission of the authors and publisher.
This publication is designed to provide accurate and authoritative information
in regard to the subject matter covered. It is provided with the understanding
that the publisher is not engaged in rendering legal, accounting or other professional
services. If legal advice or other expert assistance is required, the
services of a professional should be sought.
Printed in the United States of America.
RR DONNELLEY
ABOUT THE AUTHORS
David A. Cifrino is a partner in the Boston office of McDermott Will & Emery
LLP. Thomas P. Conaghan is a partner in McDermott’s Washington D.C. office.
Thomas J. Murphy is a partner in McDermott’s Chicago office. Other McDermott
attorneys who contributed to this guide include Christine Corkran, Amy
Ferrer, Meir A. Lewittes, Andrew C. Liazos, Richard S. Mitchell, Maureen
O’Brien, Michael Pilo, Anne G. Plimpton, Jonathan Rochwarger, Robert A.
Schreck, Jr., Elliott M. Smith and Zachary A. Swartz. The website for McDermott
Will & Emery LLP is located at www.mwe.com.
Mark L. Mandel is a partner in the New York office of Milbank, Tweed, Hadley
& McCloy LLP. Mark represented Visa Inc. in its 2008 IPO, which raised
$19.65 billion and was the largest IPO in U.S. history. James H. Ball, Jr., Rod
Miller, Brett Nadritch, Arnold B. Peinado III and Manan Shah are partners and
Kevin MacLeod is special counsel in the New York office of Milbank, Tweed,
Hadley & McCloy LLP. Other Milbank attorneys who contributed to this guide
include Mindy Allen, Jessica Cunningham, Meredith Hines, Richard Mo, Megha
Shah, Suni Sreepada, Matthew Thiel and Jessica Zhou. The website for Milbank,
Tweed, Hadley & McCloy LLP is located at www.milbank.com.
Cheryl V. Reicin is a partner and head of the Life Science and Technology Practice
in the New York and Toronto offices of Torys LLP, Mile Kurta is a partner
in Torys New York office, and Jason Zhou is an associate in the New York
office of Torys. Campbell Agyapong from Torys also contributed to this guide.
The website for Torys LLP is located at www.torys.com.
In addition, the authors wish to thank the authors of prior editions to this guide,
much of whose valuable insights and efforts have carried forward to this edition.
Past principal authors have included Philip L. Colbran, Ira A. Greenstein,
D. Roger Glenn, Joshua N. Korff, John K. Robinson, Anne-Marie F. Shelley and
Michael H. Yu.
RR DONNELLEY
RR DONNELLEY
The statements made and the views expressed in this book are solely those of
the individual authors and contributors and should not be attributed to any
other individual or entity. The information contained in this book is as of
May 31, 2014.
RR DONNELLEY
ABOUT RR DONNELLEY FINANCIAL SERVICES
RR Donnelley is the preferred global provider of financial disclosure solutions,
helping our clients efficiently meet their regulatory obligations and streamline
their SEC reporting process. With a global network of service professionals and
innovative technology, RR Donnelley is uniquely positioned to assist companies
with all of their financial communications needs.
Š Unparalleled EDGAR Filing Expertise—Handling more than 130,000 SEC
filings annually – 10-K, 10-Q, DEF14A, 8-K, S-1, S-4, S-3 – more than any
other filing agent
Š XBRL Filing Experience—Tagging more than 20,000 SEC filings to date,
including transactional registration statements requiring XBRL
Š Deal Leadership—Bringing the world’s largest financial transactions to
market – IPOs, merger acquisitions, bankruptcy/restructuring, leveraged
buyout transactions
Š Venue® Virtual Data Rooms—Providing secure document storage – facilitating
Regulatory Compliance activities, M&A Due Diligence, Fundraising &
LP reporting, Board of Director communications and IPOs
Š ActiveDisclosureSM—Built around Microsoft Office® productivity tools,
RR Donnelley’s comprehensive disclosure management solutions works
the way you do
Š Extensive Distribution Network—Delivering content across 14 time zones,
4 continents, and nearly 40 countries
Š Financial Stability—A $10.2 billion Fortune 500 company founded in 1864
For more information, visit:
www.financial.rrd.com
www.activedisclosure.com
www.venue.rrd.com
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
A Practical Guide to Going Public, Raising Capital and Life as a
Public Company
TABLE OF CONTENTS
INTRODUCTION i
I. DECIDING WHETHER TO GO PUBLIC 1
A. TRADITIONAL REASONS TO GO PUBLIC 1
1. Access to Public Capital Markets 1
2. Creation of Equity Currency 2
3. Liquidity for Investors 2
4. Enhanced Corporate Reputation 2
B. DISADVANTAGES OF GOING PUBLIC 3
1. Periodic Reporting 3
2. Public Disclosure Pitfalls 3
3. Restrictions on Sales by Insiders 4
4. Possible Loss of Control by Current Shareholders 5
5. Effect on Management Decisions 6
6. Diversion of Management Time During the IPO Process and
Thereafter 6
C. IMPACT OF SARBANES-OXLEY AND DODD-FRANK ACTS ON
PUBLIC COMPANIES 6
1. Oversight of Accounting Profession 8
2. Auditor Independence 9
3. Corporate Responsibility 11
4. Enhanced Disclosure 16
5. Analyst Conflicts of Interest 19
6. Expanded Criminal Penalties; Non-Discharge of Securities
Claim Liabilities in Bankruptcy and Whistleblower
Provisions 19
7. Professional Responsibility Standards for Attorneys 20
8. Application to Non-U.S. Companies 20
D. RELIEF FOR “EMERGING GROWTH COMPANIES” PROVIDED
BY JOBS ACT 21
1. Emerging Growth Companies 21
2. IPO Process Provisions 22
3. Provisions to Ease Transition to Public Ownership 25
4. Opt-In Regime 27
RR DONNELLEY
E. CAPITAL-RAISING ALTERNATIVES FOR PRIVATE COMPANIES
POST-JOBS ACT 27
1. “Crowdfunding” Transactions 27
2. Small Offering Exemptions 30
3. Private Placements and Offshore Offerings 31
F. EXPENSES OF GOING PUBLIC 32
1. Underwriters Compensation 32
2. Legal and Accounting Fees 33
3. Printing Costs and Filing Fees 33
4. Sample Accounting of Costs 34
II. PREPARING TO GO PUBLIC 35
A. FAVORABLE FINANCIAL TRENDS AND OTHER FACTORS 35
B. CORPORATE HOUSECLEANING 35
1. Corporate Organization, Size and Capital Structure 35
2. Directors and Management 39
3. Accounting Issues 48
4. Organizational Documents 51
5. Anti-Takeover Provisions 51
6. Company Contracts 53
C. PREPARING FOR COMPLIANCE WITH CERTAIN SARBANESOXLEY
REQUIREMENTS 53
1. Disclosure Controls and Procedures 54
2. Internal Control Over Financial Reporting 55
D. DUE DILIGENCE PREPARATION 55
E. SELECTING THE MANAGING UNDERWRITER 57
F. CONCURRENT PRIVATE PLACEMENTS 60
III. KICKING-OFF THE PUBLIC OFFERING 62
A. THE ORGANIZATIONAL MEETING 62
B. THE OFFERING 63
1. Offering Size 63
2. Listing Shares for Trading 64
3. Lock-Up Agreements 72
4. Directed Share Programs 74
5. E-brokers and Online Offerings 75
C. THE REGISTRATION STATEMENT 76
1. Preparing the Registration Statement 77
2. Federal Securities Law Liability Related to the Registration
Statement 87
D. COMMUNICATIONS PRIOR TO FILING (“GUN-JUMPING”) 91
RR DONNELLEY
IV. FILING THE REGISTRATION STATEMENT 95
A. FINAL DRAFTING SESSION 95
B. EDGAR–ELECTRONIC FILING 95
C. REGISTRATION FEES; IDENTIFICATION AND ACCESS
CODES 96
D. CUSIP NUMBER 97
V. THE WAITING PERIOD 98
A. REGULATORY REVIEWS 98
1. SEC Review 98
2. FINRA Review 100
3. State Securities Laws 102
B. UNDERWRITING ARRANGEMENTS 102
1. The Underwriting Syndicate 102
2. The Underwriting Agreement 103
C. MARKETING EFFORTS DURING THE WAITING PERIOD 106
1. Restrictions on “Written” Communications; “Free Writing
Prospectuses” 106
2. Restrictions on Oral Communications 108
3. Restrictions on Other Publicity 108
4. The Road Show 109
5. Use of Communications Technologies During the Marketing
Period 112
VI. THE POST-EFFECTIVE PERIOD 114
A. ACCELERATION, EFFECTIVENESS AND PRICING 114
1. Acceleration and Effectiveness 114
2. Pricing and Final Prospectus 115
B. THE CLOSING 116
VII. RAISING CAPITAL AS A PUBLIC COMPANY 117
A. LEVERAGING LIQUIDITY 117
B. PUBLIC OFFERINGS OF EQUITY AND DEBT 117
1. Securities Act Registration by Public Companies 118
2. Securities Offering Reform 121
C. PRIVATE PLACEMENTS 125
1. Section 4(a)(2) of the Securities Act 125
2. Section 3(a)(10) of the Securities Act 129
3. Regulation S 129
RR DONNELLEY
D. RULE 144A EXCHANGE OFFER TRANSACTIONS 130
1. General 130
2. Mechanics 131
E. PIPE TRANSACTIONS 132
1. General 132
2. Mechanics 132
VIII. LIFE AS A PUBLIC COMPANY 135
A. REPORTING REQUIREMENTS AND OTHER REQUIRED
COMPANY DISCLOSURES 136
1. SEC Reporting Requirements; Officer
Certifications 136
2. Reporting Requirements of the NYSE, NYSE MKT and
NASDAQ 151
3. A Company’s Duty to Disclose 152
B. COMMUNICATIONS WITH THE PUBLIC—PRESS RELEASES
AND PUBLIC, INVESTOR AND ANALYST RELATIONS 154
1. Regulation FD (Fair Disclosure) 154
2. Public Disclosure Policies 158
3. Adopting the Statements of Others 160
4. Earnings Releases and “Non-GAAP” Financial
Information—Regulation G 161
5. Earnings Conference Calls 162
6. SEC Guidance on the Use of Company Websites 163
C. STATUTORY PROTECTION FOR FORWARD-LOOKING
STATEMENTS 168
D. THE ANNUAL REPORT AND THE ANNUAL MEETING 169
1. Proxy Rules 170
2. Annual Report to Shareholders 182
3. Shareholder Proposals 182
4. Proxy Access 183
5. Other Timing Issues 184
6. Duty of Directors and Officers 185
7. Virtual Stockholder Meetings 185
8. Electronic Shareholder Forums 186
E. LIABILITY FOR MISSTATEMENTS AND OMISSIONS UNDER
THE EXCHANGE ACT 187
1. Section 18 of the Exchange Act 187
2. Rule 10b-5 Under the Exchange Act 187
3. Liability of Control Persons Under the Exchange Act 188
F. MISUSE OF INSIDE INFORMATION 188
RR DONNELLEY
G. INSIDER REPORTING REQUIREMENTS AND SHORT-SWING
PROFITS 190
1. Reporting 191
2. Short-Swing Profits 194
3. Short Sales 195
H. REPORTS BY 5% HOLDERS 195
1. Schedule 13D 195
2. Schedule 13G 196
I. RESALES UNDER RULE 144 197
J. OTHER REQUIREMENTS OF THE FEDERAL SECURITIES
LAWS 198
1. Books, Records and Accounts and Accounting Controls 198
2. Foreign Corrupt Practices Act 199
3. Self-Tenders 199
4. “Going Private” Transactions 200
5. Open-Market Repurchases 200
6. Regulation M 201
7. Third-Party Tender Offers 202
8. Prohibition Against Personal Loans to Directors and
Executive Officers 202
9. Prohibition Against Improperly Influencing Auditors 203
10. Whistleblower Procedures and Rules 203
11. Standards of Professional Conduct for Attorneys 204
IX. CROSS-BORDER SECURITIES TRANSACTIONS AND
COMPLIANCE 205
A. “FOREIGN PRIVATE ISSUERS” UNDER U.S. SECURITIES
LAWS 205
B. U.S. PUBLIC OFFERINGS BY FOREIGN PRIVATE ISSUERS 206
1. Registration and General Prospectus Disclosure 206
2. Foreign Issuer-Specific Disclosure 207
3. U.S. GAAP and GAAS Requirements 208
4. Changes in and Disagreements with Certifying Accountants 208
5. International Financial Reporting Standards 209
6. Financial Statement “Staleness” 210
7. Confidential Review 210
8. American Depositary Receipts 211
9. Listing Requirements 211
10. Foreign Private Issuer Deregistration 212
RR DONNELLEY
C. ONGOING DISCLOSURE FOR U.S.-LISTED FOREIGN PRIVATE
ISSUERS 214
1. Exchange Act Obligations 214
2. Mandatory Electronic Filings by Foreign Private Issuers 214
D. EXCHANGE OFFERS, BUSINESS COMBINATIONS AND
RIGHTS OFFERINGS 216
1. Registration under the Securities Act 216
2. Exclusions and Exemptions from Registration under the
Securities Act 217
E. IMPACT OF SARBANES-OXLEY ON FOREIGN PRIVATE
ISSUERS 221
F. OFFSHORE SECURITIES TRANSACTIONS UNDER REGULATION
S 223
1. Structure of Regulation S 224
2. Issuer Safe Harbor 225
3. Resale Safe Harbor 227
X. SECURITIES ISSUANCES IN CONNECTION WITH
MERGERS, ACQUISITIONS AND OTHER BUSINESS
COMBINATIONS 228
A. USING COMPANY STOCK AS CONSIDERATION—FORM S-4 228
B. ACQUISITION SHELF 229
XI. THE HIGH YIELD BOND MARKET AND IPOS 231
A. “GOING PUBLIC” THROUGH HIGH YIELD BOND OFFERINGS 231
B. HIGH YIELD BONDS AND EQUITY IPOS 232
C. TENSIONS BETWEEN HIGH YIELD BONDS AND EQUITY
IPOS 233
D. OTHER HIGH YIELD BOND FEATURES 235
1. Contractual Subordination 235
2. Collateral Subordination 236
3. Structural Subordination 237
4. Temporal Subordination 238
E. VARIOUS OTHER HIGH YIELD BOND COVENANTS 239
EXHIBITS
A. Sample Code of Ethics Applicable to Senior Executives A-1
B. Sample Indemnity Agreement B-1
C. Sample Long-Term Incentive Plan C-1
D. Sample Disclosure Committee Charter D-1
E. Sample Legal Due Diligence Request List E-1
F. Sample Director, Officer and Stockholder Questionnaire F-1
G. Sample Business Due Diligence Outline G-1
RR DONNELLEY
H. Sample Organizational Meeting Agenda H-1
I. Sample Timetable and Responsibility Checklist I-1
J. Sample Audit Committee Charter J-1
K. Sample Compensation Committee Charter K-1
L. Sample Nominating and Corporate Governance Committee
Charter L-1
M. Sample Corporate Governance Guidelines M-1
N. Procedures for Obtaining EDGAR Codes and Payment of Filing
Fees N-1
O. Variable Effects of Securities Offering Reform Rules Effected in
2005 for Different Issuer Types O-1
P. Sample Iran Disclosure Questionnaire P-1
RR DONNELLEY
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC
COMPANY PRIMER
A Practical Guide to Going Public, Raising
Capital and Life as a Public Company
INTRODUCTION
Initial public offering (IPO) deal type, volume and size have changed significantly
over the last decade. From 2001 through 2003, following the burst of
the dot-com bubble, U.S. IPOs raised comparatively modest total proceeds of
slightly more than $80 billion. The market revived from 2004 to 2007, producing
about 200 U.S. IPOs and raising approximately $40 billion each year. In contrast
to the market prior to 2001, this market was characterized by larger and more
seasoned IPO companies, many with private-equity sponsors.
The effects of recession, however, made 2008 one of the worst IPO markets
in decades. The market bottomed out after the world dipped into recession
following the collapse of the financial markets. 2008 produced only 31 IPOs,
with an astonishing single IPO for the entire fourth quarter. 2009 began the way
2008 ended. In March of 2009, stock indices fell to multi-year lows and there
were only two IPOs in the first quarter. This would prove to be the low point of
the market and 2009 ended as a modest rebound year, totaling 54 IPOs – 30 in
the fourth quarter – with gross proceeds of $19.2 billion. 2009 also continued
the trend of larger, more seasoned IPOs; the median annual revenue of IPO
companies soared from $113.5 million to $229.0 million.
In 2010, the U.S. IPO market showed continued signs of improvement. More
deals were completed in the first three quarters than in 2008 and 2009 combined,
and in the fourth quarter the General Motors IPO alone raised $18.2 billion.
The General Motors IPO aside, a greater concentration of small and
midcap offerings reduced average offering proceeds significantly while the
percentage of China-based IPOs increased to over one quarter of U.S. deal
volume. In total, U.S. IPOs raised $38.7 billion in 2010 and global IPO proceeds
rose to within 12% of 2007 peak levels.
Drawing on a strong deal pipeline from the fourth quarter of 2010, U.S. IPO
markets continued to improve in the first half of 2011, only to falter in the third
quarter with the relapse of the European debt crisis and decreasing demand for
Chinese IPOs. Bolstered by the monetary policies of the Federal Reserve, a
strong market for technology IPOs, and several large private equity/venture
capital backed deals, however, the U.S. IPO market performed well relative to
the rest of the global marketplace. U.S. IPOs raised $36.3 billion in 2011.
RR DONNELLEY
-iBuoyed
by surging interest in the IPOs of maturing Web 2.0 companies such
as Groupon, LinkedIn and Zynga, the technology sector gained a large share of
U.S. IPO proceeds in 2011. Twenty-four internet companies went public and
four of the five largest internet IPOs in U.S. history combined to raise nearly
$2.5 billion. In addition to internet companies, software companies, including
on-demand software firms, such as Cornerstone and OnDemand, contributed to
the steady revival of this corner of the U.S. IPO market.
Although overall deal flow in the sector remained well below pre-2008 levels,
private equity and venture capital backed IPOs raised $28.3 billion in 2011, with
86 such deals accounting for 78% of total U.S. IPO proceeds. The private equity
backed offerings of HCA, Kinder Morgan and Nielsen combined to raise $8.3
billion in the first quarter.
Also notable in 2011 was the plunge in U.S.-listed Chinese IPOs, which
resulted from both mounting evidence of fraud and improper reporting on the
part of such companies and the steady cooling of the Chinese economy. Only 12
Chinese companies listed in the United States in 2011, down from 41 in 2010.
In 2012, the U.S. market produced 102 IPOs, a 5% increase over 2011, and
gross proceeds increased 22%, from $28.7 billion in 2011 to $35.1 billion. Facebook’s
$16 billion offering contributed heavily to this increase. Two other IPOs
topped $1 billion – Santander ($2.9 billion) and Realogy ($1.08 billion). However,
median IPO size dropped to $94.3 million from $140 billion in 2011, which
can be partly attributed to an increase in VC-backed IPOs to 51 from 42.
In 2013, a total of 222 companies went public in the U.S., raising more than
$59 billion. Twitter’s high profile IPO accounts for $1.8 billion of this total.
Other notable IPOs included Hilton Worldwide’s $2.3 billion IPO, the largestever
hotel IPO. In addition to the technology sector, healthcare saw a significant
increase in the number of IPOs to 38 in 2013 compared with 21 in 2012.
Many of 2013’s notable IPOs used the confidential submission process established
by the JOBS Act, including Twitter and Manchester United. For much of
2013, confidential submissions outpaced traditional IPOs, a trend that is
expected to continue.
The information in this manual is organized by topic in the following chapters.
Chapter I, DECIDING WHETHER TO GO PUBLIC, focuses on the factors that
should be evaluated in deciding whether to go public, including the benefits for
“emerging growth companies” (EGCs) of the JOBS Act.
RR DONNELLEY
-iiChapter
II, PREPARING TO GO PUBLIC, analyzes matters that the company
should review in its business, its operations, its governance and its personnel to
ensure that it is prepared to go public.
Chapter III, KICKING-OFF THE PUBLIC OFFERING, reviews the organizational
meeting, structuring issues, the requirements for and drafting of the
registration statement and issues related to pre-filing publicity.
Chapter IV, FILING THE REGISTRATION STATEMENT, sets forth the
mechanics of filing the registration statement with the Securities and Exchange
Commission (SEC).
Chapter V, THE WAITING PERIOD, discusses the activities of the company
between the initial filing of the registration statement and the time that the
registration statement is declared effective by the SEC.
Chapter VI, THE POST-EFFECTIVE PERIOD, contemplates events that
occur once the SEC declares the registration statement effective.
Chapter VII, RAISING CAPITAL AS A PUBLIC COMPANY, discusses the
various ways that public companies raise additional capital in the public and
private capital markets.
Chapter VIII, LIFE AS A PUBLIC COMPANY, details the obligations of the
company and certain of its shareholders to comply with disclosure requirements
and trading restrictions imposed by the Securities Act of 1933
(Securities Act), the Securities Exchange Act of 1934 (Exchange Act), the
Sarbanes-Oxley Act of 2002 (Sarbanes-Oxley), the Dodd-Frank Act and the
rules of the national stock exchanges.
Chapter IX, CROSS-BORDER SECURITIES TRANSACTIONS AND COMPLIANCE,
discusses the applicability of the U.S. federal securities laws to
non-U.S. companies that conduct public offerings in the U.S. (including IPOs)
and/or list their securities on a U.S. stock exchange. This chapter also discusses
offshore securities transactions conducted by U.S. companies under Regulation
S, which provides an exemption from registration under the Securities
Act, and cross-border business combination transactions.
Chapter X, SECURITIES ISSUANCES IN CONNECTION WITH MERGERS,
ACQUISITIONS AND OTHER BUSINESS COMBINATIONS, provides an overview
of the advantages a public company has in making acquisitions and discusses
how a public company may repurchase its own shares. In addition, this
chapter provides a brief description of the process of taking a public company
private.
Chapter XI, THE HIGH YIELD BOND MARKET AND IPOS, discusses the
use of high yield bonds as a corporate finance instrument, including both public
RR DONNELLEY
-iiiand
private offerings of high yield bonds and the role that such bonds may play
in IPOs of a company’s equity securities. This chapter also provides an overview
of some typical features of high yield bonds.
This text is not intended to constitute legal advice; each issuer and transaction
is unique, and issuers are encouraged to consult qualified legal counsel
early in the IPO process.
RR DONNELLEY
-ivTHE
IPO AND PUBLIC COMPANY PRIMER
I. DECIDING WHETHER TO GO PUBLIC
A. TRADITIONAL REASONS TO GO PUBLIC
Reasons for going public have traditionally included:
Š Access to public capital markets
Š Creation of equity currency
Š Liquidity for investors
Š Enhanced corporate reputation
1. Access to Public Capital Markets
Public capital markets generally offer a company the ability to obtain capital
at lower cost than private markets. Lowering the cost of capital contributes to
an increase in the company’s value. The company’s securities are likely to have
higher value in public markets for a number of reasons. The number of potential
purchasers is maximized and transaction costs are minimized. In addition,
potential purchasers of the securities of public companies collectively value the
regulatory requirement that public companies disseminate, on a timely basis,
full and fair information about the company’s business, results of operations,
cash flows and financial condition. Also, securities of public companies can
generally be sold without subsequent trading restrictions and, accordingly,
without discount for lack of liquidity.
After a successful IPO, a company can raise capital in subsequent primary
offerings of equity, debt or hybrid securities. For larger companies with a sufficient
public float and an established record of performance, “shelf registration”
provides the ability to tap favorable capital markets within a few weeks, days or
even hours. The largest public companies are permitted to file shelf registration
statements with the SEC that are automatically effective and usable immediately
after filing.
Private companies seeking financing are typically limited to debt and private
equity financing. In order to borrow money, a company must generally have
identifiable, valuable assets which, in the case of secured financings, serve as
collateral as well as the demonstrable ability to repay the loan. Companies that
meet these criteria must live with the ongoing cash drain of interest and principal
payments and the lender’s imposition of often onerous restrictive covenants
on the company’s operations and the use of the proceeds of the loan.
1
RR DONNELLEY
2. Creation of Equity Currency
Going public enables a company to use its publicly traded securities for various
purposes, including for the acquisition of other businesses or technology
and for compensating employees. More efficient use of equity—including
through the issuance of “freely tradable” shares registered with the SEC or an
agreement to register subsequent resales of shares by the holders—can preserve
cash, provide tax benefits and create additional incentives for owners of
target businesses or employees. This form of currency is more appealing to
shareholders of a potential acquisition target than the illiquid shares of a
privately-held company and generally creates additional flexibility to purchasers
in structuring mutually advantageous transactions.
3. Liquidity for Investors
In an IPO or in a subsequent secondary offering, a company may register for
sale shares that would otherwise be subject to a holding period and/or volume
restrictions under Securities Act Rule 144, thereby achieving additional liquidity
for shareholders. These include shares acquired in private transactions and
shares that are held by officers, directors or other “affiliates” of the company.
4. Enhanced Corporate Reputation
The federal disclosure requirements imposed on the company both during
and after the IPO process afford the company’s investors, clients and suppliers
access to information about the company that is generally more complete and
standardized than the information voluntarily disclosed by the company prior to
going public. The scrutiny by research analysts to which public companies are
often subjected can provide further comfort to those with a stake in the company.
In addition, the company’s participation in highly regulated securities
markets may serve to reassure investors that they will be treated fairly. For
example, the SEC’s securities fraud, insider trading and selective disclosure
regulations seek to provide a fair and level playing field for buyers and sellers
of stock, whether or not they have access to inside information. Finally, the
company’s public status and, in particular, a listing on an exchange may give it
a competitive advantage over privately held companies in the same industry by
providing greater visibility and enhanced corporate image.
2
THE IPO AND PUBLIC COMPANY PRIMER
B. DISADVANTAGES OF GOING PUBLIC
In addition to the relatively recent additional burdens placed on public
companies by the Sarbanes-Oxley and Dodd-Frank Acts (as discussed in the
next section), the disadvantages of going public include:
Š periodic reporting;
Š public disclosure pitfalls;
Š restrictions on sales by insiders;
Š possible loss of control by current shareholders;
Š effect on management decisions; and
Š diversion of management time during the IPO process and thereafter.
1. Periodic Reporting
As described in greater detail in Chapter VIII, public companies are subject to
the periodic reporting requirements of the SEC. These requirements include
annual (Form 10-K) and quarterly (Form 10-Q) reporting of financial results
and business developments, prompt reporting of certain specified current
material events (Form 8-K) and various other reporting requirements, such as
those for purchases or sales of shares by affiliates and for tender offers. Complying
with the SEC’s reporting requirements demands significant time and
financial commitments, and Sarbanes-Oxley and Dodd-Frank only added to
these already significant burdens. Also, management must personally certify the
information contained in periodic reports on Form 10-K and Form 10-Q and
companies must have extensive disclosure controls and procedures in place to
ensure the accuracy and timely filing of periodic reports. Gathering the necessary
information to comply with these requirements requires robust accounting
systems, additional accounting staff and a significant increase in the use of
lawyers, auditors and other outside advisors. Securities analysts, public shareholders
and the financial press also expect companies to include additional
information in periodic reports. Additionally, under Sarbanes-Oxley, the SEC is
required to review a company’s annual report on Form 10-K and other disclosures,
including financial statements, at least once every three years, and
often does so in targeted reviews more frequently.
2. Public Disclosure Pitfalls
Companies going public must carefully consider the extensive disclosure
regime applicable to publicly-held companies before undertaking an IPO. For
example, a company going public is required to provide full disclosure of its
business operations, competitive position, significant customers and material
3
RR DONNELLEY
contracts. In addition, public companies are required to disclose information
about executive compensation, transactions with insiders and off-balance sheet
transactions. Also, SEC regulations, stock exchanges and the “real time” disclosure
regime brought about by Sarbanes-Oxley may also require a company to
disclose dynamic information at a time when it may be inconvenient or even
damaging to do so. A company contemplating an IPO should consider carefully
whether the required disclosures will disadvantage it vis-à-vis its competition,
its vendors, customers, employees or other third parties. As discussed more
fully in Section I.D, the JOBS Act affords a company with less than $1 billion in
annual revenues that is contemplating an IPO the opportunity to complete substantially
all of the review process with the SEC on a confidential basis until it
decides to launch an IPO (although such a company must publicly file its registration
statement with the SEC no later than 21 days before it begins the “road
show” for the offering).
Newly public companies must recognize that the enhanced disclosure process
for public companies creates increased scrutiny of the company and its
management. Many private company disclosures are made informally through
board presentations, shareholder meetings and ad hoc telephone calls. In contrast,
given the large number of shareholders of a public company and the regulatory
requirements of the SEC, together with those of stock exchanges, a
public company is required to widely disseminate material information about
the company. All of this information may be reviewed in light of subsequent
events, potentially subjecting management’s decisions and disclosures to
“Monday morning quarterbacking” from analysts, regulators, the financial press,
shareholders and potential litigants.
In addition, in the current legal environment, a public company and its officers
and directors may become subject to a class action or derivative lawsuit
alleging violations of corporate and securities laws. The performance of IPOs
are particularly scrutinized. Even if the claim has no merit, establishing a
defense can be time consuming, distracting and expensive.
3. Restrictions on Sales by Insiders
Although going public generally provides increased liquidity for investors, the
federal securities laws impose restrictions on the sales of securities by directors,
executive officers, principal stockholders and other insiders.
First, directors, executive officers and controlling stockholders of a public
company may generally only sell shares of the company into the public markets
under Rule 144 of the Securities Act (pursuant to the rule’s volume, timing and
manner of sale limitations) or under a registration statement.
4
THE IPO AND PUBLIC COMPANY PRIMER
Second, under Rule 10b-5 of the Exchange Act, it can be illegal for a person
possessing material nonpublic information (“inside information”) about the
company to trade in the company’s securities. Exchange Act Rule 10b5-1
(discussed in Section VIII.F) specifies that simply being “aware of” inside
information while trading will be a basis of an insider trading violation (rather
than a more lenient “use” standard some courts formerly imposed), although
Rule 10b5-1 does contain affirmative defenses for trades made under certain
trading plans entered into at a time when the insider was not aware of any
inside information.
Third, the short-swing profit rules of Section 16(b) of the Exchange Act
require that certain profits and deemed profits from the purchase and sale of
stock by insiders within a six-month period be returned to the company. In
order to minimize the possibilities for insider trading and violation of these
rules, many public companies adopt pre-trade clearance procedures and trading
policies that limit employee trading to specified window periods commencing
after the reporting of quarterly earnings and ending several weeks later
(although the window can be closed early or at any time during which insiders
have inside information).
Finally, as described herein, contractual lock-ups of 180 days (subject to
extensions in certain specified circumstances; see Section III.B.3) are typically
imposed on directors, executive officers and major shareholders following an
IPO and for 90 days after most follow-on offerings. Such lock-up agreements
may be waived by the underwriter of an offering, but rules of the Financial
Industry Regulatory Authority, Inc. (FINRA) require the book-running lead
manager to notify the issuer of any impending waiver or release of a lock-up
agreement at least two days before the waiver and also announce the impending
release or waiver through a major news service. These requirements may
affect the willingness of underwriters to grant such waivers.
4. Possible Loss of Control by Current Shareholders
In the U.S., an IPO usually dilutes the ownership of the company held by
pre-IPO shareholders, who typically do not have a preemptive or participation
right to maintain their ownership percentage (unlike shareholders of many
European companies). In addition, public ownership entails the risk that
pre-IPO shareholders, and the management that they have selected, may lose
control of the company as a result of board elections or through a takeover.
Management and principal pre-IPO shareholders may seek to minimize the risk
of losing control by limiting the number of shares sold to the public, seeking to
ensure a wide distribution of shares to the public, creating tiered classes of
5
RR DONNELLEY
stock with differentiated voting rights that favor pre-IPO shareholders, entering
into voting agreements among pre-IPO shareholders, limiting the ability of
shareholders to take corporate actions, adopting supermajority provisions,
staggering the terms of directors or adopting poison pills. Some of these measures,
such as creating a dual-class voting structure by issuing “high voting,”
“light voting” or non-voting stock, for instance, may depress the price of the
securities with less voting power.
5. Effect on Management Decisions
Managers frequently focus on the stock price of the company as a proxy for
their performance. This phenomenon is exacerbated if the managers have significant
equity ownership. As a result of this focus, managers may favor business
opportunities that will benefit the company in the short run over those
opportunities that could have a greater long-term benefit, but may have an
adverse impact on the company’s stock price in the near term.
6. Diversion of Management Time During the IPO Process and Thereafter
An IPO requires a substantial amount of management time and attention. A
typical IPO takes anywhere from three to six months from the time of the
organizational meeting to completion. Usually an additional two to three
months of preparation have preceded the organizational meeting. During this
time, there are periods when senior management time and attention, including
that of the principal executive officer (CEO) and the principal financial officer
(CFO), are devoted almost exclusively to the IPO process, leaving these most
senior executives little time to manage the company’s business. In order to
successfully complete an IPO, a company must be able to operate with employees
who are not involved in the IPO process carrying an increased load with
respect to the day-to-day affairs of the company, while the senior management
is conducting the IPO. Following an IPO, management should be prepared to
expend a substantial amount of time dealing with disclosure and other compliance
issues and investor relations.
C. IMPACT OF SARBANES-OXLEY AND DODD-FRANK ACTS ON PUBLIC
COMPANIES
Following the collapse of Enron Corporation in late 2001, the administration
of President George W. Bush, members of the U.S. Congress, the SEC and the
stock exchanges, among many others, proposed expansive regulation to
address what were generally seen as systemic failures in the governance,
internal controls and disclosure practices of public companies and the existing
regulation of these companies and the financial markets.
6
THE IPO AND PUBLIC COMPANY PRIMER
Meanwhile, numerous pieces of reform legislation worked their way through
both houses of Congress, going widely unnoticed until the landmark disclosure
of a multi-billion dollar accounting scandal at WorldCom, Inc., one of “history’s
largest frauds” in the words of the court-appointed monitor for the bankrupt
company, who noted that misdeeds at WorldCom created and destroyed $200
billion in shareholder value.
The wave of corporate scandals culminating in WorldCom propelled Congress
and the White House to action. Sarbanes-Oxley was signed into law by
President Bush on July 30, 2002, just 35 days after WorldCom’s announcement
that it had overstated its revenues by several billions of dollars, and effected
sweeping changes in securities, criminal and other federal laws affecting public
companies, public accounting firms, investment banks, lawyers and public
company directors and executive officers.
Sarbanes-Oxley was the most significant federal disclosure and corporate
governance legislation since the Securities Act and the Exchange Act were
adopted in the 1930s, but it is best understood not as a monolithic piece of
legislation centered on a new concept of regulation, but as an ordering process
which mandated that many major reforms proposed by various participants in
the reform debate be implemented with all deliberate speed (in some cases,
within 30 days) on the precise schedule specified by Congress. In that sense,
the WorldCom debacle provided the impetus of public outrage that forced into
effect some of the most readily available reform proposals of the moment,
many of which had languished for years without sufficient political imperative
to be enacted.
Key provisions of Sarbanes-Oxley include the following:
Š increased regulation and oversight of the accounting profession;
Š more stringent auditor and audit committee independence requirements;
Š greater corporate responsibility and accountability;
Š increased issuer disclosure;
Š increased regulation of securities analysts;
Š increased criminal penalties; and
Š professional responsibility standards for attorneys.
It is important to note that certain provisions of Sarbanes-Oxley apply to a
company from the moment that it files its first registration statement with the
7
RR DONNELLEY
SEC. These provisions include, among others, the prohibition against personal
loans to senior executives and directors (discussed in Section VIII.J.8) and the
prohibition against fraudulently influencing, coercing, manipulating or misleading
an auditor (discussed in Section VIII.J.9).
On July 21, 2010, following the economic crisis of 2008-2009, President Barack
Obama signed into law the Dodd–Frank Act, which included, in addition to
sweeping reform of financial market regulation, a number of provisions aimed
at further enhancing and increasing the corporate governance and disclosure
obligations and practices of public companies. These governance provisions,
which included many priorities of shareholder activists and reflected input
from leading institutional investor groups, such as the Council of Institutional
Investors, have a strong focus on executive compensation, including a requirement
for a stockholder “say-on-pay” vote at least once every three years,
enhanced compensation recoupment (so-called “clawback”) provisions, and
disclosure of internal pay equity (the rules for which were proposed in
September 2013, as discussed further in Section VIII.D.1(c)) and pay for performance.
The Dodd-Frank Act also required the SEC to adopt an expanded
whistleblower program (discussed further in Section VIII.J.10) that provides
significant financial incentives for reporting of suspected wrongdoing to the
SEC. Although not as comprehensive or as fundamental a reform act with
regard to corporate governance as Sarbanes-Oxley, the corporate governance
provisions of the Dodd-Frank Act constitute the second major Congressional
mandate in this area in a decade, continuing the trend of increased federalization
of corporate governance, which erodes traditional deference to state law
and further ups the ante for public companies in terms of additional compliance
obligations and the associated costs and other burdens.
In 2012, certain aspects of the enhanced regulatory requirements and resulting
costs imposed by Sarbanes-Oxley were significantly reduced for emerging
growth companies, or EGCs, by the enactment of the JOBS Act, as described
further in Section I.D.
1. Oversight of Accounting Profession
Sarbanes-Oxley established a five-member Public Company Accounting
Oversight Board (PCAOB) to register, oversee, regulate, inspect and discipline
public accounting firms, including foreign audit firms whose audit reports are
included in SEC filings, and persons associated with such firms. The PCAOB is
charged with establishing and enforcing auditing, quality control, ethics and
independence standards and rules for public company accountants. The SEC
8
THE IPO AND PUBLIC COMPANY PRIMER
will not accept an audit report from an accounting firm that is not registered
with the PCAOB. Thus, companies seeking to go public must engage the services
of a registered public accounting firm.
The PCAOB has the power to conduct regular and special investigations of
registered accounting firms and to impose sanctions. Public companies have
noticed that the oversight of auditors has in turn caused auditors to be ever
more vigilant in their audits of publicly-held companies. In particular, standards
created by the PCAOB by which outside auditors attest to the validity of a
companion requirement that management evaluate the effectiveness of the
company’s internal controls over financial reporting, not only increase the
expense for publicly-held companies (objections to which resulted in the Dodd-
Frank Act permanently exempting public companies with a public float less
than $75 million from the attestation requirement and, more recently, an
exemption for EGCs pursuant to the JOBS Act) but also squarely place more
responsibility and risk on management with regard to the effectiveness of the
company’s internal controls (management’s assessment and report is required
of public companies regardless of size). An investigation of an auditing firm by
the PCAOB also increases the potential exposure of those public companies
whose audit records are the subject of an investigation.
The SEC appoints the members of the PCAOB and has oversight and enforcement
authority over it. The PCAOB is funded by fees imposed on publiclytraded
companies based on their market capitalization—the fees range from as
little as $100 for the very smallest companies to more than $1 million for a
handful of the largest companies.
2. Auditor Independence
Sarbanes-Oxley amended the Exchange Act to prohibit registered public
accounting firms from performing for a public company audit client any of the
following services (most of which had previously been prohibited to some
degree by pre-existing but generally more lenient SEC rules):
Š bookkeeping and similar services;
Š financial information systems design and implementation;
Š appraisal or valuation services, fairness opinions or contribution-in-kind
reports;
Š actuarial services;
Š internal audit outsourcing services;
9
RR DONNELLEY
Š management functions or human resources;
Š broker or dealer, investment advisor or investment banking services;
Š legal services and expert services unrelated to audit; and
Š any other services proscribed by the PCAOB.
The SEC adopted amendments to its rules on auditor independence consistent
with the Sarbanes-Oxley prohibitions. These auditor independence rules
are based on three general principles that the SEC determined were embodied
in the Sarbanes-Oxley prohibitions: (a) an auditor cannot audit its own work,
(b) an auditor cannot function in the role of management, and (c) an auditor
cannot serve in an advocacy role for its client.
In addition, pursuant to Sarbanes-Oxley, and detailed rules subsequently
adopted by the SEC, the provision of other non-audit services by outside auditors
(such as permitted tax and other non-audit services) requires pre-approval
by the company’s audit committee and disclosure of the issuer’s pre-approval
policies in proxy statements and annual reports filed with the SEC. Under SEC
rules, the audit committee may not delegate its responsibility with respect to its
pre-approval policy to the company’s management.
Tax services provided to clients by auditors have come under greater scrutiny
with respect to auditor independence. Under ethics and independence
rules by the PCAOB and approved by the SEC, an auditor may not provide certain
tax services to executives of a company who are involved with the oversight
of the company’s financial statements as well as plan, market or opine in
favor of certain tax transactions or provide tax services on a contingent basis.
In evaluating whether an auditor is independent of its audit client, companies
and their potential auditors must consider, in addition to the detailed rules
under Sarbanes-Oxley referred to above, the general standard of auditor
independence set forth in SEC rules. Under those standards, an accountant will
not qualify as “independent” if a reasonable investor, with knowledge of all
relevant facts and circumstances, would conclude that the auditor is not capable
of exercising objective and impartial judgment on all issues encompassed
within the auditor’s engagement.
Under Sarbanes-Oxley and SEC rules, the lead and concurring audit partners
with responsibility for an issuer’s audit must be rotated at least once every five
years. The rules also preclude an audit firm from serving as outside auditor to
an issuer where certain former employees of the audit firm work in any of cer-
10
THE IPO AND PUBLIC COMPANY PRIMER
tain specified financial or accounting positions at the company (in certain cases
limited to the year following an individual’s participation in the audit firm’s
audit of the client).
In response to liability concerns, auditors have on occasion attempted to
allocate risks to clients through inclusion of various provisions in the engagement
letter that seek to limit the auditor’s liability with respect to (i) amount
(e.g., the amount of fees paid), (ii) time period (e.g., no claims may be asserted
after a fixed period of time) or (iii) the auditor’s negligent conduct. The SEC
has stated that such indemnity provisions would call into question an auditor’s
independence.
3. Corporate Responsibility
a. Audit Committee Independence
Sarbanes-Oxley directed the SEC to adopt rules that require that the listing
standards of the national stock exchanges mandate that audit committees be
comprised solely of “independent” members. Independence for these purposes
means only those directors who do not receive any compensation from the
issuer other than directors’ fees and who are not “affiliated persons” (a term
defined in SEC rules for this purpose) of the issuer or its subsidiaries.
Sarbanes-Oxley also amended the Exchange Act to mandate that audit committees:
Š have direct responsibility for hiring and overseeing the work of the auditors;
Š establish procedures for the receipt, retention and treatment of complaints
regarding accounting, internal controls or auditing matters, including
procedures for the confidential, anonymous submission by employees of
concerns regarding questionable accounting or auditing matters; and
Š receive reports from the auditors regarding the company’s critical accounting
policies and material communications between the auditors and company
management.
As provided for in the SEC rules, the listing standards provide for a cure
period for companies not in compliance with the listing standards for audit
committee member independence requirement.
11
RR DONNELLEY
b. Independence of Compensation Committee Members and of Compensation
Consultants and Other Advisers
Section 952 of the Dodd-Frank Act added Section 10C to the Exchange Act
which directed the SEC to establish enhanced independence requirements for all
members of compensation committees. These requirements are in addition to
existing independence standards under New York Stock Exchange (NYSE) and
NASDAQ rules, and standards for “outside directors” under Section 162(m) of the
Internal Revenue Code and for “non-employee directors” under Section 16 of the
Exchange Act. Pursuant to Section 10C, the SEC issued a final rule (Rule 10C-1)
directing the exchanges to prohibit the listing of any equity security of an issuer
that does not have a compensation committee composed entirely of independent
directors. Rule 10C-1 provides that, in determining the independence requirements
for members of compensation committees, the exchanges must consider
“relevant factors,” which include, but are not limited to: (i) the source of
compensation for each compensation committee member, including any consulting,
advisory, or other compensatory fees paid by the company to the director
and (ii) whether the compensation committee member is affiliated with the
company, a subsidiary of the company, or an affiliate of a subsidiary of the
company. Rule 10C-1 also grants the exchanges the discretion to exempt certain
relationships from the requirement that all members of the compensation
committee be independent, after taking into consideration the size of an issuer
and any other relevant factors. See Section II.B.2(a) for a discussion of the rules
that the exchanges have implemented pursuant to Rule 10C-1.
Section 10C provides an important exemption to the compensation committee
independence requirement that does not apply to the audit committee
independence requirement of Sarbanes-Oxley discussed above. The exemption
is provided for a “controlled company,” which is defined to include a company
listed on a national securities exchange that holds an election for its board in
which more than 50% of the voting power is held by a single person or group.
Section 10C also requires that compensation committees have full authority to
retain their own compensation consultants, legal counsel and other
advisers. Similar to the current requirements for audit committees, the regulation
provides for the compensation committee to have exclusive control over
the appointment, compensation and oversight of any adviser that it hires, as
well as reasonable access to funding for advisers. Compensation committees
are not required to follow the advice of any advisers and retain full responsibility
for exercising good judgment and fulfilling their responsibilities.
12
THE IPO AND PUBLIC COMPANY PRIMER
In exercising its authority to retain advisers and consultants, Section 10C and
the rules promulgated thereunder require the compensation committee (other
than the compensation committee of a controlled company) to consider six
independence factors, including the size of the fees from the engagement versus
total fees for any adviser or consultant; advisers’ or consultants’ internal
conflict of interest policies and procedures; other services provided by the
advisers or consultants to the public company; business and personal relationships
of the advisers or consultants to the compensation committee members;
share ownership by the adviser or consultant in the public company or its subsidiaries
and affiliates; and business or personal relationships between any
executive officer of the company and the adviser or consultant. Issuers must
provide adequate funding so that the compensation committee can retain
independent compensation consultants, counsel and other advisers. Both NYSE
and NASDAQ have issued rules requiring the compensation committees of
listed companies to consider these six factors in connection with retaining
compensation consultants, legal counsel or other advisers. In addition to these
six factors, the compensation committees of NYSE-listed companies must also
consider any other factors that would be relevant to the adviser’s independence
from management.
Proxy or information statements for an annual meeting are required to disclose
whether or not the compensation committee retained or obtained advice
from a compensation consultant and whether any such services raised any
conflict of interest and, if so, the nature of any conflict and the actions taken to
address the conflict.
c. CEO and CFO Certifications
SEC rules adopted under Sarbanes-Oxley require that CEOs and CFOs of all
issuers certify, to the best of their knowledge, the accuracy and completeness
of each quarterly and annual report, that the financial statements in the report
“fairly present” the company’s financial condition, cash flows and results of
operations, and that they are responsible for establishing and maintaining the
issuer’s disclosure controls and procedures and internal control over financial
reporting. CEOs and CFOs are also required to state that they have evaluated
the effectiveness of the issuer’s disclosure controls and procedures and disclosed
any change in the issuer’s internal control over financial reporting that
occurred during the most recent fiscal quarter that has materially affected, or is
reasonably likely to materially affect, the issuer’s internal control over financial
reporting in such annual or quarterly report. The SEC staff has indicated that
13
RR DONNELLEY
issuers should not change the language of this certification and that an altered
certification may cause the annual and quarterly reports to be incomplete. This
certificate is filed with the issuer’s quarterly and annual reports and therefore
subject to liability under the Exchange Act.
Sarbanes-Oxley also added another certification provision subject to federal
criminal law under which the CEO and CFO are required to certify that quarterly
and annual reports comply with securities laws and the information in
such reports fairly presents the issuer’s financial condition and results of operations.
Because this certificate is furnished, and not filed, with the issuer’s
quarterly and annual reports, it is not subject to liability under the Exchange
Act. This provision, however, specifies that a CEO or CFO who knowingly files
a false certification may be fined up to $1 million and/or imprisoned for up to 10
years. A willful violation is punishable by a fine of up to $5 million and/or
imprisonment of up to 20 years.
d. Disgorgement of Compensation and Stock Sale Profits by CEOs and
CFOs upon Restatements Due to Misconduct
Sarbanes-Oxley requires forfeiture of certain bonuses and profits realized by
the CEO and CFO of a company that is required to prepare an accounting
restatement due to the issuer’s “material noncompliance, as a result of misconduct,
with any financial reporting requirement under the securities laws.”
Specifically, the CEO and CFO must reimburse to the issuer any bonus or other
incentive- or equity-based compensation received, and any profit realized from
the sale of the issuer’s stock sold, during a specified recapture period.
Reimbursement is required whether or not the CEO or CFO engaged in or knew
of the misconduct. The “recapture period” is the 12-month period following “the
first public issuance or filing with the SEC (whichever first occurs) of the
financial document embodying such financial reporting requirement.”
The courts have held that only the SEC may sue under this provision of
Sarbanes-Oxley. The SEC has enforced this provision even in situations where
the CEO or CFO was not accused of any misconduct. In July 2009, the SEC filed
the first such action against a CEO, who was not charged with any violations of
the securities laws (SEC v. Jenkins). In March 2011, the SEC settled an
enforcement action that resulted in the recovery of incentive and stock sale
payments to a CEO under Sarbanes-Oxley even though the CEO had not been
charged with any misconduct. (SEC v. McCarthy). Further, in November 2012,
the District Court for the Western District of Texas endorsed such an enforce-
14
THE IPO AND PUBLIC COMPANY PRIMER
ment action by the SEC, thereby demonstrating growing judicial support of the
SEC’s right to seek to recoup bonus compensation as provided by Sarbanes-
Oxley (SEC v. Baker).
Section 954 of the Dodd-Frank Act requires public companies to develop and
implement “clawback” or compensation recovery policies with respect to
incentive compensation, a provision which is much broader than the clawback
provisions of Sarbanes-Oxley. Clawback policies will provide that if financial
statements must be restated due to material non-compliance with financial
reporting requirements under securities laws, then the company must recover
from any current or former officer during a three-year look-back period any
amount that exceeds the amount which would have been paid under the
restated financial statements. This recovery right will exist regardless of
whether there was misconduct. This requirement will be imposed by new
exchange listing rules that are directed by the SEC. Once implemented, Section
954 will likely require public companies to amend any existing clawback policies.
Although many companies have adopted new compensation clawback
policies as a result of Section 954, the SEC has yet to promulgate regulations as
required by the statute and there is no effective date for implementing such
requirements.
e. Prohibition of Personal Loans to Executive Officers and Directors
Sarbanes-Oxley prohibits “personal loans” to executive officers and directors
subject to certain narrow exceptions. In March 2013, the SEC for the first time
issued interpretive guidance regarding this provision, confirming that an issuer
that permits its directors and executive officers to participate in an equitybased
incentive compensation (EBIC) program would not be deemed thereby
to be extending credit or arranging for the extension of credit for purposes of
Section 402 of Sarbanes-Oxley. The SEC further confirmed that an issuer would
not be deemed to be extending or arranging for the extension of credit under
such provision if it undertakes certain ministerial or administrative activities so
as to enable its directors and executive officers to participate in an EBIC program.
This prohibition on personal loans applies to companies that have filed a
registration statement even if it has not yet become effective. Companies must,
therefore, comply with the prohibition before filing a registration statement. All
personal loans made to directors or executive officers of a private company
after July 30, 2002 will have to be repaid by the individual or forgiven by the
company before the IPO registration statement is filed if the individual will hold
15
RR DONNELLEY
one of those positions on or after the IPO registration statement filing date.
Loans outstanding on July 30, 2002 are not subject to this prohibition provided
the loans have not, thereafter, been renewed or materially modified.
f. Retirement Fund Blackout Periods
Sarbanes-Oxley and SEC Regulation BTR prohibit directors and executive officers
from purchasing or selling the issuer’s equity securities during certain
“blackout periods” imposed on tax-qualified defined contribution plans, such as
Section 401(k) plans. In general, a “blackout period” is defined under Sarbanes-
Oxley as a temporary suspension of trading in company stock for more than three
days applicable to 50% or more of the participants in a plan. The prohibition on
purchases or sales is “with respect to such equity security if such director or officer
acquires such equity security in connection with his or her service or employment
as a director or executive officer.” SEC and U.S. Labor Department rules have been
adopted to clarify and implement this provision and provide for recapture of
deemed profits from any trading that may occur in violation of this provision similar
to that provided for violation of short-swing profit rules of Section 16 of the
Exchange Act that have been applicable to executive officers and directors since
the 1930s and which were also amended by Sarbanes-Oxley, as discussed below.
4. Enhanced Disclosure
a. Off-Balance Sheet Transactions, Contractual Obligations and Non-GAAP
Financial Information
Sarbanes-Oxley required the adoption by the SEC of rules regarding
enhanced financial information disclosures in periodic reports filed with the
SEC, including information on off-balance sheet transactions, aggregated and
tabular information about contractual obligations and reconciliation of any
“non-GAAP financial measures” (so called “pro forma” or other measures that
are calculated by adding or subtracting amounts, such as extraordinary “onetime”
charges, to or from measures required under generally accepted accounting
principles (GAAP)) to the most directly comparable GAAP measures. The
SEC rules also apply to any public disclosures containing material information
that use non-GAAP financial measures, such as press releases.
Sarbanes-Oxley also requires that each periodic report containing financial
statements filed with the SEC must reflect all material correcting adjustments
identified by the auditor.
16
THE IPO AND PUBLIC COMPANY PRIMER
b. “Real-Time” Disclosure
Sarbanes-Oxley requires issuers to disclose “on a rapid and current basis
such additional information concerning material changes in the financial condition
or operations of the issuer” as the SEC determines is necessary or useful.
Since passage of Sarbanes-Oxley, the SEC has revised the current reporting
form, Form 8-K, to include many additional reportable events and accelerated
the filing deadline to four business days for most reportable events. The reportable
events added to Form 8-K since Sarbanes-Oxley include:
Š earnings releases and any other published material relating to a completed
fiscal period;
Š amendments to or waivers of a company’s code of ethics for executive
officers;
Š a determination by the company or its auditor that security holders should
no longer rely upon the company’s financial statements;
Š the entry into, material amendments to, and termination of material contracts;
Š a decision to record a material write-off, restructuring charge or impairment
charge;
Š any new material direct or contingent financial obligations and the triggering
of any provision included in such arrangement that would accelerate or
increase the company’s liability thereunder;
Š any event which might lead to a delisting of the company’s equity securities;
Š amendments to a company’s articles of incorporation or bylaws;
Š unregistered issuances of the company’s equity securities above a certain
threshold;
Š material modifications to the rights of security holders;
Š the appointment and departure of any director or principal officer for any
reason;
Š material changes to the compensation arrangements of certain executive
officers; and
Š the voting results of shareholder meeting proposals.
Current reporting on Form 8-K is discussed in greater detail in Section
VIII.A.1(e).
17
RR DONNELLEY
c. Accelerated Insider Transaction Reporting under Section 16 of the
Exchange Act
Under Sarbanes-Oxley and related SEC rules, officers, directors and greater
than 10% shareholders of public companies who are subject to the short-swing
reporting and profit recapture provisions of Section 16 of the Exchange Act are
required to report nearly all their transactions in company stock and related
derivative securities electronically within two business days of any such transaction.
Many public companies purchase EDGAR (the SEC’s electronic filing
system) filing software or subscribe to certain other proprietary filing services
in order to assist their insiders in meeting the two-business day deadline. Section
16 is discussed in greater detail in Section VIII.G.
d. Audit Committee Financial Expert
Listed companies must disclose in their annual report whether—and if not,
why not—they have at least one “audit committee financial expert,” as such term
is defined by SEC rules adopted pursuant to specified guidelines set forth in
Sarbanes-Oxley. If a company has an “audit committee financial expert,” such
individual must be named in the company’s annual report filed with the SEC.
e. Code of Ethics for CEO and Senior Financial Officers
Under SEC rules adopted pursuant to Sarbanes-Oxley, listed companies must
disclose whether—and if not, why not—they have a code of ethics for the CEO
and senior financial officers. Additionally, as mentioned above, U.S. companies
must promptly disclose any subsequent waivers or changes to this code on a
Form 8-K or, if they have indicated an intent to do so in their periodic reports, on
their website. A sample code of ethics compliant with SEC rules adopted pursuant
to Sarbanes-Oxley is included as Exhibit A, although many companies
blend such codes into lengthier codes of ethics and standards of business conduct
such as those required for NYSE-listed companies.
f. SEC Reviews of Periodic Filings
Sarbanes-Oxley requires the SEC to review the periodic reports of each
issuer at least once every three years and provides criteria for the SEC to consider
in prioritizing reviews, including, among others, the occurrence of a
restatement, volatility in an issuer’s stock price, size of market capitalization
and emerging companies with disparities in price to earnings ratios.
18
THE IPO AND PUBLIC COMPANY PRIMER
5. Analyst Conflicts of Interest
As required under Sarbanes-Oxley, the SEC adopted rules designed to enhance
protections against conflicts arising between the provision of securities research
and investment banking. SEC Regulation Analyst Certification (Regulation AC)
requires that brokers, dealers and associated persons that produce research
reports include in those reports a statement certifying that the views expressed in
the report accurately reflect the analyst’s personal views about the subject securities
and a certification as to whether any part of the analyst’s compensation was,
is, or will be directly or indirectly related to the specific recommendations or views
contained in the research report. As discussed below, the JOBS Act, however,
includes provisions that free analysts from certain restrictions regarding EGCs.
6. Expanded Criminal Penalties; Non-Discharge of Securities Claim Liabilities in
Bankruptcy and Whistleblower Provisions
Sarbanes-Oxley provides for enhanced criminal penalties for a broad array of
white-collar crimes and a lengthening in the statute of limitations for securities
fraud claims.
Sarbanes-Oxley makes it a crime for an officer or director of an issuer to
fraudulently influence, coerce, manipulate or mislead an independent auditor in
its performance of an audit. The sample code of ethics included as Exhibit A
contains an additional provision reinforcing this important proscription.
Sarbanes-Oxley also imposes criminal penalties for the destruction, alteration
or falsification of documents in federal investigations and bankruptcy proceedings,
extends the maximum prison term to 25 years for securities fraud, enhances
white-collar crime penalties and imposes corporate fraud accountability.
Under Sarbanes-Oxley, debts arising from claims that result from violations
of securities law cannot be discharged in bankruptcy.
In addition, Sarbanes-Oxley provides for a temporary freeze on extraordinary
payments to directors, officers and employees of companies under investigation
by the SEC and makes it a crime to retaliate against corporate whistleblowers.
What qualifies as “extraordinary” is examined based on the facts and
circumstances surrounding the payment. As part of this examination, courts
may take into account whether such a payment is customary in an entity’s line
of business, as well as the purpose of and the size of the payment.
The statute of limitations for private rights of action with respect to securities
fraud was extended to the earlier of two years after the discovery of facts constituting
the violation or five years after the occurrence of the violation.
19
RR DONNELLEY
7. Professional Responsibility Standards for Attorneys
Sarbanes-Oxley required the SEC to establish minimum standards of professional
conduct for attorneys appearing and practicing before the SEC in any
way in the representation of issuers. The rule adopted by the SEC requires
attorneys:
Š to report evidence of a material violation of securities laws or a material
breach of fiduciary duty or a similar violation by the company or any agent
thereof, to the chief legal officer (CLO) or to both the CLO and the CEO of
the company (or the equivalents thereof); and
Š if the counsel or officer does not appropriately respond to the evidence
(adopting, as necessary, appropriate remedial measures or sanctions with
respect to the violation), to report the evidence to the audit committee of
the board of directors of the issuer or to another committee of the board of
directors comprised solely of directors not employed directly or indirectly
by the issuer, or to the full board of directors.
The adopted rule permits (but does not require) an attorney to reveal to the
SEC the information reported to the company, without the company’s consent,
to the extent the attorney reasonably believes that it is necessary (i) to prevent
substantial injury to the financial or property interests of the company or its
investors, (ii) to prevent the company from committing perjury or perpetrating
fraud on the SEC, or (iii) to rectify the consequences of a material violation that
caused, or may cause, substantial injury to the financial or property interests of
the company or its investors. The SEC takes the position that its rule preempts
contrary state laws of professional responsibility. See Section VIII.J.11.
8. Application to Non-U.S. Companies
Sarbanes-Oxley applies to any issuer “the securities of which are registered
under section 12 of that Act … or that is required to file reports under section
15(d).” In practical terms, this includes any company that is required by the
securities laws to file periodic reports with the SEC. Sarbanes-Oxley makes no
distinction in this regard between U.S. and non-U.S. companies. Therefore,
except to the extent that the SEC specifically exempts or accommodates foreign
issuers, the provisions of Sarbanes-Oxley, including, for example, the prohibition
on loans to executive officers and directors, apply to non-U.S.
companies. See Chapter IX for further discussion of the application of
Sarbanes-Oxley to “foreign private issuers.”
20
THE IPO AND PUBLIC COMPANY PRIMER
D. RELIEF FOR “EMERGING GROWTH COMPANIES” PROVIDED BY THE JOBS
ACT
On April 5, 2012, President Obama signed the Jumpstart Our Business Startups
Act (JOBS Act). The JOBS Act scales back a number of provisions of
Sarbanes-Oxley, the Dodd-Frank Act, and other federal securities laws and
regulations as they apply to “emerging growth companies,” or EGCs, which
includes all companies conducting an IPO other than those with $1 billion or
more in revenues in their most recently completed fiscal year. Congress
intended the JOBS Act to provide a so-called “on-ramp” for IPO issuers in order
to make the IPO process less burdensome, ease their transition to public
ownership and improve their access to capital.
It has been widely reported that members of the U.S. Congress from both
sides of the aisle were frustrated with what they saw as the failure of the SEC
to relax its rules to alleviate the impact of certain regulations on new and
smaller issuers, particularly in light of the economic downturn and the weak
IPO market since the economic crisis of 2008-2009. As a consequence, the JOBS
Act is unusual in its implementation method. With few exceptions, the EGC
provisions were self-executing and effective immediately; not to be accomplished
through mandated SEC rulemaking but, rather, direct amendments to
the applicable securities laws that have the effect of denying the SEC the power
to make contrary rules.
The JOBS Act includes two general types of provisions related to EGCs: those
intended to facilitate the IPO process itself and those intended to make the initial
years of life as a public company less burdensome.
1. Emerging Growth Companies
An “emerging growth company” is any company that had total gross revenues of
less than $1 billion during its most recently completed fiscal year. That amount is
to be adjusted for inflation every five years. An issuer’s EGC status ends upon the
earliest of (1) the last day of the fiscal year in which it had total gross revenues
over $1 billion, also as adjusted for inflation, (2) the last day of the fiscal year following
the fifth anniversary of its IPO, (3) the date on which it has issued more
than $1 billion (not inflation adjusted) in non-convertible debt in the previous
three-year period, or (4) the date on which the issuer is deemed a “large accelerated
filer,” which generally means that it has $700 million or more of aggregate
worldwide market value. For IPOs completed early in an issuer’s fiscal year, the
fifth-year anniversary provision could mean a reprieve of nearly six years.
21
RR DONNELLEY
The testing of EGC status is to be made at the end of the issuer’s fiscal year,
except with respect to the issuance of $1 billion of non-convertible debt in a
three-year period, in which case termination would be immediate. Both domestic
and non-U.S. issuers may qualify as an EGC.
The JOBS Act’s EGC provision is directly targeted at new registrants and is
intended to encourage IPOs. Companies that first sold common equity securities
pursuant to a Securities Act registration statement on or before December
8, 2011, the date the JOBS Act was first introduced in the House, do not qualify
as EGCs.
2. IPO Process Provisions
a. Financial Information
In connection with its IPO, an EGC must now provide only two years of audited
financial statements, rather than the traditional three years, and need not
provide selected financial data for periods prior to the earliest audited period
presented. For non-EGCs, five years of selected financial data are required. In
connection with other registration statements and periodic and other reports
under the Securities Act and the Exchange Act, an EGC need not provide
selected financial data for periods prior to the earliest audited period presented
in connection with its IPO. It is interesting to note that the requirements for
three years of audited financial statements and five years of selected financial
data still applicable to non-EGCs far predate Sarbanes-Oxley.
The provision requiring just two years of financial statements specifically
applies only to the EGC’s IPO registration statement, while the provision
concerning selected financial data also applies to “any other” registration
statement. Addressing this inconsistency, the SEC Staff issued guidance that it
will not object if (1) in a registration statement subsequent to an IPO, an EGC
does not present audited financial statements for any period prior to the earliest
audited period presented in connection with its IPO and (2) in connection
with an IPO registration statement, an issuer presenting only two
years of audited financial statements includes only two years of selected
financial data.
Although auditing one less year of financial statements can be a significant
savings, most EGCs are not taking advantage of the opportunity. Approximately
two-thirds are providing three years.
22
THE IPO AND PUBLIC COMPANY PRIMER
b. Test the Waters
Section 5 of the Securities Act has been revised to allow EGCs and anyone
acting on their behalf (including underwriters) to have oral or written
communications with institutional accredited investors and “qualified institutional
buyers,” known as QIBs, before or after filing a registration statement.
c. Confidential Submissions
EGCs may now, in connection with an IPO but not any subsequent offering,
submit draft registration statements, amendments and other documents to the
SEC on a confidential basis for review. In order to ensure eventual full transparency,
however, the JOBS Act requires that the confidential registration
statement and all amendments must be filed publicly with the SEC not later
than 21 days before the date on which the EGC first conducts a “road show”
(which is broadly defined). These confidential submissions also will not be
subject to disclosure under the Freedom of Information Act.
This provision has made it more attractive for a company to pursue an IPO.
In the event of a delayed or unsuccessful offering, the otherwise confidential
information contained in its registration statement is not made available to its
competitors, customers, suppliers, employees and other parties. This “fish
bowl” concern has always been a meaningful disincentive to pursuing an IPO
because of the high percentage of filings that do not result in a successful sale.
It should also be noted that, for EGCs, this provision effectively reverses the
SEC’s recently imposed limits on the ability of foreign private issuers to submit
draft filings on a confidential basis (see Section IX.B.7).
d. Research and Analysts
The JOBS Act makes it easier for investment banks to assist in preparing and
marketing the offerings of EGCs. The JOBS Act prohibits the SEC and national
securities exchanges from adopting or maintaining any rule or regulation prohibiting
any broker, dealer or exchange member from publishing or distributing
any research report or making a public appearance with respect to an EGC
during any prescribed period after the EGC’s IPO or prior to the expiration of
an underwriters’ lockup agreement. The elimination of these so called “quietperiod”
restrictions after an offering is a substantial change.
Even more significantly, the JOBS Act amends Section 2(a)(3) of the Securities
Act to provide that, in connection with any public offering of common
stock by an EGC, not just its IPO, a research report — even one by a brokerdealer
participating in the offering — about an EGC that has filed or intends to
23
RR DONNELLEY
file a Securities Act registration statement does not constitute an offer of the
security. The use of research reports before completion of an IPO has always
been prohibited, initially by the requirement that the only permissible offering
document was a statutory prospectus and later by FINRA rules. This provision
of the JOBS Act allows, for the first time since the Securities Act was adopted,
the publication of investment banker research reports even before the consummation
of an offering, including an IPO, and even if directly used in marketing
the offering.
The use of research reports as part of an IPO marketing process is a dramatic
change. However, there are significant reasons why it is not becoming common
practice. Certain liability provisions of the securities laws still apply to those
underwriter-created documents and it is doubtful that underwriters will choose
to expose themselves to that risk. If research reports are used to market a particular
offering, the underwriting agreement will likely be revised (in addition to
certain changes to bank’s standard forms relating to EGCs and other JOBS Act
provisions) to deal with liability, indemnification, issuer review and approval
rights, and other issues that such early research reports would raise.
The JOBS Act also prohibits the SEC and any national securities association
from adopting or maintaining any rule that would, in connection with the IPO of
an EGC (1) restrict, based on functional role, the broker-dealer personnel who
may arrange meetings between analysts and accredited investors, or (2) restrict
a securities analyst from participating in communications with management of
an EGC so long as non-analyst broker-dealer personnel are also participating.
Investment bankers can now directly arrange for analysts to meet with
accredited investors about EGC IPOs and analysts can participate in meetings
with management to prepare the offering documents and presentations to be
used in connection with the offering.
These provisions that free analysts from certain restrictions with respect to
EGCs have been criticized broadly. However, it is important to note that there
are still many other substantial restrictions in place designed to ensure the
integrity of research reports. These include Regulation AC, adopted pursuant to
Sarbanes-Oxley, which requires broker-dealers to include in a research report a
certification by the research analyst that the report accurately reflects the
analyst’s personal views and to disclose whether or not the analyst received any
compensation or other payments in connection with his or her specific recommendations
or views. They also include stock exchange rules that, among other
things, prohibit pre-publication review of research reports by investment bank-
24
THE IPO AND PUBLIC COMPANY PRIMER
ing personnel, solicitation of investment banking business by analysts, and
influence by investment banking personnel on analyst compensation or retaliation
against an analyst as a result of an unfavorable research report.
Finally, pursuant to the 2003 Global Research Analyst Settlement among the
SEC and 12 investment banks, the banks agreed, among other things, to courtordered
restrictions on joint communications with clients by investment banking
personnel and analysts. Such communications must be chaperoned by
compliance or legal personnel and may only be for the purpose of due diligence.
Unless the court grants relief from these restrictions or they are otherwise
determined to be no longer in force, the investment banks party to this
settlement will not be able to take advantage of the JOBS Act’s relief in this
area. To date, it appears that even investment banks that are not party to the
settlement agreement are generally not taking advantage of these provisions.
3. Provisions to Ease Transition to Public Ownership
a. Internal Controls Audit
Perhaps the most widely-used accomodation, and one that can significantly
reduce issuer compliance costs, is the amendment of Section 404(b) of
Sarbanes-Oxley to eliminate, for EGCs, the requirement to obtain an internal
controls attestation from their auditors. Since the adoption of Sarbanes-Oxley,
the expense associated with this requirement has made it one of the most criticized
provisions of Sarbanes-Oxley and so it was not surprising that scaling
back this requirement was a key objective of Congress.
b. Accounting Standards
The JOBS Act also grants relief from requirements that are not yet in place.
The JOBS Act provides that EGCs will not be required to comply with any new
or revised financial accounting standard (i.e., any update issued by the Financial
Accounting Standards Board to its Accounting Standards Codification after
April 5, 2012) until the date on which companies that are not “issuers” under
Sarbanes-Oxley must so comply.
This means that any new accounting standards that apply only to SECregistered
companies will not apply to EGCs and that any phase-in of accounting
standards provided for private companies will also be available to EGCs. However,
an EGC is required to make a decision whether or not to take advantage of
this relief when it is first required to file a registration statement or report under
the Exchange Act and must notify the SEC of its decision at that time. The SEC
Staff has issued guidance stating that a choice at the time of initial filing to
25
RR DONNELLEY
take advantage of this transition period for complying with new or revised
accounting standards can later be changed by an EGC, so long as it complies with
the requirements in the JOBS Act and prominently discloses in the first periodic
report or registration statement following the company’s decision, but Staff guidance
also states that “any decision to opt out of the extended transition period …
for complying with new or revised accounting standards is irrevocable.” Whatever
choice then applies, the JOBS Act provides that EGCs cannot pick and
choose among standards with which to comply. Most EGCs seem to be making a
choice to opt out of this relief with only about 20% taking advantage of it.
c. Disclosure of Executive Compensation
EGCs are exempted from the provisions of Section 953 of the Dodd-Frank Act
which require additional disclosure about certain compensation matters, including
pay-for-performance and the ratio between the CEO’s total compensation and
the median total compensation of all other company employees. EGCs are also
exempt from the detailed Compensation Discussion and Analysis disclosure
requirements and permitted to report scaled down executive compensation
under the rules that apply to “smaller reporting companies” (i.e., companies with
a public float of less than $75 million or, if the company cannot calculate its public
float, revenues of less than $50 million in the last fiscal year). The overwhelming
majority of EGCs appear to be taking advantage of this relief
d. Shareholder Votes on Pay
The JOBS Act amends Section 14A of the Exchange Act to provide that EGCs
need not comply with the requirements to provide shareholders with a “say-on-pay,”
“say-on-frequency” or “say-on-golden parachutes.” Those latter provisions were
mandated by the Dodd-Frank Act and adopted by the SEC in February of 2011.
When an issuer ceases to be an EGC, it will still be afforded an exemption
from the “say-on-pay” provision that will last until the later of three years after
its IPO or one year after it ceases to be an EGC.
e. Other Auditing Provisions
The JOBS Act exempts EGCs from provisions of any future PCAOB regulations
that might require mandatory auditor rotation or a supplement to the
auditor’s report in which the auditor would be required to provide a so-called
“Auditor Discussion and Analysis” akin to “Management’s Discussion and
Analysis” and “Compensation Discussion and Analysis.” In August 2013, the
PCAOB proposed two such auditing standards intended to (1) increase the
26
THE IPO AND PUBLIC COMPANY PRIMER
informational value, usefulness and relevance of the auditor’s report and (2)
expand the auditor’s responsibilities for information outside the financial
statements. The PCAOB release indicates that the proposed standards and
amendments would be effective for audits of financial statements for fiscal
years beginning on or after December 15, 2015; however, the effective date will
depend on the timing of approval by the PCAOB and the SEC of any final standard
and related amendments.
In addition, any future rules adopted by the PCAOB will not apply to an EGC
unless the SEC determines the application is “necessary or appropriate in the
public interest, after considering the protection of investors and whether the
action will promote efficiency, competition and capital formation.”
4. Opt-In Regime
An EGC can choose to forego the benefit of any exemption provided by the
JOBS Act and, instead, comply with the requirements applicable to non-EGCs,
subject to the provisions described above regarding the relief relating to new or
revised financial accounting standards.
E. CAPITAL-RAISING ALTERNATIVES FOR PRIVATE COMPANIES POST-JOBS
ACT
While the ability to raise capital in the public markets is a main attraction for
private companies to go public, private companies are still able to raise capital
from investors in non-public offerings exempt from registration with the SEC
and in offshore offerings. These alternative capital-raising techniques vary
widely in scope, ranging from small Regulation A offerings to private placements,
Rule 144A offerings and Regulation S offerings with no limits on the
amount of capital that can be raised. The JOBS Act also created additional
capital-raising options for private companies.
1. “Crowdfunding” Transactions
Crowdfunding has been used in the last few years to fund various projects
such as films and other works of art, software and inventions using the internet
and social media. However, in these situations, the “funder” does not obtain any
ownership interest and does not expect any financial return other than, for
example, a sample of a product or tickets to or crediting on a film. Without
registering an offering with the SEC or an exemption from registration
requirements, using crowdfunding to issue securities would be illegal. In
response to promoters of crowdfunding as a way of raising capital for small
businesses, Congress created Section 4(a)(6) of the Securities Act, which is a
27
RR DONNELLEY
new registration exemption for “crowdfunding” (an acronym for Title III of the
JOBS Act, which is referred to as the “Capital Raising Online While Deterring
Fraud and Unethical Non-Disclosure Act of 2012,” or the “CROWDFUND Act”).
On October 23, 2013, the SEC issued proposed rules and forms relating to Section
4(a)(6) and the new Regulation Crowdfunding, which will form the framework
of Section 4(a)(6) and set forth specific rules relating to Section 4(a)(6)
offerings. Until the SEC implements the final rules relating to Section 4(a)(6),
issuers are not permitted to conduct offerings in reliance on Section 4(a)(6).
The details set forth below relating to Section 4(a)(6) and Regulation Crowdfunding
describe the rules as proposed by the SEC and may be different in the
final versions of the SEC rules. Section 4(a)(6) will permit U.S. companies not
registered under the Exchange Act to raise up to $1 million under
Section 4(a)(6) within any 12-month period with greatly reduced legal and other
costs and without needing to limit offers and sales to accredited investors. An
issuer will be limited to seeking a maximum investment per investor of:
Š in the event that the investor has an annual income and a net worth of less
than $100,000, the greater of $2,000, 5% of the investor’s annual income and
5% of the investor’s net worth; and
Š in the event that the investor has an annual income or a net worth of
$100,000 or more, 10% of the investor’s annual income or net worth up to a
maximum aggregate amount of $100,000.
Issuers relying on Section 4(a)(6) must conduct the offering exclusively
through the Internet platform of one registered broker or one registered “funding
portal.” In addition, issuers must file certain information relating to the Section
4(a)(6) offering on Form C with the SEC and provide such information to investors.
Under the SEC’s proposed rules, Form C will require the disclosure of
information relating to, among other things, the issuer and its affiliates, the issuer’s
business plans, the use of proceeds, the rights of investors under the offering
(including their right to cancel their purchase at any time up to 48 hours prior to
a deadline disclosed in the offering documents), the offering price, the securities
being offered, the intermediary conducting the offering and risk factors. Issuers
will also be required to provide a description of their financial condition, including
a narrative discussion of financial condition as well as different levels of
financial information based on the proposed size of the offering. All issuers offering
securities under Section 4(a)(6) will be required to provide financial statements
prepared in accordance with U.S. GAAP for their two most recently
completed fiscal years and their income tax returns for their most recently com-
28
THE IPO AND PUBLIC COMPANY PRIMER
pleted fiscal year. The issuer’s principal executive officer will be required to
certify that the financial statements and income tax returns are true and complete.
Issuers conducting offerings of between $100,000 and $500,000 must also
have their financial statements reviewed by an independent public accountant in
accordance with AICPA standards and provide the accountant’s review report.
Issuers conducting offerings over $500,000 must have their financial statements
audited by an independent auditor in accordance with AICPA or PCAOB standards
and provide the audit report.
Issuers will be required (i) to amend their Form C by filing a Form C-A in connection
with any material change in the information previously provided to
investors and (ii) to file updates on Form C-U relating to the progress of the offering
and in connection with the satisfaction of certain thresholds relating to the
targeted offering amount. Issuers and certain of their affiliates and intermediaries
will be liable to investors for material misstatements in and omissions from written
and oral information provided in connection with a Section 4(a)(6) offering.
All advertising conducted in connection with a Section 4(a)(6) offering will
be subject to information limitations similar to those imposed by Rule 134
under the Securities Act (i.e., the name of the intermediary, the terms of the
offering and certain information relating to the issuer). Issuers will also be
permitted to communicate with investors via the intermediary’s Internet platform.
Issuers relying on Section 4(a)(6) will be subject to “bad actor” disqualification
rules similar to those implemented in connection with Rule 506
offerings. See Section VII.C.1.
Securities sold pursuant to Section 4(a)(6) will be subject to a one-year holding
period, unless the holder transfers such securities to the issuer, an
accredited investor, pursuant to an effective registration statement or, in certain
circumstances, to his or her family members.
Issuers that sell securities in reliance on Section 4(a)(6) will be required to
file an annual report on Form C-AR with the SEC within 120 days of the end of
each fiscal year. The disclosure requirements of Form C-AR will be similar to
the disclosure requirements required by Form C, including the scaled financial
statement requirements.
In connection with its proposed rules relating to Section 4(a)(6) offerings, the
SEC has proposed the enactment of Rule 12g-6 under the Exchange Act, which
would exempt holders of securities issued pursuant to Section 4(a)(6) from the
number of securityholders of an issuer counted for purposes of determining
29
RR DONNELLEY
whether such issuer must register with the SEC under Section 12(g) of the
Exchange Act and thereby become subject to the SEC’s periodic reporting
requirements.
2. Small Offering Exemptions
a. Regulation A (currently effective)
Regulation A under the Securities Act exempts from registration, offerings
not exceeding $5 million in any 12-month period. Regulation A offerings share
many characteristics with registered offerings, including: (1) the requirement to
provide purchasers with a prospectus, which must also be filed with the SEC,
and (2) the securities can be offered publicly and are not “restricted,” meaning
they are freely tradeable in the secondary market after the offering. However,
unlike crowdfunding transactions, securities issued in Regulation A offerings
must comply with state blue sky laws and holders will count towards the 2,000
shareholder trigger for public company reporting.
The principal advantages of Regulation A offerings, as opposed to full registration,
are: (1) the financial statements do not need to be audited and (2)
issuers do not automatically subject themselves to periodic reporting obligations
under the Exchange Act absent exceeding the new 2,000 shareholder
threshold described above.
b. Regulation “A+” (effectiveness pending SEC final rulemaking)
The JOBS Act required the SEC to amend Regulation A or adopt a new, similar
regulation that exempts certain securities offerings of up to $50 million in any 12
month period from registration. In December 2013, the SEC proposed rules to
amend Regulation A to establish two tiers of exempt offerings. Tier 1 remains the
traditional Regulation A exemption described above. Tier 2 provides an exemption
for offerings of up to $50 million in any 12-month period, including no more
than $15 million in securities sold on behalf of selling stockholders. Tier 2 is
informally referred to as Regulation A+, since it is intended to be an improved
version of the pre-JOBS Act Regulation A (Tier 1). Unlike the Tier 1 exemption,
issuers relying on Tier 2 will be required to file audited annual financial statements
with the SEC and will be subject to limited ongoing SEC reporting for so
long as the stock is held by at least 300 record holders. Notably, the proposed
rules preempt state blue sky laws for Tier 2 (Regulation A+) offerings by defining
a “qualified purchaser” as any offeree or purchaser in a Tier 2 offering. By removing
Tier 2 offerings from state law review, the proposed rules attempt to eliminate
the most significant impediment associated with Tier 1 offerings.
30
THE IPO AND PUBLIC COMPANY PRIMER
The SEC is expected to issue final rulemaking on Regulation A+ in the spring
or summer of 2014.
3. Private Placements and Offshore Offerings
Issuers can also raise capital in private placements that exempt specific
transactions in securities from registration under the Securities Act and in offshore
offerings. While the SEC has established a variety of registration exemptions,
the ones most commonly used by issuers are the private placement and
offshore offering exemptions provided by:
Š Section 4(a)(2) of the Securities Act, which exempts from registration
offers and sales by the issuer that do not involve a public offering. While
Section 4(a)(2) does not limit the amount of capital an issuer can raise, it
does require: (1) the securities can only be sold to sophisticated investors;
(2) a limited number of potential investors; (3) prohibition on general solicitation
and advertising; (4) transfer restrictions on the securities; (5)
investors to buy the securities for their own account; and (6) not be offered
with other similar offerings.
Š Regulation D of the Securities Act, a set of three regulatory exemptions
from the Securities Act registration requirements, each with its own
offeree qualifications and limitations. The most prominent exemption is
Rule 506 which, like Section 4(a)(2), does not limit the amount of capital
an issuer can raise in a private placement, and it permits an unlimited
number of accredited investors and up to 35 non-accredited investors to
participate in the offering. The SEC adopted amendments to Rule 506 of
Regulation D effective as of September 23, 2013 that eliminate the prohibitions
on general solicitation and advertising under Rule 506 for offerings in
which all purchasers are accredited investors.
Š Regulation S of the Securities Act, which provides an exemption from
registration for offshore securities transactions. Regulation S requires
that the offer and sale be made in an “offshore transaction” and that no
“directed selling efforts” are made in the U.S. Regulation S is routinely used
concurrently with private placements of debt and equity securities made in
the U.S. under registration exemptions. Regulation S transactions are discussed
in greater detail in Section IX.F.
Š Rule 144A under the Securities Act, which provides a regulatory safe
harbor for resales of unregistered securities to certain buyers in the U.S.
While Rule 144A is only a resale safe harbor not available to issuers, the term
“Rule 144A offering” is often used to refer to offerings that typically rely on
31
RR DONNELLEY
the following two steps: (1) an issuer private placement of securities to one
or more financial intermediaries under Section 4(a)(2) or Regulation D, followed
by (2) resales of those securities by the financial intermediaries to
QIBs under Rule 144A. Rule 144A transactions in the context of exchange
offers are discussed in Section VII.D. Pursuant to the JOBS Act, the SEC
revised Rule 144A to permit securities to be offered pursuant to Rule 144A to
persons other than QIBs and to permit general solicitation and general
advertising under Rule 144A as long as such securities are only sold to persons
that the issuer and any person acting on behalf of the issuer reasonably
believe to be QIBs. However, issuers that are not registered under the
Exchange Act may still be limited by state “blue sky” laws from using general
solicitation and general advertising in connection with a Rule 144A offering.
These private placements and offshore offering exemptions are discussed in
greater detail in Sections II.F and VII.C.
F. EXPENSES OF GOING PUBLIC
1. Underwriters Compensation
An IPO involves substantial expense. First, the underwriters customarily
receive a discount (the “spread”) between the price at which they buy stock
from the issuer or selling shareholders and the price at which the underwriters
resell the same stock to the public. The amount of the spread is negotiated
based on the size and risk of the offering, as well as other factors. In a typical
firm commitment offering, the spread usually ranges from 3.5%-7% depending
upon the size and nature (i.e., a venture capital backed emerging technology
company versus a more mature company with a private equity sponsor) of the
offering, but more frequently closer to 7% of the public offering price of the
stock. In a best efforts offering (which are far less common), there is no spread
because the underwriters do not take title to the shares. Instead, a commission
is paid by the company to the underwriters for the shares sold.
In addition to the spread or commission, underwriters may receive other
compensation, including warrants, as partial compensation for an offering.
Additionally, underwriters compensation may include reimbursement of
expenses, equity participation in the company, rights of first refusal on future
underwritings, directorships and consulting or financial advisory arrangements.
FINRA reviews the reasonableness of the underwriters compensation, taken as
a whole. Under amended rules, FINRA has created a non-exclusive objective
list of items of value that are considered underwriters compensation as well as
a list of items that are not deemed to be underwriters compensation. The
32
THE IPO AND PUBLIC COMPANY PRIMER
amended rules state that cash compensation received for acting as placement
agent for a private placement or for providing a loan or credit facility shall not
be considered an item of value, and securities of the issuer purchased in certain
private placements by an underwriter, or received as compensation by an
underwriter for a loan or credit facility, prior to the filing date of the public
offering shall be excluded from underwriters compensation. If the underwriters
compensation exceeds what FINRA considers fair and reasonable, the underwriters
will not be permitted to go forward with the offering.
2. Legal and Accounting Fees
The lawyers’ and accountants’ fees depend on the amount of work involved in
conducting necessary corporate housecleaning, reviewing corporate documents,
preparing the registration statement and reviewing the financial statements and
other financial data. Depending on the company’s state of incorporation,
companies may be required to engage separate “local counsel” in addition to the
company’s primary securities lawyers. The underwriters will also engage a law
firm to protect the underwriters’ interests. Most underwriting engagement letters
provide that the underwriters will pay the legal fees of their lawyers.
3. Printing Costs and Filing Fees
Printing expenses principally depend upon the extent and frequency of prospectus
revisions during preparatory meetings or in response to SEC comments,
and upon the size and number of printed prospectuses needed for
circulation by the underwriters.
Other expenses, such as the SEC and FINRA fees, will primarily depend on
the dollar amount of the offering. The SEC filing fee (as of October 1, 2013) is
$128.80 per $1 million of the maximum aggregate price at which the securities
are proposed to be offered, and the FINRA fee is $500 plus 0.015% of the proposed
maximum aggregate offering price of the securities (with a maximum fee
of $225,500). The SEC’s Electronic Data Gathering, Analysis and Retrieval System
(EDGAR) will not accept the registration statement filing unless the filing
fee has been paid. As a result, the SEC filing fee is often paid the day before the
filing of the initial registration statement in order to guarantee that the registration
statement will be accepted. The FINRA fee must be paid no later than one
business day after the filing of the registration statement with the SEC. Stock
exchange listing fees are based upon the stock exchange and the number of
shares being issued in the IPO. While SEC and FINRA fees are due to be paid at
the time the registration statement is filed with the SEC, stock exchange listing
fees are not due until the SEC has declared the registration statement effective
and the shares have been admitted for trading on the applicable exchange.
33
RR DONNELLEY
4. Sample Accounting of Costs
Offering expenses are highly dependent not only on the size and complexity
of the offering but also on the quality and efficiency of the company’s counsel,
underwriters’ counsel and accountants. Often the issuer may already have
incurred the cost of obtaining audited financial statements, which tends to
reduce incremental expenses. The following estimated company expenses are
based on an IPO of 10 million shares raising $150 million in gross proceeds.
Amount
Percentage
of Gross
Proceeds
Total gross proceeds . . . . . . . . . . . . . . . . . . . . . . . . . . $150,000,000 100.00%
Underwriters’ spread . . . . . . . . . . . . . . . . . . . . . . . . . 10,500,000 7.00%
$139,500,000 93.00%
SEC registration fee . . . . . . . . . . . . . . . . . . . . . . . . . . 19,320 0.01%
FINRA filing fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23,000 0.02%
NASDAQ Global Market listing fee* . . . . . . . . . . . . . 125,000 0.08%
Printing and engraving expenses . . . . . . . . . . . . . . . . 500,000 0.33%
Legal fees and expenses . . . . . . . . . . . . . . . . . . . . . . . 1,250,000 0.83%
Accounting fees and expenses . . . . . . . . . . . . . . . . . . 1,250,000 0.83%
Transfer agent and registrar fees . . . . . . . . . . . . . . . 25,000 0.02%
Miscellaneous (including road show) . . . . . . . . . . . . 250,000 0.17%
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 3,442,320 2.29%
Net proceeds to company . . . . . . . . . . . . . . . . . . . . . . $136,057,680 90.71%
* It is possible to reduce these fees by listing on NASDAQ’s small-cap market
known as the “NASDAQ Capital Market.” Initial listing fees on the NASDAQ
Capital Market for this listing would be $50,000.
The foregoing figures do not include any allowance for the salaries and expenses
of the company’s employees, some of whom may work almost exclusively on the
IPO for a period of months, nor do they include the additional expenses
(principally legal and accounting fees) that the company will incur in the future in
order to comply with its new responsibilities as a public company (See Chapter
VIII.) The fee estimates set forth above would be typical for a “plain vanilla” IPO,
assuming the company is relatively “IPO ready.” If a company has completed a
number of acquisitions or divestitures in the months or years preceding an IPO,
operates in many jurisdictions, including foreign jurisdictions, has an unusually
complex business, or requires significant pre-IPO corporate housekeeping, costs
can be considerably more for professional fees and related expenses.
34
THE IPO AND PUBLIC COMPANY PRIMER
II. PREPARING TO GO PUBLIC
A. FAVORABLE FINANCIAL TRENDS AND OTHER FACTORS
Determining the appropriate time for an IPO is a complex decision, usually
made by a company after obtaining a great deal of input from potential underwriters,
lawyers, accountants and others. First and foremost, a company planning
for an IPO should have a favorable financial history and outlook. IPO
investors like to see a pattern of historical growth in revenues, earnings or cash
flow and enough cash on hand to provide some assurance that the company has
a reasonable chance of successfully executing its strategy—and most
importantly, realizing its growth projections—after the IPO. While offerings of
technology, life sciences and other emerging industry companies have from
time to time deviated from the historical threshold for revenues and earnings
considered necessary to attract underwriters’ and market interest, underwriters
generally look to more conventional requirements.
B. CORPORATE HOUSECLEANING
Evaluating whether a company is well organized from a legal and business
perspective is critical to deciding when a company is ready to commence the
IPO, particularly in light of the need for a company to have the ability to comply
with the extensive requirements of Sarbanes-Oxley. This evaluation involves
reviewing the corporate organization, capital structure, corporate governance
structure and qualifications of the directors and management, accounting
practices, organizational documents (e.g., certificate or articles of
incorporation and by-laws), anti-takeover strategies and existing contractual
arrangements.
1. Corporate Organization, Size and Capital Structure
Ideally, the corporate organization should be easy for an investor to understand.
Complex structures tend to create difficulties in valuing a company’s
stock and may so confuse investors that the underwriters have difficulty selling
the offering. However, if a compelling tax or business reason exists for a more
complex structure, and that reason can be clearly explained, a more sophisticated
structure may be appropriate.
Determining whether a company is substantial enough to go public has traditionally
been based on an analysis of its revenue and earnings. While underwriters’
standards vary depending on a company’s management, product and
market, a record of consistently high growth and potential for continuing that
growth are desirable. Innovative products, control of significant market share or
a niche market in a favored industry further enhance a company’s attractiveness.
35
RR DONNELLEY
a. Convertible and High Vote/Low Vote Securities
Relatively complex equity structures are common while a company is privatelyheld.
A company that has convertible preferred stock or convertible debt should
review the governing documents for anti-dilution clauses, special voting rights and
redemption rights. In order to concentrate control, many private companies also
have different classes of equity securities with disproportionate voting rights.
These features can be troublesome to public company investors, and accordingly
many of these provisions are often eliminated before an IPO. However, there are
many exceptions, including notable situations such as the ten votes per share voting
rights of shares of Facebook, Inc. held by Mark Zuckerberg and others and
similar structures in the IPOs of technology companies such as Google, Groupon,
LinkedIn and Zynga, as well as corporate stalwarts like Ford Motor Company and
Berkshire Hathaway. If the outstanding convertible securities do not provide for
automatic conversion into common stock upon an IPO, it may be necessary prior
to commencing the IPO process to obtain the agreement of the security holders to
convert their securities into common stock at the time of the IPO or to modify
existing provisions in organizational documents that trigger automatic conversion.
b. Authorized Equity Capital
It is important to have a sufficient amount of authorized equity capital prior
to going public. In addition to authorizing the number of shares of common
stock required for the IPO and for the conversion of outstanding warrants,
options and convertible securities, the company’s certificate or articles of
incorporation should authorize sufficient shares to cover foreseeable stock
splits, capital-raising or acquisition needs. If there are not enough authorized
but unissued shares, then a shareholder vote to amend the certificate or articles
of incorporation usually becomes necessary. Authorization of “blank-check”
preferred shares may also be advisable for future financing purposes and for
implementing takeover defenses. It is generally easier and quicker to obtain
shareholder approval prior to going public than it is following an IPO. Some IPO
investors have investment guidelines that may prohibit investing in a company
with too much excess authorized capital, however, so the company’s underwriters
should be consulted when considering this issue.
c. Recapitalization Adjustments in Pricing the Offering
The eligibility standards for listing on a national securities exchange set a
floor price per share and a minimum number of shares to be sold to the public.
A price that is too high limits the number of potential individual investors by
36
THE IPO AND PUBLIC COMPANY PRIMER
making “round lots” of 100 shares too expensive. As a result, companies generally
steer a middle course in setting an offering price and public float (the
number of shares publicly held, usually meaning other than by affiliates of the
company). In most IPOs, a company will recapitalize prior to or upon effectiveness
of an IPO in order to achieve the per-share offering price and public float
desired. The recapitalization may be done by way of a stock split, reverse stock
split or other reclassification of shares. Potential underwriters should always be
consulted before undertaking any recapitalizations in anticipation of an IPO,
because advice varies among firms on these matters.
d. Registration Rights
Granting registration rights to investors is usually necessary to attract capital
through private transactions while a company is privately-held. Pre-IPO investors
typically obtain demand registration rights in connection with their investments
which can enable them, subject to favorable market conditions, to force
a company to go public on their timetable, which may not be the same as that
desired by the company’s management or its founders. Incidental or
“piggyback” registration rights entitle investors to have their shares included in
a registration statement that the company files for itself or other selling shareholders.
If investors holding registration rights elect to include their shares in the IPO,
the offering might be more difficult to market. New investors will likely question
why existing shareholders are exiting their investment. A company should
therefore consider the possibility of limiting or eliminating the number of
shares to be sold in the IPO pursuant to the exercise of registration rights.
e. Pre-IPO Transactions in Company Securities
Careful consideration should be given to pre-IPO sales of the company’s
securities, especially those occurring within the six months prior to the IPO
since they could be deemed to be “integrated” with the IPO and therefore not
covered under an exemption from registration under the Securities Act. The
company will be required to disclose in the IPO registration statement all
unregistered sales of company securities during the three-year period preceding
the filing date of the IPO registration statement and to describe the legal basis
for not registering those sales with the SEC. The information required also
includes the consideration received, which may raise the “cheap stock” issues
described below in Section II.B.3.
37
RR DONNELLEY
As mentioned above, where there has been an unregistered sale of company
securities in proximity to the IPO, the company must disclose in the registration
statement the private placement exemption it relied upon in making such sales.
If the SEC does not agree that the unregistered sale qualified as a valid private
placement, the IPO may be delayed while corrective actions are taken. If a
problem cannot be remedied, the SEC may require a “recission risk factor” in
the IPO prospectus that indicates that prior sales may have been illegal and the
purchasers may have a right to recover their purchase price. For these reasons,
company counsel should review each transaction that occurred during the
three-year window preceding the IPO to identify any possible issues.
A common area of focus is offerings and sales of stock options and other
securities to company employees occurring prior to an IPO. A company contemplating
an IPO should be able to demonstrate its compliance with an
exemption from SEC registration requirements for such offerings, and would be
well-advised in that regard, when appropriate, to have structured such offerings
to comply with Rule 701 of the Securities Act. Similar considerations apply with
regard to state blue sky laws, and IPOs for many issuers with employees in California
contain a “rescission risk factor” for failure to have complied with California’s
unusual “blue sky” securities law requirements with regard to
employee stock options.
One example of pre-IPO sales that raised issues in the late 1990s was the
offering of “free stock” to website visitors and purchasers of company products.
The SEC expressed the view that most of such shares are not issued without
consideration either because the website visitor had spent time and effort
to visit the site and fill out the application for the shares or the purchaser had
purchased the product and the shares together for the price paid. The SEC
views these offerings of “free stock” as public offerings, which must be registered.
Another example of pre-IPO “sales” that have attracted SEC attention is the
issuance of IPO “participation rights.” Venture capitalists, customers and
corporate partners have sought rights to purchase a specific number of shares
or a specific dollar amount of shares in an issuer’s IPO as a condition to investing
in or transacting business with the issuer prior to the IPO. In “hot” IPO
markets, these rights are eagerly sought because of the substantial run-up in
prices of many IPO stocks and the fact that such shares are not usually subject
to a lock-up period, thus allowing significant short-term profit. The SEC has
challenged the grant of participation rights within 12 months of the filing of a
38
THE IPO AND PUBLIC COMPANY PRIMER
registration statement as illegal “gun-jumping,” (i.e., the making of an offer
before the filing of a registration statement).
Lastly, unregistered sales of company securities in so-called “formation transactions”
entered into immediately prior to or in connection with the IPO must
also qualify as private placements. In order to avoid having these private transactions
“integrated” with the public offering that commences upon the filing of
the IPO registration statement such that the private placements would fail to
have a valid exemption from registration, companies should execute these
formation transaction agreements prior to such filing and avoid making any
material amendments to the terms of these agreements after the IPO registration
statement is filed. Preferably these agreements should be signed prior to
the filing of the IPO registration statement so that the company may rely on the
SEC’s safe harbor from integration provided under Rule 152. If the company
cannot rely on the safe harbor provided by Rule 152, the company may be asked
by the SEC to explain why the private offering should not be integrated with the
public offering.
It is also possible for a company to conduct a private placement of securities
even while the IPO is pending, provided it complies with the requirements for
an unregistered offering in a manner that does not justify integrating the offering
with the IPO. In addition, as required by the JOBS Act, the SEC has revised
its rules to relax a prohibition regarding “general solicitation” and “general
advertising.” See Section II.F for further discussion of concurrent private
placements and Section VII.C.1 for further discussion of Regulation D, including
the revised rules relating to “general solicitation” and “general advertising.”
f. Existing Debt
Generally speaking, the company’s indebtedness should be reviewed prior to
the IPO. It may be desirable for marketing reasons for related party debt to be
repaid or replaced by commercial loan arrangements with third parties. While
there is no SEC requirement that this be done (other than with regard to loans
to executive officers or directors prohibited by Sarbanes-Oxley as discussed in
Section I.C.3(e) above), any non-standard arrangement requires an explanation
in the IPO prospectus and may make the IPO more difficult to sell.
2. Directors and Management
a. The Board of Directors
The size of the board of directors varies widely from company to company.
For most newly public companies, the board has between five and twelve
39
RR DONNELLEY
members. Experienced outside (i.e., non-management) directors improve the
company’s profile in the capital markets and are often sources of expertise and
new business connections for the company. SEC rules and the listing standards
of the NYSE and NASDAQ:
Š require that listed companies (other than controlled companies) have a
majority of independent directors on the board;
Š include definitions of “independence,” particularly as it relates to members
of the audit committee;
Š require that the listed company’s audit and (other than controlled companies)
compensation and nominating committees consist entirely of
independent directors; and
Š mandate certain responsibilities for audit, compensation and nominating
committees.
These requirements, coupled with a concern for potential director liability,
can make it difficult for IPO companies to find suitable candidates willing to sit
on the board.
While the stock exchanges provide newly-public companies a reasonable
transition period to meet these independence requirements, most underwriters
will advise that, upon completion of the IPO, a company’s board have a majority
of directors who meet the SEC’s and the applicable exchange’s definition of
independence.
The definition of “independence” varies with respect to the applicable
exchange and whether or not the candidate will serve on the company’s audit
or compensation committee.
i. Audit Committee
Both the NYSE and NASDAQ require that listed companies have audit committees
comprised solely of individuals that meet the SEC’s strict definition of
independence, which requires that the member:
Š not accept, directly or indirectly, any compensation from the company
other than board and committee fees; and
Š not be an “affiliated person” of the company or any subsidiary of the
company. A person that is not an executive officer of the company and
does not own more than 10% of the company’s voting equity securities will
not be an affiliated person under the SEC’s definition.
40
THE IPO AND PUBLIC COMPANY PRIMER
Both the NYSE and NASDAQ require a minimum of three directors on the
audit committee. In addition to meeting the SEC’s independence requirement,
each member of the audit committee must have a basic understanding of financial
statements, and at least one member of the audit committee must, in the
board’s judgment, have “financial management expertise.” Separately, the SEC
requires companies to disclose on an annual basis, in their annual report on
Form 10-K and in their proxy statement, whether or not—and if not, why not—
their audit committee has a member who qualifies as an “audit committee
financial expert.” The listing standards provide that an “audit committee financial
expert,” as defined in the SEC rules, satisfies the lesser standard of
“financial management expertise.”
ii. Compensation and Nominating Committees
In addition to an audit committee, listed companies that are not “controlled
companies” must also have a compensation committee and a nominating
committee composed entirely of independent directors. NASDAQ-listed
companies are not required to have a nominating “committee” per se, as long as
decisions with respect to nominations are made exclusively by independent
directors.
“Independent” directors who sit on the compensation and nominating committees
must meet the stock exchange’s definition of independence (which, as
shown below, is more nuanced than the stricter requirement for the
independence of audit committee members described above). Under the NYSE
corporate governance rules, no director qualifies as independent for any listing
purpose unless:
Š the board of directors affirmatively determines that the director has no
material relationship with the company (either directly or as a partner,
shareholder or officer of an organization that has a relationship with the
company);
Š in such affirmative determination, the board of directors considers all factors
specifically relevant to determining whether a director has a relationship
to the company that is material to that director’s ability to be
independent from management in connection with the duties of a compensation
committee member, including, but not limited to:
Š the source of compensation of such director, including any consulting,
advisory or other compensatory fee paid by the company to such
director; and
41
RR DONNELLEY
Š whether such director is affiliated with the company, a subsidiary of
the company or an affiliate of a subsidiary of the company;
Š the company complies with the disclosure requirements set forth in Item
407(a) of Regulation S-K;
Š the director is not, nor has been within the last three years, an employee of
the company, and any member of the director’s immediate family is not, nor
has been within the last three years, an executive officer of the company;
Š neither the director, nor any member of the director’s immediate family,
has received, during any twelve-month period within the last three years,
more than $120,000 in direct compensation from the company other than
director or committee fees and pension or other forms of deferred
compensation for prior service (provided such compensation is not contingent
in any way on continued service);
Š neither the director, nor any member of the director’s immediate family, is
a current partner or employee of a firm that is the company’s internal or
external auditor (and, in the case of an immediate family member that is an
employee of such firm, he or she does not personally work on the company’s
audit);
Š neither the director, nor any member of the director’s immediate family,
was within the last three years a partner or employee of a firm that is the
company’s internal or external auditor and personally worked on the
company’s audit within that time;
Š neither the director, nor any member of the director’s immediate family, is
or has been within the last three years employed as an executive officer of
another company where any of the company’s present executive officers at
the same time serves or served on that company’s compensation committee;
and
Š the director is not a current employee, and any member of the director’s
immediate family is not a current executive officer, of a company that has
made payments to, or received payments from, the company for property
or services in an amount which, in any of the last three fiscal years,
exceeds the greater of $1 million or 2% of such other company’s consolidated
gross revenues.
In addition to the general independence criteria listed above, additional rules
apply to members of the compensation committees of NYSE-listed companies.
Namely, in affirmatively determining the independence of any director who will
42
THE IPO AND PUBLIC COMPANY PRIMER
serve on the compensation committee, the board must consider all factors
specifically relevant to determining whether a director has a relationship to the
company which is material to that director’s ability to be independent from
management in connection with the duties of a compensation committee
member, including, but not limited to: (i) the source of compensation of the
director, including any consulting, advisory or other compensatory fee paid by
the company to the director; and (ii) whether the director is affiliated with the
company, a subsidiary of the company or an affiliate of a subsidiary of the
company. The commentary to the NYSE listing rules also provides that the
board should consider whether a director’s ability to make independent judgments
about the company’s executive compensation could be impaired by (A)
the director’s receipt of compensation from any person or entity and/or (B) an
affiliate relationship that places the director under the direct or indirect control
of the listed company or its senior management, or creates a direct relationship
between the director and members of senior management.
Under the NASDAQ definition of independence, no director qualifies as
independent unless:
Š the director is not an employee of the company and has not been an
employee for at least three years, and the director is not a member of the
immediate family of any person who is, or who was during the past three
years, an executive officer of the company or a subsidiary of the company;
Š neither the director, nor any member of the director’s immediate family,
has accepted any payments from the company in excess of $120,000 during
the current or any of the past three fiscal years, other than in respect of
(i) board or committee service, (ii) payments arising solely from investments
in the company’s securities, (iii) compensation paid to a family
member who is not an executive-level employee, benefits under
tax-qualified retirement plans, or non-discretionary compensation, or
(iv) permissible loans under the Exchange Act;
Š neither the director, nor any member of the director’s immediate family, is a
partner in, or controlling shareholder or executive officer of, any organization
to which the company made, or from which the company received,
payments for property or services in the current or any of the past three
fiscal years that exceed 5% of the consolidated gross revenues for that year,
or $200,000, whichever is more, other than in connection with (i) payments
arising solely from investments in the company’s securities, or (ii) payments
under non-discretionary charitable contribution matching programs;
43
RR DONNELLEY
Š neither the director, nor any member of the director’s immediate family, is
employed as an executive officer of another company where at any time
during the past three years any of the executive officers of the listed company
served on such other company’s compensation committee; and
Š neither the director, nor any member of the director’s immediate family, is
a current partner of the company’s outside auditor, or was a partner or
employee of the outside auditor who worked on the company’s audit at any
time during the past three years.
In addition to the general independence criteria listed above, additional rules
apply to members of the compensation committees of NASDAQ-listed companies,
which are similar to NYSE’s rules. Namely, in affirmatively determining
the independence of any director who will serve on the compensation committee,
the board must consider (i) the source of any compensation of the director
(including regular board and committee compensation), including consulting,
advisory or other compensatory fees paid by the company to the director and
(ii) whether the director is affiliated with the company, a subsidiary of the
company or an affiliate of a subsidiary of the company. NASDAQ’s interpretive
guidance also provides that the board should consider whether a director’s ability
to make independent judgments about the company’s executive compensation
could be impaired by (A) the director’s receipt of compensation from any
person or entity and/or (B) an affiliate relationship that places the director
under the direct or indirect control of the listed company or its senior management,
or creates a direct relationship between the director and members of
senior management.
For both general independence and compensation committee member
independence determinations, owning even a significant amount of company
securities is not considered a bar to independence under either the NYSE or
NASDAQ rules because, in the words of the commentary to the NYSE rules, the
issue is “independence from management.”
In addition to the requirements of the applicable stock exchange,
independent compensation committees approve certain compensatory stock
and derivative (e.g., options) transactions between the company and its executive
officers as a means to exempt transactions from potential “short-swing”
profit liability under Section 16 of the Exchange Act. In addition, in order to
ensure full deductibility of executive compensation for tax purposes and assure
investors that compensation decisions are made by disinterested directors,
most public companies use a compensation committee comprised solely of
44
THE IPO AND PUBLIC COMPANY PRIMER
“outside directors” (as defined in federal tax regulations) to make decisions
with respect to executive compensation. Because standards of “independence”
vary depending on the particular requirements being considered, counsel
should be consulted during the process of selecting directors and committee
members. See Section I.C.3.b. for a discussion of the Dodd-Frank Act’s required
changes to the rules governing compensation committees.
iii. Other Board Committees
There is no “one-size-fits-all” structure for boards of directors. Many companies
have executive committees empowered to take all appropriate actions
between meetings of the board. These committees can improve the ability of the
company to react quickly without assembling a widely scattered board but may
alienate board members who are not members of the executive committee, especially
in the formative years of a public company’s life. All public companies
should have at least three standing committees: audit, compensation and
nominating and corporate governance. Companies subject to unique risks may
have committees to deal with those risks. For example, most companies in the
financial services sector have a risk management committee. In addition to the
minimum corporate governance requirements imposed by the SEC and the applicable
stock exchange, “best practices” have developed within specific industries.
b. Officers
A capable management team is one of the key ingredients that underwriters
and investors seek in evaluating a prospective public company. The management
team of a public company will have significant new responsibilities.
Besides managing the business aspects of a growing company, the management
team must deal effectively with outside financial analysts, relevant regulatory
agencies, the financial press and public shareholders. It is advisable to hire at
least one senior executive with public company experience if the existing
management team lacks such experience. In particular, given the legal risks
associated with financial statement irregularity, which, even before Sarbanes-
Oxley, was a priority for SEC enforcement, no company would be well-advised
to go public without a chief financial officer with public company experience
and, where possible, an audit committee member who qualifies as an “audit
committee financial expert.”
Public companies are required to disclose the names and compensation of its
principal executives. The company should consider in advance any issues that
may arise in connection with these disclosures, and it may be advisable that
45
RR DONNELLEY
unconventional arrangements be modified or terminated. Further, a company
should consider obtaining key-man life insurance for any executives whose
death or disability could have a material adverse effect on the company.
As discussed further in Section VIII.J.8 and in Section I.C.3(e), Sarbanes-Oxley
prohibits personal loans to directors and executive officers. Given this prohibition,
companies considering a public offering should include a provision in any
loan note or document evidencing a personal loan entered into after July 30, 2002
to a director, executive officer or potential executive officer expressly reserving
for the company the right to accelerate repayment of such loan in the event the
company elects to file a registration statement to go public.
c. Liability Issues—D&O Insurance
In order to attract qualified directors and officers, a company seeking to go
public should obtain liability insurance for its officers and directors from a
reputable insurer.
While in the past, directors and officers may have relied on indemnification
provisions in a company’s charter documents, more commonly such persons
request indemnification agreements to ensure certain protections against future
changes in the charter and specific procedures for advancement of legal costs
and expenses. A sample indemnity agreement is included as Exhibit B.
However, even if a company has a legal obligation to fully indemnify an officer
or director, if the company goes into bankruptcy, or otherwise is unable or
unwilling (e.g., after a change of control or resignation) to satisfy its obligations,
these protections may be worthless. Accordingly, knowledgeable directors
and officers are interested in the exact terms of the D&O insurance policy,
the amount of the deductible and the amount of insurance coverage.
Most companies have “entity” coverage in their D&O insurance which also covers
the issuer in certain actions. In a securities lawsuit, for example, the insurance
proceeds can be easily used up by the issuer, with little left for directors and officers.
Even if a “priority of payments” clause or “order of payments” endorsement,
which gives directors and officers priority over the company, is included in the
coverage, in a company bankruptcy action, judges may reserve judgment on these
clauses, in effect freezing insurance payments to officers and directors during the
pendency of the action. Some companies purchase an additional and separate
“Side A” coverage in which only the directors and officers are the beneficiaries and
which cover losses not indemnified by the company. Insurance carriers also offer
individual insurance policies so that an individual officer and director can be pro-
46
THE IPO AND PUBLIC COMPANY PRIMER
tected against sharing a pool of insurance proceeds with other directors and officers
who may have significant liability. Each of these policies must be individually
negotiated in order to assure maximum coverage.
Unfortunately, just as directors and officers are demanding greater coverage,
obtaining adequate D&O insurance has become much more difficult and costly
for public companies in the past decade. Due to the increase over time in the
number of securities class action lawsuits and insurance claims, the trend
towards larger settlements, the ripple effects of September 11 and the economic
crisis of 2008-2009 on the insurance industry as a whole, D&O insurance providers
have tightened their underwriting criteria and are charging higher premiums
for coverage. D&O insurance applications include detailed questions
about the applicant’s readiness to comply with the various regulatory requirements
for public companies, including Sarbanes-Oxley. As a result, insurance
providers will review board and committee composition and charters, codes of
conduct, internal corporate governance guidelines, and insider trading policies.
d. Equity Incentive Plans and Other Executive Compensation Arrangements
If the company has not previously adopted a stock option or other equity-based
compensation plan, counsel will likely recommend adopting one prior to going
public. A sample long-term incentive plan is included as Exhibit C. As described
above, an equity incentive plan provides a company with additional means to
reward the performance of management and other key employees and to align
their interests with shareholders. Adoption of equity-based compensation plans is
easier and quicker prior to going public because of the expense and difficulty
associated with obtaining approval from public stockholders, especially due to
NYSE Rule 452 applicable to member broker firms that prohibit them from voting
with respect to equity compensation plan and most other matters without express
direction from beneficial holders. Because Rule 452 applies to all voting by brokers
it affects most public companies, not just those listed on the NYSE. The Dodd-
Frank Act requires national securities exchanges to prohibit broker discretionary
voting without the instruction of a beneficial owner on the following: (i) executive
compensation, (ii) director elections and (iii) other significant matters. On September
9, 2010, the SEC approved an amendment to NYSE Rule 452 eliminating
uninstructed voting on all executive compensation matters. See Section VIII.D.1(i)
with regard to other modifications to the application of Rule 452 by the SEC and
the NYSE.
Both the NYSE and NASDAQ listing criteria require shareholder approval of
the adoption of any equity-compensation plan. While both the NYSE and
47
RR DONNELLEY
NASDAQ provide exemptions for employment inducement grants and certain
tax-qualified plans, all other traditional stock option and restricted stock plans
(or other compensatory grants of stock or options not made under a plan) will
require shareholder approval. In addition, even if an IPO company adopts its
equity-compensation plan before it goes public, both the NYSE and NASDAQ
require shareholder approval for any material modification of the plan. For
example, a material modification requiring shareholder approval includes an
amendment to allow grants of restricted stock to a plan that only allowed stock
options. Whether adopted before or after an IPO, any equity incentive plan
should be drafted in such a manner to avoid any unintended tax consequences
under Section 409A of the Internal Revenue Code (including properly valuing
the shares underlying awards, setting exercise prices, and taking advantage of
any statutory exemptions).
Shareholder approval of an equity compensation plan (either pre- or post-
IPO) is also required in order for employees to receive certain tax treatment
under the U.S. tax laws for grants of “incentive stock options” made under the
plan and for the company to deduct certain performance-based compensation
over $1 million to certain executives.
In addition to equity incentive plan considerations, companies contemplating
going public should evaluate their other executive compensation arrangements
and identify any arrangements that provide deferred compensation. If any
executive compensation arrangements offer deferred compensation, then modifications
may be required to assure compliance with the complex Section 409A
tax rules governing deferred compensation (e.g., including a six-month delay
for certain payments to specified employees).
3. Accounting Issues
Companies going public should expect extensive scrutiny of their financial
statements from auditors, the SEC, the underwriters and their counsel and the
potential purchasers of their stock. All potential accounting issues should be
addressed well in advance of an IPO. Many IPOs have been delayed or indefinitely
postponed because of accounting issues that should have been
addressed in advance. Examples of such issues follow.
First, the issuance to employees or consultants of stock, options or warrants
to purchase stock for less than fair value (generally referred to as “cheap
stock”) is generally required to be treated as a form of compensation, which
results in an expense charge to the company’s income statement and thus
affects earnings. The SEC scrutinizes stock, option and warrant grants in the
48
THE IPO AND PUBLIC COMPANY PRIMER
year leading up to an IPO (and sometimes even longer) and often asks companies
to justify the fair value determination used. A company should consider
carefully the fair value of its stock when making stock, option and warrant
grants and should consult with its outside auditors when making the grants and
when reporting the grants in its financial statements. The same issue arises
when cheap stock is given to customers, although the expense in that case is
charged to the cost of sales rather than compensation. In addition, pre-IPO
issuances of securities that are convertible into stock of the company at a
conversion price that turns out to be lower than the IPO price often require
companies to recognize an expense relating the “beneficial conversion feature”
of the convertible instrument.
Second, acquisitions in the three fiscal years preceding an IPO can complicate
financial reporting, particularly if the acquired company or companies are significant
when compared to the company going public, based on assets, operating
income or purchase price. If the acquisitions are significant, either alone or in the
aggregate, the company in most cases will be required to include separate historical
audited financial statements and pro forma financial statements illustrating
the effects of the acquisitions on the combined company. The company’s outside
auditors should be consulted to discuss the accounting treatment for acquired
companies. Accounting for business combinations has also been affected by the
elimination of pooling accounting. Issuers who acquire other companies prior to
an IPO should be prepared for questions from the SEC relating to the allocation
of the purchase to the target’s tangible and intangible assets, including whether
or not a portion of the purchase price should be allocated to goodwill.
Third, for companies that operate in more than one business sector, the
accounting standards require that companies disclose segment data based on
how management evaluates performance and makes decisions about allocating
resources to segments. In many cases, the SEC staff has questioned whether a
company should be breaking its financial information down by segment even if
the company does not regularly prepare information on this basis. Careful consideration
should be given to segment reporting issues. Outside auditor concurrence
with proposed segment reporting should be received prior to filing the
IPO registration statement.
Fourth, the SEC focuses on revenue recognition practices of issuers. In this
connection, the SEC has issued detailed guidance (SEC Staff Accounting Bulletin
No. 101) on revenue recognition. Accordingly, a company should discuss
with its accountants the proposed revenue recognition principles used in the
49
RR DONNELLEY
company’s financial statements, and the footnotes that are required to describe
the revenue recognition principles, and should be prepared to defend any revenue
recognition principles that differ from those of its peers. The SEC may
require a company to disclose in detail how it accounts for each of the components
of these arrangements to determine whether it is accurately recognizing
revenue under GAAP.
Other accounting issues that may arise concern consolidation issues and the
classification of items within the income statement (e.g., gross vs. net presentation
of revenue and expenses). While misclassifications may not affect net
income, they nevertheless may be material to the financial statements taken as
a whole. This has been especially true in technology companies, for which the
revenue line item has been viewed by investors as the most significant
measurement. For this reason, the SEC has urged auditors of technology
companies to be especially diligent concerning classification decisions.
In addition to issues that may arise in the audit and SEC review process, companies
should be aware of the ways in which their financial statements may change
due to accounting requirements. For example, public companies are required to
take into account stock options and warrants as outstanding for all relevant periods
in preparing a “diluted earnings per share” line in their income statements and
are required to discuss in the financial statement footnotes the effects stock
options and warrants would have on their financial performance if fully exercised.
While these disclosures may not have a direct impact on the market’s perception of
a company’s financial strength or weakness, they enable readers of a company’s
financial statements to make comparative judgments on the company’s employee
compensation structure and may discourage investors if the structure is significantly
more generous than that of other companies in the same industry. The
SEC has frequently commented on disclosures relating to diluted and weighted
average earnings per share and has required companies to disclose prominently in
the financial statement footnotes the methods by which these numbers are calculated,
including a detailed accounting of the components of the numerator and the
denominator in the calculation.
As further discussed in Section I.D.3, the JOBS Act has changed a number of
accounting practices as they relate to EGCs, including scaled financial disclosure
and extended phase-in periods for an EGC’s compliance with the
Sarbanes-Oxley requirement that management assess the effectiveness of
internal controls over financial reporting and the adoption of new and revised
accounting standards.
50
THE IPO AND PUBLIC COMPANY PRIMER
Prior to commencing the IPO process, the company should review the SEC’s
financial statement disclosure requirements and other accounting issues with
its auditors. If a company is considering going public and is not already being
audited by a public accounting firm registered with the PCAOB, it must engage
one as quickly as possible. Audited financial statements are required to accompany
a company’s registration statement, and the SEC will only accept an audit
report from a registered public accounting firm. Since the audit process may be
extremely time consuming, it is advisable to start early.
4. Organizational Documents
It is generally easier to obtain the requisite shareholder vote to amend the
certificate or articles of incorporation or to reincorporate prior to going public
when a small group of shareholders controls a majority interest. If a company is
currently incorporated in a state in which the laws are not flexible with respect
to corporate governance or do not insulate officers and directors from liability,
the company should consider reincorporating in a state with more favorable
laws. Public companies are often incorporated in Delaware because Delaware
corporate law is well-established and is generally viewed as being among the
most flexible for management and directors in many regards and Delaware
courts often take a leading role in deciding issues of first impression regarding
corporate law.
The certificate or articles of incorporation or organization and by-laws of a
private corporation sometimes contain provisions that would be problematic
for a public company. Preemptive rights to purchase equity securities or special
corporate governance features, including requirements of supermajority approval,
cumulative voting for directors, unconventional quorums and board
composition requirements are examples of provisions that may be
inappropriate or undesirable for a public entity.
5. Anti-Takeover Provisions
Companies should consider carefully their defensive posture with respect to
unfriendly takeover attempts. Prior to going public, a company’s options are
much broader than after the IPO because of the general public’s negative perception
of anti-takeover defenses as mechanisms for entrenching management
at the expense of increasing shareholder value and the need for charter
amendments, requiring shareholder consent, to adopt some of the more effective
defenses. Apart from the contractual arrangements financial sponsors will
typically require to assure post-IPO control over a company in which the sponsor
continues to hold a substantial interest, a number of devices exist for
51
RR DONNELLEY
maximizing continued control over the company by existing shareholders of a
typical emerging company, including:
Š dual-class voting stock structures;
Š voting agreements among pre-IPO shareholders;
Š supermajority vote provisions for significant corporate actions;
Š a “staggered” board of directors, so that only a portion of the directors are
subject to reelection in any year;
Š no right of shareholders to act by written consent;
Š no right of shareholders to call special meetings;
Š limitations on the right of shareholders to amend by-laws;
Š requiring that directors be removed only for cause;
Š requiring advance notice of matters to be brought before a shareholders’
meeting;
Š adoption of a shareholder protection rights plan (“poison pill”); and
Š adoption of “fair price” provisions.
While the controlling persons of many IPO-stage companies implement a wide
array of takeover defenses out of fear of losing control of the enterprise, these
persons quickly realize that certain takeover defenses like staggered boards and
poison pills incite the wrath of activist shareholders and the disapproval of
institutional shareholders. With increasing success, activist shareholders have
sponsored proxy statement proposals to dismantle staggered boards and poison
pill plans. In response, many managing underwriters now encourage IPO companies
not to adopt (or to eliminate) staggered boards and poison pills out of a
concern about the effect of such mechanisms on the marketing and pricing of the
IPO. At the very least, the company should consult with the managing underwriters
prior to putting in place any defensive measures.
The pressure on companies to remove takeover defenses increased as a
result of rules adopted in 2003 by the SEC relating to mutual funds. These rules
require mutual funds and their investment advisers to disclose in annual reports
their proxy voting policies and procedures. Since 2004 mutual funds have been
required to disclose how they actually voted on proposals put to a shareholder
vote by the companies in the funds’ portfolio, including specifically whether or
not the fund voted with or against management. While mutual funds have tradi-
52
THE IPO AND PUBLIC COMPANY PRIMER
tionally been considered relatively passive investors, these new disclosure rules
are likely to cause mutual funds to take a more active role with respect to
corporate governance.
6. Company Contracts
Companies should review their existing contracts to ensure they have not
made any promises to others that would conflict with the ability to consummate
the IPO or cause any onerous conditions upon the occurrence of an IPO. While
reviewing existing contracts, companies should bear in mind that they will be
required to file all material agreements with their IPO registration statement.
Many of the terms of these material agreements will be available to everyone,
including the company’s competitors. Accordingly, the contract review phase of
IPO preparation should include identification of contracts in which the
counterparty’s consent is required before publicly filing the contract or sensitive
information would be disclosed as a result of the public filing.
The company may seek confidential treatment of sensitive portions of agreements
that are required to be filed. In order to obtain confidential treatment, a
company must file a separate application with the SEC describing the reasons that
the company believes confidential treatment is merited. The SEC’s view of the
confidential treatment process is quite narrow. Accordingly, companies should
expect that only very limited information, such as specific pricing information, will
be protected and even then only for a limited amount of time. Any confidential
treatment filing should be made early in the IPO process to allow sufficient time to
request reconsideration of any unfavorable determinations on confidential treatment.
Typically, the SEC staff prefers to receive the confidential treatment application
at or near the time of the initial filing of the IPO registration statement so they
can respond to the issuer in parallel with their comments on the registration
statement. The SEC will not declare the registration statement effective until all
confidential treatment requests have been resolved.
C. PREPARING FOR COMPLIANCE WITH CERTAIN SARBANES-OXLEY
REQUIREMENTS
Sarbanes-Oxley mandated acceleration and improvement in the quality of
public company disclosure. These new rules require public companies to establish
controls and procedures designed to ensure timely, accurate and reliable
public disclosure. There is no phase-in period for these rules, and companies
considering going public must have these controls and procedures in place at
the time that the IPO registration statement goes effective. For further discussion
of the most significant Sarbanes-Oxley requirements, see Sections I.C,
VIII.A.1 and VIII.J.
53
RR DONNELLEY
1. Disclosure Controls and Procedures
Public companies are required by Sarbanes-Oxley and related SEC rules to
establish and maintain “disclosure controls and procedures.” These are essentially
controls and procedures designed to ensure that a company is able to
timely collect, process and disclose the information, financial and non-financial,
required to be disclosed in periodic reports. They include, but are not limited to,
controls and procedures which allow information to be accumulated and
communicated to a company’s management in a manner that permits timely
decisions regarding required disclosure. Management, with the participation of
the company’s CEO and CFO, is required to evaluate the effectiveness of the
company’s disclosure controls and procedures on a quarterly basis. The resulting
conclusions of management must be disclosed in the corresponding annual or
quarterly report. Each annual and quarterly report must include a separate
certification by each of the company’s CEO and CFO that they are responsible for
and have established disclosure controls and procedures and have conducted the
required evaluation and included their conclusions in the report. (See Section
VIII.A.1 for a more detailed discussion of these officer certifications).
The SEC has recommended that companies establish a disclosure committee
with responsibility for considering the materiality of information and determining
disclosure obligations on a timely basis. The members of the disclosure
committee should have the requisite qualifications and experience to enable
them to evaluate and respond to disclosure issues in a timely and effective
manner. The SEC has suggested that the disclosure committee could include
the principal accounting officer or controller, the general counsel or another
senior in-house attorney responsible for SEC disclosure matters, the principal
risk management officer, the chief investor relations officer and other persons
that the company deems appropriate. Most disclosure committees have charters
that set forth the duties and responsibilities of the committee, the composition
and qualifications of the committee and a subcommittee to act in response
to time-sensitive disclosure issues when it is not practicable for the entire
committee to convene. A sample disclosure committee charter is included as
Exhibit D.
Failure to maintain adequate disclosure controls and procedures could result
in an SEC enforcement action as well as civil and criminal liability. The SEC has
indicated that failure to maintain adequate disclosure controls and procedures
may be a violation of Section 13(a) or 15(d) of the Exchange Act and can lead to
an SEC enforcement action, even if the violation did not result in faulty dis-
54
THE IPO AND PUBLIC COMPANY PRIMER
closure. If a failure in disclosure does result, certifying officers may face civil
liability under the anti-fraud provisions of the Exchange Act and criminal penalties
under Sarbanes-Oxley. Civil liability may also be imposed on the issuer itself
if quarterly or annual reports containing the faulty disclosure were to be
incorporated into a registration statement. If a failure in disclosure were to occur,
a company would be more likely to receive favorable treatment from the SEC if it
had adequate disclosure controls and procedures in place than if it did not.
2. Internal Control Over Financial Reporting
Public companies are also required to maintain “internal control over financial
reporting.” Internal control over financial reporting is, generally, a process
designed to provide reasonable assurance that a company’s financial reporting is
reliable and that the financial statements it uses for external purposes are prepared
in accordance with GAAP. Internal control over financial reporting
includes the internal accounting controls also required of public companies
under the Exchange Act. (See Section VIII.J.1). Public companies are required to
include in their annual reports an internal control report which contains, among
other things, a statement of management’s responsibility for establishing
adequate control over financial reporting and management’s assessment of the
effectiveness of the company’s internal control over financial reporting. A
company’s CEO and CFO are required to certify in each annual and quarterly
report that they are responsible for and have established internal control over
financial reporting and that they have made required disclosures regarding the
company’s internal control over financial reporting in the report. (See Section
VIII.A.1 for a more detailed discussion of these officer certifications). In addition,
companies are required to disclose in each annual and quarterly report any
change that occurred during the period covered by the report that may materially
affect the company’s internal controls.
D. DUE DILIGENCE PREPARATION
Prior to commencing the IPO process, a company should prepare a data
room to facilitate review of materials by underwriters and counsel. The checklist
of data room materials should include the materials called for in a legal due
diligence request list, a sample of which is included as Exhibit E. Of course,
the operations and risk profile of every company are unique and the due diligence
checklist should be tailored accordingly. IPO deals frequently use
“virtual” data rooms where documents are posted to password-protected web
sites maintained by reputable third-party vendors.
55
RR DONNELLEY
There are three primary reasons for any party to conduct legal and business
review of a company in conjunction with an IPO. The first is to assemble the
information required by the registration statement. The second is to ensure that
no information required by the SEC rules or that may be considered material to
the offering is omitted. The third is to confirm the accuracy of all factual
information disclosed in the registration statement.
The legal and business review conducted by and on behalf of the underwriters
has added significance. First, it allows the underwriters to avail themselves
of a “due diligence” defense under Section 11(b) of the Securities Act in
the event of any litigation. (See Section III.C.2 below for a more detailed discussion
of federal securities liability related to the registration statement,
including the “due diligence” defense to Section 11 liability). Second, it helps
the underwriters in the valuation and marketing of the company’s stock.
In addition to supporting the drafting of the registration statement, the due
diligence performed by the company’s counsel and the underwriters’ counsel
supports the legal opinion required by the underwriters to be delivered by such
counsel as a condition to closing in the underwriting agreement.
Generally, the underwriters and their counsel prepare a comprehensive due
diligence request list based upon the organizational meeting and other
information that they have been able to gather. In response to the request, the
company and its counsel should supplement, as necessary, the documents
contained in the data room. Because the underwriters and their counsel prepare
the due diligence request list with only a preliminary understanding of the
company’s business, the company should expect that the initial due diligence
request list will be supplemented in writing and orally with requests for additional
information as the underwriters and their counsel understand the company
and its business better.
In addition to reviewing the company’s documents and other due diligence
materials, the underwriters and their counsel will need to conduct due diligence
on the company’s executive officers and directors and review copies of the directors’
and officers’ (D&O) questionnaires. These questionnaires are usually prepared
by the company’s counsel and reviewed by underwriters’ counsel and then
completed by all officers, directors and principal stockholders of the company.
The purpose of the D&O questionnaire is to allow the company to meet its disclosure
obligations under the securities laws and to assist the underwriters in
performing their legal and business review. D&O questionnaires should be distributed
early in the IPO process, and a single person at the company should be
56
THE IPO AND PUBLIC COMPANY PRIMER
assigned responsibility for making sure that they are completed and returned in a
timely manner, but, in any event, prior to the initial filing of the registration
statement. A sample D&O questionnaire is included as Exhibit F.
Some directors and officers may be offended by the length and intrusiveness of
the D&O questionnaire. Although the questionnaire may be a rude awakening, it
solicits the same information required of senior executives and directors at public
companies on an ongoing basis. The D&O questionnaire has taken on increased
importance in light of the changes to corporate governance mandated by Sarbanes-
Oxley, the SEC and the stock exchanges. For example, failure to uncover the
existence of personal loans from the company to its directors or executive officers
in the pre-filing due diligence period could result in liability to the company.
In addition to legal review, the underwriters conduct a business review of the
company. This review typically involves, among other things, interviewing the
company’s senior management, conducting on-site investigations at the company’s
facilities, if necessary, and interviewing the company’s employees, suppliers
and customers. A sample outline of business matters typically covered in
business due diligence sessions is included as Exhibit G.
Management plays an important role in the legal and business review. In
addition to preparing the requested documents, officers and key employees will
discuss material aspects of the business with the working group. Any factual
statement contained in the registration statement must be independently verifiable,
and management should expect that verification will be requested by the
underwriters or their counsel.
E. SELECTING THE MANAGING UNDERWRITER
The underwriter chosen by a company to manage its offering plays a critical
role in the success of the IPO. The managing underwriter is actively involved in
the preparation of the company’s registration statement as well as managing the
marketing and sale of the company’s stock. While many companies elect to
appoint more than one managing underwriter, the potential for differing views
and approaches between them is significant and companies must be prepared
to resolve any issues that may arise.
In selecting a managing underwriter, the following factors should be considered:
Š Industry Experience. The underwriter should have substantial experience
in IPOs in the company’s industry and a good familiarity with the
company and its business.
57
RR DONNELLEY
Š Individual Investment Bankers. The company should feel comfortable
with the individual investment bankers assigned to the transaction. The
right chemistry between the bankers and management is critical.
Š Reputation and Attention. While reputation is important, top tier underwriters
may not give smaller companies as much attention as other underwriters.
On the other hand, those less prominent underwriters may not be
able to provide the resources available to more highly regarded underwriters.
Š Distribution Strength. The potential managing underwriters and the
company should discuss whether the issue should be sold primarily to retail
investors or institutional investors, or both. The underwriters selected
should have a substantial institutional or retail sales force, as required.
Š Aftermarket Support. The underwriter should have a strong record of
aftermarket price performance for the stock of the companies that it has
recently taken public. A strong performance record indicates how well the
underwriter priced and supported recent transactions.
Š Analyst Coverage. The underwriter should have a well-known analyst in
the industry that shows a willingness to provide coverage post-IPO. Having
an analyst with a high profile in the relevant sector is a factor typically
accorded great weight by companies contemplating an IPO. As discussed
below, rules applicable to research analysts prohibit assurances that an
underwriter’s research analyst will provide coverage, and, if the underwriter’s
research analyst chooses to provide coverage, there is pressure on
the research analyst to issue objective reports with respect to investment
banking clients, including his or her duty under new Regulation AC to certify
that the views expressed in the research report accurately reflect the analyst’s
personal views.
The company should discuss with potential underwriters and assess critically
any potential conflicts in the representation. Conflicts may result from an
underwriter’s relationship with competitors or an underwriter’s relationship
with the company including prior purchases of securities aside from the
underwriting relationship. For example, the FINRA rules require that the
underwriters compensation be fair and reasonable in order to permit the
underwriters to proceed with a proposed offering. The purchase of an equity
stake in the company within 180 days of the IPO would likely be counted as
“underwriters compensation”. These and related issues should be thoroughly
discussed with each potential underwriter. (See Section V.A.2 for a more
detailed discussion of FINRA’s review of underwriters compensation).
58
THE IPO AND PUBLIC COMPANY PRIMER
The company should also discuss with potential underwriters their policies
and practices in post-IPO trading and price support for new issuances. Certain
underwriter practices in the IPO “aftermarket” are prohibited by SEC rules, and
the SEC has focused attention on these practices in enforcement actions
against IPO underwriters. For example, the SEC has issued a release warning
underwriters that they are prohibited from soliciting or requiring their customers
to make aftermarket purchases during the time they are “distributing” the
IPO stock. (Section VIII.J.6 contains a more extensive discussion of these
requirements). While the sanctions for violation of these rules typically are
imposed on underwriters, issuers whose stock price had been manipulated in
the IPO aftermarket may find their shares tainted by an underwriter’s behavior
or their prospectuses subject to claims by purchasers of their securities. Issuers
and their counsel should therefore discuss with potential underwriters their
aftermarket practices to avoid such risks.
While having an experienced and reputable research department is an
important factor for companies to consider when selecting a managing underwriter,
investment bankers may not guarantee research coverage to a prospective
IPO company pursuant to conflicts of interest rules.
In recent years, research analysts have not been permitted to assist investment
bankers in scouting potential IPO companies and could not attend pitch
meetings to potential IPO companies. As a result, companies interviewing
potential managing underwriters have had to separately meet with the firm’s
research analysts to determine whether the firm’s research division understands
the company’s business and whether such research division intends to
cover the company post-IPO. The JOBS Act prohibits the SEC and any national
securities association from adopting or maintaining any rule that would, in
connection with the IPO of an EGC restrict, based on functional role, the
broker-dealer personnel who may arrange meetings between analysts and
accredited investors, or restrict a securities analyst from participating in
communications with management of an EGC so long as non-analyst brokerdealer
personnel are also participating. Investment bankers can now directly
arrange for analysts to meet with accredited investors about EGC IPOs and
analysts can participate in meetings with management to prepare the offering
documents and presentations to be used in connection with the offering.
Accordingly, FINRA’s rules prohibiting research analysts from participating in
meetings with an EGC alongside investment banking personnel in connection
with an EGC’s IPO are effectively rescinded.
59
RR DONNELLEY
However, it is important to note that several of the largest investment banks
are parties to an April 2003 global settlement agreement with the SEC, NYSE,
NASD (succeeded by FINRA) and state securities regulators which itself
imposes substantial restrictions on the research activities of those banks.
Unless and until those banks obtain relief from the terms of the global settlement
they will be subject to greater restrictions than those banks that are not
party to it.
Still, there are no guarantees that a managing underwriter’s research department
will initiate coverage (let alone positive coverage). Also, research analysts
may not accompany the company and the investment bankers on the road
show. As a result, companies should feel comfortable that the investment
bankers that they select to act as managing underwriter have a firm understanding
of the company’s business and an ability to pitch the company to
potential buyers on the road without the help of their industry analysts.
F. CONCURRENT PRIVATE PLACEMENTS
Concurrently with an IPO, a company may choose to offer securities through
a private placement. This often occurs because the IPO process can be lengthy
and a company’s capital needs can change or cannot await the closing of the
IPO. However, such a private placement raises potential issues regarding
integration with the IPO. As described in Section VII.C.1, Section 4(a)(2) of the
Securities Act and Regulation D offer exemptions from registration for transactions
that do not involve a “public offering.” The SEC uses its integration
doctrine to prevent an issuer from improperly avoiding registration of its securities
by dividing a single offering into multiple offerings, such that those
exemptions would apply to each of the multiple offerings, but not considered as
a single offering. Regulation D includes a list of factors that indicate whether a
private placement should be integrated with the IPO, but the SEC will analyze
the specific facts and circumstances surrounding a concurrent private placement
to makes its determination regarding integration. Regulation D also provides
that two offerings pursuant to its terms will not be integrated if they occur
more than six months apart.
As part of its analysis, the SEC will consider both the nature of the private
placement investors and whether securities were offered and sold to them
through a general solicitation in the form of a registration statement. If the
prospective private placement investor becomes interested in the concurrent
private placement through some means other than a general solicitation, such
as through a substantive, pre-existing relationship with the company, then the
60
THE IPO AND PUBLIC COMPANY PRIMER
occurrence of the IPO concurrently with the private placement will not foreclose
the availability of an exemption from registration.
To alleviate concerns regarding integration, it has become market practice to
limit a concurrent private placement offering to accredited investors, including
affiliates of the company, its directors and officers. These investors should have
a substantive, demonstrable pre-existing relationship with the company and the
company should contact them outside of the public offering effort. Additionally,
the company should include representations in its subscription agreements for
the concurrent private placement that each of the investors (i) did not become
interested in the private placement through the registration statement, (ii) was
not identified or contacted by the company through the marketing of the IPO,
and (iii) did not independently contact the issuer as a result of general solicitation,
through the registration statement or otherwise.
In July 2013, the SEC adopted amendments to Rule 506 of Regulation D to
allow an issuer relying on its exemptions to offer securities through a general
solicitation, provided that the issuer takes “reasonable steps” to verify that all
purchasers in the private placement are accredited investors and that certain
other conditions in Regulation D are satisfied. The SEC adopting release clarifies
that, as required by the JOBS Act, Rule 506(c) will be treated as a “private
placement” exemption even though general solicitation is permitted under the
Rule; however, the statutory “private placement” exemption otherwise provided
by Section 4(a)(2) of the Securities Act continues to be conditioned on the
absence of general solicitation. Because offerings conducted under Rule 506(c)
are deemed by the JOBS Act to not involve a public offering, hedge funds, private
equity funds, and similar “private” funds may sell their securities using
general solicitation under Rule 506(c) without losing the ability to satisfy the
exemptions from registration under the Investment Company Act that are conditioned
on the fund not making a public offering of its securities. The SEC has
clarified that an issuer cannot rely on both Rule 506(b) and Rule 506(c) in the
same offering and that the current integration rules will remain in effect for
determining what constitutes a separate offering.
61
RR DONNELLEY
III. KICKING-OFF THE PUBLIC OFFERING
A. THE ORGANIZATIONAL MEETING
Once the company has chosen the managing underwriter(s), an organizational
meeting is usually held to acquaint the key team members with each
other, lay out the timetable for the proposed IPO and allocate responsibilities. A
carefully planned schedule will provide sufficient time for the due diligence
process, preparation of a registration statement and multiple rounds of SEC
review of and comment on the registration statement. The timetable will culminate
in a “road show” and pricing that occur outside of marketing “dead zones,”
such as the last two weeks in August and in December. A sample organizational
meeting agenda and a timetable and responsibility checklist are included as
Exhibits H and Exhibit I, respectively.
The managing underwriter usually arranges and presides over the organizational
meeting. The organizational meeting usually has three fundamental parts:
(1) a discussion of the offering size and other mechanics, including an allocation
of responsibilities, (2) a brief overview by the company of its business and
affairs and (3) a discussion among the parties of any significant issues identified
thus far.
For the company, the organizational meeting is the first of many times over the
following months when the company’s story will be told. The story told at the
organizational meeting is usually succinct, but is an important starting point for
the IPO team assembled. For the IPO working group, the organizational meeting
usually sets forth the broad themes that form the basis for the drafting of the
description of the business in the prospectus and for the oral presentation that
the CEO and CFO make repeatedly during the road show. The information helps
underwriters’ counsel understand which areas should be reviewed and how that
review should be conducted. Ultimately, the positioning of the company as conveyed
in the IPO registration statement forms the basis for the information that
the company continues to disseminate after the IPO in periodic reports, press
releases and analysts’ meetings. Most practitioners view the company as being
“in registration” and subject to restrictions on publicity from the date of the
organizational meeting (with the caveat that emerging growth companies may
choose to engage in testing-the-waters activities, as discussed in
Section I.D.2(b)). For a more detailed discussion of restrictions on publicity, see
Section III.D.
In addition, the organizational meeting is a good time for the company to
raise for consideration and discussion any issues that the company and its
62
THE IPO AND PUBLIC COMPANY PRIMER
lawyers and accountants believe may have an impact on the offering process. It
is best for the company to meet together with its lawyers and accountants one
or more times in advance of the organizational meeting to try to identify any
issues. Underwriters and their counsel appreciate when companies are forthcoming
about issues that may impact the public offering process because it
provides underwriters the time to address these issues and contributes to the
formation of a relationship of trust with the management team. When significant
issues that should have been identified early by the company and its
representatives are uncovered by the underwriters or their counsel during the
course of due diligence (or later), the IPO process may be delayed or even
derailed. Similarly, issuers expect the underwriters and their counsel to prepare
themselves ahead of the organizational meeting by learning about the company
and its industry, surveying the regulatory landscape applicable to the company
and understanding the market for its stock.
While the rules relating to research analyst conflicts of interest described
above do not specifically prohibit research analysts from attending organizational
meetings and drafting sessions once the investment banking firm has
been engaged as managing underwriter, most investment banking firms prohibit
research analysts from attending such meetings to avoid the appearance of
impropriety.
B. THE OFFERING
1. Offering Size
In advance of the organizational meeting, the company and the managing
underwriters should determine the amount of money that the company wishes
and is likely to be able to raise in the IPO and the approximate number of new
shares it will need to issue in order to do so. In making these decisions, the
company should bear in mind that it will be required to disclose the proposed
uses of the funds in the prospectus.
The managing underwriter’s valuation of the company and the number of
shares currently outstanding, after giving effect to any pre-offering recapitalizations,
determine the approximate number of new shares (called “primary
shares”) that the company will need to issue in order to raise the funds that it
seeks. In addition, the company and its underwriters must decide whether or
not current shareholders will be permitted to sell any of their stock (called
“secondary shares”) in the offering, although some holders of registration rights
may have enough leverage to force the company to include their shares in the
offering. The total size of the offering is the sum of the primary shares and the
63
RR DONNELLEY
secondary shares to be offered. The managing underwriter may recommend
that the company recapitalize prior to the offering so that the offering price per
share falls within a range that the managing underwriter determines is most
marketable.
The number of primary shares in an IPO has historically averaged between
15% and 25% of the company’s total shares, calculated on a fully diluted basis
after giving effect to the offering. The number of secondary shares that may be
included in an IPO is usually subject to significant marketing constraints, and
the underwriters often discourage the inclusion of secondary shares. Potential
investors often view an IPO unfavorably if insiders use it to significantly reduce
their interest in the company. The managing underwriter advises the company
of how many shares, if any, may be sold by corporate insiders without negatively
affecting the marketing effort. The managing underwriter may require
existing shareholders to waive any, all or a portion of their registration rights as
a condition to the IPO.
Another important factor to be considered in determining the size of the offering
is the public float. In general, issues with a large float have greater liquidity
and less volatility, while issues with a small float have greater volatility and less
liquidity. Many institutional investors have internal guidelines that permit them
to purchase securities that have only a specified quantitative and qualitative
minimum float. The managing underwriter provides the company with guidance
in determining how large a float is desirable to market the offered securities.
2. Listing Shares for Trading
At the same time that the company contemplates the ultimate offering size, it
should also consider where to list the shares for trading. If the company wishes
to become listed on a national exchange, specified quantitative and qualitative
criteria must be met. Each of the exchanges offers different advantages and
disadvantages and requires different levels of compliance from the company.
The NYSE has listing standards that are often too stringent for smaller and
younger companies. Thus, the choice for these companies is typically NASDAQ
or NYSE MKT (which includes the former American Stock Exchange). The
company should discuss with the managing underwriter which listing standards
it can meet and which market best serves its needs. The tables on the following
two pages summarize the financial requirements for initial listing on the NYSE
and on the NASDAQ Global Market (the main NASDAQ trading market formerly
known as the “NASDAQ National Market”).
64
THE IPO AND PUBLIC COMPANY PRIMER
Summary of Financial Requirements For Initial Listing
NYSE
Non-U.S. Companies
Requirements
Domestic
Standard Foreign Standard U.S. Companies
No. of round-lot
holders (holders
of 100 or more
shares)
400 U.S. holders of
100+ shares, or, for
companies listing
in connection with
a transfer or
quotation, (i) 2,200
holders total and
average monthly
trading volume of
at least 100,000
shares for the most
recent six months,
or (ii) 500 holders
total and average
monthly trading
volume of at least
one million shares
for the most recent
twelve months
5,000 holders
worldwide
400 U.S. holders of
100+ shares, or,
for companies
listing in
connection with a
transfer or
quotation, (i) 2,200
holders total and
average monthly
trading volume of
at least 100,000
shares for the most
recent six months,
or (ii) 500 holders
total and average
monthly trading
volume of at least
one million shares
for the most recent
twelve months
No. of publicly
held shares
1,100,000 2,500,000
worldwide
1,100,0001
Market value of
publicly held
shares
$40 million for
IPOs, spin-offs, or
carve-outs; $60
million for closedend
management
investment
companies; and
$100 million for all
other listings
$100 million
worldwide
$40 million for
IPOs, spin-offs, or
carve-outs; $60
million for closedend
management
investment
companies; and
$100 million for all
other listings
Price per share $4.00 $4.00 $4.00
65
RR DONNELLEY
Non-U.S. Companies
Requirements
Domestic
Standard Foreign Standard U.S. Companies
Net tangible
assets/net
worth2
N/A N/A Net tangible assets
applicable to
common stock of
investment
companies must be
at least
$18,000,000,
including a
minimum of
$8,000,000
composed of paidin
capital or
retained earnings
Total assets N/A N/A N/A
Net pre-tax
income/revenue
(i) $10 million of
pre-tax earnings
aggregated over the
last three years and
a minimum of $2
million in each of
the two most
recent years and all
three years must be
profitable, or $12
million of pre-tax
earnings
aggregated over the
last three years and
minimum of $5
million in the most
recent year and $2
million the next
most recent year,3
(ii) for companies
with $500 million
or more in global
market
capitalization and
$100 million in
(i) $100 million
aggregated over
the last three years
and a minimum of
$25 million in each
of the two most
recent years,4 (ii)
for companies with
$500 million or
more in global
market
capitalization and
$100 million in
revenues during
most recent 12
months, $100
million of
operating cash
flow aggregated
over the last three
years with a
minimum of $25
million of
operating cash
flows in each of
(i) $10 million
aggregated over
the last three
years and a
minimum of $2
million in each of
the two most
recent years and
all three years
must be
profitable, or $12
million of pre-tax
earnings
aggregated over
the last three
years and
minimum of $5
million in the most
recent year and $2
million the next
most recent year,
(ii) for companies
with $500 million
or more in global
market
66
THE IPO AND PUBLIC COMPANY PRIMER
Non-U.S. Companies
Requirements
Domestic
Standard Foreign Standard U.S. Companies
revenues during
most recent 12
months, $25 million
of operating cash
flow aggregated
over the last three
years and all three
years must be
profitable, (iii) for
companies with
$750 million or
more in global
market
capitalization, $75
million in revenues
for the most recent
fiscal year, or (iv)
for companies with
$150 million or
more in global
market
capitalization, at
least $75 million in
total assets
together with at
least $50 million in
stockholders’
equity
the two most
recent fiscal years,
or (iii) for
companies with
$750 million or
more in global
market
capitalization, $75
million in revenues
for the most recent
fiscal year
capitalization and
$100 million in
revenues during
most recent 12
months, $25
million of
operating cash
flow aggregated
over the last three
years and all three
years must be
profitable, or (iii)
for companies
with $750 million
or more in global
market
capitalization, $75
million in
revenues for the
most recent fiscal
year
Net income N/A N/A N/A
Active market
makers
N/A N/A N/A
Operating
history5
N/A N/A N/A
1 If the unit of trading is less than 100 shares, the requirement relating to the
number of publicly held shares will be reduced proportionally. Any shares held
by directors, officers (or their immediate family members) and other holdings of
10% or greater are excluded from the calculation of the number of publicly held
shares.
67
RR DONNELLEY
2 The net tangible assets test is only applicable to companies registered under the
Investment Company Act of 1940 or the Small Business Investment Act of 1958.
It requires that net tangible assets applicable to common stock be at least $18
million, including a minimum of $8 million composed of paid-in capital or
retained earnings.
3 For EGCs, the standard is $10 million of pre-tax earnings aggregated over the last
two years and a minimum of $2 million in both years.
4 For foreign private issuer EGCs, the standard is $100 million of pre-tax earnings
aggregated over the last two years and a minimum of $25 million in both years.
5 The NYSE will consider listing the securities of a special purpose acquisition
company (SPAC) with no prior operating history that conducts an IPO of which
at least 90% of the proceeds, together with the proceeds of any other concurrent
sales of the SPAC’s equity securities, will be held in a trust account controlled by
an independent custodian until consummation of a business combination in the
form of a merger, capital stock exchange, asset acquisition, stock purchase,
reorganization or similar business combination with one or more operating
businesses or assets with a fair market value equal to at least 80% of the net
assets held in trust (net of amounts disbursed to management for working capital
purposes, and excluding the amount of any deferred underwriting discount
held in trust) on a case-by-case basis. The SPAC must have an aggregate market
value of $250 million, a market value of publicly held shares of $200 million, 400
round-lot holders, 1.1 million publicly held shares, and a minimum IPO price of
$4 per share.
68
THE IPO AND PUBLIC COMPANY PRIMER
NASDAQ Global Market
Requirements
Income
Standard
Equity
Standard
Market Value
Standard
Total Assets/
Total Revenue
Standard
Stockholders’ equity . . . $15 million$30 million N/A N/A
Market capitalization . . . N/A N/A $75 million1 N/A
Total assets and Total
revenue (in latest
fiscal year or in two of
last three fiscal
years) . . . . . . . . . . . . . . N/A N/A N/A
$75 million
and
$75 million
Income from continuing
operations before
income taxes (in
latest fiscal year or
two of last three fiscal
years) . . . . . . . . . . . . . . $1 million N/A N/A N/A
Public float (shares)2 . . . 1.1 million 1.1 million 1.1 million 1.1 million
Operating history . . . . . . N/A 2 years N/A N/A
Public float (value) . . . . $8 million $18 million $20 million $20 million
Minimum bid price . . . . . $4 $4 $4 $4
Shareholders (round-lot
holders) . . . . . . . . . . . . 400 400 400 400
Market makers3 . . . . . . . 3 3 4 4
1 Currently traded issuers seeking a NASDAQ listing must meet the market capitalization
requirement and have a minimum bid price of $4 for 90 consecutive
trading days prior to applying for listing under the Market Value Standard.
2 Public float is defined as shares that are not held directly or indirectly by any
officer or director of the issuer or by any other person who is the beneficial
owner of more than 10% of the total shares outstanding.
3 An electronic communications network (ECN) is not considered a market
maker for purposes of these rules.
69
RR DONNELLEY
In addition to the quantitative criteria, each of the national securities
exchanges has qualitative criteria for inclusion (provisions regarding majority
board independence, and independent compensation and nominating committees
do not apply to “controlled” companies, as discussed below), including:
Š a requirement that a company’s board be comprised of a majority of
independent directors;
Š a requirement that the company have an audit committee composed
entirely of independent and financially literate directors, one of whom has
“financial management expertise” (whether or not the committee has an
“audit committee financial expert” as defined in the SEC disclosure-only
rule, although a person so qualified will automatically meet the financial
management expertise requirement) and an audit committee charter that
meets certain minimum standards;
Š a requirement that the company have compensation and nominating
committees composed entirely of independent directors (NYSE), or that all
compensation and nominating decisions be made exclusively by
independent directors (NASDAQ);
Š a requirement that the nominating process be reduced to a written charter
that meets certain minimum standards (NYSE), or included in a charter or
board resolution that reflects the requirements of the federal securities
laws (NASDAQ);
Š a requirement that the compensation committee have a written charter that
meets certain minimum standards (NYSE);
Š a requirement that the company obtain shareholder approval for all equity
compensation plans and grants made outside of plans and material modifications
to equity compensation plans (subject in all cases to certain
exceptions);
Š a requirement that the company obtain shareholder approval for changes
of control of the company and significant issuances of company stock
(generally, issuance of more than 20% of the number of outstanding shares)
at below fair market value or in connection with acquisitions, even where
state law does not require shareholder approval;
Š a requirement that the board adopt “corporate governance guidelines” that
meet certain minimum standards (NYSE);
Š a requirement that companies adopt and make publicly available codes of
conduct applicable to all directors, officers and employees;
70
THE IPO AND PUBLIC COMPANY PRIMER
Š a requirement that the audit or another independent committee approve all
related party transactions subject to disclosure as such in the company’s
Form 10-K and proxy statement (NASDAQ); and
Š a requirement that a company’s CEO (NYSE) or duly authorized officer
(NASDAQ) annually certify as to the company’s compliance with corporate
governance listing standards and that the CEO of the company promptly
notify NYSE or NASDAQ, as the case may be, after any executive officer
becomes aware of any material non-compliance (NASDAQ) or any noncompliance
(NYSE) with any corporate governance listing standard.
With respect to board committee composition requirements, both the NYSE
and NASDAQ provide transition relief consistent with SEC requirements to IPO
companies. IPO companies that do not meet the board committee composition
requirements at the time of the IPO may list as long as (i) they have an audit
committee with at least one independent member (and at least one independent
director on each of the compensation and nominating committees, if any),
(ii) they have a majority of independent directors on their board within one
year of listing, (iii) they have a majority of independent directors on each
committee within 90 days of listing (in the case of the compensation and nominating
committees) and within 90 days of the effective date of their registration
statement (in the case of the audit committee), and (iv) they achieve 100%
independence on such committees within one year of listing (in the case of the
compensation and nominating committees) and within one year of the effective
date of their registration statement (audit committee).
For “controlled companies,” such as those with private equity or other financial
sponsors maintaining a significant post-IPO stake in the company, the
maintenance of control (i.e., more than 50% voting power for the election of
directors) allows such companies the following relief from listing standards:
Š the company is not required to have a majority of independent directors;
Š the company’s board need not have a compensation committee, and if it
chooses to have one, the committee need not be composed entirely of
independent directors (NYSE) or have independent director oversight of
executive compensation (NASDAQ);
Š the board is not required to have a nominating/corporate governance
committee, and if it chooses to have one, the committee need not be
composed entirely of independent directors (NYSE) or have independent
director oversight of the nomination process (NASDAQ); and
71
RR DONNELLEY
Š the company is not required to conduct an annual performance evaluation
of any board nominating/corporate governance or compensation committee
if it chooses to have one.
Non-U.S. companies are subject to the same qualitative requirements as
domestic companies, although the NYSE and NASDAQ rules grant foreign private
issuers exemptions from certain requirements that conflict with a foreign
country’s regulatory practices. For example, NYSE rules exempt foreign private
issuers from the requirements of having a majority independent board and a
nominating/corporate governance committee and compensation committee,
among other things. Non-U.S. companies who take advantage of such exemptions
must disclose the use of such exemptions publicly. With the current level
of scrutiny by investors, such exemptions, while seemingly positive for a company,
may give potential investors pause.
Sample audit committee, compensation committee and nominating and corporate
governance committee charters, as well as sample corporate governance
guidelines, are included as Exhibit J, Exhibit K, Exhibit L and Exhibit M,
respectively.
Companies that qualify for listing on NASDAQ, in part, based on their market
capitalization, and that are currently publicly traded on another market and that
apply for listing under the Market Value Standard will be required to meet the
minimum bid price and market capitalization requirements for 90 consecutive
trading days prior to applying to NASDAQ. This requirement is designed to
ensure that companies qualifying to list under the Market Value Standard have
demonstrated the ability to sustain their market capitalization and bid price
prior to listing.
3. Lock-Up Agreements
In most IPOs, the company, officers, directors and significant shareholders
(often all those holding greater than 1%) of the company are required to enter
into lock-up agreements with the underwriters pursuant to which they agree not
to sell any securities of the company for a specified period of time after the IPO,
generally 90 to 270 days and most typically 180 days. The company and any selling
shareholders are locked up through the “lock-up” or “clear market” covenant
of the underwriting agreement, and officers, directors and significant shareholders
will be locked up through separate lock-up agreements. The purpose of
the lock-up is two-fold. First, the lock-up protects post-IPO investors from the
risk that either the company or its pre-IPO shareholders will sell large quantities
of the company’s shares soon after the IPO and thereby depress the market price.
72
THE IPO AND PUBLIC COMPANY PRIMER
Second, the lock-up avoids the negative market perception that would otherwise
result from insiders liquidating (leaving aside the question of whether or not
secondary shares are sold in the IPO) and addresses the underwriters’ legitimate
concern about the number of shares that may come onto the market while the
underwriters are supporting the price of the IPO shares.
The traditional lock-up for an IPO has come under increasing pressure, and
many IPOs in recent years have varied the theme. Studies have shown that
there is an adverse impact on share prices of IPO stock just before and after the
expiration of the lock-up period. The phenomenon became visible enough that
“unlock” dates (i.e., the date of expiration of the relevant lock-up period) are
occasionally published in the financial press, and several websites are dedicated
to tracking unlock dates. As a result, underwriters and issuers have
experimented with techniques to minimize the effect of unlocking a significant
number of shares for resale on the open market. Underwriters have also tried
techniques including staggered release dates, in which a portion of the shares
are released at various times. In recent years underwriters increasingly have
arranged early follow-on offerings, allowing shares held by insiders to be sold in
an orderly fashion in advance of the lock-up release date and establishing a new
lock-up period in return.
In addition, FINRA rules prohibit, with certain exceptions, the underwriters
of an offering from publishing research during the 15 days before or after the
expiration or waiver of a lock-up. In order to (1) allow the research departments
of the participating underwriters to, upon an earnings release or other
material news announcement, publish a report without violating these rules and
(2) prevent insiders from benefiting from an increase in share price after a
research report is issued, lock-up agreements usually provide for an automatic
extension of the lock-up period if either (i) during the last 17 days of the period,
the company releases material information (including earnings) or a material
event occurs, or (ii) before the expiration of the period, the company announces
its intent to release earnings during the 16-day period beginning on the last
day of the lock-up period. In EGC IPOs, JOBS Act provisions prohibit the SEC
and national securities exchanges from adopting or maintaining any rule or
regulation prohibiting any broker, dealer or exchange member from publishing
or distributing any research report with respect to an EGC during any prescribed
period after the EGC’s IPO or prior to the expiration of an underwriters’
lockup agreement. As a result of these prohibitions, EGC lock-up agreements
generally do not include such a provision.
73
RR DONNELLEY
4. Directed Share Programs
Companies often ask that a portion of the shares to be sold in the IPO be set
aside for a “directed share program,” also sometimes referred to as a “friends
and family” program. In these programs, a small portion (often around 5% but
more in some cases) of the shares sold are allocated to investors of the company’s
choosing. These programs are generally viewed by issuers as giving
employees, customers and suppliers a greater interest in the issuer and a reason
to support the issuer’s future endeavors. Traditionally, directed shares have not
been subjected to an underwriter’s lock-up, although underwriters have
increasingly begun to lock up directed shares in the same way as they lock up
insiders’ shares.
Establishment of directed share programs may have unintended consequences,
however. First, companies should be careful not to let interest and
demand outstrip supply in spite of fear of upsetting those who are not chosen to
be part of the program and those who will not receive the number of shares to
which they believe themselves to be entitled. Second, because the existence of
a substantial directed share program will be disclosed in the IPO registration
statement, a company should assume that its directed share program will not be
a secret from those that it does not invite to participate.
Finally and perhaps most significantly, directed share programs are difficult
to administer. There are very strict limitations imposed on the content and
timing of correspondence (including email) relating to a directed share program
as well as the terms under which participant money may be accepted for payment
before the IPO registration statement is effective. Even minor and
unintentional breaches of these limitations may result in additional disclosure
in the IPO registration statement of the fact and consequences of the breaches
(including rescission risk factors) and may delay the IPO.
The SEC also focuses on directed share programs in its review of IPO
registration statements. As a result, companies that decide to establish a
directed share program in connection with their IPOs should anticipate that the
SEC will comment on the program and its administration. Often the SEC will
inquire about the procedures used by the underwriter to establish and administer
the program, and will ask questions relating to the size of the program, the
number of participants, the number of shares purchased by each participant,
the percentage of shares allocated to employees, the categories of participants
in the program and whether the shares will be subject to a lock-up agreement
(the details of which would have to be described).
74
THE IPO AND PUBLIC COMPANY PRIMER
In addition, it is likely that the SEC will require the issuer to provide as supplemental
information any communications sent to the potential participants,
including emails and the “friends and family letter,” and may seek assurances
from the issuer that the offer and sale of shares in the directed share program
will meet the requirements of Section 5 of the Securities Act and the related
rules and regulations. Because of the serious potential consequences of an illegal
offer and sale of stock, all communications with potential participants in a
directed share program should be handled by one of the managing underwriters
as a formal adjunct to the IPO.
In comment letters, the SEC has focused on procedures in directed share
programs that permit confirmation of the purchase of a security in a directed
share program by power of attorney when the purchaser is not available to
verbally confirm the purchase after pricing. The SEC has indicated that confirmation
by power of attorney in these circumstances is acceptable, provided
that the attorney-in-fact is chosen by the purchaser and is not the underwriter
or its affiliates. If the participants in a directed share program were required to
deliver the power of attorney prior to pricing and were required to appoint the
underwriter (or its affiliates) as attorney-in-fact, the SEC has indicated that the
confirmation by the underwriter relying on the power of attorney would constitute
a sale of securities prior to the effectiveness of the registration statement
in violation of Section 5 of the Securities Act.
5. E-brokers and Online Offerings
The sale of securities online has become widely accepted as a means of
conducting securities offerings. Established issuers such as the World Bank,
The Goldman Sachs Group and Ford Motor Credit have conducted online debt
offerings, and online-only IPOs have been consummated with increasing regularity.
Many public equity offerings are conducted with one or more “e-brokers”
as underwriters or at least as members of the distribution syndicate.
A company contemplating an IPO should consider with the managing underwriter
the advisability of offering its shares online and including e-brokers in
the underwriting syndicate. While online investors as a general rule are more
technologically oriented, they are perceived by some as more likely to exit the
investment in the short term.
The application of the federal securities laws to online offerings is continuing
to develop, and the SEC has tended to react to issuer and underwriter requests
on a case-by-case basis. A list of some acceptable procedures for online offerings
75
RR DONNELLEY
was outlined in the Wit Capital no-action letter, dated July 14, 1999 (Wit Capital
Letter). The procedures in the Wit Capital Letter continue to provide guidance to
practitioners regarding online offerings because the SEC has yet to issue definitive
rules or guidelines governing online registered offerings. For these reasons,
companies are urged to plan ahead for the decision of whether to go online for all
or a part of their offering and to consult their counsel and the managing underwriter
early in the offering process.
The importance of prior planning is heightened by the SEC’s focus on the
manner in which e-brokers participate in offerings. In online offerings, the SEC
often asks issuers and managing underwriters to represent that any e-broker will
comply with the federal securities laws. In response, the communications sent by
most managing underwriters that invite investment banks to become a part of the
syndicate include a deemed representation by the invitee either that it does not
conduct online offerings or that the SEC has approved its online procedures.
Many of the SEC’s concerns in this area are based on matters beyond the issuer’s
control. As part of the decision to offer shares online, issuers and their counsel
should understand the specific manner in which an e-broker proposes to offer
the shares and, in particular, how offers and final confirmations will be made,
how conditional offers to buy are solicited, how and when they are accepted,
how reconfirmations will be obtained after effectiveness of the registration
statement and how and when purchasers will fund their purchase. Issuers and
underwriters contemplating online offerings should also assess the impact of the
SEC’s 2005 reform of the securities offering rules (Securities Offering Reform)
on traditional e-broker practices. See Section VII.B.2.
C. THE REGISTRATION STATEMENT
The first draft of the registration statement is usually prepared by the
company and its counsel. The document is then revised during a series of
drafting sessions attended by working group members over several weeks. A
final drafting session is usually held at the company’s financial printer on the
day before the registration statement is scheduled to be initially filed with the
SEC or confidentially submitted to the SEC, in the case of an EGC or foreign
private issuer. The prospectus, which forms the heart of the registration
statement, is used not only to comply with the disclosure requirements under
the securities laws but also as the primary marketing document for the IPO.
76
THE IPO AND PUBLIC COMPANY PRIMER
1. Preparing the Registration Statement
a. SEC Forms
Most registration statements for IPOs of U.S. companies are prepared on SEC
Form S-1, which can be used by any company. Non-U.S. companies generally use
Form F-1 for their IPO registration statement. A draft registration statement filed
by an EGC or foreign private issuer is prepared on the appropriate form type (S-1,
F-1, etc.) but is submitted to the SEC as a Form DRS. The instructions to the SEC
forms refer to Regulations S-K and S-X, which further describe the information to
be contained in the registration statement. “Smaller reporting companies” must
use the same SEC forms as other reporting companies. Regulations S-K and S-X
do, however, provide scaled back disclosure for smaller reporting companies, in
some cases consistent with relaxed disclosure available to EGCs under the JOBS
Act that will eventually be reflected in revisions to Regulation S-K and S-X. All
IPO registration statements consist of a cover sheet, a prospectus and certain
additional “Part II” information not required to be in the prospectus.
b. The Prospectus
The registration statement initially filed (or confidentially submitted under
the JOBS Act as a draft in the same form as if filed) with the SEC contains a
preliminary form of the prospectus that will ultimately be used for marketing
purposes. The preliminary prospectus is incomplete at this point because it
omits information not finalized prior to the registration statement being
declared effective, such as the pricing information, the identities of the underwriting
syndicate members, commissions to underwriters and dealers and the
net proceeds. The preliminary prospectus is generally distributed by the
underwriters, once the issuer has received the SEC’s initial comment letter and
the issuer has submitted at least one amendment (and often several) to the
registration statement responding to comments, and the registration statement
and all amendments in any draft confidential submission process are publicly
“filed.” The preliminary prospectus that is distributed is often referred to as a
“red herring.”
Set forth below is a discussion of the major items generally required in a
prospectus.
i. Front and Back Covers
The front outside cover displays key facts about the offering, including the
name of the company, the title, amount and a brief description of the securities
77
RR DONNELLEY
offered, the market for the securities, the offering price and the date of the
prospectus. If the company is an EGC, the front cover will include a statement
to that effect. The front outside cover also provides information about the
nature of the underwriting arrangements, including underwriting discounts and
commissions. If the offering is a secondary (a resale of previously issued
shares) or partial secondary offering, the front cover will include a statement to
that effect and the proceeds to selling shareholders. The managing underwriters’
names are also included.
The inside front or outside back cover includes a table of contents, and the
back cover describes dealers’ prospectus delivery requirements.
ii. Prospectus Summary
This section contains a summary of the most important information in the
prospectus and usually includes an overview of the company and its business, a
brief description of the securities offered, the estimated net proceeds and use
of those proceeds and summary financial data. The company’s strengths and
strategies described in the prospectus summary are often fleshed out in greater
detail in the business section. In addition, the SEC is increasingly requiring that
companies include a short list of their most significant risks in the prospectus
summary. Because of its capsule form and placement at the front of the document,
the prospectus summary is a vital portion of the prospectus from a marketing
standpoint.
iii. Risk Factors
Another critical part of the prospectus is the Risk Factors section, in which the
company describes the potential risks inherent in making an investment in its
stock. While many companies view the seemingly endless disclosure contained in
this section as either overblown or useless, the Risk Factors in fact provide valuable
protection if an issuer is adversely impacted by one of the risk factors
described and may even provide protection to a company that falls prey to an ill
not specifically mentioned. Issuer’s and underwriters’ counsel should devote
sufficient attention to this section to ensure that the risks are carefully tailored to
the company and are therefore more meaningful to the potential investor.
Extensive SEC comments are typically received on this section, most frequently
focused on making the section more readable and specific to the company.
Investors largely recognize that an investment in an IPO is risky and are unlikely
to be deterred by disclosure of risks that are of a general character. While
responding to SEC comments, companies should not revert to a formulation of
78
THE IPO AND PUBLIC COMPANY PRIMER
risks that implies in any way that the enumerated risks constitute all possible risks
of an investment in the offering. If an EGC is taking and intends to take advantage
of relaxed disclosure requirements and other benefits of the JOBS Act, a risk factor
should be added to advise of possible risks to investors of those choices.
iv. Use of Proceeds
The prospectus must include disclosure of the principal intended use of the
offering’s net proceeds, including specific details if the offering proceeds are to
be used to reduce debt or acquire a new business. If there is no specific plan for
the proceeds, the company must nevertheless provide a reason for the offering,
such as funding for general corporate purposes.
v. Selected Financial Data
This section includes specified financial information for each of the last five
years (or for the life of the company and its predecessor(s), if less) for companies
other than EGCs, plus any interim period included in the registration
statement and the comparative interim period for the immediately preceding
year. Pursuant to the JOBS Act, EGCs may but need not provide more than two
years of selected financial data (although many EGCs include three to five
years of data for marketing reasons, if available). This data is required to
include net sales or operating revenue, income (or loss) from continuing operations
(both in total and per-share amounts), total assets, capital leases,
redeemable preferred stock and long-term debt and any cash dividends
declared per common share, if any. Companies typically include additional metrics
that enhance an understanding of their financial condition and operations.
vi. Management’s Discussion and Analysis
Management’s Discussion and Analysis of Financial Condition and Results of
Operations, which is commonly referred to as the “MD&A,” requires management
to describe the financial condition and operations as presented in the financial
statements. For issuers other than smaller reporting companies and EGCs, generally
MD&A should address the three-year period covered by the financial
statements included in the registration statement, and where trend information is
relevant, reference to the five-year selected financial data appearing in the registration
statement may be necessary. A smaller reporting company’s discussion
should cover the most recent two fiscal years (or such shorter period as the
company has been in business). Pursuant to the JOBS Act, an EGC need not
provide MD&A for any period prior to the earliest audited period presented in the
prospectus.
79
RR DONNELLEY
The purpose is to provide investors with management’s view of the company
and its financial condition in the long and short term. The discussion includes
information on liquidity and capital resources, including both short-term and
long-term commitments, capital expenditure plans and expected sources of capital.
MD&A also includes other information that the issuer believes to be necessary
to an understanding of its financial condition, changes in financial condition
and results of operations. Finally, the MD&A section includes a discussion of
“known trends and uncertainties” affecting liquidity, capital resources, net sales
or revenues or income from continuing operations.
This requirement to discuss known trends and uncertainties continues to be a
source of concern for issuers because of its inherently predictive or forwardlooking
nature. While the SEC encourages the release of forward-looking
information, only in MD&A is information of a forward-looking nature required to
be disclosed. The SEC has used this requirement to pursue issuers for disclosure
deficiencies without demonstrating that existing financial statements were
defective in any way. SEC proceedings have focused on the fact that a deteriorating
trend in financial condition or an uncertainty that could have a material impact
was known to exist at the time that MD&A was prepared but not disclosed.
The SEC has been conducting a campaign to improve MD&A disclosure for
over a decade, issuing a series of releases designed to clarify and expand the
scope of required financial disclosure. In 2001, the SEC strongly encouraged
companies to include in MD&A a separately-captioned section to explain the
“critical accounting policies” that underlie the company’s reported results and
the discussion of those results contained in the MD&A. Companies were
encouraged to identify such policies in the MD&A, along with the judgments
and uncertainties affecting the application of such policies, and the likelihood
that materially different amounts would be reported under different conditions
or using different assumptions (and to quantify such differences, if possible).
In 2002, the SEC issued a “policy statement” reminding companies that the
MD&A rules require companies to disclose in their MD&A material risks related
to off-balance sheet arrangements, non-exchange traded contracts and related
party transactions.
In accordance with a requirement of Sarbanes-Oxley, the SEC adopted amendments
to the MD&A rules requiring companies to include a separately-captioned
section in MD&A devoted to disclosure of any off-balance sheet arrangements
(defined to include such things as guarantees, retained or contingent interests
and certain derivative instruments). If a company has any off-balance sheet
80
THE IPO AND PUBLIC COMPANY PRIMER
arrangements that either have, or are reasonably likely to have, a current or
future effect on the company’s financial condition, changes in financial condition,
revenues or expenses, results of operations, liquidity, capital expenditures or
capital resources that are material to investors, the company must include this
separately-captioned section in its MD&A and disclose all material facts about
such arrangement.
Additionally, the SEC rules also require that companies aggregate in a separate
table included in MD&A information about all of the company’s contractual
obligations. This “Contractual Obligations Table” must include all such obligations,
segregated by type (i.e., long-term debt, capital leases, operating leases,
etc.), and must disclose the amount of payments due under such specified categories
over specified time periods.
In 2003, the SEC issued an interpretive release advising companies that
MD&A should not simply be the financial statements in narrative form. Companies
were strongly encouraged to include an executive overview at the beginning
of the MD&A section that would provide a context for the discussion and
analysis of the company’s financial results. This introductory section should
provide management’s view of the financial, non-financial and industry
indicators that are most crucial to the company’s success. The SEC also
encouraged companies not to simply duplicate disclosure from the notes to
their financial statements when discussing their critical accounting policies.
The 2003 interpretive release also warned companies to avoid boilerplate
presentations in MD&A. The SEC requested companies to focus on the presentation
of information and to disclose only such information in MD&A that is
material to the company. MD&A disclosure should be organized in such a way
as to prioritize for the reader the most material information from management’s
perspective.
In 2010, the SEC issued an interpretative release relating to the discussion of
liquidity and capital resources in MD&A. The 2010 release provides guidance to
registrants on the presentation of liquidity, leverage ratio and contractual
obligations table disclosures in MD&A. With respect to liquidity, the 2010
release focuses on the existing disclosure rules regarding trends and
uncertainties, intra-period variations, certain repurchase agreements that are
accounted for as sales and cost management policies.
The 2010 release suggests particular trends and uncertainties that may
require disclosure, including “difficulties accessing the debt markets, reliance
81
RR DONNELLEY
on commercial paper or other short-term financing arrangements, maturity
mismatches between borrowing sources and the assets funded by those sources,
changes in terms requested by counterparties, changes in the valuation of
collateral and counterparty risk.” The SEC encourages registrants to update
their disclosure about risks, uncertainties, trends and commitments, particularly
when such issues will result in, or are reasonably likely to result in, a
material increase or decrease to the registrant’s liquidity.
The 2010 release also urged registrants to consider using their MD&A to aid
in an investor’s understanding of the registrant’s liquidity position if the financial
statements do not adequately convey the registrant’s financing arrangements
during the relevant period. For example, disclosure of intra-period
variations is required if borrowings during a reporting period are materially
different than the period-end amounts recorded in the financial statements. The
2010 release also provides guidance that certain repurchase transactions that
have been accounted for as sales, and other short-term financings, may require
disclosure in MD&A if the transaction is reasonably likely to result in the use of
a material amount of cash or other liquid assets.
Lastly, the 2010 release notes that companies should consider describing cash
management and risk management policies relevant to an assessment of their
financial condition. Specifically, banks should consider including a discussion of
their policies and practices in meeting applicable banking agency guidance on
funding and liquidity risk management, in addition to a discussion of their policies
and practices that differ from applicable agency guidance. In addition, a
registrant that maintains or has access to a portfolio of cash and other investments
that is a material source of liquidity should consider providing information
about the portfolio’s nature and composition, including describing the assets
held, and any related market risk, settlement risk or other risk exposure.
In a companion release, the SEC proposed amendments to enhance the disclosure
that registrants present about short-term borrowings. The proposals in that
release would require a registrant to provide, in a separately captioned subsection
of MD&A, a comprehensive explanation of its short-term borrowings, including
both quantitative and qualitative information. Final rules have not been adopted.
vii. Market Risk
Issuers are required to provide quantitative information about the market
risks to which they are exposed, with a distinction being made between instruments
entered into for trading or speculative purposes and those entered into
82
THE IPO AND PUBLIC COMPANY PRIMER
for hedging or other purposes. This disclosure may be provided in tabular
format including fair values and expected cash flows, by providing sensitivity
analysis disclosures that express the potential loss in future earnings, fair values
or cash flows resulting from one or more selected hypothetical changes in
the market measure in question or by providing “value at risk” disclosures that
express the potential loss in future earnings, fair values or cash flows over a
selected period of time with a selected likelihood of occurrence from changes
in the market measure in question. This disclosure is typically provided as a
subsection of MD&A.
viii. Description of Business
This section provides a detailed description of the company, its subsidiaries
and any predecessor(s) during the past five years (or such shorter period as the
company may have been engaged in business), the industry within which it
operates, the market opportunity for the company and the company’s strategy
for seizing the market opportunity and achieving its objectives.
This detailed description of the company’s business often includes:
Š the company’s history;
Š operating plans or strategies;
Š factors that differentiate the company from its competitors;
Š principal products or services and their markets;
Š status of any publicly announced new products or business segments;
Š competitive conditions;
Š material contracts;
Š manufacturing information, including sources and availability of raw materials;
Š patents, trademarks, licenses, franchises and concessions held by the
company;
Š litigation;
Š the regulatory environment in which the company operates;
Š number of employees and employee relations;
Š properties and facilities; and
Š backlog.
83
RR DONNELLEY
Companies are required in the business section to provide a breakdown of
revenues and assets attributed to the company’s home country, all foreign
countries combined and any individual country from which a material portion
of revenues are derived or in which a material portion of assets are located. In
addition, if applicable, companies will need to indicate whether their business
(or any segment of their business) is dependent on a single customer, or few
customers, identify any customer that accounted for more than 10% of the
company’s total sales and describe the relationship with that customer.
ix. Management
This section provides biographical information regarding the directors, executive
officers and other key employees. Additionally, this section often includes
information regarding what board committees, if any, the company has, what
the responsibilities are for each committee and the members of each committee.
With respect to the audit committee, companies must disclose the presence
or absence of an audit committee financial expert on the audit committee who
is “independent” as that term is defined under the Exchange Act.
x. Executive Compensation
The amount paid by companies to their executives is a hot topic not only for
the SEC but also shareholders and investors. Since 2006, companies have been
required to provide an expanded discussion with respect to the compensation
awarded to, earned by, or paid to their executive officers under the
“Compensation Discussion and Analysis” section, or “CD&A.” In this section,
companies need to discuss the objectives of their compensation programs,
what the compensation program is designed to reward, each element of compensation
and why such element was chosen, how the company determines the
amount for each element to be paid and how each element fits into the company’s
overall compensation objectives and decision making process concerning
compensation. The JOBS Act exempts EGCs from this disclosure requirement,
and EGCs have almost universally elected not to include this disclosure in their
CD&A.
In addition, companies are required to provide detailed compensation
information for the company’s CEO, CFO and the three most highly compensated
executive officers (only the CEO and two other executive officers for
EGCs). Specific compensation information to be provided for each of these
individuals includes generally salary, bonus, stock awards, option awards,
perquisites and other compensation received by each individual, which is
84
THE IPO AND PUBLIC COMPANY PRIMER
aggregated in a total compensation column. In addition, companies must provide
various other tables detailing compensation plan-based awards that these
executives may receive or have received. Each table must be accompanied by a
narrative description of factors material to an understanding of the information
provided. Additionally, the company will have to provide disclosure regarding
its non-qualified deferred compensation and retirement plans. In addition to
more limited narrative disclosures in lieu of these tables, EGCs need only provide
a summary compensation table and a table showing outstanding equity
awards.
Under the SEC’s compensation disclosure rules, companies must also provide
a compensation table for director compensation.
The requirements for director and executive compensation are further
detailed in Section VIII.D.1.
xi. Related Person Transactions
This section describes any transaction or series of similar transactions to
which the company is a party that involves amounts in excess of $120,000 in
which any director, executive officer, 5% shareholder or any member of their
immediate family has a direct or indirect material interest. Companies must also
disclose their policies and procedures regarding the approval or ratification of
related person transactions. It is important to remember that extensions of credit
in the form of a personal loan by issuers to directors and executive officers made
after July 30, 2002, with certain limited exceptions, are expressly prohibited
under Sarbanes-Oxley and related SEC rules and regulations. The term “issuers”
for the purposes of this prohibition includes public companies as well as companies
that have filed a registration statement with the SEC that has not become
effective. As a result, directors and executive officers of pre-IPO companies must
repay any outstanding loan amounts prior to filing the IPO registration statement.
Also described in this section are relationships between the company and entities
in which directors or executive officers have an interest.
xii. Principal Shareholders
This section describes the company equity holdings of all officers and directors,
and of those shareholders who beneficially own more than 5% of any class
of shares. It is important to describe completely and accurately—and, in some
cases, to highlight in the risk factors—the ownership of company shares by
insiders and significant shareholders, as well as any unusual arrangements that
those persons may have with respect to their shares.
85
RR DONNELLEY
xiii. Underwriting
This section outlines the arrangements between the company and the underwriters,
including underwriter compensation and the makeup of the underwriting
syndicate.
xiv. Financial Statements
This section contains the following company financial statements, including
the auditor report:
Š audited balance sheets as of the end of each of the last two fiscal years;
Š audited statements of income, cash flows and shareholders’ equity for each
of the last three fiscal years (two fiscal years for EGCs); and
Š unaudited interim statements, if the anticipated effective date of the registration
statement is more than 134 days after the fiscal year-end.
c. Information Not Required in the Prospectus.
i. Other Information
This section contains disclosures not included in the prospectus and is thus
not provided to the investing public as part of the printed prospectus. However,
the information is filed with the SEC and is thus available for public inspection
and readily accessible via the electronic filing system called EDGAR, which is
maintained by the SEC. The following items are included:
Š expenses of issuance and distribution;
Š sales of unregistered securities in the last three years;
Š indemnification or insurance arrangements for liability of the company’s
directors and officers;
Š various financial statement schedules; and
Š undertakings by the company in certain circumstances.
ii. Exhibits
The SEC also requires various documents to be filed as exhibits to the registration
statement, including the underwriting agreement, the company’s charter
documents, material contracts and the written consent of all experts and others
who have prepared or certified any of the material included in the registration
statement. Determining which contracts qualify as material is a decision made
during the due diligence process.
86
THE IPO AND PUBLIC COMPANY PRIMER
d. Plain English
Over many years, prospectuses had become difficult to read. Seeking to
minimize the chances of liability, many companies often over-disclosed
information, repeating it several times. Instead of being summarized, documents
and agreements were repeated verbatim to avoid claims that any
important piece of information had been omitted. Identical boilerplate sections
muddled prospectuses, even where they were unnecessary. The language used
in prospectuses was technical and legalistic, making the documents intimidating
and difficult to read.
To simplify prospectuses and make them more “user-friendly,” the SEC
adopted “Plain English” rules in 1998. The Plain English rules do not require less
disclosure, but shorter, clearer sentences using the active voice are favored by
the SEC. Overly legalistic and technical terms and presentations must be avoided.
Complex documents must be summarized so that they can be understood clearly.
Disclosures must be tailored to each prospectus, and boilerplate must be eliminated
when not necessary. Repetition of information should be avoided. In addition,
the cover, summary and risk factors section of the prospectus must be
specifically formatted to be reader friendly. No legal or technical terms may be
used in these parts. Instead, they must consist of short sentences in everyday
language with complex material presented in a table or with bullet points.
The SEC also applies these Plain English rules to the artwork typically contained
on the inside front and inside back covers of the prospectus distributed
to potential investors. In addition to requiring that any text accompanying the
artwork be written in Plain English, the SEC also requires that no artwork or
gatefold repeat the prospectus summary, that the layout of the artwork not be
too “busy” to avoid confusion, that accompanying text be sufficient only to put
the artwork in context and that listings of customers or awards be eliminated.
In 2006, the SEC additionally required that executive compensation, director
compensation, corporate governance and related person transactions disclosure
in all SEC filings (e.g., proxy statements) comply with the Plain English rules.
2. Federal Securities Law Liability Related to the Registration Statement
The IPO registration statement should be accurate and complete. Inaccuracies
in the registration statement may lead to liability under the federal securities laws.
a. Section 11 of the Securities Act
Section 11 of the Securities Act imposes liability for any “material” misstatement
or omission in the registration statement on the company, its directors
87
RR DONNELLEY
and its officers who sign the registration statement (namely the CEO, the CFO
and the controller or principal accounting officer), the underwriters and any
accountants, engineers, or other experts who have consented to be named as
having prepared or certified a part of the registration statement. While there is
authority to the contrary, a selling shareholder that participates in the distribution
of securities to the public may be deemed an underwriter and may
thus bear Section 11 liability.
“Material” in this context refers to information as to which there is a substantial
likelihood that a reasonable investor would attach importance in
determining whether or not to purchase the shares. A plaintiff need not prove
intent to deceive (“scienter”), reliance or negligence, but instead only the
existence of a misstatement of a material fact or the omission of a material fact
necessary to prevent the statements made from being misleading. However,
damages are not recoverable to the extent that the defendant proves the damages
did not result from the misstatement or omission.
There are affirmative defenses to liability, including proof that the purchaser
knew of the misstatement or omission, which is usually impractical to establish
in a broadly marketed public offering. For persons other than the company,
“due diligence” is also a defense. Moreover, if the misstatement or omission is
alleged to have been made fraudulently, then the suit must comply with strict
pleading rules, or it will be dismissed.
A purchaser of securities registered under the Securities Act who is successful
in his or her suit is entitled to damages equal to the excess of the purchase price
(not exceeding the original public offering price) over the value of the securities
at the time of the lawsuit. If the securities have been disposed of in the open
market prior to the bringing of the lawsuit, the measure of damages is the purchase
price less the resale price. Assuming that none of the potentially liable
persons noted above has acted fraudulently, each of the potentially liable persons
other than outside directors may be held responsible for all damages but may
recover contribution from any other party who would have been liable to make
the same payment. Outside directors are liable only according to their relative
fault, unless they knowingly committed the violation of the securities laws.
The company itself is strictly liable, without regard to fault or due diligence, for
any material misstatement or misleading statement in the registration statement.
The officers of the company required to sign the registration statement and the
current and any named future directors (whether or not they actually sign), as
well as underwriters and experts, have the benefit of a “due diligence” defense.
88
THE IPO AND PUBLIC COMPANY PRIMER
The “due diligence” defense is available to persons who can prove that, as to any
non-expertized part of the registration statement (defined below), after reasonable
investigation they had reasonable grounds to believe, and did believe, that a
challenged statement was true and that there was no omission to state a material
fact required to be stated therein or necessary to make the statement not
misleading. The standard of reasonableness is “that required of a prudent man in
the management of his own property.” Whether or not an investigation is
“reasonable” depends upon the relevant facts and circumstances.
A due diligence defense may be quite difficult to establish for officers signing
the registration statement and directors who are employees. In hindsight, it may
be difficult to prove that they had reasonable grounds to believe that the challenged
misstatement was true given their knowledge of the company’s business.
However, some portions of the registration statement are “made on the authority
of an expert” (e.g., the audited financial statements covered by an
independent accountant’s opinion) and are therefore “expertized.” Directors
and signing officers have less theoretical exposure to liability for a misstatement
or omission arising from an expertized portion, as to which they need not
prove that they made a reasonable investigation. They need only show that they
had no reasonable grounds to believe, and did not believe, that there was a
misstatement or omission.
b. Section 12(a)(2) of the Securities Act
Section 12(a)(2) of the Securities Act supplements Section 11. It imposes
liability on any person who offers or sells a security in a public offering by
means of an untrue statement of a material fact or an omission to state a
material fact necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading. A person may avoid
liability by proving that he or she did not know, and in the exercise of
“reasonable care” could not have known, of the untruth or omission. As with
Section 11 liability, a plaintiff in an action under Section 12(a)(2) need not
prove scienter, reliance or negligence, but merely misstatement or omission.
However, as with Section 11 liability, damages are not recoverable to the extent
that the defendant proves the damages did not result from the misstatement or
omission.
Unlike Section 11, Section 12(a)(2) extends to oral statements made in the
course of the public offering, including those made in the underwriters’ road
show and private meetings with large potential investors. Also in contrast to
Section 11, Section 12(a)(2) liability extends functionally to those who offer or
89
RR DONNELLEY
sell the securities. The U.S. Supreme Court has construed liability to include not
only the persons who pass title to the securities, such as the company or
underwriters in a primary offering, but also others who actively participate in
the solicitation and have a financial interest in the sale. Thus, directors, officers
(including those who are not registration statement signatories) and principal
shareholders of a company have been held liable as “sellers” where they
authorized the promotional efforts of the underwriters, helped prepare the
offering documents and worked closely with the underwriters in conducting
due diligence meetings or roadshow meetings with prospective investors.
Moreover, as under Section 11, Section 12(a)(2) liability may extend to “control
persons” (discussed in subsection (d) below) unless those persons prove that
they had no knowledge, or reasonable grounds to believe in the existence, of
the facts giving rise to the liability of those that they controlled.
Anyone who is deemed to be a “seller” may be liable to the purchaser for the
consideration paid for the security, with interest, less any income received
thereon (if the purchaser tenders the security to the seller) or damages (if the
purchaser no longer owns the security).
c. Section 17(a) of the Securities Act
A company and its directors and officers may also face liability under Section
17(a) of the Securities Act for material misstatements and omissions in the
IPO registration statement, although these provisions are narrower than Sections
11 and 12(a)(2). Section 17(a) imposes liability on any person who commits
fraud in connection with the offer or sale of a security, or obtains money
or property in connection with the offer or sale of a security by means of any
untrue statement of a material fact or any omission to state a material fact
necessary to make the statements therein, in the light of the circumstances
under which they were made, not misleading. Rule 10b-5 under the Exchange
Act, which is similar in scope, is discussed in more detail in Section VIII.E.2.
The majority of courts have held that Section 17(a) does not provide a private
right of action and is enforceable only by the SEC. The U.S. Supreme Court has
held that the SEC does not need to prove scienter to establish a Section 17(a)
violation. Mere negligence will suffice. Those courts that do recognize a private
right of action under Section 17(a) have required proof of scienter, reliance,
causation and materiality. Rule 10b-5 may also be the basis of either SEC
enforcement or a private cause of action if the plaintiff is either a buyer or a
seller of a security.
90
THE IPO AND PUBLIC COMPANY PRIMER
d. Liability Attaches at “Time of Sale”
In connection with securities offering reform rules adopted in 2005, the SEC
clarified that liability under Section 12(a)(2) and 17(a) for material misstatements
or omissions should be measured at the “time of sale,” which the SEC
defined as the time that a purchaser makes his “investment decision,” not when
payment for the securities is made or when confirmations of the purchase are
sent. This clarification has caused issuers to be more circumspect about the
completeness and accuracy of the information contained in the “red herring”
prospectus, as most investment decisions flow from this document and not the
final prospectus which is delivered at settlement.
e. Liability of Control Persons under the Securities Act
Section 15 of the Securities Act provides that a person controlling any person
liable under the Securities Act may be liable jointly and severally and to the
same extent as its controlled person for violations of the Securities Act. For a
plaintiff to have a prima facie case that the defendant is liable as a “control
person,” the plaintiff typically must show that the defendant (1) had actual
power or influence over the controlled person and (2) had knowledge of or
reasonable grounds to believe in the facts underlying the misconduct or culpably
participated in the alleged illegal activity. The more actively involved in a
company’s affairs a person becomes, the greater the risk that such person will
be subject to liability based on the company’s actions. Courts have held that
one director of a company may be a control person while other directors of the
same company are not, depending upon each director’s knowledge of the facts
on which liability is based.
D. COMMUNICATIONS PRIOR TO FILING (“GUN JUMPING”)
The federal securities laws were intended to limit the kind and amount of
pre-offering publicity permitted in registered public offerings of securities. In
particular, issuers are prohibited from “conditioning the marketplace” or influencing
investor sentiment about the issuer before the investor has been given
the opportunity to receive and review the prospectus mandated by the SEC’s
rules. The SEC enforces these rules strictly and has forced issuers to delay their
IPOs while the marketplace “cools off” from impermissible publicity. The SEC
has also from time to time instituted proceedings seeking penalties, injunctions
or other sanctions against violators. Issuers that engage in this behavior are
said to have “jumped the gun.” The Internet has made it easier for the SEC to
monitor an issuer’s public communications.
91
RR DONNELLEY
The federal securities laws prohibit the making of any offer from the time
that the company reaches an understanding with the managing underwriter as
to the IPO until the filing of the IPO registration statement. For these and other
purposes, the submission of a draft confidential registration statement and draft
amendments by an EGC under the JOBS Act are not considered “filings.” The
JOBS Act does, however, provide for oral and written “testing the waters”
communications by EGCs, and anyone acting on their behalf, including underwriters,
with “accredited investors” and QIBs, as discussed in Section I.D.
The period prior to the filing of a registration statement is commonly called
the “quiet period.” The term “offer” is interpreted very broadly, with the effect
that any pre-filing publicity constitutes gun-jumping if it cannot be justified on
the grounds that it was made for the permissible purposes of building identity
in the business marketplace and not for the impermissible purposes of conditioning
the investing marketplace. At the same time, the SEC recognizes the
legitimate needs of issuers to promote themselves in the marketplace, to establish
an identity, to develop name recognition among suppliers and customers
and otherwise to carry out their ordinary course business objectives without
disruption from the public offering process.
Under the Securities Offering Reform rules adopted in 2005, the SEC created
two safe harbors for companies going public. The Rule 163A safe harbor protects
communications made more than 30 days before filing a registration statement.
Such communications must not reference a securities offering and must provide
factual business information and forward-looking information only. The company
must, however, take reasonable steps within its control to prevent further distribution
or publication of the communication during the 30-day period immediately
prior to filing the registration statement. During such 30-day period, a
separate safe harbor, Rule 169, covers communication containing only regularly
released factual information and no references to the registered offering. These
safe harbors codified existing SEC staff positions and were created to encourage
issuers to continue to provide regularly released ordinary course communications
prior to an offering. As always, a communication referencing a security
offering that is or will be the subject of a registration statement falls outside the
protections of these safe harbors. Impermissible purposes may be found even in
publicity that makes no reference to the IPO. Companies in the quiet period are
well advised to review with counsel any and all communications before release
and to consider carefully the need and justification for publicity.
92
THE IPO AND PUBLIC COMPANY PRIMER
This restraint on publicity may seem onerous to issuers, and in some circumstances
it is. Consider also the company contemplating going public that finds
itself the target of negative publicity on an online bulletin board or social media
site to respond might be deemed gun-jumping, yet to not respond may harm the
company’s business. The SEC’s treatment of gun-jumping issues fortunately
seems to recognize the need for companies, especially newly-formed companies,
to promote and defend themselves.
Most companies make available on their websites significant amounts of
information. While practices vary as to the pre-clearance and posting of
information on websites, most sites contain a mixture of sales, marketing and
investor information from a variety of sources inside and outside of the company.
The SEC views publication of information on a website as written
communication, and any information on a company’s website viewed by the
SEC as an offering of securities or as conditioning of the market for such offering
will constitute gun-jumping. During the period leading up to and during the
IPO process, the company’s website should be reviewed carefully to see if any
of the information present in or linked to the site may influence investor decisions
about the company’s IPO. Companies establishing websites shortly before
or during the IPO process may face similar issues and should discuss the timing
issues involved with their counsel.
Another safe harbor provision, Rule 135, permits announcements containing
only specified and limited information prior to the filing of a registration statement.
IPO companies are allowed to state no more than their name, the title, amount and
basic terms of the securities to be offered, the amount of the offering to be made by
selling shareholders, if any, the expected timing of the offering and a brief statement
as to the manner and purpose of the offering, without naming the underwriters.
The purpose of the Rule 135 safe harbor is to allow the company to
succinctly address questions about its IPO and to avoid having to answer questions
from the media with heavily hedged responses or with a “no comment” response.
A prominent example of gun-jumping occurred in connection with the 1999
IPO of Webvan Group Inc., an entity which had been formed less than nine
months before its IPO. While other publicity issues also played a role, according
to published reports, the SEC forced the delay of the Webvan IPO from early
October to early November 1999 based in part on pre-filing publicity. This publicity
included a Business Week article featuring an interview with the chairman of
Webvan as one of the top 25 personalities of the Internet economy. Similar delays
impacted the 2004 Google IPO after one of its founders was featured in a Playboy
93
RR DONNELLEY
article that was published while the company was in registration. More recently,
in 2011, after Groupon had filed a registration statement with the SEC for its
proposed IPO, the company’s CEO and co-founder sent an email to employees
defending Groupon’s business model. The email leaked and went viral, resulting
in a delay of the IPO as well as the SEC requiring Groupon to include the email as
an appendix to its prospectus and thus assume liability for its contents.
The new rules permitting general solicitation and general advertising under
Rule 506(c) and Rule 144A did not exempt such activities from the definition of
“offer” for purposes of Section 5 of the Securities Act. Therefore, issuers that
have decided to proceed with a public offering or that have filed a registration
statement that has not yet gone effective must also consider whether any general
solicitation and general advertising conducted in connection with a Rule
506(c) or Rule 144A offering would be integrated with the public offering and
thereby constitute gun-jumping for purposes of the public offering. However,
issuers will still be able to rely on the Rule 135c and 163A safe harbors with
respect to such communications. See Section VII.C.1 for a more detailed discussion
of the SEC’s new rules relating to general solicitation and general
advertising.
94
THE IPO AND PUBLIC COMPANY PRIMER
IV. FILING THE REGISTRATION STATEMENT
A. FINAL DRAFTING SESSION
A final drafting session typically begins the day before the registration statement
is proposed to be filed or a draft confidentially submitted by an EGC under
the JOBS Act. This final session often lasts well into the night and the next day,
so it should begin early to increase the likelihood of completing the registration
statement on the target filing or submission date.
B. EDGAR—ELECTRONIC FILING
The SEC requires U.S. companies to file all, and non-U.S. companies to file
most, disclosure documents electronically via EDGAR. Other than draft
registration statements filed by EGCs or foreign private issuers, all filings made
on EDGAR are immediately available for public viewing. The SEC maintains a
free website at http://www.sec.gov at which users can search the EDGAR
archives. Text search capabilities for EDGAR filings are available on the SEC
website. A wide variety of business and investment websites offer free and
more user-friendly access. Some sites offer instant email notification of filings
of issuers on a user’s “watchlist.”
In order to file electronically via EDGAR on a given day and receive that
day’s date as the filing date, the filing must be submitted electronically to the
SEC by 5:30 p.m., Eastern time. All filings submitted after that time (until
EDGAR closes at 10:00 p.m., Eastern time) are deemed filed on the next business
day. Because preparing the registration statement form for transmission
via EDGAR usually takes several hours, ample time should be allocated after
final “sign-off” to ensure a timely filing.
Companies are encouraged to conduct a test filing, where a filing of the registration
statement is simulated, with the SEC to ensure all codes are proper and
to address any unexpected filing problems before the actual filing of the registration
statement with the SEC.
The SEC accepts filings submitted either in HyperText Markup Language
(HTML) or American Standard Code for Information (ASCII) format.
Companies also have the option of accompanying required filings with
unofficial copies in Portable Document Format (PDF). Documents in HTML,
unlike ASCII, accommodate indentation, spacing, bullet points and highlighting,
which are the types of presentation that the SEC recommends for Plain English.
In addition, HTML documents permit the use of embedded hypertext links that
cross-refer to another location within or outside the same document. In con-
95
RR DONNELLEY
trast to ASCII documents, HTML and PDF documents may incorporate different
fonts, graphics and visual presentations. The SEC, however, does not permit
submissions that include files with audio, video and moving corporate logos, or
other animation.
While HTML documents add convenience and legibility to persons downloading
filings from the SEC’s database, they may also provide unintended pitfalls.
For example, the SEC rules permit the use of hypertext links to different
sections within the same HTML document, but do not give effect to hypertext
links to information external to the HTML document, other than for enforcement
and liability purposes. Companies should not use external hypertext links
in HTML-formatted documents filed with the SEC.
Until the SEC fully implements a system that provides for electronic transmission
and receipt of confidential submissions, the SEC asks that draft registration
statements be submitted in a text searchable PDF file on a CD/DVD.
Alternatively, the draft registration statement may be submitted in paper. The
SEC asks that a transmittal letter be included in which the company confirms
its status as an EGC.
Electronic files submitted under the JOBS Act should comply with all of the
EDGAR requirements and best practices applicable to actual EDGAR filings,
because all prior draft submissions of the registration statement and amendments
must be made public via EDGAR concurrently with the first public filing
of the registration statement.
C. REGISTRATION FEES; IDENTIFICATION AND ACCESS CODES
At least one business day prior to filing, the company must submit to the
SEC’s account the SEC registration fee, which is a percentage of the maximum
aggregate offering price, either by wire transfer or by U.S. postal money order,
certified check, bank cashier’s check or bank money order. Any filings submitted
to the SEC are rejected unless the proper registration fee has been paid.
Draft submissions under the JOBS Act do not require a filing fee, which is due
only upon first filing on EDGAR of the registration statement. If the amount of
securities to be registered is increased, the company must pay an additional
registration fee in respect of the increased amount.
Prior to filing with the SEC, the company obtains identification and access
codes to utilize EDGAR. To accomplish this, the company should file a Form ID
two or three weeks before the proposed filing date, although the SEC usually
grants EDGAR codes on an expedited basis where this requirement has been
96
THE IPO AND PUBLIC COMPANY PRIMER
overlooked. Form IDs must be filed electronically (rather than by mail or by
fax as had been the case previously), which should facilitate the process of
obtaining EDGAR codes. Procedures for obtaining EDGAR filing codes electronically
and payment of filing fees are explained in Exhibit N.
A company must identify a Standard Industrial Classification (SIC) code on
the cover page of the registration statement, which it uses to indicate the
company’s line of business. The SIC code will appear in a company’s EDGAR
filings and is used by the SEC’s Division of Corporation Finance to designate
what industry group within its disclosure operations will be responsible for
reviewing the company’s SEC filings.
D. CUSIP NUMBER
Following the initial filing of the registration statement, issuer’s counsel
arranges with CUSIP Global Services at Standard & Poor’s for the assignment
of a CUSIP number for the company’s stock. CUSIP is an acronym for the
Committee on Uniform Security Identification Procedures of the American
Bankers Association, which created the CUSIP system. Certain documents,
including a copy of the preliminary prospectus, must be submitted to CUSIP
Global Services when requesting a CUSIP number. The request for a CUSIP
number may be submitted online at www.CUSIP.com. The CUSIP number
identifies the stock for trading and settlement purposes. All securities that are
listed on an exchange are required to have CUSIP numbers. If the Company has
any certificated shares, the CUSIP number will also appear on the company’s
stock certificates and would be provided to the engraver preparing specimen
certificates for the IPO.
97
RR DONNELLEY
V. THE WAITING PERIOD
A brief lull will usually follow the filing of the IPO registration statement or
the confidential submission of the draft registration statement, as the SEC and
other regulators begin the process of reviewing the various filings and submissions
made. Upon the first actual public filing of the registration statement,
there is likely to be an initial flurry of press inquiries upon the release of a limited
news announcement permitted by SEC rules, and as the news services pick
up the filing from the SEC’s EDGAR system. This period following the filing of
the registration statement and before the time that the registration statement is
declared effective by the SEC is called the waiting period. During the waiting
period, the parties prepare for and conduct the road show and other marketing
efforts, formalize underwriting and syndicate arrangements and update and
amend the registration statement as necessary to respond to comments from
the SEC and FINRA.
A. REGULATORY REVIEWS
1. SEC Review
Upon receipt of the registration statement, the Division of Corporation Finance
assigns responsibility for the filing or submission to an examiner for review. Virtually
all IPO registration statements are fully reviewed by the Division. The
examiner reviews the filing or submission for compliance with the requirements
of the federal securities laws, rules and regulations. The SEC Staff has issued
guidance that a confidential submission of a draft registration statement under
the JOBS Act must be as “substantially complete” as is required for a filed registration
statement, including a signed auditor’s report and exhibits. As the confidential
submission of the draft registration statement does not constitute a
“filing” for purposes of Securities Act Sections 5(c) and 6(a), it is not required to
be signed or to include the consent of auditors and other experts. If a draft registration
statement submitted confidentially is not substantially complete, the Division
might deem it “materially deficient” and defer its review. In reviewing a
registration statement, the SEC staff is likely to read all public statements by and
about the company, to visit the company’s website and to retrieve available
market data information. The examiner generally continues to update his or her
review as the filing progresses. A member of the Division’s accounting staff
simultaneously leads a review of the company’s financial disclosures.
Usually within 30 days, the Division responds formally regarding the
adequacy of the disclosure contained in the registration statement by way of a
“comment letter.” The Division’s review does not go to the merit of the trans-
98
THE IPO AND PUBLIC COMPANY PRIMER
action or the registered security. Rather, the Division’s comment letters generally
focus on (1) technical issues, such as compliance with the specific rules
of the SEC, (2) disclosure issues, such as the adequacy of the risk factors,
issues regarding information found in company press releases or third-party
statements but not reflected in the registration statement, (3) drafting issues,
such as compliance with the SEC’s Plain English rules, and (4) accounting
issues. Because disclosure and accounting issues can be time-consuming and
troublesome, it is best to try to identify these issues before the initial filing.
The Division is rarely able to commit to a specific date on which the company
may expect to receive the comment letter, but members of the working group
should clear their schedules so that the necessary time and attention may be
devoted to responding promptly to the Division’s comments. Absent major
issues raised by the comment letter, parties typically try to respond to Division
comments within days of receiving the comment letter. The SEC staff routinely
requests that issuers respond to comments within 10 business days and that
counsel or the company contact the SEC staff if they do not believe they will be
responding to the comments within this timeframe. Most companies respond to
Division comments by amending the registration statement and refiling it along
with a letter responding formally to the Division’s comments individually. Both
the amended registration statement and the response letter are filed with the
SEC via EDGAR. Some companies may choose to speak directly with the examiner
or the Division’s accounting staff to gain clarification or try to justify why a
particular comment should not be reflected in the registration statement. In
certain cases, a company may even seek to “pre-clear” a specific response with
the examiner or the accounting staff, in order to avoid filing a publicly-available
amended version of the text that might be subject to further comment on a particular
issue. In any event, a formal filing will ultimately be made which
responds to each item in the comment letter, indicating where and how a
particular comment was reflected or why it was not.
Comment letters and response letters relating to reviewed filings are released
publicly on a filing-by-filing basis through the EDGAR system at the SEC’s
website. The Division makes the comment letters public no earlier than 20
business days after the SEC has declared a registration statement effective. The
only way that companies can keep information in an SEC response letter from
being publicly disclosed is to formally request confidential treatment of
information in the response letter on one or more of the limited bases for such
treatment provided under FOIA. Comment and response letters that are issued
by the SEC and the company, respectively, during confidential review of a draft
99
RR DONNELLEY
registration statement are required to be filed on EDGAR, but will not be made
public until 20 business days after the registration statement has been declared
effective.
Depending on the approach taken in responding to the first comment letter,
the company may expect to see one or more additional comment letters as the
Division notes additional issues or expresses disagreement with the company’s
response to its original comments. There is an informal “appeal” process, by
which companies are encouraged to discuss continuing disagreements with
more senior members of the Division. Ultimately, however, the Division and the
company need to resolve all issues. At this point, the Division will “clear” the
registration statement.
After a registration statement is cleared, the company generally picks the
date and time that it desires the registration statement to be declared effective.
The date of effectiveness of the registration statement is important, because it
is the date on which certain liabilities with respect to the registration statement
are fixed. Specifically, it is the date as of which the statements made in the
registration statement must be accurate for purposes of Section 11 liability.
Requests for effectiveness that specify a particular time of day for effectiveness
should be made at least two business days prior to the proposed date of effectiveness.
Registration statements may only be declared effective during the
SEC’s official business hours, which are 9:00 a.m. to 5:30 p.m.
As more fully described in Section 1.D, a draft registration statement that has
been confidentially reviewed under the JOBS Act must be publicly filed on
EDGAR not later than 21 days before the date the EGC first conducts a “road
show.”
2. FINRA Review
FINRA regulates the underwriters and, among other things, administers rules
intended to ensure that the underwriting terms or arrangements are not unfair
or unreasonable. The SEC will not declare a registration statement effective
until FINRA confirms that it has no objections to the underwriting arrangements
for the offering by issuing a “no objections” letter.
Not later than one business day after the original filing of the registration
statement with the SEC, the underwriter must file with FINRA the registration
statement and a filing fee. When available, copies of the proposed underwriting
agreement, any agreement among underwriters, any selected dealers agreement
and any other document that describes the underwriting or other arrangements
100
THE IPO AND PUBLIC COMPANY PRIMER
in connection with the offering must also be filed with FINRA. FINRA filings are
required to be made electronically through FINRA’s Public Offering System,
which is available directly through FINRA’s website (www.finra.org) and does
not require any special software. Traditionally, underwriters’ counsel makes the
FINRA filing on behalf of the underwriter. The FINRA filing includes a description
of the various arrangements and relationships through which the underwriters
might benefit from the offering. The information provided in the FINRA
filing is generally solicited by using a FINRA questionnaire prepared by the
underwriters’ counsel that may be distributed concurrently with the D&O questionnaire.
FINRA reviews the underwriting syndicate and underwriting
compensation to ensure that these arrangements are not unfair or
unreasonable. The SEC will not declare a registration statement effective until
these arrangements have been approved by FINRA in a “no-objection” letter.
Underwriting compensation under FINRA’s rules includes not only the cash
underwriting discount, but also securities issued to the underwriters or their
affiliates, financial consulting and advisory fees, rights of first refusal to underwrite
or participate in future public offerings, expense reimbursements and
other items of value. FINRA Rule 5110 provides an objective standard to
determine what items of value will be considered underwriting compensation.
FINRA requires disclosure of all arrangements between an underwriter and the
issuer and its affiliates during the 180-day period immediately preceding the
filing of a registration statement to allow FINRA to determine whether any such
arrangements involved underwriting compensation. This rule contains a
non-exclusive list of items of value that will be deemed to be underwriting
compensation and a list of items that will not be considered underwriting
compensation. Among other things, the rule states that cash compensation
received for acting as placement agent for a private placement or for providing
a loan or credit facility shall not be considered an item of value, and securities
of the issuer purchased in certain private placements by an underwriter or
received as compensation by an underwriter for a loan or credit facility prior to
the filing date of the public offering, subject to certain conditions, shall be
excluded from underwriting compensation. Additionally, subject to several limited
exceptions and possible case-by-case exemptions, the rule requires a
180-day lock-up period for certain unregistered equity securities beneficially
owned by underwriters (and related persons) and deemed to be underwriting
compensation. FINRA rules also prohibit the holders of securities subject to
such a lock-up from hedging, shorting or engaging in derivative transactions
with respect to the locked-up securities if such transactions effectively transfer
the economic risk of the locked-up securities.
101
RR DONNELLEY
FINRA has internal guidelines on what it considers to be fair and reasonable
compensation. While not published, it is believed that the upper limits of those
guidelines range from 8% to 10% of aggregate IPO proceeds, depending on the
size of the offering.
3. State Securities Laws
In years past, a company engaged in an IPO had to concern itself not only
with the SEC but also with the securities regulatory agency of each state in
which its securities were sold. Unlike the SEC, state reviewers did not limit
their review to determining whether a registration statement included all
required disclosures. Instead, many state agencies performed “merit reviews” of
companies. Thus, a company would be reviewed by a state agency to determine
whether, in the state’s opinion, the investment was suitable for that state’s residents.
Massachusetts and Tennessee were two states that, among others, were
renowned for preventing IPOs from being sold in their state. In one now perhaps
ironic example, residents of these states were not allowed to invest in the
IPO of the company then named Apple Computer Inc. because the respective
securities commissions of those states considered an investment in Apple too
speculative.
Gradually, however, in the 1980s all states adopted laws that exempted any
securities from state review if such securities were listed, or approved for listing,
on any major stock exchange. Notice of the offering and the payment of a filing
fee was nonetheless required in each state. Because most companies going public
met this requirement, state requirements became a mere formality and expense.
In 1996, the U.S. Congress preempted states from regulating or requiring fees or a
notice of offering with respect to any offering of securities that are listed or
authorized for listing on the NYSE or NASDAQ, among others.
B. UNDERWRITING ARRANGEMENTS
1. The Underwriting Syndicate
To assemble an underwriting syndicate, the managing underwriter generally
invites a number of underwriters to participate in the offering. These underwriters
agree to underwrite a certain allotment of the offered shares. The
company should be involved in the process of selecting the syndicate members,
and companies frequently ask the managing underwriter to include in the
syndicate investment banks with which they have a relationship or that may
provide research coverage. (See Section II.E above for a discussion of the
impact of the analyst conflict of interest rules on the selection of investment
banks for the underwriting syndicate.)
102
THE IPO AND PUBLIC COMPANY PRIMER
2. The Underwriting Agreement
Generally speaking, the form of underwriting agreement should be agreed
upon by all parties before the initial filing of the registration statement, primarily
to avoid any embarrassment resulting from friction between the company
and its underwriters after the public becomes aware of the IPO filing. Each
underwriter has its own form of underwriting agreement. It is customary for the
managing underwriter’s form of agreement to be used and to survive the negotiation
process without wholesale changes.
a. Firm Commitment vs. Best Efforts
The two principal underwriting arrangements are the firm commitment
underwriting and the best efforts underwriting. The term “firm commitment” is
based on the underwriters’ commitment to buy all of the offered securities at a
fixed price. This commitment is made in an underwriting agreement. Before
signing an underwriting agreement for a firm commitment underwriting, however,
the underwriters contact investors and solicit “indications of interest,”
which are technically non-binding obligations on the part of the investors to
purchase the company’s securities. Obtaining these commitments is referred to
as “building the book.” Generally, unless the managing underwriter accumulates
a book of indications of interest from investors at least equal to the
amount of securities being offered, and thus minimizes the underwriters’ risk of
holding unsold shares, the underwriters will not sign the underwriting agreement.
If the underwriting agreement is signed, the underwriters then resell the
securities to the investors who have provided indications of interest. Most IPOs
are underwritten on a firm commitment basis.
A “best efforts underwriting,” as the name implies, only obligates the underwriters
to use their reasonable best efforts to sell the company’s shares on
behalf of the company. At no time do the underwriters obligate themselves to
purchase the shares. The shares issued to the investors identified by the
underwriters pass directly to the investor from the company without the
underwriters ever taking title.
b. Overallotment Option
A provision which has become standard in firm commitment underwriting is
the overallotment option, which is commonly called the “green shoe” or the
“shoe” after The Green Shoe Manufacturing Company of Boston, which pioneered
the practice in 1963. Under the “shoe,” the company and other sellers of
securities grant an option to the underwriters to purchase additional shares,
103
RR DONNELLEY
limited by FINRA rule to 15% of the number of original shares in the total IPO,
on the same terms as the original shares are offered to the underwriters. The
overallotment option allows the underwriters significant flexibility in managing
the syndicate and providing aftermarket support for the stock during a 30-day
period immediately following a public offering. The overallotment option also
provides a source of stock that an underwriter may use to cover any short position
it may have.
Ordinarily in an IPO, the underwriters actually sell up to as much as 115% of
the originally offered shares to their customers. If the price for the shares rises
and stays above the initial offering price, the underwriters typically exercise the
overallotment option and buy the shares from the company at the initial offering
price to fill the “overalloted” customer orders. The underwriters make no
money other than the spread in this transaction, since they have committed to
sell the excess shares at the initial offering price as well. If the price does not
rise or dips below the initial offering price at any time, the underwriters typically
purchase shares in the open market to cover the additional customer
orders. This purchasing acts to support the company’s stock price. Consequently,
the overallotment option is generally exercised only if the shares
perform well in the aftermarket. Without an overallotment option, the underwriters
would be limited in their flexibility. If they sell only the number of firm
commitment shares and then customers fail to take up the number of shares
specified in their “indications of interest” (which is more likely to occur if the
shares trade down), then the underwriters would be left holding an unsold
allotment. If, on the other hand, the underwriters sell more shares than the firm
commitment and customers all take their full “indications of interest” (which is
most likely to occur if the shares trade up), then the underwriters would have
to buy more expensive shares in the open market in order to cover the syndicate
short position, thus locking in a loss on those shares.
In addition to this “covered” short position, underwriters may establish a
“naked” short position in offerings where the underwriters believe that a 15%
overallotment short position will not be sufficient to offset expected downward
market pressures on the company’s stock price. This practice is called a
“naked” short because the underwriters do not have a right to purchase shares
to cover the overallotment. Because of the potential impact on the stock price,
companies should understand these concepts and how the underwriter expects
to use them in the offering. In response to SEC concerns, expanded disclosure
with respect to “naked” shorts is required in the prospectus.
104
THE IPO AND PUBLIC COMPANY PRIMER
c. Impact of Sarbanes-Oxley, the USA PATRIOT Act and the JOBS Act on
Underwriting Agreements
Underwriters are requesting companies to represent and warrant in the
underwriting agreement to certain matters covered by the Sarbanes-Oxley Act,
including:
Š a representation that mirrors the language in the principal officers’ Section
302 certifications relating to disclosure controls and procedures; and
Š a representation that the company has not made any personal loans to its
directors and executive officers.
While commercial banks have always been subject to anti-money laundering
laws that required them to become familiar with the background of their customers,
the USA PATRIOT Act, adopted in 2001 in response to the September
11 terrorist attacks, broadened the scope of these laws to include
investment banks as well. Investment banks, like commercial banks, are
required to adopt procedures to ensure that they are not facilitating the financing
of terrorism. Some investment banks have begun requesting a representation
in underwriting agreements from the issuer that none of the participants in
the offering are individuals or entities identified under the USA PATRIOT Act as
a sponsor of terrorism.
As a result of the adoption of the JOBS Act in 2012, underwriters regularly
request that the underwriting agreement include:
Š representations regarding the issuer’s status as an EGC, if applicable, the
authority to engage in “testing-the-waters” communications with qualified
institutional buyers and accredited investors, the use of written communications
in connection with “testing-the-waters” activities and the accuracy
and adequacy of each such “testing-the-waters” written communication
taken together with the time of sale information;
Š covenants to notify the underwriters if the issuer loses EGC status and to
amend “testing-the-waters” written communications if corrections are
necessary; and
Š issuer indemnification of the underwriters for liability relating to “testingthe-
waters” written communications.
105
RR DONNELLEY
C. MARKETING EFFORTS DURING THE WAITING PERIOD
While the regulatory review process continues, the company and its underwriters
begin to market the IPO. Because publicity continues to be restricted
and sales of stock are prohibited, marketing efforts generally revolve around
solicitations of indications of interest through distribution of the preliminary
prospectus, follow-up telephone calls and the company’s “road show.” In addition,
the JOBS Act now permits EGCs to communicate, either orally or in writing,
to QIBs or institutional accredited investors only “to determine whether
such investors might have an interest” in the offering.
1. Restrictions on “Written” Communications; “Free Writing Prospectuses”
After the IPO registration statement is filed on EDGAR, the company is permitted
to offer its stock to all prospective investors orally and by means of the
preliminary prospectus. Prior to 2005, the only written marketing material that
could be used was the preliminary prospectus. Any other written material distributed
by or on behalf of the company (with limited exceptions for basic
information concerning the offering released under the rule 134 safe harbor)
would be considered a gun jumping violation. The SEC significantly loosened
those communication restrictions in 2005 as part of the Securities Offering
Reform rules (see Section VII.B.2 for a more detailed discussion of these rules).
As part of the Securities Offering Reform rules, the SEC permitted the use of
so-called “free writing prospectuses,” which are defined as any written communication
that constitutes an “offer to sell” that is not a statutory “prospectus.”
Companies doing an IPO are permitted to distribute written materials that constitute
a “free writing prospectus,” but only under certain conditions. First, an
IPO company desiring to use a “free writing prospectus” must have previously
(or contemporaneously with such “free writing prospectus”) delivered a copy of
the most recent “statutory prospectus” to all recipients. This statutory prospectus
must include a price range (and many IPO registration statements leave
blank the anticipated price range and include it in a subsequently filed amendment
prior to the road show). In order to use a “free writing prospectus,” an
IPO company must assume that the most recent statutory prospectus is actually
provided to anyone who might receive the “free writing prospectus.” Practically
speaking, this means that a broadly disseminated “free writing prospectus” will
have to be in electronic form and contain a hyperlink to the statutory prospectus.
A cross-reference to the availability of the statutory prospectus on the
SEC’s or company’s website will not satisfy this condition. Second, the SEC
requires that the information contained in any “free writing prospectus” does
not conflict with any information in the filed registration statement. Last, if a
106
THE IPO AND PUBLIC COMPANY PRIMER
company uses a “free writing prospectus,” it must file it with the SEC on or
before the date that it is first used. Free writing prospectuses are subject to the
liability provisions of Section 12(a)(2), and may also be the basis for a claim
under the anti-fraud provisions of the federal securities laws (e.g. Rule 10b-5).
The SEC also used the Securities Offering Reform rules as a good occasion to
clarify what “written” materials are in the context of today’s multi-media environment.
Put simply, as defined, “written communications” are all methods of
communication that are not “oral communications.” A “written communication”
is any communication that is written or printed, a radio or television broadcast,
or a “graphic communication.” The term “graphic communication” covers all
forms of electronic media, including, but not limited to, audiotapes, videotapes,
facsimiles, CD-ROM, email, web sites, substantially similar messages widely
distributed (rather than individually distributed) on telephone answering or
voice mail systems, computers, computer networks and other forms of computer
data compilation (the last category commonly referred to as “blast
voicemails” or “spam,” respectively). A live, real time road show presentation is
considered an “oral communication,” but if it is taped, recorded and retransmitted
at any time after it is delivered “live,” it becomes a “graphic communication”
and thus subject to the restrictions on “written communication” during the
“waiting period.”
To assist their internal sales force in selling the IPO to accounts, underwriters
generally prepare internal sales memoranda. These memoranda are not
to be distributed outside of the underwriters’ offices, however, and are neither
shown nor read to potential purchasers of stock in the IPO. They are often
printed with combinations of ink and paper color that will thwart attempts at
black and white photocopying. The distribution of such materials to potential
IPO investors can have adverse consequences for an issuer as well as its offering.
Not paying attention to the rules relating to written communications during
the waiting period can have potentially disastrous effects on an IPO. For example,
in the 2001 IPO of a large U.S. company, some of the underwriters mistakenly
left written copies of a pre-marketing feedback questionnaire at the
offices of certain potential investors following meetings with those investors.
The questionnaire was designed by the underwriters for internal use only and
was meant to orally elicit certain information from selected investors for offering
strategy formulation purposes. As a result of this distribution, the SEC
required the company to amend the risk factor disclosure in its registration
107
RR DONNELLEY
statement to describe the distribution of the questionnaire to potential IPO
purchasers by the underwriters. In effect, the disclosure stated that the questionnaire
may have been mistakenly interpreted by potential investors as a
prospectus, which failed to meet the requirements of the securities laws. The
disclosure further provided that investors who received the questionnaire (i.e.,
the deficient prospectus), directly or indirectly, and then purchased shares in
the company’s IPO would have been entitled to exercise certain rescission
remedies for a period of one year following the date of violation. Post-Securities
Offering Reform, however, these types of oversights may be avoided by quickly
filing such written documents as “free writing prospectuses” if the conditions to
such use, as outlined above, can be met.
The timing of printing the preliminary prospectus varies from transaction to
transaction, but for IPOs generally, the preliminary prospectus is printed only
after receiving and responding to at least the first two SEC comment letters. In
this way, the company and its underwriters have some comfort that no major
issues will be raised between the time of circulating the preliminary prospectus
and the actual sale of the stock.
2. Restrictions on Oral Communications
Although oral offers regarding the company’s stock are permitted after the
registration statement is filed with the SEC, the content of oral communications
must be carefully considered. Generally speaking, issuers are permitted to
cover only the information included in the preliminary prospectus, because to
provide more information to some investors would be fundamentally unfair to
the other investors. Companies often provide more detail about matters discussed
in the preliminary prospectus, but when doing so, they must not disclose
material information not included in the prospectus, such as projected
revenues or earnings.
3. Restrictions on Other Publicity
Restrictions on marketing the IPO tend to affect the company’s other advertising
and publicity campaigns during the waiting period even to a greater degree
than before the initial filing of the registration statement. Advertising and publicity
campaigns, whether or not targeted at the investment community, may
raise publicity issues during the waiting period, especially if the level of
advertising and publicity increases from pre-filing levels. Interviews with senior
management, appearances at conferences and speeches at trade shows may all
raise issues.
108
THE IPO AND PUBLIC COMPANY PRIMER
Any proposed publicity regarding the company or its senior executives
should be discussed with the company’s counsel before proceeding, and the
same rules that applied to the company’s website during the pre-filing period
should be followed through the waiting period. Obviously, a company cannot
completely prevent third parties from writing stories about the company during
the waiting period, but the company should be careful about cooperating with
these third parties. Cooperation may lead to a conclusion that the company was
in fact the “source” of the story.
In considering publicity issues, both before filing and during the waiting period,
the best of intentions may be misunderstood by the SEC or by disgruntled
investors after the closing of the IPO. Because neither the SEC nor these
investors can be consulted ahead of time, companies should err on the side of
caution.
4. The Road Show
a. Live Road Shows
The centerpiece of the marketing process for an IPO traditionally has been
the live road show where the company and its underwriters traverse the U.S.,
and frequently Europe and other regions outside the U.S., for a seemingly endless
series of meetings with potential investors, securities analysts, brokers and
potential underwriting syndicate members.
In a live road show, some of these meetings are one-on-one, but most are
group meetings. Many senior executives remark that the IPO road show is one
of the most draining experiences of their lives, in part because of the number of
stops and the duration. The group often visits as many as three cities per day,
and there are several meetings in most cities. IPO road shows typically last at
least two full weeks, longer when touring outside the U.S., with few breaks.
The road show is generally regarded as the most important opportunity to
sell an IPO successfully. Because the road show is conducted in the weeks
immediately preceding the effectiveness and pricing of the IPO, many
indications of interest are placed immediately after a road show stop. The
company’s story—which may have been first told at the organizational meeting
and then refined during the pre-filing process and subsequently converted into
an onscreen summary to be conveyed in 30 minutes or less to an astute and
inquisitive audience—can make or break an IPO. A successful road show typically
has a meaningful impact on the IPO price and on initial aftermarket trading.
109
RR DONNELLEY
The SEC clarified in the Securities Offering Reform rules that a live, real-time
road show transmitted to a live audience is not a “graphic communication” and
therefore not “written communication” subject to the restrictions on written
communications during the waiting period. Most road shows are conducted as
live presentations by members of the company’s management and representatives
of the underwriters, assisted with an on-screen slide presentation. To
avoid the restrictions against the distribution of “written information,” however,
copies of the slides should not be handed out.
The tale of Webvan Group Inc. should serve as a cautionary note on the road
show. During the Webvan road show, the financial press became aware that the
story being told in the road show included financial projections not included in
the preliminary prospectus. According to press reports, the SEC required
Webvan to include the financial projections in its registration statement and to
recirculate the preliminary prospectus to all investors, and further imposed a
one month “cooling-off” period before allowing Webvan to go public.
It is unclear the extent to which Regulation G (see Section VIII.B.4) impacts
road show communications. Regulation G requires that all public companies
provide comparable GAAP information whenever they publicly disclose or
release non-GAAP financial measures of their performance. It is clear that
Regulation G (technically required under a matching provision of Regulation
S-K which has the same requirements as Regulation G, plus some additional
prohibitions and requirements) requires IPO companies to include
comparable GAAP information and reconciliation to such GAAP information in
the IPO registration statement if they also choose to include non-GAAP financial
measures. It is also clear that all public disclosures or releases made after
the IPO company becomes public must comply with Regulation G. The SEC has
not specifically stated that all road show presentations are public disclosures
and therefore must comply with Regulation G. However, the requirement that a
company’s road show message be consistent with the disclosure in its preliminary
prospectus leads to the conclusion that companies should err on the side
of caution and disclose comparable GAAP figures in road show presentations
as well.
b. Internet and Electronic Road Shows
Internet road shows historically were regarded as written offers by the SEC
and therefore generally not permitted prior to registration statement effectiveness.
Since 1997, the SEC has permitted Internet road shows prior to effectiveness
under limited circumstances pursuant to a series of no-action letters.
110
THE IPO AND PUBLIC COMPANY PRIMER
Prompted by advances in electronic media, the SEC has clarified the treatment
of electronic road shows in the Securities Offering Reform rules released in
2005.
As discussed above, under the Securities Offering Reform rules, a live, realtime
road show to a live audience even if transmitted graphically is an oral
communication and not a graphic communication, and therefore not a written
communication or a free writing prospectus. Also excluded from the definition
of a written communication are communications (such as slides or other visual
aids) that are provided or transmitted simultaneously as part of the live road
show, provided that such communications are transmitted in a manner
designed to make them available only as part of the road show and not separately.
Internet road shows that do not originate live, in real-time to a live audience
and are graphically transmitted are considered written communications and are
therefore free writing prospectuses under the new rules. As such, their use is
permitted only if they satisfy the conditions applicable to free writing prospectuses,
subject to the qualifications in the following paragraph.
In the case of an initial public offering of equity and/or securities convertible
into equity, the SEC filing conditions will apply to an Internet road show that is
a free writing prospectus unless the company makes at least one version of a
“bona fide electronic road show” with respect to such offering readily available
without any restriction to any potential investor at or prior to the time the
company makes another version available.
The SEC rules define bona fide electronic road show as “a road show that is a
written communication transmitted by graphic means that contains a presentation
by one or more officers of an issuer or other persons in an issuer’s
management ... and, if more than one road show that is a written communication
is being used, includes discussion of the same general areas of
information regarding the issuer, such management, and the securities being
offered as such other issuer road show or shows for the same offering that are
written communications.”
To meet the “bona fide” requirement, a version of an electronic road show
does not need to address all of the same subjects or provide the same
information as the other versions of an electronic road show, nor need there be
an opportunity for questions or answers, even if the other versions of the road
show provide this opportunity.
111
RR DONNELLEY
The SEC rules permit the use of electronic road shows without many of the
conditions the SEC previously required in its no-action letters. For example, the
road show audience does not need to be limited in any way; the road show does
not have to be the re-transmission of a live presentation in front of an audience;
viewers may be given a copy and are allowed to download the road show;
multiple versions of the road show are permitted; and each road show is a
separate free writing prospectus.
5. Use of Communications Technologies During the Marketing Period
a. References to the Company’s Website Address in the Prospectus
The SEC encourages companies to provide their Internet address, if available,
in the IPO registration statement. Although the inclusion of a company’s
website address in the registration statement might imply that the company
views the information on its website to be part of the registration statement, the
SEC’s interpretative release on use of electronic media (Release No. 33-7856
(April 28, 2000), the 2000 Release) has assured issuers that this would not be
the case if certain conditions are met. The 2000 Release does state that a hyperlink
embedded in a document required to be filed or delivered under the securities
laws causes the hyperlinked information to be part of the document.
The 2000 Release, however, also states that the mandated and encouraged
disclosures of the SEC’s and the issuer’s website addresses, respectively, do not
cause the SEC’s or issuer’s website to be part of the document as long as the
Internet address is inactive and a statement is included in the document that
the website address is an inactive textual reference only. As a general matter,
companies should use extreme caution when making reference to their own or
any other website address in the registration statement (other than the SEC’s
website address, which must be included in each registration statement). The
2000 Release emphasized that an issuer in registration must consider the application
of Section 5 of the Securities Act to all its communications with the public
and that these communications include information on the issuer’s website
or another website if referenced in the registration statement without the
proper disclaimers.
The SEC clarified in the Securities Offering Reform rules that any
information posted on a company’s website that constitutes an “offer” (broadly
defined under securities law) will also constitute a free writing prospectus
(with certain exceptions relating to limited notice safe harbors). The SEC provided
a new safe harbor, however, for “historical” information about the com-
112
THE IPO AND PUBLIC COMPANY PRIMER
pany if that information is separately identified as such on the company’s website.
These new rules highlight the importance of “organizing” the information
on a website before starting the IPO process.
b. Electronic Prospectus Delivery
The Securities Offering Reform rules acknowledge the pervasiveness of the
Internet and the use of electronic communications by adopting an “access
equals delivery” model for meeting the prospectus delivery obligations of Section
5(b)(2) under the Securities Act. Rule 172 provides that a prospectus will
be deemed to precede or accompany a security for sale if the final prospectus
has previously been filed with the SEC or if the issuer makes a good faith and
reasonable effort to file the final prospectus within the timeframe required by
SEC rules.
Rule 172 also eases the burden of underwriters in registered offerings by providing
an exemption from Securities Act Section 5(b)(1) to allow written confirmations
and notices of allocation to be sent after the registration statement
becomes effective without being accompanied or preceded by a final prospectus.
In order that investors who purchased securities in a registered offering may
be placed on notice of their right to assert a claim under Section 11 of the Securities
Act in respect of the registered securities, Rule 173 requires that those
investors receive from the underwriter or dealer from whom they purchased
the securities, or from the company in a direct offering, not later than two business
days after completion of the sale, a final prospectus or a notice that
informs them of the “registered” nature of their securities. Significantly, Rule
173 is not a condition to the exemption from final prospectus delivery found in
new Rule 172, and failure to comply with Rule 173 does not result in a violation
of Section 5 of the Securities Act.
The changes to the prospectus delivery rules do not benefit only issuers and
underwriters. Rules 153 and 174 effectively eliminate the aftermarket prospectus
delivery obligations of brokers and dealers as well.
c. Bulletin Boards and Chat Rooms
During the waiting period, issuers may be unfairly constrained from responding
to negative publicity on online bulletin boards and in online chat rooms. As
is the case in the pre-filing period, however, the SEC has tended to be somewhat
understanding of these issues and may permit responses to negative
publicity so long as the responses are consistent with the disclosure in the
prospectus.
113
RR DONNELLEY
VI. THE POST-EFFECTIVE PERIOD
A. ACCELERATION, EFFECTIVENESS AND PRICING
1. Acceleration and Effectiveness
After the SEC is satisfied with the registration statement and the underwriters
have an adequate book of indications of interest, there is usually a final
pre-effectiveness due diligence call among management, the accountants, the
underwriters and the underwriters’ counsel to ensure the continued accuracy of
the information in the preliminary prospectus. Assuming that all is well, acceleration
of the effectiveness of the registration statement will be requested by
the company and the underwriters. The SEC staff will generally declare the
registration statement effective at the time requested, provided it has had at
least 48 hours notice.
Sometimes after a registration statement has been declared effective, the
underwriters and the company wish to increase the size of the offering, either
through an increase in the price per share or the number of shares being
offered, beyond that described in the preliminary prospectus. Rule 462(b) permits
the registration of additional shares in the same offering by filing an
abbreviated registration statement that incorporates the original one by reference.
This abbreviated registration statement may be filed after the original
registration statement is declared effective and may register an increase in the
offering size of up to 20%. It becomes effective immediately upon filing and
does not require any SEC review or action. This useful mechanism affords
underwriters and the company the flexibility to increase the size of the offering
at the last moment. The opinions and consents filed with the initial registration
statement (or a pre-effective amendment) should include language indicating
that they may be incorporated by reference in any such abbreviated registration
statement. If this language is not included, new opinions and consents are
required to be filed with the abbreviated registration statement. In addition, the
power of attorney provided by directors on the registration statement signature
page should expressly refer to any Rule 462(b) registration statement, and the
board resolutions authorizing the IPO should cover such a filing. The delay
involved in obtaining these documents anew, if not provided for as indicated,
may practically prevent the use of the abbreviated registration statement, which
must be filed before the underwriters send confirmations of sale.
Sometimes after the preliminary prospectuses have been distributed and the
road show has been completed, it becomes evident that the planned offering
was too large or too small to fit with investor demand or it may be discovered
114
THE IPO AND PUBLIC COMPANY PRIMER
that some event has occurred that makes the prospectus inaccurate or
incomplete. If either event occurs and is deemed sufficiently material, companies
will need to communicate such changes to potential investors. Underwriters
may also request a redistribution of revised preliminary prospectuses in
order fully to acquaint their investors with all of the then current facts material
to an offering. In prior years, the SEC staff may have also raised recirculation
issues prior to accelerating the effectiveness of the registration statement.
When companies were confronted with this issue, they had to prepare an
amended prospectus, file it with the SEC and distribute it to investors. Under
the Securities Offering Reform rules, however, companies may utilize a free
writing prospectus. The free writing prospectus is less burdensome as it may
contain only the updated information. Companies must file the free writing
prospectus with the SEC. In addition, as a result of the Securities Offering
Reform rules, the SEC staff indicated that it will no longer raise recirculation
questions. The SEC staff now only seeks assurance that material information
has been conveyed to the purchasers at the time of sale and does not inquire as
to how, when or why this information is conveyed.
2. Pricing and Final Prospectus
Once the registration statement is declared effective, the company and the
underwriters agree upon the offering price and discount and execute the
underwriting agreement. Before signing the underwriting agreement, the
underwriters require a “comfort letter” from the accountants. The comfort letter,
which is an important aspect of the underwriters’ legal and business review
of the company and the registration statement, calls upon the company’s
accountants to confirm the audited financial statements, the information
derived from those statements in the registration statement, the interim period
financial information and other financial information contained in the registration
statement. The comfort letter also typically provides some assurance to the
underwriters that there have been no material changes since the date of the
latest financial information in the registration statement that are not disclosed
in the registration statement.
The offering price is typically negotiated by the company and the underwriters.
Generally speaking, the company will seek the highest price that will facilitate the
distribution of the number of shares being offered. On the other hand, the underwriters
are seeking a price that will assure that the offering will be oversubscribed
and that the secondary market will be strong. Rarely is an offering aborted
because the parties are unable to agree on a price. The price is traditionally set
after the capital markets close. Trading commences the next morning.
115
RR DONNELLEY
A final prospectus including the pricing information must be filed with the
SEC no later than the second business day after pricing or the first use of such
prospectus following the effective date.
B. THE CLOSING
The closing takes place three or four days after pricing. Compared to the
excitement of pricing and the commencement of trading, the closing of an IPO
is typically uneventful. The underwriters’ counsel usually prepares a closing
memorandum identifying the documents to be exchanged and the actions to be
taken to effect the closing. This closing memorandum serves as a checklist for
all parties to assure that all of the closing conditions under the underwriting
agreement have been satisfied. Several important documents are customarily
required to be delivered to the underwriters by the company and others at closing.
The nature and scope of these documents are generally described in the
underwriting agreement. Some of these documents include:
Š a certificate by the company’s management confirming the accuracy and
completeness of the statements of material fact contained in the registration
statement as of the time of closing and that no material adverse
changes have occurred since the registration statement was declared effective;
Š an opinion letter from company counsel discussing certain corporate and
related matters as requested by the underwriters and including a statement
(subject to numerous qualifications) that such counsel is not aware of any
material misstatement or omissions in the registration statement; and
Š a “bringdown” of the comfort letter by the company’s accountants confirming
that the statements made in the comfort letter delivered by the accountants
at the time of pricing still hold true as of the time of the closing.
A final “bringdown” due diligence conference call among management, the
underwriters and underwriters’ counsel is held immediately prior to closing to
ensure that there have been no material adverse developments since the registration
statement was declared effective. Once the closing documents are
delivered, the company and any selling shareholders receive wire transfers of
immediately-available funds for their respective portions of the proceeds of the
public offering, net of the underwriting discounts and commissions, and the
shares are released to the underwriters.
116
THE IPO AND PUBLIC COMPANY PRIMER
VII. RAISING CAPITAL AS A PUBLIC COMPANY
A. LEVERAGING LIQUIDITY
Given a choice, investors prefer “freely tradable” shares. Accordingly, companies
whose shares are robustly traded in public markets are less likely to issue
shares of its publicly traded equity in “private placement” transactions exempt
from registration under the Securities Act, unless the company also agrees to
register the shares with the SEC for resale by the purchasers, such as required
in a PIPE (an acronym for “private investment, public equity”) transaction, in
order that purchasers of shares are not constrained by holding periods or
volume limitations in selling their shares. In addition, public companies may
issue securities in a private placement followed by an exchange offer in which
the privately issued securities are exchanged for substantially identical registered
securities. In each case the objective of the company is to get the best
price possible for the securities issued in the most efficient manner possible
without a discount for the illiquidity usually associated with unregistered securities.
Below is a brief overview of the current regulatory framework of the
federal securities laws for both public and private offerings of securities by
public companies, highlighting the principal types of transactions conducted.
B. PUBLIC OFFERINGS OF EQUITY AND DEBT
Public offerings after an IPO are typically conducted from a legal and marketing
perspective substantially the same as an IPO, except the company can usually
expect the offering will require significantly less time, effort and expense.
After a newly minted public company becomes a “seasoned issuer”—one year
after its IPO—and the public float of its publicly traded securities has a market
value of at least $75 million, or the public float is below $75 million but other
specified conditions discussed below have been met, it becomes eligible to use
the SEC’s short form registration statement (Form S-3 for domestic
companies), for “follow-on” public offerings of securities issued for cash
consideration, including “secondary” offerings by the company’s insiders or
other shareholders where the company has agreed to register their shares for
resale. Form S-3 registration also facilitates continuous offerings of securities
because the prospectus included as part of the Form S-3 registration statement
is automatically updated by the company’s filings of its periodic reports (e.g.,
10-Ks and 10-Qs), current reports on Form 8-K and proxy materials filed with
the SEC under the Exchange Act through what is referred to as “incorporation
by reference.”
117
RR DONNELLEY
As further discussed below, as significant potentially for public companies as
the Sarbanes-Oxley Act and related regulation, was a comprehensive revision in
2005 of SEC rules pertaining to registered securities offerings under the Securities
Act which substantially modernized the offering process in the United
States and significantly enhanced the benefits of Form S-3 shelf registration,
especially for certain “well-known seasoned issuers.” Additionally, in 2007, the
SEC revised the rules governing eligibility to register offerings on Form S-3, to
increase access to the capital markets by smaller companies.
1. Securities Act Registration by Public Companies
Available forms for registration with the SEC of sales of company securities
by a public company and its shareholders include the following.
a. Form S-1
Until a company becomes eligible to use Form S-3, it is required to use Form
S-1 to register any of its debt or equity securities to be sold in a public offering
(other than employee benefit plan offerings where Form S-8 is available, as
discussed below) by the company or any of it shareholders. The disclosure
requirements applicable to such a registration are largely the same as those
applicable to the IPO registration statement, with some variations applicable in
the case of an offering of debt securities.
A company may use Form S-1 to maintain a “shelf” registration statement as
described below, but doing so is more cumbersome than using Form S-3.
Because Form S-1 does not permit incorporation of any information by reference,
the shelf in this case has to be “manually” updated periodically by filing
supplements or amendments with the SEC to reflect information contained in
the company’s quarterly and other Exchange Act filings. In addition, the shelf
registration procedures described below would be available only for certain
types of offerings made under Form S-1, such as continuous medium-term note
offerings and equity offerings by selling shareholders.
b. Form S-3
In addition to permitting incorporation by reference of the periodic filings
made by the company under the Exchange Act, Form S-3 also permits the
company to take full advantage of the SEC’s “shelf” registration procedures.
Form S-3 can be used for a single or continuous offering of one type of securities,
such as a common stock offering by the company and/or by a group of
selling stockholders, or for a broad array of possible securities offerings. A
“universal shelf” is a registration on a Form S-3 of debt, equity, hybrid and/or
118
THE IPO AND PUBLIC COMPANY PRIMER
other securities without a specific allocation of offering amounts among the
classes of securities being registered. In a universal shelf filing the company
would register a blanket amount (e.g., $500 million), or (for WKSIs) an
indeterminate amount, of debt securities, preferred stock, common stock,
common stock warrants, and other types of securities, without any pricing
information and without naming an underwriter. The universal shelf registration
statement lists in a base prospectus the types of securities covered and a
prospectus supplement would specify the amount of the particular security to
be offered, as well as the plan of distribution, the underwriters, pricing
information and other specifics about the tranche subject to the “takedown” off
the shelf (e.g., debt terms). After a universal shelf registration statement
becomes effective (automatically for WKSIs), takedowns can occur immediately.
Prospectus supplements are filed with the SEC as they are used. The
additional benefits of Form S-3 shelf registration for “well known seasoned
issuers” are further discussed in Section VII.B.2. below.
Shelf registration enables a company to sell debt and other securities from
time to time on an agency basis, in underwritten offerings or otherwise, as well
as to sell newly issued stock in block trades or otherwise. Shelf registration
may also be used to provide liquidity to affiliates of the issuer and recipients of
privately issued stock (e.g., stock issued to target company shareholders in
acquisitions), by enabling the holder to sell its holdings into the public market
from time to time at their election, subject only to the requirement that they
deliver a copy of the Form S-3 prospectus in connection with the resales.
However, during periods when a company’s stock is being offered and sold
under a shelf or any other registration statement, the company is subject to the
requirements of the Securities Act, which could require disclosure of prospective
material developments sooner than would be required if the company
were subject only to the ongoing reporting requirements of the Exchange Act.
For example, the Form 8-K would require a company to file a current report
within 4 days of entering into (i.e. signing) a “material definitive agreement”
relating to the acquisition of a significant amount of assets; however, if that
same company were “in registration” the Securities Act disclosure rules might
compel the company to disclose the agreement before it is even signed if the
company believes that completion of the acquisition is “probable.” As a result, a
company may become obligated to disclose pending developments, such as
negotiations regarding a potential material acquisition or divestiture, before it
would otherwise wish or need to do so.
119
RR DONNELLEY
Prior to January 2008, only companies with a public float of $75 million or
more were eligible to utilize a Form S-3. However, in December 2007, the SEC
revised the rules to permit companies with less than $75 million in public float
to register primary offerings of their securities on Form S-3, provided the
company satisfies the eligibility requirements for the use of the Form S-3, has a
class of common equity securities listed and registered on a national securities
exchange, and the company does not sell more than the equivalent of one-third
of its public float in primary offerings registered on Form S-3 within a twelve
month period. Instead of abandoning the $75 million public float requirement all
together, the amended rules retain the public float as a factor in determining a
company’s eligibility, which affects if and when the one-third limitation mentioned
above is removed. While the amended rules allow more companies to
benefit from the greater flexibility in accessing the public securities markets
afforded by Form S-3, the revised rules exclude from eligibility shell companies
and companies that have been shell companies within twelve months of filing
the registration statement.
c. Form S-8
Public companies that file regular reports under the Exchange Act are permitted
to register under the Securities Act shares issuable to employees pursuant
to stock award and option plans on the relatively simple Form S-8. Form S-8
registration enables companies to issue shares to employees without having to
comply with a private placement exemption and enables the employees who
receive the shares to resell them freely in the public market (subject to any
resale restrictions imposed by the plans or separate agreements) without having
to deliver a prospectus, provided that the employees are not “affiliates” of
the issuer. Employees who are affiliates are permitted to resell their stock in
reliance on Rule 144 under the Securities Act without having to comply with the
six-month holding period requirement of that rule, as described below. Form
S-8 may, however, be modified to include a brief form of resale prospectus that
may be used by affiliates to resell stock issued to them under employee benefit
plans, in which case the affiliates would not have to comply with the requirements
of Rule 144 (other than the volume limit in the case of resales prior to the
first anniversary of the effective date of the IPO registration statement).
d. Form S-4
Issuances of new stock in an acquisition directly to the target company shareholders
are usually registered on Form S-4 at the time of the offering. Like Form
S-3, Form S-4 permits information about the issuer to be incorporated by refer-
120
THE IPO AND PUBLIC COMPANY PRIMER
ence from its Exchange Act filings if the issuer is eligible. Alternatively, acquisition
shares may be issued privately to the target shareholders and subsequently
registered for resale by the holders, typically done on Form S-3. The use of
Form S-4 is further discussed in Section X.A.
2. Securities Offering Reform
Securities Act rule reforms that were adopted by the SEC in 2005 freed various
types and methods of communications about issuers and their securities
offerings (including, to a limited extent, IPOs as discussed elsewhere in this
guide) from some legal uncertainty and outdated restraints that have been
widely thought to unduly hinder capital raising. Larger, mature public companies—
termed “well-known seasoned issuers’’ (WKSIs) by the SEC—also benefit
from revised rules regarding shelf registration designed to enhance more timely,
efficient access to capital markets. In general, the revised rules are not
applicable in the context of the offering of securities in a business combination
transaction.
Under the revised rules, a “well-known seasoned issuer” is defined as an
Exchange Act reporting company which is eligible to register the original sale
of its own securities on Form S-3 (F-3, for a foreign company) and either (i) the
market value of the issuer’s common equity held by non-affiliates is at least
$700 million or (ii) the issuer has issued at least $1 billion in principal amount
of non-convertible securities (excluding common equity) in primary registered
offerings for cash in the prior three years (excluding exchange offers). A
“seasoned issuer” is an Exchange Act reporting company which is eligible to
register the original sale of its own securities on Form S-3 or F-3. An
“unseasoned issuer” is an Exchange Act reporting company which is not eligible
to register the original sale of its own securities on Form S-3 or F-3.
Exhibit O is a chart that summarizes the effects of the most significant rule
changes to the extent that they vary according to category of issuer.
a. Registration Procedures for Well-Known Seasoned Issuers
The revised rules regarding shelf registration for WKSIs include automatic
effectiveness and more “base” prospectus disclosure flexibility, which means
that these issuers are not generally subject to an SEC review-related risk of
delay.
WKSIs are able to add additional registrants, such as subsidiary guarantors of
debt securities, or classes of securities using automatically effective post-
121
RR DONNELLEY
effective amendments and will have the option of paying registration fees as
they conduct takedowns (i.e., “pay as you go”) rather than in advance for a total
amount of securities registered. Under this system, WKSIs can register an
indeterminate amount of securities subject only to a requirement that a new
registration statement be filed at least once every three years.
Almost all information regarding a WKSI and its securities can be excluded
from a shelf registration statement’s base prospectus. Instead required
information may be incorporated by reference from reports filed under the
Exchange Act or included in a supplement to the base prospectus. In addition, a
material change to the plan of distribution or identification of selling securityholders
can be updated through a prospectus supplement or an incorporated
Exchange Act report rather than by a post-effective amendment to the shelf
registration statement.
b. Communications Rules
The revised communications provisions adopted in 2005 better define and
effectively narrow—to the point of elimination for WKSIs—the “quiet period”
for securities offerings and significantly expand beyond the traditional
“statutory prospectus” the types of permissible communications that can be
used during the offering process. This flexibility is accompanied by liability
rules and interpretations that require that issuers, underwriters and their counsel
fully appreciate, and appropriately address issuer and underwriter accountability
for, a range of newly allowed communications in various media,
including, most significantly, “free writing prospectuses.’’
The rules regarding free writing prospectuses adopted in 2005 were an extraordinary
new construct within the regulatory regime governing securities offerings
in the U.S. Free writing prospectuses are communications that constitute
written offers of securities, but need not satisfy the requirements of the Securities
Act governing the content of traditional prospectuses. They are, however,
subject to a vast array of rules that set conditions on their use in various ways
by different issuers in a wide range of circumstances. For example, this may
include, depending upon the circumstances, filing the free writing prospectus
with the SEC, simultaneous or prior “delivery” of the offering’s statutory prospectus,
and legend and record retention requirements.
Free writing prospectuses are also subject to certain liability provisions of
the Securities Act applicable to prospectuses, so although this liberalization of
communications comes with many benefits, free writing is not free of risk.
122
THE IPO AND PUBLIC COMPANY PRIMER
The revised communications rules embrace and seek to accommodate current
and future communications technology. The rules provide that all communications
that are not oral are “written communications” and thus subject to the
meaningful potential consequences associated with written offers.
The revised rules provide helpful guidance as to what may be comfortably
viewed as an “oral” communication. Accordingly, when taken together with the
exemptions and safe harbors described below, issuers will have less reason to
be unsure whether a particular form of communication is an “offer,” a “written
communication” or a “prospectus” and will have more (albeit not perfect)
clarity about the conditions under which a particular communication is permitted
and the potential consequences of its use.
For example, the rules adopted in 2005 established that “electronic road
shows” that do not originate live to a live audience constitute written offers and
must comply with particular aspects of the free writing prospectus rules specially
tailored to such events (including limited filing obligations of electronic
road shows for IPOs). By contrast, a real-time road show before a live audience
transmitted so that it is only available live, even via the Internet or teleconference,
is considered an oral communication not subject to the requirements
applicable to written communications.
Under an exemption consistent with prior practice, a business communication
by eligible issuers that does not reference a securities offering and that is made
more than 30 days prior to the filing of a registration statement is not an illegal
“gun jumping” offer, provided that, for issuers other than WKSIs, the issuer has
taken reasonable steps to prevent the communication from being further distributed
during such 30 day period. WKSIs are provided an exemption from any
communications restrictions in the period prior to filing, subject to certain conditions,
including a requirement that in certain cases a WKSI using a free writing
prospectus in connection with an offering prior to filing a registration statement
must file the free writing prospectus upon filing the registration statement.
In addition, if the conditions of a safe harbor are satisfied, all SEC-reporting
companies (i.e., all companies other than those conducting an IPO) may publish
“regularly released factual business information” and forward-looking statements
during an offering without such communications being considered an illegal
prospectus. Non-reporting issuers are precluded from using a similar safe harbor
for any forward-looking statements, but may use the safe harbor for factual business
information of a type that has been regularly released in the past to persons
other than in their capacity as current or potential investors of the company.
123
RR DONNELLEY
Following the filing of a registration statement, a prior safe harbor for
straightforward notices of offerings was liberalized in 2005 to allow issuers to
publish many more procedural and administrative details about offerings and
basic factual data about the issuer. This does not extend to term sheets, which
are generally subject to the rules governing free writing prospectuses.
The liberalization of communications rules in 2005 also extended to the use of
research reports, making prior safe harbors from gun-jumping concerns available
for more types of issuers, expanding the times when research may be issued
during registered offerings and relaxing certain limitations on analyst coverage.
With respect to EGCs, the JOBS Act scales back communications restrictions
even further by permitting oral or written “testing the waters” communications
by an EGC (or any person acting on its behalf, including underwriters), prior to
or after the filing of the registration statement, to QIBs or institutional
accredited investors for the purpose of determining “whether such investors
might have an interest in a contemplated offering.”
The JOBS Act also provides that, for any public offering of common stock by an
EGC, in an IPO or otherwise, a research report — even one by a broker-dealer
participating in the offering — about an EGC that has filed or intends to file a
registration statement does not constitute an “offer” of the security under Section
2(a)(3) of the Securities Act. A literal reading of this provision of the JOBS Act
appears to allow, for the first time ever, the publication of investment banker
research reports even before the consummation of an offering, including an IPO,
and even if directly used in marketing the offering. In addition, with respect to
post-IPO communications, the JOBS Act permits the publication and distribution
of research reports as well as public appearances by brokers, dealers or exchange
members with respect to an EGC during any prescribed period after the EGC’s
IPO or prior to the expiration of an underwriters’ lockup agreement. The elimination
of these so called “quiet-period” restrictions is a very substantial change.
As discussed in Section I.D.2.d, the use of research reports as part of an IPO
marketing process would be a radical change, but seems unlikely to become
common practice, since underwriters would likely want to avoid exposure to
the liability provisions of the securities laws applicable to those underwritercreated
documents. Additionally, if research reports are used to market offerings,
underwriting agreements will need to be revised substantially to deal with
liability, indemnification, issuer review and approval rights, and other issues
that such early research reports would raise.
124
THE IPO AND PUBLIC COMPANY PRIMER
C. PRIVATE PLACEMENTS
Although, as discussed above, publicly held companies are more likely to
register their securities offerings with the SEC, there are occasions when a
traditional private placement may be desirable to avoid the cost and trouble of
a public offering and where the purchasers do not insist on receiving freely
tradable securities. Also, both PIPEs and Rule 144A/exchange offer transactions
begin with private placements. The exemptions under the federal securities
laws available for the issuance of securities without registration are essentially
the same as exist for non-public companies and include the following.
1. Section 4(a)(2) of the Securities Act
The private placement exemption under Section 4(a)(2) of the Securities Act
exempts “transactions by an issuer not involving any public offering” and provides
a means to effect a securities transaction without SEC registration. Rule 506 of
Regulation D of the Securities Act specifies “safe harbor” conditions that must be
satisfied for a transaction to be deemed not to involve a “public offering:”
Š there must be no more than (or the issuer must reasonably believe that there
are no more than) 35 purchasers (excluding certain high net-worth persons
known as “accredited investors”) of securities from the issuer; and
Š each purchaser who is not an accredited investor either alone or with his
or her designated representatives must have sufficient knowledge and
experience in financial and business matters to be capable of evaluating
the merits and risks of the prospective investment, or the issuer must reasonably
believe that such purchaser comes within this description.
The SEC has implemented new rules, as mandated by the JOBS Act, which
now permit general solicitation and general advertising in connection with
offerings conducted pursuant to Rule 506(c) under the Securities Act, subject to
the satisfaction of certain conditions. In traditional Rule 506 offerings, which
prohibit general solicitation and general advertising and are still permitted
under new Rule 506(b) under the Securities Act, issuers and placement agents
generally rely on representations and warranties of the purchasers to confirm
that the purchasers are accredited investors. However, in a Rule 506(c) offering,
an issuer is required to take reasonable steps to verify that the purchasers
are accredited investors in addition to still complying with the integration and
resale restrictions of Regulation D. The SEC’s release states that such
“reasonable steps” are a principles-based requirement based on an objective
determination relating to the particular facts and circumstances of each transaction.
As long as it does not know that a purchaser is not an accredited invest-
125
RR DONNELLEY
or, an issuer will be deemed to have taken reasonable steps to verify that the
purchaser is an accredited investor if it uses one of the following non-exclusive,
non-mandatory means of verifying the accredited investor status of a purchaser:
Š in the event that the purchaser is claiming accredited investor status on the
basis of income, it (i) reviews any IRS forms that confirm the purchaser’s
income for the two most recent years and (ii) obtains a written representation
from the purchaser that he or she has a reasonable expectation of
reaching the income level necessary to qualify as an accredited investor
during the current year;
Š in the event that the purchaser is claiming accredited investor status on the
basis of net worth, it (i) reviews certain documentation dated within the
prior three months, including, among others, bank statements, brokerage
and other securities holding statements, and consumer reports from at
least one nationwide consumer reporting agency, and (ii) obtains a written
representation from the purchaser that all liabilities necessary to make a
determination of net worth have been disclosed;
Š it obtains a written confirmation from certain persons or entities, including
registered broker-dealers, registered investment advisers, certain attorneys
and certain certified public accountants, that such person or entity has
taken reasonable steps to verify that the purchaser is an accredited
investor within the prior three months and has determined that such purchaser
is an accredited investor; or
Š it obtains a certification from the purchaser that he or she qualifies as an
accredited investor and such purchaser purchased the issuer’s securities in
a Rule 506 offering as an accredited investor prior to September 23, 2013
and continues to hold such securities.
Issuers are now effectively permitted to use almost any form of communication
in connection with a Rule 506(c) offering. However, issuers should be
aware that any communications used in connection with a Rule 506(c) offering
might be integrated with another public or private offering (including a Rule
506(b) offering) and will be subject to the antifraud provisions of U.S. federal
and state securities laws and that such communications may violate non-U.S.
securities laws if disseminated outside the United States. See Section II.F for a
more detailed discussion of the doctrine of integration and Section VIII.E for a
more detailed discussion of the liability provisions under U.S. securities laws.
Finally, if it is a reporting issuer under the Exchange Act, the issuer will have to
126
THE IPO AND PUBLIC COMPANY PRIMER
determine whether any communications made pursuant to a Rule 506(c) offering
are compliant with Regulation FD. See Section VIII.B.1 for a more detailed
discussion of Regulation FD.
Rules 501(a) and 215 under the Securities Act define “accredited investors” as:
Š certain financial institutions and employee benefit plans;
Š private business development companies;
Š certain for- and non-profit entities with total assets in excess of $5,000,000
not formed for the specific purpose of acquiring the securities offered;
Š certain affiliates of the issuer;
Š natural persons whose net worth, or joint net worth with a spouse, exceeds
$1,000,000 (where such person’s primary residence shall not be included as an
“asset” and any mortgage secured by such residence shall not be included as a
“liability” up to the estimated fair market value of such residence);
Š natural persons (i) whose income exceeds $200,000 or joint income with a
spouse exceeds $300,000, in each case, in each of the two most recent
years, and (ii) who has a reasonable expectation of reaching the same
income level in the current year;
Š certain trusts with total assets in excess of $5,000,000 not formed for the
specific purpose of acquiring the securities offered; and
Š any entity in which all of the equity owners are accredited investors.
There are no specific disclosure requirements if all of the purchasers are
accredited investors. If, however, there is at least one non-accredited investor,
the acquirer will be required to provide disclosure meeting the requirements of
a full prospectus.
Securities issued to purchasers in a Regulation D private placement will be
“restricted securities.” Holders of restricted securities may resell their securities
only pursuant to a registration statement covering the securities to be
resold or pursuant to an exemption from the registration requirements of the
Securities Act and any applicable state securities laws.
Pursuant to the Dodd-Frank Act, the SEC approved Rule 506(d) of Regulation
D, which prohibits an issuer from relying on Rule 506 of Regulation D if certain
“bad actors” participating in the offering or connected to the issuer have been
involved in a “disqualifying event.” Persons covered by Rule 506(d) include,
among others, the issuer, the issuer’s directors, certain of the issuer’s officers,
127
RR DONNELLEY
certain significant shareholders of the issuer, promoters, investment managers
(if the issuer is a pooled investment fund), persons that have been or will be
paid (directly or indirectly) remuneration for solicitation of purchasers in
connection with such sale, general partners or managing members of any such
investment manager or solicitor, and directors, executive officers or other officers
participating in the offering of any such investment manager, solicitor,
general partner or managing member of such investment manager or solicitor.
The disqualifying events include, among others, certain convictions and
orders relating to securities offerings, certain orders barring a person from participating
in the securities, insurance or banking industries, certain orders relating
to a violation of any law or regulation that prohibits fraudulent,
manipulative or deceptive conduct, certain orders of the SEC under the
Exchange Act or the Investment Advisers Act of 1940, certain SEC cease and
desist orders relating to violations of the anti-fraud provisions of the Securities
Act or Section 5 of the Securities Act, certain suspensions, expulsions or bars
from association from or with securities exchanges, securities associations or
members thereof, certain refusal or stop orders relating to registration statements
or Regulation A offering statements, and United States Postal Service
false representation orders.
Rule 506(d) does not apply to certain disqualifying events, including those
that occurred prior to September 23, 2013, as long as the issuer discloses such
disqualifying events to persons purchasing securities under the offering. In
addition, Rule 506(d) does not apply to a disqualifying event if the issuer establishes
that it did not know and, in the exercise of reasonable care, could not
have known that such event had occurred or the court or regulatory authority
that entered the relevant order, judgment or decree advises in writing that disqualification
under Rule 506(d) should not arise as a consequence of such
order, judgment or decree.
An issuer intending to rely on Rule 506 in connection with an offering must
conduct a reasonable investigation into the background of each Rule 506(d)
covered person and, where appropriate, obtain the relevant representations,
warranties and covenants from third-party covered persons participating in the
offering.
128
THE IPO AND PUBLIC COMPANY PRIMER
2. Section 3(a)(10) of the Securities Act
Section 3(a)(10) of the Securities Act exempts an issue of securities in
exchange for other securities that meet the following conditions:
Š a U.S. or foreign court or authorized governmental entity must:
(i) before approving the transaction, find at a hearing that the terms
and conditions of the exchange are “fair” both from a procedural and substantive
perspective to those who will be issued securities, and
(ii) be advised before the hearing that the issuer will rely on the exemption
based on its approval;
Š the fairness hearing must be open to everyone to whom securities will be
issued in the exchange and adequate notice must be given to such persons;
and
Š there may be no improper impediments to the appearance by those persons
at the hearing.
Although the initial issuance of options, warrants, or other convertible securities
is exempted from registration by Section 3(a)(10), this section does not
exempt the later exercise or conversion of such securities.
3. Regulation S
Regulation S under the Securities Act provides an exemption from registration
for offshore securities transactions. An issuance by an issuer (U.S. or foreign) to a
non-U.S. purchaser may be exempt from registration pursuant to this regulation.
Any offering of securities by the Company outside the United States must
satisfy the general conditions of Regulation S. These conditions require that the
offer and sale be made in an “offshore transaction” and that no “directed selling
efforts” are made in the United States. Qualifying as an offshore transaction
requires that the offer not be made to a person located in the United States and
that when a buy order is originated, the buyer is, or the seller reasonably
believes that the buyer is, outside the United States. In addition, restrictions
may apply to the ability to resell the securities into the United States for a
period of time depending on the type of securities offered. Directed selling
efforts include activities, such as promotional seminar or advertisements in the
United States, that are undertaken or reasonably could be expected to result in
the conditioning of the U.S. market for the securities offered.
Section IX.F contains a detailed description of Regulation S, which is available
to both domestic and foreign private issuers engaged in offshore securities
transactions, either in connection with an acquisition or else in connection with
a capital raising.
129
RR DONNELLEY
D. RULE 144A EXCHANGE OFFER TRANSACTIONS
1. General
An alternative to raising additional capital by a public company through the
public capital markets is a Rule 144A offering. Typically, the Rule 144A offering
is followed by a subsequent exchange offer registered with the SEC. A Rule
144A/exchange offer transaction is a financing technique in which an issuer
offers securities in a private placement pursuant to Section 4(a)(2) or in
accordance with Regulation D of the Securities Act, and agrees to exchange the
initial securities within a certain period of time after the closing of the private
placement for securities registered on Form S-4 under the Securities Act.
The staff of the SEC’s Division of Corporation Finance has permitted Rule
144A/exchange offer transactions to be used in connection with nonconvertible
debt securities, investment grade, nonconvertible preferred stock, unrated nonconvertible
preferred stock that is exchangeable into debt securities, brokerremarketed
or auction preferred stock and, in certain cases, common stock of
foreign issuers. It is not available to U.S. issuers issuing additional common
stock. The securities acquired in the 144A offering, which are restricted securities
sold in private placements and thus subject to resale limitations, are resold by the
initial purchasers, typically investment banks, to QIBs, under Rule 144A (note
that Rule 144A is a resale-only exemption), to institutional accredited investors
and, typically, to non-U.S. persons pursuant to Regulation S. In general, QIBs are
certain institutions that own or invest on a discretionary basis at least $100 million
of securities of unaffiliated issuers. The issuer prepares an offering memorandum
that contains substantially the same disclosure as that in a registered
public offering in order to facilitate the later registration of the initial securities.
The exchange securities are virtually identical to the initial securities, except that
the exchange securities are not subject to resale restrictions of the type applicable
to the initial securities.
Rule 144A/exchange offer transactions allow an issuer to bring a transaction
to market faster than a registered offering, because the issuer can avoid the
lengthy SEC registration and review process, although SEC rules adopted in
2005 allowing automatically effective shelf registration for “well-known seasoned
issuers” means that those issuers are generally no longer subject to an
SEC review-related risk of delay and, accordingly, less likely to conduct Rule
144A/exchange offerings. For other issuers, these transactions permit an issuer
to obtain pricing at rates close to those provided by a registered public offering
since this type of private placement is more attractive to institutional bond
130
THE IPO AND PUBLIC COMPANY PRIMER
purchasers that, for legal or policy reasons, may be reluctant to be subject to
the resale restrictions of traditional private placements and prefer the liquidity
of a security that can be traded to other QIBs immediately and would be generally
freely transferable once the S-4 is effective.
2. Mechanics
A Rule 144A/exchange offer transaction provides many advantages over a traditional
private placement. In a Rule 144A/exchange offer transaction, only the
issuer, not the person receiving the exchange securities, is subject to the prospectus
delivery requirements and to liability for any material misstatements and
omissions in the exchange offer documents, subject to certain limited exceptions.
Furthermore, resales of the exchange securities are generally not subject to the
registration and prospectus delivery requirements of the Securities Act.
Another important advantage of a Rule 144A/exchange offer transaction is
that it provides an issuer with a broader market for its securities, which affords
significant savings on the rate or price of the privately placed securities. Additional
savings will be achieved as a result of not having to maintain an effective
shelf registration statement or comply with multiple demand registrations. In
contrast, while there is the promise of future liquidity with registration rights,
the privately placed securities remain restricted until they are sold pursuant to
an effective registration statement. The restricted nature of the securities is a
significant problem for certain institutional investors that are limited, for legal
or policy reasons, to holding a certain amount of restricted securities in their
portfolio. With exchange rights, these restricted securities may be transferred
out of the restricted securities portfolio while allowing institutions to keep such
securities. The use of exchange rights in this fashion provides a more efficient
and liquid aftermarket for institutional private placements.
Finally, the exchange offer component of a Rule 144A/exchange offer transaction
can be executed quickly after the closing of the placement of the initial
securities. The holders of the initial securities are not involved in the exchange
offer registration process, there is no FINRA review required and the offering
memorandum used in the placement of the initial securities can be converted
quickly into a Form S-4 registration statement. Once the exchange offer is
consummated, the issuer generally has no continuing registration obligations
with respect to the holders of the initial securities.
131
RR DONNELLEY
E. PIPE TRANSACTIONS
1. General
The financing methods discussed above may be unavailable or undesirable to
a public company looking to raise additional capital. Follow-on offerings on
Form S-1 require significant time to prepare and are subject to the SEC review
process in order to consummate the offering and smaller issuers will not qualify
as a seasoned issuer or a WKSI and may not be eligible to register shares on
Form S-3 or, if eligible, to register a significant amount of shares on Form S-3.
Conventional debt financing sources such as lines of credit typically require the
borrower to agree to strict financial and operational covenants to which a
company may be unwilling or unable to adhere.
Primarily due to these considerations, over the past decade, PIPE transactions
have become increasingly popular as a relatively quick and inexpensive
way, when compared to an underwritten public offering, for a public company
to raise capital. In a typical PIPE transaction, the company issues securities to
accredited investors pursuant to Regulation D and will often undertake to file a
resale registration statement covering the resale of the securities subsequent to
the closing of the placement. By filing the registration statement after the closing
of the PIPE transaction, the delays associated with preparing a registration
statement and engaging in the comment process with the SEC are deferred until
after the company has already received the proceeds from the offering.
More recently, registered direct offerings have become a popular capital raising
alternative to the traditional PIPE transaction, in part due to the increased
eligibility of issuers to use Form S-3 for shelf registration statements. In a registered
direct offering, the securities that will be sold (through a placement
agent) are registered prior to the offering, resulting in the investors acquiring
freely tradable shares. The benefit for the issuer is that the shares will not be
subject to a liquidity discount as they generally are in a traditional PIPE transaction,
where the investor acquires restricted shares.
2. Mechanics
Typically, the securities issued in a PIPE transaction are common or preferred
stock, secured or unsecured debentures or some combination. Because the securities
are restricted when issued, the purchase price per share (on an as converted
basis) is usually discounted from the price of the company’s freely tradable public
shares. In many PIPE transactions, the company will also issue warrants to the
investors, to provide them with additional upside on their investment should the
stock price rise. Preferred stock and debentures may be convertible into, and
132
THE IPO AND PUBLIC COMPANY PRIMER
warrants are exercisable into common stock at a specified conversion or strike
price and each may provide for full ratchet or weighted average anti-dilution protection
if the company issues or is deemed to issue shares of common stock at a
price that is lower than the conversion or strike price.
The securities are issued pursuant to a securities purchase agreement, which
contains customary representations and warranties of the investors and the
issuer and affirmative and negative covenants and other provisions that are
negotiated by the issuer and the investors.
In order to complete the transaction, the issuer is required to list the shares
on the relevant exchange and there must be enough shares authorized for issuance
to cover all the shares underlying the securities sold in the PIPE transaction.
In addition, if shares of common stock are sold at a discount to the
greater of market or book value, then if the amount of shares that are deemed
to be issued are greater than 20% of the outstanding common stock of the
company or the issuance is deemed to be a change in control of the company by
virtue of a single shareholder owning greater than 20% of the outstanding
common stock, then under applicable NYSE and NASDAQ MKT Rules, shareholder
approval is required. The shares underlying any derivative securities
which may potentially be issued or shares which may potentially be issued as
liquidated damages are deemed to be issued for purposes of calculating the
number of new shares being issued. Also, the SEC will integrate any offerings
within the prior six-month period and deem it part of the current offering. In
order to avoid having to obtain shareholder approval, the securities purchase
agreement may contain a blocker provision which limits the amount of shares
which may be issued in the PIPE transaction to 19.99%.
In most PIPE transactions, the company is required to file the registration
statement covering the resale of the shares of common stock sold to the investors
(and the shares of common stock underlying any convertible preferred
stock, convertible debentures or warrants) within a specified period of time,
which can range from less than 30 days if the company is S-3 eligible, to more
than 90 days if the company will have to file an S-1. Eligibility to use these
forms is discussed in Section VII.B.1 above. In addition, the registration rights
agreement will generally require that the company have the SEC declare the
registration statement effective within a specified period of time from when it is
filed, which will vary depending on whether the registration statement is
reviewed by the SEC. Investors will generally require that monthly liquidated
damages of 1% to 2% of the aggregate purchase price apply if the company fails
133
RR DONNELLEY
to have the registration statement filed by the filing deadline and/or if it fails to
have the registration statement declared effective by the SEC by the effectiveness
deadline, with a cap on the total amount of liquidated damages that can be
incurred. However, since the amendments to Rule 144 took effect in early 2008,
whereby the holding periods for restricted securities were shortened, investors
may be more inclined to agree to PIPE transaction terms that do not include
registration rights.
134
THE IPO AND PUBLIC COMPANY PRIMER
VIII. LIFE AS A PUBLIC COMPANY
As noted above, the many advantages of going public should always be
weighed against the costs and burdens of doing so. Being a public company is
considerably more expensive from an administrative point of view than being
private. Sarbanes-Oxley, the Dodd-Frank Act and the attendant rulemakings by
the SEC and the stock markets have dramatically increased the compliance
costs of being a public company. Published estimates show that the annual
regulatory compliance costs for public companies with less than $1 billion in
revenues have on average increased by up to $2 million per year, primarily due
to increased audit fees, since the passage of Sarbanes-Oxley, with the greatest
relative impact falling on smaller public companies. Newly public companies
need to hire or outsource additional investor relations, legal, financial, accounting
and internal auditing staff to comply with the various requirements of being
a public company. The increase in regulation of the auditing profession, highlighted
by the creation by Sarbanes-Oxley of the PCAOB, and tightened
restrictions on the types and amount of non-audit services that an auditor may
provide to a public company audit client, have also increased costs for public
companies as well (both in the form of expected higher audit fees and the costs
of engaging alternative providers for the non-audit services that used to be
provided by auditors).
The JOBS Act’s elimination of the Sarbanes-Oxley requirement for an
independent public accounting firm audit of the internal control over financial
reporting of EGCs is intended to reduce somewhat these costs for as long as
five years after a company goes public. See Section I.D.
In addition to being costly, being public involves a significant time commitment.
Executives find that a significant amount of their time is consumed by
public company issues, such as analyst meetings, investor relations, review of
public filings and determining the proper timing of disclosures. The following is
a brief summary of some of the more significant ongoing obligations of a public
company.
There is generally no phase-in period. Many of these obligations apply from the
day that the IPO registration statement is declared effective (and, as discussed
above in Section II.C, certain provisions of Sarbanes-Oxley become effective at
the time a company first files its IPO registration statement and becomes an
“issuer”), so companies must be prepared to execute, with policies in place and
executives educated regarding, the obligations of public companies.
135
RR DONNELLEY
A. REPORTING REQUIREMENTS AND OTHER REQUIRED COMPANY
DISCLOSURES
The ability to raise money from the public through the sale of securities is a
powerful financing tool for a growing company. Access to the U.S. capital
markets carries with it certain responsibilities, particularly the duty to keep
company shareholders and the investing public fully informed of the company’s
financial condition and any events that have, or could have, a material impact
on the company. This duty is principally embodied in the periodic reporting
requirements and disclosure obligations imposed by the Exchange Act, the listing
rules of the NYSE and other national exchanges.
1. SEC Reporting Requirements; Officer Certifications
As a result of filing a registration statement with the SEC and listing securities
on the NYSE, NYSE MKT or NASDAQ, companies become subject to the
SEC’s continuing reporting requirements. These requirements for domestic
companies involve filing with the SEC annual reports on Form 10-K, quarterly
reports on Form 10-Q and reports of specified events on Form 8-K. Except with
respect to the reporting of certain events included on Form 8-K (see Sections
I.B and VIII.A.1(e)), timely filings are a prerequisite to the availability of simplified
or short-form registration statement forms for future public offerings of
securities and other accommodations generally available to reporting companies.
A missed filing deadline, whether intentional or not, can have a significant
negative impact on the company’s ability to conduct follow-on financings and
on insiders’ ability to sell company shares in the open market.
Although companies are required to file all of these reports by EDGAR, there
is no requirement that the reports be distributed to shareholders. While some
companies distribute quarterly financial information to shareholders, all that is
generally required is that shareholders be sent an annual report and a proxy
statement each year before their votes are solicited for the annual meeting.
Sarbanes-Oxley requires the SEC to review the periodic disclosure reports of
all companies a minimum of once every three years (although for “large accelerated
filers” (see definition below) or companies in industries considered critical
by the SEC, such as financial services, these reviews can be more regular).
These reviews are often primarily focused on financial and accounting issues.
a. Disclosure Controls and Procedures and Internal Controls Over Financial
Reporting
136
THE IPO AND PUBLIC COMPANY PRIMER
The federal securities laws have always required that public companies maintain
a system of internal accounting controls that are designed to safeguard the
company’s assets and correctly report the company’s assets and results of operations.
(See Section VIII.J.1 below for a discussion of accounts and accounting
controls). Sarbanes-Oxley and related SEC rules require companies, under the
leadership of the CEO and CFO, to design, establish, maintain and periodically
evaluate controls and procedures that assure timely, accurate and reliable disclosure
of information, which the SEC calls “disclosure controls and procedures.”
To differentiate this larger category of controls and procedures from the subset of
internal financial controls which forms a part of this new larger category, SEC
rules refer to financial controls plus safekeeping of assets as “internal control over
financial reporting.” As discussed below, the CEO and CFO are required to
periodically certify that they have indeed established such disclosure controls and
procedures and have recently evaluated their effectiveness. Because internal control
over financial reporting is much more difficult to evaluate “fully” on a quarterly
basis, the CEO and CFO are required to evaluate internal control over financial
reporting as of the fiscal year-end and, for the end of each of the other three quarters,
to disclose any material changes to internal control over financial reporting on
a quarterly basis. Companies are required to disclose such changes and the results
of the required evaluations in their periodic reports.
As discussed in Section II.C above, IPO companies must establish disclosure
controls and internal control over financial reporting before they go public, and
most companies have responded to this requirement for disclosure controls and
procedures by forming a disclosure committee (a management-level, not a
board-level committee) to coordinate the company’s public disclosure and
assist the CEO and CFO in giving their periodic certifications. A sample disclosure
committee charter is attached as Exhibit D.
Annual reports on Form 10-K are required to include a separate management
report stating that management conducted a comprehensive review and evaluation
of the company’s internal control over financial reporting as of the end of
the fiscal year and including management’s assessments of such internal control.
“Large accelerated filers” and “accelerated filers” (see definitions below)
are also required to have their auditors review management’s report and
include the auditor’s own attestation that it concurs with management’s
assessment. Newly public companies, EGCs and smaller public companies are
not required to include auditor attestation reports with respect to internal control
over financial reporting in their annual reports. The Dodd-Frank Act elimi-
137
RR DONNELLEY
nated the requirement for auditor attestation reports for “non-accelerated filers”
(i.e., newly public companies that have not (a) been public at least 12
months and (b) filed at least one annual report; and public companies with a
public float less than $75 million). Accordingly, the SEC altered its rules on
September 15, 2010. The JOBS Act similarly eliminated the requirement for
EGCs. These changes could significantly reduce the ongoing costs of being a
public company for qualifying businesses. However, all public companies must
still provide a management report on internal control over financial reporting in
their annual reports.
b. Annual Reports on Form 10-K
The filing deadlines for the SEC’s periodic reports depend on the size of the
company. Companies with a common equity public float of $700 million or
more (as of the last business day of its most recently completed second fiscal
quarter) who have been subject to the periodic reporting requirements for at
least 12 calendar months and have filed at least one annual report are “large
accelerated filers” under SEC rules. Companies with a common equity public
float of $75 million or more but less than $700 million on such date and who
have been subject to the periodic reporting requirements for at least 12 calendar
months and have filed at least one annual report are “accelerated filers.”
Companies with a common equity public float of less than $75 million on such
date are “non-accelerated filers.”
The Form 10-K annual report must be filed by large accelerated filers no later
than 60 calendar days after fiscal year-end, by accelerated filers no later 75
calendar days after fiscal year-end, and by “non- accelerated filers” no later than
the traditional 90 calendar days after fiscal year-end. In its first year, an IPO
company is, by definition, not an accelerated or large accelerated filer even if it
has a public float greater than $75 million or $700 million after the offering. As a
result, an IPO company will have 90 calendar days from the end of its first fiscal
year as a public company to file its annual report on Form 10-K (e.g., a company
that goes public in 2014 with a fiscal year ending on December 31, 2014 has
until March 31, 2015 to file its Form 10-K).
The Form 10-K must be signed by a person on behalf of the company, a
majority of the directors of the company, and each of the company’s CEO
(referred to by the SEC as the principal executive officer), CFO (referred to by
the SEC as the principal financial officer) and principal accounting officer (or
controller).
138
THE IPO AND PUBLIC COMPANY PRIMER
In addition, each of the CEO and CFO must include two separate certifications
as exhibits to the report. In the first certification, referred to as the
Section 302 certification for its location in Sarbanes-Oxley, these officers must
certify that:
Š they have read the report;
Š that, to their knowledge, the non-financial information in the report is
accurate and complete;
Š that, to their knowledge, the financial information in the report is fairly
presented;
Š that they are responsible for the company’s disclosure controls and procedures
and internal control over financial reporting;
Š that they have evaluated the effectiveness of these controls as of the end of
the period reported;
Š that they have disclosed in the report any material changes to the company’s
internal controls that occurred in the fourth fiscal quarter; and
Š that they have disclosed to the company’s audit committee and outside
auditors any significant deficiencies and material weaknesses in the design
or operation of the company’s internal controls, or any evidence of fraud
on the part of members of the company’s finance department.
In the second certification, referred to as the Section 906 certification, the
CEO and CFO must similarly certify that:
Š the report complies with the requirements of the Exchange Act; and
Š the financial information in the report is fairly presented.
Failure to include either the Section 302 certification or the Section 906 certification
with an annual report is a violation of the Exchange Act. The
Section 906 certification is required by a separate federal criminal statute, and
the failure to include such certification, or including a false Section 906 certification,
can be prosecuted as a federal crime.
With limited exceptions, the Section 302 certification must be given in the
exact wording required by the SEC. Attempts to modify or qualify the
Section 302 certification in any way (except for permissible conforming modifications
for those companies who are not required to provide an auditor attestation
of management’s assessment of internal control over financial reporting
in the Form 10-K annual report) will not be accepted. The U.S. Justice Department,
which has purview over the Section 906 requirement, has not been
139
RR DONNELLEY
as insistent as the SEC as to the wording for the certification required by Section
906, as long as it clearly delivers the substance of the required certification.
Form 10-K is a comprehensive report, requiring updated disclosure, in plain
English, with respect to much of the information that appears in the company’s
IPO registration statement, including:
Š a description of the business, properties and legal proceedings;
Š information about activity between the company or its affiliates and certain
transactions or dealings with Iran;
Š a risk factors section;
Š MD&A covering the three latest fiscal years;
Š audited financial statements for the three latest fiscal years (with balance
sheets as of the end of the two latest fiscal years), together with the auditor’s
report;
Š selected financial data for the five latest fiscal years, except that an EGC
need not provide selected financial data for periods prior to the earliest
period presented in its IPO registration statement;
Š information about the issuer’s industry segments, classes of similar products
and services and foreign and domestic operations;
Š quantitative and qualitative disclosure about market risks (e.g., exposure to
interest rate, foreign currency exchange, commodity price, equity price and
other market risks);
Š information about market prices of and dividends on the shares;
Š information about directors, executive officers, executive compensation,
corporate governance, related person transactions, outside auditors,
approval of auditor services and fees, and compliance or noncompliance
with the requirements for filing the Section 16 reports described below (all
of these items may be incorporated by reference from the company’s proxy
statement for that year as long as it is filed with the SEC within 120 days of
the fiscal year-end);
Š tabular information about the company’s equity compensation plans, including
a break out of the number of shares issued under shareholder-approved
plans and non-shareholder approved plans, details of any non-shareholder
approved plans or arrangements, and a copy of any such written plans or
arrangements (also may be incorporated from the proxy statement);
Š detailed information relating to any company repurchases of its own equity
securities during the fourth fiscal quarter (similar quarterly disclosure is
140
THE IPO AND PUBLIC COMPANY PRIMER
required in the quarterly reports on Form 10-Q, as discussed below), including
a month-by-month break out of the total number of shares repurchased
and average price per share;
Š the CEO’s and CFO’s conclusions regarding the effectiveness of the company’s
disclosure controls and procedures;
Š a separate report from management on the effectiveness of the company’s
internal control over financial reporting and auditors attestation thereon
(as discussed above, not required for non-accelerated filers, newly public
companies and EGCs);
Š the company’s website address, and whether or not the company posts
copies of its periodic reports on its website–and if not, why not;
Š whether or not–and, if not, why not–the company has adopted a code of
ethics for its chief executive officer and senior financial officers; and
Š whether or not–and, if not, why not–its audit committee has at least one
member who qualifies as an “audit committee financial expert” under the
SEC’s rules.
In addition, in August 2012, the SEC announced a rule requiring a “resource
extraction issuer” to include in its Form 10-K specified disclosures regarding
payments made to any government, U.S. or foreign, for the purpose of the
commercial development of oil, natural gas or minerals. A “resource extraction
issuer” is any issuer that is required to file an annual report with the SEC and
engages in the commercial development of oil, natural gas or minerals. This
rule has since been vacated by a U.S. federal court, and the SEC is expected to
revise the rule based on the court’s findings.
A company must disclose whether an identified “audit committee financial
expert” also qualifies as “independent” under the SEC’s rules (independence
only being required for companies listed on an exchange). The SEC defines
“audit committee financial expert” as a person with the following attributes:
Š an understanding of GAAP and financial statements;
Š the ability to apply GAAP to estimates, accruals and reserves;
Š experience with financial statements at least as complex as the company’s
financial statements;
Š an understanding of internal control over financial reporting; and
Š an understanding of audit committee functions.
Significant portions of the information required by Form 10-K may be
incorporated by reference from the company’s glossy annual report to shareholders
141
RR DONNELLEY
(traditionally mailed to shareholders with the proxy statement) for the same fiscal
year (e.g., MD&A, financial statements and selected financial data) and from the
proxy statement for the company’s annual meeting of shareholders if held during the
early part of next fiscal year (e.g., management and compensation matters). Timing
issues should be considered each year in establishing a schedule for filing the Form
10-K, filing and mailing the proxy statement, mailing the glossy annual report to
shareholders and holding the annualmeeting in a way that permits this incorporation
by reference. Company counsel should assist in the preparation of an appropriate
checklist and schedule for action. A sample timetable and responsibility checklist is
included as Exhibit I. As part of this year-end schedule, the company should distribute
a questionnaire to directors, officers and more than 5% shareholders to update
information from the IPO registration statement. This questionnaire is very similar to
the D&O questionnaire distributed in connection with the IPO.
The company’s audit committee is required to recommend to the board of
directors whether or not the audited financial statements should be included in
the Form 10-K. Typically, the audit committee will review the financial
information in advance of its inclusion in the Form 10-K and preferably in
advance of any release of that information to the public by press release. The
mechanics required by Section 302 certifications (discussed above) must also
be incorporated into the audit committee’s review cycle. The entire board of
directors will usually discuss the Form 10-K prior to its filing with the SEC.
If a company is required to provide a Compensation Discussion and Analysis
(as discussed below), the Form 10-K must also include a compensation committee
report in which the company’s compensation committee certifies that it has
reviewed and discussed the Compensation Discussion and Analysis with management,
and, based on this review and discussion, recommended that it be
included in the company’s annual report.
c. Quarterly Reports on Form 10-Q
Quarterly reports filed by large accelerated filers and accelerated filers must
be filed within 40 days of the end of the fiscal quarter. Quarterly reports for
non-accelerated filers must be filed within the traditional 45 days of the end of
the fiscal quarter. No quarterly report is required for the fourth quarter, since
the 10-K will be filed for the whole year shortly thereafter. Form 10-Q reports
are comprised mainly of condensed, unaudited financial information for the
quarter and fiscal year to date, with comparative information for the corresponding
periods of the prior fiscal year, and an MD&A covering these periods.
Public companies are required to have their quarterly financial statements
reviewed (but not audited) by independent public accountants. Form 10-Q also
142
THE IPO AND PUBLIC COMPANY PRIMER
requires disclosure about legal proceedings and quantitative and qualitative
disclosure about market risk, and it requires updates to any information previously
filed that may no longer be accurate or that may need updating as a
result of the passage of time.
Form 10-Q also includes disclosure concerning:
Š the CEO’s and CFO’s conclusions on the effectiveness of the company’s
disclosure controls and procedures as of the end of the quarter;
Š any material changes to the company’s internal control over financial
reporting during the quarter;
Š disclosure relating to the company’s repurchase of its own equity securities
during the applicable fiscal quarter;
Š any material changes to the risk factors contained in the Form 10-K; and
Š information about activity between the company or its affiliates and certain
transactions or dealings with Iran.
The Form 10-Q must be signed by a person on behalf of the company and by
the company’s principal financial or principal accounting officer. Section 302
certifications and Section 906 certifications are also required to be included as
exhibits to the Form 10-Q. Again, the audit committee typically reviews the
financial information in advance of its inclusion in the 10-Q and preferably in
advance of any earlier release of that information to the public by press release.
d. Iran Sanctions Disclosure
The Iran Threat Reduction and Syria Human Rights Act of 2012, a law which
expands the jurisdictional reach of U.S. sanctions to apply to entities that are
owned or controlled by U.S. persons, added Section 13(r) to the Exchange Act.
Section 13(r) requires companies to disclose in their quarterly and annual
reports whether, during the reporting period, they or their affiliates have knowingly
engaged in any transaction or dealing:
Š with the government of Iran, including (i) its political subdivisions, agencies
and instrumentalities, any entity owned or controlled thereby, or any
person to the extent that such person is, or has been, or to the extent that
there is reasonable cause to believe that such person is, or has been, acting
or purporting to act on behalf of any of the foregoing; and (ii) any
individuals or entities on the Specially Designated Nationals (SDN) list as
representatives of the government of Iran;
Š relating to Iran’s petroleum sector or the development of weapons of mass
destruction (WMD);
143
RR DONNELLEY
Š with persons and entities identified on the SDN list as supporters of terrorism
or proliferators of WMD;
Š relating to the transfer of goods, technologies or services to Iran, any entity
organized under the laws of Iran or otherwise subject to its jurisdiction, or
a national of Iran, likely to be used by Iran to commit serious human rights
abuses; or
Š involving certain financial institutions or financial communications service
providers or related to the issuance of Iranian sovereign debt or the debt of
any entity that the government of Iran owns or controls.
“Transaction or dealing” would include purchasing, selling, transporting,
swapping, brokering, approving, financing, facilitating or guaranteeing.
“Knowingly” means that the issuer has actual knowledge, or should have
known, of the activity.
An affiliate for purposes of Section 13(r) includes any person that directly, or
indirectly through one or more intermediaries, controls, or is controlled by, or
is under common control with the company. Control means the direct or
indirect possession of the power to direct or cause the direction of the
management and policies of the company, whether through the ownership of
voting securities, by contact, or otherwise. This definition implicates directors,
officers, significant stockholders, subsidiaries and sister companies of the
company.
The Section 13(r) disclosure must include a detailed description of each activity,
including the nature and extent of the activity, the gross revenue and net
profit attributable to the activity, if any, and whether the issuer or its affiliate
intends to continue the activity. There is no materiality or de minimis value
threshold for reporting such disclosure. An issuer with no sanctionable activity
to report need not include a statement in its periodic report to that effect.
If a company includes such disclosure in a periodic report, it must file simultaneously
with the SEC a notice (on form IRANNOTICE) that the disclosure has
been included in the periodic report. The SEC is required to send all such periodic
reports to the President, and the foreign relations and banking committees
of each of the U.S. House of Representatives and the Senate. The President
must initiate an investigation and determine within 180 days if sanctions should
be imposed on the issuer or its affiliate as a result of the activity described in
the disclosure.
144
THE IPO AND PUBLIC COMPANY PRIMER
In response to the new requirements under Section 13(r), companies should
review and adjust as necessary their policies, procedures and training with
respect to diligence and reporting to ensure compliance with the expanding
U.S. sanctions regime against Iran and compliance with the requirement to
report any sanctionable activity. Because the definition of “affiliate” includes
directors, companies should issue, either as part of their annual director questionnaire
or separately, questions to their directors regarding their transactions
and dealings with Iran. A sample questionnaire specific to Section 13(r) is
included as Exhibit P.
e. Current Reports on Form 8-K
Over the years, the SEC has continued to amend Form 8-K to increase the
number of reportable events. With the exception of the triggering events relating
to suspensions of trading, earnings releases, Regulation FD disclosure,
reports on how frequently say-on-pay votes will be conducted and voluntary
“other events” reports, all of the reportable events need to be disclosed on a
Form 8-K within four business days (with no opportunity for a brief extension
for good reason as is the case with a Form 10-K or Form 10-Q).
The items reportable on Form 8-K include:
Š entry into a “material definitive agreement”;
Š amendment or termination of a material definitive agreement;
Š mine safety, reporting of shutdowns and patterns of violations;
Š creation of a material “direct financial obligation” or material obligation
under an off-balance sheet arrangement;
Š events that accelerate or materially increase a material direct financial
obligation or off-balance sheet obligation;
Š decisions to record a write-off, restructuring charge or impairment charge
(other than a decision made in connection with the preparation of quarterly
or annual financial statements);
Š notices of delisting and prior circumstances where it is clear that the
company has fallen out of compliance with any listing standard;
Š a conclusion by the company or the company’s auditors that previously
issued financial statements should no longer be relied upon;
Š unregistered sales of the company’s equity securities above a certain
threshold;
Š material modifications to the rights of security holders;
145
RR DONNELLEY
Š the election of directors (if not at a shareholders’ meeting), the appointment
of certain senior executive officers or the departure of a director
(other than due to death) or certain senior executive officers;
Š the entry into a new compensatory plan, contract or arrangement or amendment
to an existing compensatory plan, contract or arrangement or material
grant under an existing compensatory plan;
Š amendments to the company’s articles of incorporation or bylaws in addition
to amendments relating to change in the company’s fiscal year;
Š the voting results from shareholder meetings, including the results of sayon-
pay votes (see Section VIII.D.1.b below);
Š change in control of the company;
Š acquisition or disposition of a significant asset (including a business);
Š bankruptcy or receivership;
Š changes in the company’s auditor;
Š disagreements between the company and a director that leads to a director’s
resignation;
Š change in fiscal year;
Š change in shell company status;
Š amendments to or waivers of the company’s code of ethics for senior
executive officers;
Š temporary suspensions of trading under the company’s employee benefit
plans;
Š release of any material nonpublic information relating to the company’s
performance in a completed fiscal period (i.e., an “earnings release”);
Š Regulation FD disclosure (see Section VIII.B.I below);
Š the frequency of say-on-pay votes, i.e., every one, two or three years (this
must be reported within 150 days of a meeting at which a frequency vote
was conducted and at least 60 days before the deadline for submitting
shareholder proposals for the next annual meeting; see Section VIII.D.1.b
below); and
Š any “other events” that the company deems of importance to its shareholders
(because this is voluntary disclosure, Form 8-K does not enforce a
deadline for such disclosure other than to request that the company makes
sure that the disclosure is indeed current if the event is deemed to be
important to shareholders).
146
THE IPO AND PUBLIC COMPANY PRIMER
In the past, most companies found that the most burdensome requirement of
the Form 8-K rules was the requirement to report a significant acquisition. An
acquisition is “significant” if it exceeds applicable percentage thresholds
(ranging from 10-20%) of three separate comparative tests based on total assets,
pretax income and amount of investment. The report is required to include the
date and manner of the acquisition or disposition, a description of the assets,
the nature, amount and method of determination of the purchase price, the
source of funds used (if an acquisition) and the identity of the persons from
whom the assets are acquired or to whom they are sold and the nature of any
material relationship between such persons, on one hand, and the company and
its directors, officers and affiliates, on the other hand.
In addition, in the case of a significant acquisition, the company is required to
file audited financial statements of the business acquired and pro forma financial
statements of the company reflecting the acquisition. These financial
statements may be filed by amendment to the Form 8-K up to 71 days after the
date on which the initial report on Form 8-K must be filed.
Because many of the reportable events added to the Form 8-K in 2004 require
companies to quickly assess the materiality of an event or to determine whether a
disclosure obligation has been triggered, the SEC adopted a limited safe harbor
from the liability provisions of Exchange Act Section 10(b) and Rule 10b-5 from
public and private fraud claims based on a failure to timely file a Form 8-K in
respect of certain of the new items added to Form 8-K. The safe harbor extends
only to the time of the company’s next periodic report for the period in which the
Form 8-K filing was missed. If the company does not cure such failure by including
appropriate disclosure about such event in such periodic report, then the
protection under the safe harbor will be lost. The limited safe harbor adopted by
the SEC does not modify in any way the separate disclosure obligations which
arise when a company is selling or repurchasing its own securities in the market.
The failure to timely report these same specified events on Form 8-K will not
jeopardize a company’s ability to use short-form registration on Form S-3 to
register securities under the Securities Act as long as the company is current in
its Form 8-K filings at the time that the company actually files such registration
statement and is otherwise eligible to use those forms.
In addition, the SEC amended Rule 144 to clarify that, notwithstanding the
condition that a company be current in its public reporting for 12 months prior
to a sale made in reliance on Rule 144, sellers of restricted securities may con-
147
RR DONNELLEY
tinue to rely on the Rule 144 safe harbor even if such company has failed to file
reports on Form 8-K with respect to certain reporting items during the immediately
preceding 12-month period.
f. Interactive Financial Data in XBRL Format
On January 30, 2009, the SEC issued rules and related guidance that require
domestic and non-U.S. public companies to provide their financial statements to
the SEC in a separate exhibit to certain reports and registration statements in an
interactive data format using eXtensible Business Reporting Language (XBRL).
With interactive data, all of the items in a financial statement are labeled with
unique computer-readable “tags,” which make financial information more
searchable on the internet and readable by spreadsheets and other software.
The XBRL rules are designed to make it easier for analysts and investors to find
and compare data on financial and business performance.
The XBRL rules apply to all SEC reporting companies that prepare their financial
statements in accordance with U.S. generally accepted accounting principles
(U.S. GAAP) or International Financial Reporting Standards (IFRS).
Each company must provide the same XBRL data on its corporate website that it
files with the SEC. The data must be posted for at least 12 months and must be
posted not later than the end of the calendar day that the report or registration
statement was filed, or was required to be filed, with the SEC, whichever is earlier.
Companies are not permitted to satisfy this requirement by including a hyperlink to
the documents available electronically on the SEC’s website.
Companies file a separate exhibit containing their financial statements,
including the footnotes and financial statement schedules, in XBRL format with
periodic reports on Forms 10-Q, 10-K, 20-F and 40-F and to current reports on
Form 8-K and, in some cases, Form 6-K that contain updated interim financial
statements or financial statements that have been revised to reflect the effects
of subsequent events, and for transition reports to Forms 10-Q, 10-K and 20-F.
Registration statements filed pursuant to the Securities Act (e.g., Forms S-1,
S-3, S-4), other than for initial public offerings, will also require an XBRL exhibit
when financial statements are included directly in the registration statement,
rather than being incorporated by reference. The exhibit is required for the first
filing of a covered registration statement in which an offering price or price
range has been determined and any time thereafter when the financial statements,
including footnotes, are changed.
148
THE IPO AND PUBLIC COMPANY PRIMER
The exhibit is not required for data included in management’s discussion and
analysis; executive compensation; or other financial, statistical or narrative
disclosure. Additionally, financial statements of acquired businesses and pro
forma financial statements required under the SEC’s Regulation S-X are not
subject to the interactive data requirements.
Companies convert their financial statements into an interactive data file
using the SEC-approved list of tags. The rules require that the entirety of the
financial statements be tagged, although there is a phase-in for the tagging of
footnotes and schedules. The tags establish a consistent structure that can be
recognized and processed by a variety of software applications, such as databases,
financial reporting systems and spreadsheets.
Tagging is accomplished using commercially available software that guides
the company in mapping information in the financial statements to the appropriate
tags in the most recently issued list of approved tags. Each element in the
standard list of tags has a standard label.
To a limited extent, companies will be able to add to the standard list of tags
in order to accommodate unique items in their financial disclosures. When a
financial statement element does not exist in the standard list of tags, the
company may add a customized tag (i.e., an extension), but whenever possible
and when a standard element is appropriate, companies are required to change
the label for a financial statement element that exists in the standard list of tags
instead of creating a new customized tag. The adopting release provides as an
example a company using the label “gross margin” in its financial statements. In
that case, in its XBRL submission, the company would use the standard tag
“gross profit” and change the label for that data tag to “gross margin.”
The final rules provided a grace period for the tagging of financial statement
footnotes. Most companies are now required to tag the following details of the
footnotes:
Š Each significant accounting policy within the significant accounting policies
footnote as a single block of text
Š Each table within each footnote as a separate block of text
Š Within each footnote, each amount (i.e., monetary value, percentage and
number)
Companies have a 30-day grace period for the filing of the first XBRL exhibit
that requires detailed tagging of footnotes.
149
RR DONNELLEY
The final rules permit, but do not require, tagging of narrative disclosures within
footnotes, other than the required tagging of significant accounting policies.
Each company must provide the XBRL data filed with the SEC on its corporate
website. The data must be posted for at least 12 months and must be
posted not later than the end of the calendar day that the report or registration
statement was filed, or was required to be filed, with the SEC, whichever is earlier.
Companies are not permitted to satisfy this requirement by including a
hyperlink to the documents available electronically on the SEC’s website.
If a company does not make its XBRL submission, or post the data on its
corporate website, it is deemed ineligible to use short form registration statements
on Forms S-3, S-8 or F-3 and would be deemed not to have adequate
public information available for purposes of the resale exemption safe harbor
provided by Rule 144. Once a company complies with the interactive data
submission and posting requirements—provided it previously filed its financial
statement information in traditional format on a timely basis—it would be
deemed to have timely filed all of its periodic reports.
g. Conflict Minerals and Form SD
On August 22, 2012, the SEC adopted rules requiring reporting companies to
make certain annual disclosures if “conflict minerals” are necessary to the
functionality or production of a product it manufactured. The rules preliminarily
identified cassiterite, columbite-tantalite, gold and wolframite as “conflict
minerals,” but other minerals may be included in the classification by the U.S.
Secretary of State in the future. The conflict minerals rules require annual disclosures
by those companies that identify conflict minerals as necessary to the
manufacture of their products. The report is included in a specialized disclosure
report on Form SD for every calendar year from January 1 to December 31
(regardless of the issuer’s fiscal year end), and due to the SEC on May 31 of the
following year. In addition, the company must make the Form SD publicly available
on its corporate website. The first reporting period under the new rules is for the
fiscal year from January 1, 2013 to December 31, 2013. The new rules do not apply
to conflict minerals that were outside of the company’s supply chain prior to January
31, 2013.
If a company determines that a conflict mineral is necessary in the manufacture
of its product but that the conflict mineral it used did not originate in
the Democratic Republic of the Congo (“DRC”) or an adjoining country (such
countries together with the DRC, the “covered countries”) or if they are not
newly-mined (e.g., are from scrap or are recycled), it must disclose in its Form
SD a brief description of this determination.
150
THE IPO AND PUBLIC COMPANY PRIMER
If a company determines that the conflict minerals originated in a covered
country, the company must also submit a report to the SEC as an exhibit to its
Form SD that includes a description of the measures taken by the company to
exercise due diligence on the minerals’ source and chain of custody, including
whether the conflict minerals financed or benefited certain armed groups in a
covered country. The due diligence measures taken by the company must
include an independent audit of the report stating that the report comports with
certain specified standards. The report must include a description of the products
manufactured or contracted to be manufactured that are used to finance or
benefit armed groups in a covered country, as well as information on the location
and facilities used to process the conflict minerals.
2. Reporting Requirements of the NYSE, NYSE MKT and NASDAQ
In connection with listing on the NYSE, NYSE MKT or NASDAQ, a company is
required to enter into a listing agreement. The listing agreement obligates the
company to release quickly to the public any news or information that may reasonably
be expected to materially affect the market for its stock, although each
market recognizes that companies may defer the reporting of this information for
a limited time for legitimate business reasons if precautions are taken to ensure
that the information is not traded on by those who are aware of the development
and is not otherwise leaked. Markets reserve the right to halt trading in a company’s
stock or to require disclosure of events in the face of market rumors or
unusual trading activity, though these are considered drastic measures. The
markets are proactive in requesting explanations of unusual trading activity.
One of the difficulties faced by investors is determining whether they are entitled
to receive a dividend already declared by the board of directors but not yet paid, or a
right which is not yet exercisable. The board of directors sets a “record date” for the
payment of the dividend, or distribution of the right. Following the record date for
the payment of a dividend or the distribution of rights, but prior to payment of such
dividend or rights, the stock of the company trades “ex-div” (short for excluding
dividend) or “ex-rights,” except in the case of certain exceptional dividends. That is,
any stockholder who purchases stock following the ex-div date is not entitled to
receive the dividend. These dates are very important to the capital markets and the
investing public. Therefore, the SEC, pursuant to Rule 10b-17 under the Exchange
Act, requires that notice be sent to the exchange on which the company’s shares are
listed ten days prior to the record date of any of the following:
Š a dividend or other distribution in cash or in kind, including a dividend or
distribution of any security;
151
RR DONNELLEY
Š a stock split or reverse split; or
Š a rights or other subscription offering.
In addition, if the company’s shares are listed on the NYSE or NYSE MKT, the
exchange should be given ten days’ notice of any record date set for any purpose,
including meetings of shareholders. NASDAQ does not require such a
notice. Both NYSE and NASDAQ require a listed company to submit a copy of
any press release to be issued shortly before public dissemination.
Both the NYSE and NASDAQ listing standards require CEOs of listed companies
to certify annually to the stock exchange that their companies are in compliance
with the corporate governance listing standards. NASDAQ also require
CEOs to promptly notify the stock exchange whenever any executive officer of
the company becomes aware that the company is materially non-compliant with
any of the corporate governance listing standards and the NYSE requires CEOs
to promptly notify the stock exchange whenever any executive officer of the
company becomes aware of any non-compliance by the company with any of
the corporate governance listing standards.
3. A Company’s Duty to Disclose
As described above, a company is well-advised, even in the absence of a legal
duty, to promptly disclose material events that have occurred or are certain to
occur, absent a legitimate business reason for delay. Materiality in this context
means that the event is something that a reasonable investor would consider
important in making a decision to buy, sell or hold an investment in the company.
The application of these rules is less clear with respect to events that are
developing. For example, what duty is there to disclose merger negotiations
that may but are not certain to lead to the acquisition of the company? Where
an event has not yet occurred and is not certain to occur, premature disclosure
may mislead investors into thinking that the event is certain to happen, and the
disclosure itself may impact the likelihood of the event’s occurrence. Under
these circumstances, companies generally are obligated to consider both the
probability of an event’s occurrence and the magnitude of the event on the
company should it occur, in determining whether the event is material for
purposes of disclosure.
Public companies also may have a duty to disclose in situations where a prior
public statement becomes misleading because of the occurrence of intervening
events. It is widely agreed that a firm and unwavering policy of not commenting
on market rumors (including, for example, negative publicity on an online
152
THE IPO AND PUBLIC COMPANY PRIMER
bulletin board) and responding to inquiries with a “no comment” response does
not create a “duty to update,” while a statement denying a rumor that later
becomes true usually does. This policy may not solve all of the problems created
by leaks and rumors but generally it is helpful.
As a result of Regulation FD, whenever a U.S. public company, or a person
acting on its behalf, discloses material nonpublic information to a securities
market professional or a holder of the company’s securities (under circumstances
where it is reasonably foreseeable that the holder might trade on such
information), the company is required to make public disclosure of the
information simultaneously if the disclosure is “intentional,” or promptly thereafter
if it is “nonintentional.” The SEC staff has issued an interpretation stating
that a disclosure is only “nonintentional” if the speaker did not know, and was
not reckless in not knowing, that the disclosure was inside information.
Inadvertently disclosing inside information otherwise is not considered by the
SEC staff to be “nonintentional.” A company is also required to make public
disclosure with the same speed if it discloses inside information to a holder of
its securities in circumstances in which it is reasonably foreseeable that the
holder will purchase or sell company securities on the basis of that information.
This duty to disclose is discussed in greater detail below.
It is also worth noting that a company is required to respond fully and accurately
to specific items of disclosure in SEC filings. This can create issues when material
events that require some secrecy would fall during the time SEC filings are due.
SEC guidance and requirements as to disclosure obligations are constantly
evolving. A company’s duty to disclose various events or information needs to
be evaluated, on an ongoing basis, together with counsel. Because of the need
to make many reasoned judgment calls in this realm, an experienced securities
lawyer can be invaluable to a company in this area.
The willingness of companies to make public disclosure of forward-looking
information has increased since the passage of the Private Securities Litigation
Reform Act of 1995 (PSLRA). Until the adoption of Regulation FD, however, far
more companies disclosed forward-looking information to securities analysts
without broader public disclosure. These companies believed that the risk of
litigation, even with the protections of the PSLRA, was too great to risk public
disclosure of information, such as expected future revenues or earnings. Regulation
FD, which requires any disclosures of material nonpublic information to
be made simultaneously to securities analysts and the public, presents compa-
153
RR DONNELLEY
nies with the difficult decision of whether to disclose forward-looking
information publicly or not at all other than under a confidentiality agreement
or to a person or organization owing the company a duty of trust.
B. COMMUNICATIONS WITH THE PUBLIC—PRESS RELEASES AND PUBLIC,
INVESTOR AND ANALYST RELATIONS
A company often desires to discuss important matters with its customers,
suppliers, employees, shareholders and the investing community. Once the IPO
is complete, there are fewer restrictions on what companies may say and when
they may say it. Nonetheless, companies should be mindful of the potential
liability resulting from any corporate announcement.
1. Regulation FD (Fair Disclosure)
Before discussing the rules and practices in this area, it may be helpful to
provide some background. Companies often desire to announce positive corporate
developments as they occur. Companies are typically less eager to publicly
broadcast adverse corporate developments (although they are usually welladvised
to do so), and have historically been wary of disclosing forecasts, predictions
or other forward-looking information. All of this information, however,
is of interest to the public, and companies may find themselves under intense
pressure from stockholders and analysts to promptly disclose either bad news
or forward-looking information.
Not surprisingly, the two most influential constituencies of a company are
typically the company’s analysts and major stockholders. Major stockholders’
influence derives not only from their voting power, but also from the impact on
the company’s stock price should a major stockholder begin liquidating a position
or should it become known that a major stockholder has done so or is
doing so. Companies are generally motivated to keep analysts who cover them
well informed because of the risk of impact on stock price from an analyst’s
downgrade or from an analyst dropping coverage of a company.
These forces helped shape a set of practices to manage expectations that
were generally well accepted until the SEC’s adoption of Regulation FD. Before
the adoption of Regulation FD, companies generally felt free to conduct conference
calls solely for analysts at which they provided the backup for publicly
available numbers and in some cases provided forward-looking information
that they did not share with the investing public generally. Companies also routinely
received and responded to telephone calls from individual analysts seeking
answers to specific questions. Often, when a particular analyst’s forecast of
154
THE IPO AND PUBLIC COMPANY PRIMER
earnings for a coming period is different from a company’s internal estimates,
that analyst might receive some guidance to bring his or her number in line with
the company’s estimates. This practice was defended on the grounds that analysts
need the deeper level of information to develop independent views of the
company’s prospects. In some cases, companies extended these same privileges
to major investors as well.
It had been argued that this additional information was more likely to confuse
than to inform individual retail investors. Over time, however, investors
and the SEC began to attack the practice of providing additional information to
analysts and selected investors. With the introduction of online trading and chat
rooms, individual investors wanted access to all available information and no
longer were willing to receive secondary or delayed materials from analysts,
citing principles of fundamental fairness and pointing out that in many cases
the “analyst-only” calls were open to select investors as well.
Regulation FD has significantly changed the way companies communicate with
their stockholders. While all companies face the same difficult decisions—whether
to disseminate forward-looking information or not—a number of different solutions
have been adopted. In general, companies have continued to conduct analyst
conference calls, but have made those calls open to the public. Beyond this
generally agreed practice, however, policies diverge. While many companies allow
only analysts to ask questions in an analyst call open to the public, others accept
questions from any interested person. While many companies are unwilling to talk
one-on-one with analysts or major investors, others continue to conduct such private
conversations and simply monitor more carefully the information being disseminated
in them. Finally, while some companies refuse to provide forwardlooking
information to anyone, many others routinely broadly disclose and update
projected earnings and other forward-looking information. No single practice is
right for all companies, and each issuer should consider carefully their particular
circumstances before settling on a policy. Most important, once a policy or practice
is adopted, the company should be consistent in its implementation to avoid
confusing investors or risking violation of Regulation FD.
In November 2002, the SEC announced that it had settled three enforcement
actions brought against three companies and two officers for violations of Section
13(a) of the Exchange Act and Regulation FD, and issued a report of its investigation
brought pursuant to Section 21(a) of the Exchange Act against a fourth
company, which it did not otherwise sanction. Consistent with the SEC’s early
155
RR DONNELLEY
guidance after the adoption of Regulation FD, it brought actions only in cases
where clear violations of Regulation FD were present and the selective disclosures
were potentially material to investors—earnings guidance and significant new
contracts. Both topics had been identified by the SEC in the adopting release for
Regulation FD as subject matters that issuers should carefully consider prior to
selective disclosure. However, unlike the early guidance, which some took to mean
that the SEC would only bring enforcement actions against “egregious violations”
of Regulation FD, these actions demonstrate that the SEC will examine an issuer’s
determination regarding the materiality of the information selectively disclosed
and will not hesitate to institute investigatory proceedings if its judgment regarding
materiality differs from that of the subject company.
In a later enforcement action brought against Schering-Plough and its CEO in
September 2003, the SEC issued a cease-and-desist order in which it found that
Schering-Plough and its CEO had violated Regulation FD and Section 13(a) of
the Exchange Act, in part based on the CEO’s “combination of spoken language,
tone, emphasis, and demeanor” that the SEC believed communicated
material nonpublic information about the company’s earnings to analysts and
portfolio managers in private meetings. The SEC ordered Schering-Plough and
its CEO to pay civil penalties of $1,000,000 and $50,000, respectively. The sanctions
imposed by the SEC in the Schering-Plough enforcement action are the
most severe sanctions imposed to date under Regulation FD, and should be
viewed by public companies and their executive officers and investor relations
representatives as a warning that the SEC will vigorously pursue violations of
Regulation FD. In addition, in one of the earlier cases, the SEC cautioned in an
investigative report that reliance upon the advice of counsel in an attempt to
comply with Regulation FD will not necessarily provide a successful defense
for alleged violations of Regulation FD. Accordingly, it is essential for issuers to
adopt formal, written disclosure policies and procedures to ensure compliance
with the requirements of Regulation FD.
In a 2005 case, the SEC issued an order that found Flowserve Corporation violated
Regulation FD when, in a private meeting with analysts near the end of a
reporting period, the company reaffirmed its previous earnings guidance, the first
Regulation FD case filed by the SEC involving a reaffirmation of earnings by an
issuer and the first settled enforcement action against a Director of Investor Relations
for violating the rule. The SEC’s written findings included the following: At a
meeting with analysts the company was asked about its earnings guidance for the
year; neither the CEO nor the Director of Investor Relations gave the response
156
THE IPO AND PUBLIC COMPANY PRIMER
required by the Company’s policy (i.e., that earnings guidance was effective at the
date given and would not be updated until the company publicly announced
updated guidance); the Director of Investor Relations did not caution the CEO
before he answered the analyst’s questions and instead remained silent; and in
response to the question, the CEO reaffirmed the previous public guidance, which
the SEC found constituted the provision of material nonpublic information. Without
admitting or denying the Commission’s allegations and findings, Flowserve and
its CEO consented to the entry of a final judgment by the federal court that
required them to pay civil penalties of $350,000 and $50,000 respectively.
In September 2013, the SEC charged the head of investor relations for First
Solar Inc., Lawrence Polizzotto, with violating Regulation FD when he selectively
informed certain analysts and investors, but not others, of the fact that First Solar
would not be receiving a government guarantee from the Department of Energy
that the company had previously publicly expressed confidence it would receive.
When the Department of Energy sent a notice to the company indicating it would
not be providing the guarantee, Polizzotto set up calls with certain analysts and
investors during which he and a subordinate went through talking points regarding
the loss of the guarantee, despite knowing that First Solar had not publicly
announced this information to the public and despite receiving advice from the
company’s lawyer to adhere to Regulation FD in making any communications
with the public. Without admitting or denying the SEC’s findings, Polizzotto
agreed to pay $50,000 to settle the SEC’s charges. The SEC decided not to bring
an enforcement action against First Solar due to the company’s cooperation with
the investigation, the company’s environment of compliance through the use of a
disclosure committee that focused on Regulation FD issues, and other remedial
actions taken by the company in the wake of Polizzotto’s actions.
Not all Regulation FD cases have gone the SEC’s way, however, as one court
has chided the SEC for “nitpicking” what it considered minor variations in a
company’s statements that did not reveal material nonpublic information. In
2005, a Federal court dismissed an SEC lawsuit that alleged that Siebel Systems,
Inc. violated Regulation FD. The SEC’s complaint alleged that Siebel had
disclosed material non-public information during private meetings with investors.
The SEC alleged that by disclosing that Siebel’s business activity levels
were “good” and “better” and that its sales were “growing” and “building,” the
CFO implied that the company’s business was improving. The SEC claimed that
this information was significantly different from public statements made by the
company’s CEO, where he had allegedly indicated that Siebel’s business would
157
RR DONNELLEY
track weakness in the general economy. According to the SEC, institutional
investors who attended the private meetings interpreted the statements as a
sign that Siebel’s business was improving and advised clients of this, which
caused Siebel’s stock price to rise. In its opinion, granting Siebel’s motion to
dismiss, the Court held that the SEC’s approach put an unreasonable burden on
companies, resulting in inappropriate scrutiny of syntax and phrasing. The
Court found that “Regulation FD was never intended to be utilized in the manner
attempted by the SEC under these circumstances” and that “excessively
scrutinizing vague general comments has a potential chilling effect which can
discourage, rather than encourage, public disclosure of material information.”
2. Public Disclosure Policies
With this backdrop, companies should consider the following recommendations
for avoiding liability with respect to their public disclosures.
a. Adopt a Board Policy Tailored to FD Compliance
Companies should carefully consider adopting a formal comprehensive
communications policy. Adherence to such a policy should ensure compliance
with Regulation FD and other applicable laws and regulations of the SEC and
any other regulatory bodies, such as the NYSE or NASDAQ, governing the
nature and timing of the company’s communications. Companies would be well
advised to seek the advice of qualified counsel in the preparation of such policies.
b. Limit the Number of Persons Authorized to Speak for the Company
A very limited number of authorized spokespersons should be empowered to
make all public statements by and about the company, and the express prior
consent of an authorized spokesperson should be required before anyone else
may make or respond to any such public statement. This requirement should be
broadly interpreted, even to include announcements made only to employees or
customers, local or regional advertising campaigns and promotions, press
interviews and additions to the company’s website. This policy should apply not
just to material targeted at investors, but to all public statements by and about
the company. Such a policy is advisable from a legal standpoint because the
company is only liable under Regulation FD for statements made by it and any
person acting on its behalf and it demonstrates consistency in the company’s
approach to disclosure issues. In addition, the policy may assist the company to
present a clear public presence and to facilitate the circulation of marketing
ideas and approaches throughout the company. Authorized spokespersons
158
THE IPO AND PUBLIC COMPANY PRIMER
might be limited, for example, to the CEO, CFO, Vice President of Investor
Relations, Vice President of Media Relations and General Counsel. Once
selected, the authorized spokespersons should be kept informed about corporate
developments.
c. Coordinate Record Keeping
A company’s communications policy should provide for coordination among
authorized spokespersons, central record keeping and a repository of public
statements. In particular, communications covered by Regulation FD should be
scripted in advance wherever possible, vetted by the Company’s general counsel
and recorded or summarized and retained under the policy guidelines.
d. Monitor Marketplace Information About the Company
It is important for the authorized spokespersons, in this case most likely
media relations and legal, to monitor public statements made by third parties
about the company as well. Whether reported in the press, seen on online bulletin
board postings or received otherwise, market rumors may be traceable to
internal leaks, which may give rise to a duty to disclose the information officially.
Also, an alert media office may head off market rumors before they begin
to take on a life of their own and provide valuable feedback to management
about the company’s positioning in the marketplace.
Management should provide the appropriate monitoring office with
information about all events at the company, whether or not then material, so
that publicity may be judged in the light of all facts about the company before
being cleared for release.
e. Monitor for Required Disclosures under Regulation FD
Any disclosure of information to securities market professionals or investors
should be carefully monitored for compliance with Regulation FD. Most disclosures
should be scripted ahead of time so that careful review and considered
decisions may be made as to the advisability of particular statements and public
filing of the statements. In those circumstances where disclosures are made
that are unscripted, the person making the disclosure should immediately
review with the general counsel’s office or other appropriate authorized
spokespersons the substance of the discussion to see if any nonintentional disclosure
of material nonpublic information occurred. Disclosures may be
considered “intentional” for purposes of Regulation FD even if the speaker was
making an offhand remark. An authorized spokesperson should understand all
159
RR DONNELLEY
that has been communicated to each analyst and major investor, not only for
purposes of Regulation FD, but as a matter of good relations. Companies generally
should not favor some analysts over others.
f. Monitor for Other Selective Disclosure Issues
The authorized spokespersons should monitor company publicity with a particular
eye to selective disclosure issues, even if they do not trigger Regulation
FD. Information that is disseminated to a particular group of people, such as
customers, should be disseminated more broadly by means of a press release if
that information would be important to investors in the company or the market
at large. This principle applies not only to targeted information, but also to
means of dissemination that may not reach all investors. For example, press
releases issued through customary business channels and Forms 8-K are each
sufficient to accomplish the goal of widespread dissemination. The SEC has
indicated that companies can also use corporate websites and social media
outlets to make announcements and disseminate information publicly but only
if certain conditions, which are discussed in more detail below, are met.
g. Consider the Need for a Current Report on Form 8-K
Whenever a public disclosure is made about a company, the media relations
office together with the general counsel’s office should consider whether a current
report on Form 8-K should be filed with or furnished to the SEC. Such a filing may
be required to correct the company’s prior filings. Alternatively, the significance of
the event may render filing or furnishing a report on Form 8-K advisable.
3. Adopting the Statements of Others
Companies should be careful to ensure that statements about them are not
interpreted as statements by them. Companies should also be mindful that direct
company input into the drafting of research materials prepared by analysts and
third-party press reports, including interviews, may result in the statements being
“adopted” by the company for liability purposes. The same concern is presented
when companies disseminate, typically in press packets or investor relations
packets, copies of investment research or newspaper articles about the company.
Further, hypertext links to or the hosting of websites, bulletin boards and chatrooms
in which a company’s prospects are discussed quite understandably may
confuse investors, who may assume that the company agrees with what is being
said there. Finally, participation by employees and other insiders of the company in
bulletin boards or chatrooms should be explicitly forbidden because of the risk
that the statements may be imputed to the company.
160
THE IPO AND PUBLIC COMPANY PRIMER
4. Earnings Releases and “Non-GAAP” Financial Information—Regulation G
Generally accepted accounting principles often make period-to-period and
company-to-company comparisons difficult. Excluding the effects of unusual
events such as corporate acquisitions and dispositions, restructuring charges,
goodwill write-offs and the like can make such comparisons easier for the investing
public. Results reported other than on the basis of GAAP (historically
referred to as “pro forma” financial information, but since the adoption of Regulation
G—“non-GAAP financial measures”) can therefore serve a useful purpose.
However, as useful as it may be to some companies to use non-GAAP measures
for reporting purposes, the SEC began to crack down on the use of
non-GAAP financial measures when it became clear that some companies were
using non-GAAP reporting to mislead investors. In January 2002, the SEC
brought an enforcement action against Trump Hotels & Casinos based on
Trump’s misleading use of non-GAAP reporting in an earnings release. In the
Trump Hotels case, the earnings release reported a pro forma profit for the
quarter, excluding a one-time charge, and pro forma earnings per share that
exceeded analysts estimates. However, according to the SEC, the release failed
to mention that the earnings calculation included a one-time accounting gain
stemming from the termination of a lease agreement. Without that gain, Trump
Hotels would have posted a much lower quarterly profit and would have fallen
far below analysts earnings per share estimates. Silently including the one-time
gain while publicly excluding the one-time charge was materially misleading in
the SEC’s view.
To remedy these abuses and in response to the Sarbanes-Oxley mandate, the
SEC adopted Regulation G which became effective in March 2003. Regulation G
applies to any public disclosure of material information that includes a
non-GAAP financial measure. Specifically, non-GAAP financial measures are
numerical measures of a company’s historical or future financial performance,
financial position or cash flows that exclude amounts that are included by
GAAP or include amounts that are excluded by GAAP.
Whenever a company chooses to use a non-GAAP financial measure, it must
also:
Š include the most directly comparable GAAP figure; and
Š include a reconciliation of the non-GAAP financial measure to such
directly comparable GAAP figure.
161
RR DONNELLEY
Regulation G applies to press releases, conference calls and webcasts. Conforming
amendments to Regulation S-K require that companies comply with the
requirements of Regulation G and certain other rules regarding the use of non-
GAAP measures in SEC filings.
In November 2008, the SEC announced the settlement of its first enforcement
action brought pursuant to Regulation G. In the case, filed against the public
company SafeNet, Inc. and certain of its directors, officers and accountants, the
SEC alleged that, among other things, the defendants engaged in an earnings
management scheme in order to meet earnings targets that resulted in SafeNet
reporting materially misleading financial information in its securities filings,
press releases and earnings calls. In one of the charges, the SEC alleged that the
defendants improperly excluded certain ordinary expenses as non-recurring
charges in violation of Regulation G. These exclusions were allegedly made
without factual support, and when SafeNet’s independent auditor raised questions,
the auditor allegedly received false and misleading explanations.
5. Earnings Conference Calls
Historically, companies have conducted quarterly earnings conference calls
with analysts in order to comment in depth on their recently-released results
for a completed quarter and perhaps “spin” the results. Although some “bullish”
optimism is not necessarily inappropriate, companies should keep potential
liability risk under Rule 10b-5 in mind and be balanced in all their formal and
informal disclosures about material information. These earnings calls fall
squarely within the confines of Regulation FD, Regulation G and the requirement
that earnings releases be filed on Form 8-K. In order to comply with this
“Bermuda Triangle” of regulation, some companies have adopted the following
approach to quarterly earnings calls:
Š issue a press release at least a week in advance of the earnings call notifying
the public of the earnings call, the call-in information, the fact that the
earnings call will be simulcast on the company’s website and the length of
time that the simulcast will be archived on the website (most companies
are leaving the simulcast on the website for 30 days);
Š post such press release on the company’s website;
Š issue a written earnings press release after the close of the market on the
eve of the earnings call and file the press release on a Form 8-K either that
same evening (the EDGAR filing window is technically open until 10:00
p.m.) or early the next morning before the actual earnings call;
162
THE IPO AND PUBLIC COMPANY PRIMER
Š if the company chooses to include non-GAAP financial measures in its
earnings release, comply with Regulation G in the press release by including
the most comparable GAAP figures and reconciliations;
Š conduct the earnings conference call within 48 hours after filing of Form 8-K
(usually it is the morning after the issuance of the press release or later in the
same day that the Form 8-K is filed) and make the conference call accessible
to members of the public (and not just analysts); and
Š comply with Regulation G on the call if any non-GAAP financial measures
are disclosed either in management’s presentation or in the discussion with
analysts by disclosing during the call or directing listeners to the most
comparable GAAP figures and any reconciliation information contained in
the earnings release or another document posted on the company’s website.
6. SEC Guidance on the Use of Company Websites
In August 2008, the SEC issued a release (the August 2008 Release) providing
interpretive guidance, including with respect to how a public company may use
its website in compliance with the Exchange Act and the antifraud provisions of
the federal securities laws.
The SEC’s guidance in the August 2008 Release focuses principally on four
areas: (a) the status of information posted on a company website for Regulation
FD purposes, (b) company liability for information posted on its website
(including the continued availability of previously-posted content, hyperlinks to
third-party information, the use of summary information and interactive website
features), (c) the applicability of disclosure controls and procedures to
website content and (d) the format of information on a company website.
a. Application of Regulation FD.
Generally speaking, the August 2008 Release notes that Regulation FD was
designed to address the problem of selective disclosure of material information
by a company, in which a privileged few gain an informational edge—and the
ability to use that edge to profit—from superior access to corporate insiders,
rather than from skill, acumen, or diligence. Regulation FD requires a company
to publicly disseminate any material non-public information that is disclosed
privately to selective market participants.
The August 2008 Release provides guidance with respect to circumstances
under which information posted on a company website would be considered
“public” for Regulation FD purposes, as well as the satisfaction of Regulation
FD’s “public disclosure” requirement.
163
RR DONNELLEY
If information on a company’s website is deemed to be public, then subsequent
selective disclosure of it would not trigger any further Regulation FD
disclosure obligations because such information, even if material, would not be
considered to have been selectively disclosed in a non-public manner. However,
if website content is not deemed to be public, then subsequent selective disclosure
of that information could trigger Regulation FD obligations. In addition,
posting information in an insufficiently public manner could constitute
selective disclosure, resulting in a Regulation FD disclosure obligation. When
assessing whether information is public for Regulation FD purposes, companies
should consider the following:
Š Is a company’s website a recognized channel of distribution? Among
other factors, this evaluation will depend on how well the company has
informed the market of its website and disclosure practices (such as
including the website address in its reports and press releases), as well
as how investors and the market use the company’s website.
Š Does posting information on a company’s website make it readily available
to the securities marketplace in general? To determine whether
information has been “disseminated” so that it can be considered public
the company should assess, among other things, the manner in which
information is posted on the company’s website and the timeliness and
accessibility of website information to investors and the markets. Relevant
factors include: whether the website is designed to inform investors
about the company; whether the information is prominently disclosed in
a known and routinely used location; whether the information is presented
in readily accessible format; and whether the company maintains
a current and accurate website.
Š Has there has been a reasonable waiting period for investors and the
market to react to the posted website information? What constitutes a
reasonable waiting period depends on the circumstances of the dissemination,
which may include, among other things: the size and market following
of the company; the extent to which investor-oriented information
on the website is regularly accessed; the level of awareness by investors
that the company uses its website as a means for disseminating
information; and the nature and complexity of the website disclosure.
b. Company Liability under Antifraud and Other Exchange Act Provisions.
The antifraud provisions of the federal securities laws contain a general
prohibition on making material misstatements and omissions of fact in con-
164
THE IPO AND PUBLIC COMPANY PRIMER
nection with the purchase or sale of securities. The August 2008 Release notes
that in the context of a company’s website disclosure, the company must be
mindful of its responsibility for the accuracy of statements that reasonably can
be expected to reach investors, regardless of the medium through which the
statements are made (including the Internet). The August 2008 Release includes
guidance on the following website-related issues:
i. Historical Information.
The August 2008 Release states that historical information should not be
considered reissued or republished for purposes of the antifraud provisions just
because such information remains publicly accessible. To ensure that investors
recognize that historical information speaks as of a period earlier than when
the investor may be accessing such information, the SEC suggests that companies
separately label such information as historical and specify the applicable
period. Additionally, companies should consider relocating non-current
information to a separate section of the website containing other historical
information.
ii. Hyperlinks to Third-Party Information.
The August 2008 Release contains the principles under which a company may
be held liable for third-party information to which the company links on its
website. A company may be liable with respect to such information if the
company is involved in its preparation (i.e., under the SEC’s “entanglement”
theory), or if the company explicitly or implicitly endorses or approves the
information (i.e., per what is known as the “adoption” theory). To avoid liability
for third-party information, companies should take steps to prevent
implications of endorsement or approval of third-party information. Such steps
may include the following:
Š Explaining why the third-party information is being provided, or labeling
such information differently (i.e., indicating it as “news articles,” etc.).
Š Ensuring that third-party information presents a variety of viewpoints,
including negative viewpoints about the company.
Š Adding “exit notices” or “intermediate screens” to hyperlinks that indicate
that the hyperlink leads away from the company’s website to third-party
information.
Š Avoiding hyperlinks to third-party information that the company knows or
is reckless in not knowing is materially false or misleading.
165
RR DONNELLEY
In the August 2008 Release however, the SEC cautions that the use of disclaimers
alone is not sufficient to insulate a company from responsibility for
information that the company makes available through use of a hyperlink or
otherwise, and the SEC reaffirms its view that specific disclaimers of antifraud
liability are contrary to the policies underpinning the federal securities laws.
iii. Summary Information.
The August 2008 Release states that if a summary or overview (particularly
regarding financial information) is used on a company’s website, the company
should consider ways to alert readers to the location of the full disclosure to
which the summary or overview relates, as well as to other information about
the company on its website. The SEC suggests the following techniques to highlight
the nature of summary or overview information:
Š Using appropriate titles and headings that identify the information as a
summary or overview.
Š Using additional explanations to identify the disclosure as a summary or
overview and the location of the more detailed information.
Š Placing summary or overview information in close proximity to hyperlinks
to the more detailed information.
Š Using “layered” or “tiered” formats with embedded links that enable readers
to obtain the more detailed information by clicking on the links.
iv. Interactive Website Features.
The August 2008 Release notes the increased popularity of interactive features
such as “blogs” and “electronic shareholder forums” on company websites, and the
SEC reiterates that companies are responsible for statements made via these features
by the company or on its behalf. The SEC indicates that statements made in
interactive blogs and forums by or on behalf of a company will be treated the same
as any other company statements from the perspective of antifraud provisions of
the federal securities laws. Company representatives cannot avoid the applicability
of such laws to the company even if they purport to comment in their “individual”
capacities. In addition, companies may not require participants in a blog or forum
to waive protections under the federal securities laws as a condition to their participation.
However, the August 2008 Release indicates that a company is not responsible
for third party statements posted on a website that the company sponsors,
nor is the company obligated to respond to or correct such statements.
166
THE IPO AND PUBLIC COMPANY PRIMER
c. Disclosure Controls and Procedures.
According to the August 2008 Release, information posted on a company’s
website also may implicate rules adopted under the Exchange Act governing
certification requirements relating to disclosure controls and procedures. A
company can satisfy certain SEC reporting obligations and NYSE disclosure
obligation by making available the relevant information on its website. However,
if a company elects to satisfy such reporting obligations by posting such
information on its website, the failure to properly do so will have the same
consequences as the failure to properly include the information in an SEC filing.
Accordingly, companies should ensure that their disclosure controls and
procedures are designed to address and include the posting of such information
on their websites.
However, disclosure controls and procedures do not apply to disclosures of
information on a company’s website that are not being posted as an alternative
to being provided in an Exchange Act report. Therefore, certifications would
not apply to such information, although other securities law provisions
(including those described above) might be relevant.
d. Format of Information.
The August 2008 Release states that the format of information presented on a
company website should be focused on readability, not printability, unless SEC
rules otherwise explicitly require a printer-friendly format.
e. Social Media.
In July 2012, Reed Hastings, the CEO of Netflix, Inc. announced through his
Facebook page that Netflix had streamed 1 billion hours of content in the
month of June 2012. The information had not previously been disseminated to
the company’s shareholders in any other manner. The SEC commenced an
investigation regarding whether Hastings and Netflix violated Regulation FD by
selectively disclosing material, nonpublic information. The SEC decided not to
pursue an enforcement action, and instead issued guidance on the application
of Regulation FD to social media sites, such as Facebook and Twitter. For one,
a company must provide a notice to investors that it intends to use a particular
social media channel to communicate information to the market, such as on the
company’s corporate investor relations website and on its financial press
releases and periodic filings with the SEC. In addition, if a company chooses to
use social media to communicate to the market, it must still comply with appli-
167
RR DONNELLEY
cable technical disclosure requirements under the SEC rules and regulations,
such as Regulation FD. If a company is contemplating using social media to
communicate to investors, it should carefully consider the SEC guidance prior
to doing so.
C. STATUTORY PROTECTION FOR FORWARD-LOOKING STATEMENTS
Companies are under only a few discrete obligations to publish forecasts,
predictions or other forward-looking information, such as those described
above with respect to MD&A disclosure of known trends and uncertainties.
Also, under Regulation FD, public companies making disclosure of material
forward-looking information must do so publicly. The SEC and Congress have
each recognized, however, that forward-looking information is useful to investors
and that disclosure of this information is to be encouraged. In order to provide
such encouragement, Congress enacted PSLRA, which created safe harbor
protection against liability in private lawsuits arising under the federal securities
laws for forward-looking statements.
The statutory safe harbors are available for both written and oral forwardlooking
statements. The safe harbor is available only to companies which are
public at the time of making the forward-looking statement in question. In other
words, the safe harbors do not apply to IPOs. However, the court-created
“bespeaks caution” doctrine that is codified in the statute should apply even to
IPOs so the same cautionary statements encouraged by the statute should be
made in the “Risk Factors” section of the IPO prospectus. For a forwardlooking
statement to come within the statutory safe harbor, it must be:
Š identified as a forward-looking statement; and
Š accompanied by meaningful cautionary statements identifying important
factors that could cause actual results to differ materially from those in the
forward-looking statements.
The accompanying cautionary statements should convey substantive
information about factors that realistically could cause the results to differ. Boilerplate
or “catch-all” cautionary statements afford a company less protection
than disclosure carefully tailored to the company and circumstances. Statements
that fail to satisfy one or both of these requirements may still fall within the safe
harbor if the statements are immaterial or if the plaintiffs fail to prove that the
statements were made with actual knowledge of their false or misleading nature.
168
THE IPO AND PUBLIC COMPANY PRIMER
Including the entire cautionary statement in an oral statement may be
impractical. However, if made orally, the forward-looking statements should be
accompanied by:
Š a cautionary oral statement that the statements are, in fact, forwardlooking
statements and that actual results could differ materially; and
Š an oral statement that additional information as to factors that could cause
actual results to differ is contained in a readily available written document
(i.e., one filed with the SEC or publicly disseminated), which document is
identified.
Of course, the document identified should itself meet the requirements for
the safe harbor described above.
Whether forward-looking information is disclosed optionally or compulsorily,
issuers should seek to avail themselves of the statutory safe harbor. In response
to the PSLRA a practice has developed (1) to include in the company’s reports
on Forms 10-K and 10-Q a fulsome set of “risk factors” similar to those included
in the IPO registration statement and updated each quarter (Forms 10-K and
10-Q have been required since 2006 to include “risk factors” disclosure), (2) to
include a brief listing of those risk factors in each press release issued that
includes or may include forward-looking information and (3) to begin each oral
statement or presentation that may contain material forward-looking
information with a qualifying statement referring the listener to the company’s
most recent report on Form 10-K or 10-Q.
D. THE ANNUAL REPORT AND THE ANNUAL MEETING
The annual report is a valuable means of communicating with shareholders
and the investment community. Companies are generally required by state law
to hold an annual meeting of shareholders, and SEC rules require that a proxy
statement and annual report to shareholders be distributed with or before the
solicitation of proxies for the annual election of directors and the conduct of
other business at the annual meeting.
Most companies prepare a glossy annual report to shareholders and retain
consultants to help design the layout and photographs to accompany the required
information. Preparation of an annual report may be an expensive and timeconsuming
process, however, and therefore some companies simply distribute
copies of their reports on Form 10-K on plain paper with some minor additional
information required in an annual report and a cover letter to shareholders from
the CEO. In addition, some companies make quarterly reports to their share-
169
RR DONNELLEY
holders consisting of the same information found in their reports on Form 10-Q.
Distribution of quarterly reports on Form 10-Q to shareholders is not mandatory
and given wide awareness of the availability of SEC reports on the SEC’s and
companies’ websites and the increasing use of more reader-friendly formats (e.g.,
HTML and PDF) for SEC filings, doing so would appear to serve no useful purpose.
1. Proxy Rules
Solicitations of proxies or consents in respect of a company’s shares are subject
to the SEC’s proxy rules. These rules apply, for example, to the solicitation of
proxies regarding the election of directors at each annual meeting of shareholders
and at any special meeting called to consider an extraordinary transaction, such as
a merger or a large share issuance. Because few shareholders attend annual meetings
in person and because state law ordinarily requires at least a majority of
shares to be represented in person or by proxy at a meeting in order to conduct
any business, almost all public companies solicit proxies for all meetings. Even if a
company is assured of attaining a quorum at all meetings, solicitation of proxies is
required by the rules of the NYSE, NYSE MKT and NASDAQ.
a. Content of Proxy Statement
Each person solicited must receive a proxy statement containing the
information required by the SEC’s Schedule 14A. This includes:
Š Biographical information about the current directors of the company,
nominees for directors and, if not included in the Form 10-K as is commonly
the case, the executive officers;
Š The compensation of the company’s directors and “named executive officers”
(generally the CEO, CFO and the three other most highly compensated
executive officers or, for EGCs and SRCs, the CEO and two other
most highly compensated executive officers);
Š Related person transactions;
Š Corporate governance matters;
Š Security ownership of significant stockholders and management and Section
16 reporting compliance;
Š Audit and audit committee matters;
Š Qualified stockholder proposals (see Section VIII.D.3); and
Š Specified information with regard to non-routine matters to be put to a
vote of stockholders, such as a charter amendment.
170
THE IPO AND PUBLIC COMPANY PRIMER
For a routine annual meeting the most extensive disclosure in the proxy
statement concerns executive and director compensation, especially after the
overhaul of these rules in 2006, which includes the following elements:
i. Compensation Discussion and Analysis.
Disclosure in the form of a Compensation Discussion and Analysis must address
the objectives and implementation of executive compensation programs—focusing
on the most important factors underlying each company’s compensation policies
and decisions. This must include a discussion of how the most recent say-on-pay
vote affected the issuer’s compensation decisions. Unlike the prior requirement for
a compensation committee report that discussed compensation determinations
that was considered “furnished,” the Compensation Discussion and Analysis is
considered “filed” under the Exchange Act and thus is subject to certification by a
company’s CEO and CFO provided with the Form 10-K (into which the disclosure
is incorporated by reference). Smaller reporting companies (SRCs) and EGCs
(pursuant to the JOBS Act) are exempt from this requirement.
ii. Compensation Committee Report.
The Compensation Committee Report consists of a statement of whether the
compensation committee has reviewed and discussed the Compensation Discussion
and Analysis with management and, based on this review and discussion,
recommended that it be included in the company’s annual report on
Form 10-K and proxy statement.
iii. Tabular and Narrative Disclosure.
Following the Compensation Discussion and Analysis section and Compensation
Committee Report, executive compensation disclosure is organized into
three broad categories (although scaled down for EGCs and SRCs):
Š Compensation over the last three years;
Š Holdings of outstanding equity-related interests received as compensation
that are the source of future gains; and
Š Retirement plans, deferred compensation and other post-employment
payments and benefits.
iv. Summary Compensation Table.
The Summary Compensation Table is the principal disclosure vehicle for
named executive officer compensation. The Summary Compensation Table
must be accompanied by narrative disclosure and a Grants of Plan-Based
171
RR DONNELLEY
Awards Table (similar information required for EGCs and SRCs as narrative
disclosure) that is designed to explain the compensation information presented
in the table. The Summary Compensation Table includes, in addition to columns
for salary and non-performance based bonus:
Š A dollar value for all equity-based awards, shown in separate columns for
stock and stock options, measured at grant date fair value computed in
accordance with FASB Codification Topic 718;
Š A column reporting the amount of compensation under non-equity
incentive plans, which in most cases will be annual performance based
bonus;
Š A column reporting the annual change in the actuarial present value of
accumulated pension benefits and above-market or preferential earnings
on nonqualified deferred compensation (these amounts can be deducted
from total compensation for purposes of determining the named executive
officers);
Š A column showing the aggregate amount of all other compensation not
reported in the other columns of the table, including perquisites and other
personal benefits. Perquisites are included in the table unless the aggregate
amount is less than $10,000. Reimbursements of taxes owed with respect
to perquisites or other personal benefits must be included and separately
identified and quantified even if the associated perquisite is less than
$10,000; and
Š A column reporting total compensation.
Disclosure regarding outstanding equity interests includes:
Š The Outstanding Equity Awards at Fiscal-Year End Table, which show outstanding
awards representing potential amounts that may be received in the
future, including such information as the amount of securities underlying
exercisable and unexercisable options, the exercise prices and the expiration
dates for each outstanding option (rather than on an aggregate basis); and
Š The Option Exercises and Stock Vested Table (not required for EGCs and
SRCs), which shows amounts realized on equity compensation during the
last fiscal year.
Retirement plan and post-employment disclosure includes:
Š The Pension Benefits Table (not required for EGCs and SRCs), which requires
disclosure of the actuarial present value of each named executive officer’s
172
THE IPO AND PUBLIC COMPANY PRIMER
accumulated benefit under each pension plan, computed using the same
assumptions (except for the normal retirement age) and measurement period
as used for financial reporting purposes under generally accepted accounting
principles;
Š The Nonqualified Deferred Compensation Table (not required for EGCs
and SRCs), which requires disclosure with respect to nonqualified deferred
compensation plans of executive contributions, company contributions,
withdrawals, all earnings for the year (not just the above-market or preferential
portion) and the year-end balance; and
Š A narrative description of any arrangement that provides for payments or
benefits at, following, or in connection with any termination of a named
executive officer, a change in responsibilities, or a change in control of the
company, including quantification of these potential payments and benefits
assuming that the triggering event took place on the last business day of the
company’s last fiscal year and the price per share was the closing market price
on that date (required for EGCs and SRCs on scaled-down basis).
Director Compensation for the last fiscal year is required in a Director
Compensation Table (along with related narrative), which is in a format similar
to the Summary Compensation Table described above.
The disclosure requirements for related person transactions includes:
Š A dollar threshold for transactions required to be disclosed of $120,000; and
Š Disclosure of a company’s policies and procedures for the review, approval
or ratification of related person transactions.
Disclosure requirements regarding director independence and related corporate
governance matters conform to stock exchange listing standards, and
include:
Š Disclosure of whether each director and director nominee is independent;
Š A description, by specific category or type, of any transactions, relationships
or arrangements not disclosed as a related person transaction that
were considered by the board of directors when determining if applicable
independence standards were satisfied;
Š Disclosure of any audit, nominating and compensation committee members
who are not independent (all three of which are now required to be
composed of only independent directors subject to certain exceptions);
and
173
RR DONNELLEY
Š Disclosure about the compensation committee’s processes and procedures
for the consideration of executive and director compensation.
In addition, all proxy statements are required to contain a report of the
company’s audit committee, stating whether the audit committee has:
Š reviewed and discussed the audited financial statements with management;
Š discussed with the company’s outside auditors any matters the outside
auditors are required to bring to their attention;
Š received from the company’s outside auditors a report regarding the auditors’
“independence” from the company and discussed the auditors’
independence with them; and
Š recommended to the board of directors that the audited financial statements
be included in the company’s annual report on Form 10-K.
Proxy statements must also disclose separately the amount of fees billed for
both audit and non-audit services rendered by the company’s auditors and disclosure
of the audit committee’s pre-approval policies.
Companies are also required to disclose in proxy statements whether or
not—and, if not, why not—the board of directors provides a process for security
holders to send communications to the board of directors. The proxy
statement also requires specific information about the director nominating
process. Specifically, companies are required:
Š to disclose whether or not—and, if not, why not—they have a standing
nominating committee, and if so, whether they qualify as independent;
Š to disclose whether or not such committee has a written charter, and if so to
disclose whether or not it is available on the company’s website (and, if not, it
must be filed with the proxy statement once every three years);
Š to disclose whether the nominating committee will consider director candidates
recommended by security holders, and, if not, why not;
Š to disclose the nominating committee’s own process for identifying and
evaluating director candidates;
Š to disclose whether the nominating committee considers diversity when
evaluating a nominee; and
Š to disclose whether nominees for director were recommended by
(i) security holders, (ii) non-management directors, (iii) the CEO, (iv) other
executive officers, or (v) a search firm or some other source.
174
THE IPO AND PUBLIC COMPANY PRIMER
In addition, the SEC proxy rules require the following disclosures:
Š a brief description of the company’s board leadership structure, and, if the
board chairman is also the CEO, then a description of the role of the “lead
director”;
Š the extent of the board’s role in risk oversight of the company and how the
board administers its risk oversight role; and
Š disclosure of fees paid to compensation consultants for non-executive
compensation advisory services in certain circumstances and the nature of
any conflict of interest raised by the work of the compensation consultant.
b. Say-on-Pay
The SEC has implemented rules under the Dodd-Frank Act requiring public
companies to provide their shareholders with non-binding, advisory votes on the
company’s compensation arrangements for the named executive officers disclosed
in the proxy statement at least once every three years at the annual or
other meeting for which proxies are solicited for the election of directors. Shareholders
must also be given a vote at least once every six years on how often the
say-on-pay vote will occur (i.e. every one, two or three years). Since these votes
are advisory in nature, they do not bind the issuer’s board of directors to any
particular course of action. However, companies are required to disclose whether,
and if so, how, they considered the results of say-on-pay votes in future proxy
statements. Say-on-pay was effective for shareholder meetings held on or after
January 21, 2011. Additionally, as discussed in Section I.D.3(d), EGCs are exempt
from these requirements pursuant to the JOBS Act. Foreign private issuers are
also exempt from these rules because they are generally not subject to the SEC’s
proxy rules.
c. Pay Ratio Disclosure
On September 18, 2013, the SEC proposed rules to implement Section 953(b)
of the Dodd-Frank Act, which directs the SEC to require disclosure of (i) the
median of the annual total compensation of all employees (other than the
CEO), (ii) the CEO’s annual total compensation, and (iii) the ratio of the median
of the annual total compensation of all employees to the annual total
compensation of the CEO. Under the proposed rules, pay ratio disclosure
would be required in Form 10-Ks, Securities Act and Exchange Act registration
statements, and proxy and information statements, to the extent that executive
compensation disclosure is required to be included in such statements. The pay
175
RR DONNELLEY
ratio disclosure requirements would not apply to emerging growth companies,
smaller reporting companies or foreign private issuers and would not be
required in a company’s IPO registration statement.
Under the proposed rules, a public company could identify the median of the
annual total compensation of all of its employees by using its entire employee
population or “statistical sampling or other reasonable methods.” According to
the SEC, the determination of a sample size would ultimately depend upon how
widely employee compensation is distributed (in other words, how widely
employee compensation is spread out around the company’s mean employee
compensation). Once the sample size is determined, the company would then
need to identify the median annual total compensation in the sample. The proposed
rules do not set forth any required calculation methodologies for identifying
the median, but instead provide that public companies may use “a
methodology that uses reasonable estimates to identify the median.” Such methodology
could include any compensation measure that is consistently applied to
all employees included in the median calculation, such as the company’s tax or
payroll records. In addition, public companies would be required under the proposed
rules to disclose and consistently apply the methodology and any estimates
that they use to identify the median. The required median employee
compensation disclosure must be calculated in accordance with the rules that
apply to the calculation of the total compensation of named executive officers,
but the proposed rules permit the use of “reasonable estimates to calculate the
annual total compensation or any elements of total compensation” for employees
other than the CEO. In the event that estimates are used, the company would be
required to disclose the estimates and clearly identify any estimated amounts.
The ratio of the median of the annual total compensation of all employees to
the annual total compensation of the CEO may be disclosed in either of two
ways under the proposed rule: (1) as a ratio in which the median of the annual
total compensation of all employees is equal to one, or (2) narratively, in terms
of the multiple that the CEO total compensation amount bears to the median.
(For example, if the median employee’s total compensation was $5 and the
CEO’s total compensation was $25, the disclosure under the first alternative
would be “1 to 5,” and could be expressed narratively under the second alternative
as “the CEO’s annual total compensation is 5 times that of the median of
the annual total compensation of all employees.”) Under the proposed rules, the
pay ratio disclosure would apply to the last completed fiscal year only, thus
making it clear that the disclosure only needs to be updated once annually.
176
THE IPO AND PUBLIC COMPANY PRIMER
d. Pay for Performance and Hedging
The Dodd-Frank Act directs the SEC to adopt rules requiring public companies
to publish information in their proxy statements showing the correlation
between executive compensation and financial performance, taking stock price,
dividends and any other distributions into account. Section 955 of the Dodd-
Frank Act directs the SEC to issue rules requiring public companies to disclose
in their proxy materials whether employees and directors are allowed to purchase
financial instruments designed to hedge against the value of the company’s
stock, whether given to them as part of their compensation or otherwise
owned by them. Actual hedging transactions need not be disclosed, but rather
only a public company’s policy with regard to hedging transactions of its directors
and employees. The SEC is expected to adopt the rules pertaining to Section
955 in the near future. As discussed in Section I.D.3.(c), the JOBS Act
exempts EGCs from this disclosure requirement.
e. Disclosure of Voting on Executive Compensation by Institutional Investment
Managers
On October 18, 2010 the SEC proposed new rules to implement Section 951
of the Dodd-Frank Act. Pursuant to the Dodd-Frank Act, institutional investment
managers who are subject to Section 13(f) of the Exchange Act because
they manage at least $100 million of public securities will be required to file an
annual report detailing how they voted on executive compensation shareholder
votes required by new Sections 14A(a) and 14A(b) of the Exchange Act. Section
14A(a) requires shareholder voting (i) to approve executive compensation and
(ii) to approve the frequency of executive compensation votes, while 14A(b)
requires voting on executive compensation related to the acquisition, merger,
consolidation or proposed sale or any other disposition of all or substantially all
of a company’s assets. Institutional investment managers will be required to
identify on Form N-PX (i) the securities voted, (ii) the executive compensation
matters voted on, (iii) the number of shares that the manager had voting power
over, (iv) the number of shares actually voted and (v) how the manager voted.
The SEC is expected to propose and adopt rules pertaining to Section 951 in the
near future.
f. Filing and Dissemination
The proxy statement and form of proxy generally are filed with the SEC on
the date they are first sent or given to shareholders. Where matters other than
routine annual meeting matters (which for this purpose include the election of
177
RR DONNELLEY
directors, selection of auditors, say-on-pay votes and approval of stock
incentive or similar plans and some shareholder proposals) are to be acted
upon, a preliminary proxy statement and form of proxy must be filed with the
SEC at least 10 days prior to the date on which they are first sent or given to
shareholders. In addition, personal solicitation materials (e.g., written material
furnished to or by persons making personal solicitations) must be filed with the
SEC before or at the same time as they are disseminated. Soliciting material in
the form of speeches and press releases must be filed not later than the date on
which they are first used or published.
g. Electronic Delivery of Proxy Materials (E-Proxy)
Since January 1, 2009, all companies are now required to furnish proxy materials
to shareholders through a “notice and access” model using the Internet. An
issuer, and other soliciting persons, must furnish proxy materials to shareholders
by posting its proxy materials on a specified, publicly-accessible Internet
website (other than the SEC’s EDGAR website) and providing record
shareholders with a notice of the availability of such materials and directions to
access them. An issuer may comply with these guidelines either by (1) the
“notice only option,” whereby the issuer posts its proxy materials on an Internet
website and sends a Notice of Internet Availability of Proxy Materials (Notice)
to shareholders at least 40 calendar days before the shareholder meeting date;
or (2) the “full set delivery option,” whereby the issuer provides a full set of
proxy materials on paper to shareholders, including the Notice, and posts its
proxy materials on an Internet website. Issuers are not required to choose a
single option as the exclusive means for providing proxy materials to shareholders.
An issuer may choose to use the “notice only option” to provide proxy
materials to some shareholders and the “full set delivery option” to deliver
proxy materials to other shareholders.
The use of electronic delivery for furnishing proxy materials seeks to substantially
decrease the expense incurred by issuers to comply with the proxy
rules and provide persons other than the issuer with a more cost-effective
means to undertake their own proxy solicitations.
The Notice must be written in plain English and contain a prominent legend
that advises shareholders of the date, time, and location of the meeting; the
availability of the proxy materials at a specified website address; a toll-free
phone number, e-mail address and a website that shareholders may use to
request copies of the proxy materials; a statement that the Notice is not a form
178
THE IPO AND PUBLIC COMPANY PRIMER
to be used for voting and an explanation of the notice and access process and a
clear and impartial description of the matters to be considered at the meeting.
When initially adopted, the e-proxy rules provided limited flexibility in the
content and format of the Notice. However, in response to a study and comments
indicating that the voting rate following notice only delivery was much
lower than the rate following full set delivery, the SEC adopted amendments
providing for more flexibility in the form and content of the Notice.
When using the “notice only option,” the issuer must send copies of the materials
to a shareholder, at no charge, within three business days after receiving
such a request. An issuer also must allow shareholders to make a permanent
election to receive all proxy materials in paper or by e-mail with respect to
future proxy solicitations conducted by the issuer or soliciting person.
The issuer must also provide shareholders with a means to vote when the
Notice is first sent to shareholders. Voting can be accomplished through a
variety of means, such as an Internet voting platform, a toll-free telephone
number or a printable and downloadable proxy card on the website. An issuer
may not send a paper or e-mail proxy card to a shareholder until 10 or more
days after sending the Notice to the shareholder, unless the proxy card is
accompanied or preceded by a copy of the proxy statement and any annual
report, if required, to shareholders sent in the same manner.
The Internet website that is maintained for posting proxy materials must
protect the anonymity of the shareholders who access the materials by, for
example, refraining from using cookies and other tracking software; however,
automatic tracking of IP addresses is permitted.
Under the notice and access model, brokers, banks and similar intermediaries
must prepare and send their own notices designed for beneficial shareholders. The
issuer or other soliciting person must provide the intermediaries with sufficient
information to prepare and send its Notice to beneficial shareholders within the
required timeframe. A beneficial shareholder desiring a paper or e-mail copy of the
proxy materials must request one from the intermediary.
A soliciting person other than the issuer must comply with the notice and
access model in substantially the same manner as an issuer, except that the
non-issuer soliciting person may send proxy materials to only select shareholders.
However, its Notice must be sent to shareholders by no later than the
filing date of the soliciting person’s definitive proxy statement, so long as the
soliciting person files a preliminary proxy statement within 10 days of the issu-
179
RR DONNELLEY
er’s filing of its definitive proxy statement. This proposed rule is designed to
permit soliciting persons other than the issuer to use the notice only method in
cases where the SEC’s review of preliminary proxy materials exceeds 10 calendar
days. If the soliciting person sends a Notice to a shareholder, it also must
send that shareholder a paper or e-mail copy upon request.
The notice and access model does not apply to proxy solicitation for a business
combination transaction, or if state law in which the issuer is incorporated
prohibits providing proxy materials in such a manner.
The E-Proxy rules do not affect the availability of other means of providing
proxy materials to shareholders, such as obtaining affirmative consents for
electronic delivery pursuant to the prior SEC interpretative release. A company
may presume consent by employee-shareholders to delivery through the
company’s email system when the email prominently states that paper versions
are available upon request and such employee-shareholders use the email system
in the ordinary course of performing their duties and are expected to routinely
use the system, or they have alternative means of receiving messages
such as through other employees.
In March 2008, the SEC issued a release (the March 2008 Release) containing
amendments to certain rules and forms relating to mergers and acquisitions.
Among other things and perhaps most notably, the March 2008 Release clarifies
in Rules 14a-3(a)(3)(i) and 14a-16(m) that the use of the notice and access
model with respect to Internet availability of proxy materials is not permitted
for all business combinations, including both cash and stock transactions.
Although the related adopting release indicated that the notice and access
model was not available in the case of business combinations, the final rules did
not include cash transactions as a business combination.
h. “Householding” Proxy Materials
SEC rules governing delivery of proxy statements provide a company with
additional means of lowering printing and mailing costs by permitting a company
to deliver a single proxy statement and annual report to two or more
shareholders with the same address. In order to “household,” a company must
first obtain the shareholders’ affirmative written consent or implied consent.
Written consent requires the shareholder to be informed of the duration of the
consent, the specific types of documents to which the consent will apply, the
procedure for revoking consent, and the company’s obligation to send
individual copies within 30 days of a revocation of consent. Written consent will
180
THE IPO AND PUBLIC COMPANY PRIMER
be required when shareholders living at the same address do not have the same
last name and the company is unable to reasonably determine whether they are
members of the same family. A company may also household proxy materials
and annual reports by obtaining a shareholder’s implied consent. Consent may
be implied where shareholders at the same address have the same last name or
the company reasonably believes they are members of the same family and at
least 60 days prior to beginning householding the company sends a separate
notice to each shareholder notifying them that it intends to household proxy
statements and annual reports. The notice (and the envelope if the notice is
sent with other materials) must include the following statement in prominent,
boldface type: “Important Notice Regarding Delivery of Security Holder
Documents.”
Assuming a company has obtained valid consent, it may send a single copy of
its proxy statement and annual report addressed to the shareholders living at
the same address as a group (e.g., the “XYZ Corp. Shareholders” or the “John
Smith Household”), to each of the shareholders (e.g., “John and Jane Smith”),
or by an alternative addressing provision to which each shareholder in the
household specifically consents in writing (e.g., using an existing account title,
such as one individual in the group). Even if a company has obtained valid
consent, however, each shareholder must receive separate proxy cards, which
may be included in the same envelope as the single set of proxy materials. It is
important to note that state law governs the notice requirements for shareholder
meetings and a company must consider whether a separate notice of
meeting should be sent to each shareholder in order to satisfy the particular
state law under which the company is organized. The new rules also require
specific disclosures in a company’s proxy statement when it households its
proxy statement or annual report.
i. Broker Discretionary Voting
Generally, NYSE Rule 452 provides that brokers may give a proxy to vote
stock if they have transmitted proxy soliciting material to the beneficial owner
and they have not received voting instructions from the beneficial owner. Brokers
may not give a proxy to vote stock when the matter to be voted on relates to
certain fundamental matters (i.e., mergers, appraisal rights, etc.). The Dodd-
Frank Act further restricted brokers’ discretionary voting by prohibiting their
ability to give a proxy to vote stock on matters relating to the election of directors,
executive compensation and certain other fundamental matters.
181
RR DONNELLEY
On January 25, 2012, the NYSE announced a modification to the application
of NYSE Rule 452 that restricts when brokers may exercise discretionary voting
authority on certain corporate governance proxy proposals.
The change in the application of NYSE Rule 452 does not impact discretionary
voting authority on ratification of auditors. As long as brokers have
discretion to vote on at least one proposal to be considered at a shareholder
meeting, uninstructed shares can still be deemed present at the meeting for
quorum purposes. Therefore, so long as they present an auditor ratification
proposal, public companies may still use broker discretionary votes to ensure a
quorum at shareholder meetings.
2. Annual Report to Shareholders
If the company solicits proxies for the election of directors, the company is
required to furnish to shareholders, in addition to the required proxy statement,
an annual report to shareholders containing some of the information required
to be provided in Form 10-K, including audited financial statements and other
financial information and an MD&A covering the most recent three fiscal years.
Further, the annual report must include a graph (previously required in the
proxy statement) depicting the cumulative total return to company shareholders
over the period since the IPO (or five years, whichever is less) and the
return for stocks included in a broad equity market index and a published
industry index or peer group of companies over the same period. Copies of the
annual report to shareholders must be mailed to the SEC not later than the date
on which the report is first sent, given or made available to shareholders or the
date on which copies of solicitation materials for the election are filed with the
SEC, whichever is earlier.
3. Shareholder Proposals
The SEC’s Rule 14a-8 requires a company to include specified shareholder
proposals in its proxy statement and proxy card relating to a particular shareholder
meeting if the proposals are submitted by eligible shareholders (i.e., those
who have beneficially owned at least $2,000 or 1% of the company’s stock for at
least one year and continue to do so at the meeting date), are submitted by the
applicable deadline (generally 120 days before a scheduled annual meeting and a
“reasonable time” before the solicitation for a special meeting) and do not fall
into the proscribed categories (e.g., proposals that under applicable state law are
not appropriate for action by shareholders or that deal with matters relating to
the conduct of ordinary business operations). However, even if a shareholder
proposal falls into one or more of the proscribed categories, companies must first
182
THE IPO AND PUBLIC COMPANY PRIMER
seek SEC approval (in the form of a no-action letter) before unilaterally excluding
the shareholder proposal from its proxy statement.
In addition, SEC Rule 14a-4 adds a 45-day rule. The 45-day rule is intended to
require stockholders who intend to present a proposal at the annual meeting to
notify the company at least 45 days in advance of the presumed mailing date
(i.e., the anniversary date of the prior year’s mailing of proxy statement). If this
notice is not given within the 45-day period, management proxies are free to
use discretionary authority to vote against the proposal without any condition.
If the appropriate notice is given within the 45-day period, discretionary authority
vested in management proxies can be voted against the proposal only if
certain conditions are followed as set forth in Rule 14a-4. One of the requirements
of 14a-4 is that the proxy statement contains a general description of the
proposal and the fact that the management’s proxies will use discretionary
authority to vote against the proposal. The proposal itself will not be put in the
proxy statement as would be required if the stockholder complied with the
120-day notice provision as provided in Rule 14a-8. This 45-day rule has nothing
to do with limiting the stockholder’s ability to make the proposal at the meeting.
The SEC’s release adopting Rule 14a-4 makes clear that the 45-day notice
can be overridden by a reasonable alternative period in the company’s by-laws.
4. Proxy Access
On August 25, 2010, the SEC adopted new Rule 14a-11 requiring shareholder
access to a company’s proxy materials. The rule would have required a company,
at its own expense, to incorporate shareholder director nominees into its
proxy materials, whether submitted by one shareholder or a group of shareholders,
so long as certain conditions were met. Conditions to proxy access
included a minimum percentage ownership requirement and that the nominating
shareholder or group was not attempting to change control of the company.
In addition, the SEC relaxed certain of its proxy solicitation rules to facilitate
shareholders communicating with each other for the purposes of forming a
group to seek proxy access or supporting nominees who are included in the
company’s proxy materials.
In relation to the facilitation of shareholder director nominations, the SEC
also amended other rules that excluded or impeded shareholder participation in
the election of directors. Specifically, changes to Rule 14a-8(i)(8) limit the bases
on which a company may exclude a shareholder proposal related to director
nomination or election procedures. Under the amended rule, a company may
exclude such a shareholder proposal only if it (1) would disqualify a standing
183
RR DONNELLEY
nominee; (2) would remove a director from office before the director’s term
expired; (3) questions the competence, business judgment or character of a
nominee or director; (4) nominates an individual for election to the board of
directors; or (5) in any other way could affect the outcome of the election of
directors.
Although the proxy access rules described above had been finalized by the
SEC, on October 4, 2010 the SEC stayed their implementation pending the outcome
of litigation in the U.S. Court of Appeals for the D.C. Circuit which challenged,
among other things, the constitutionality of new Rule 14a-11 (the
amendments to Rule 14a-8(i)(8) were not challenged). The Court of Appeals
vacated Rule 14a-11 on July 22, 2011 and the SEC indicated that it would not seek
a rehearing. On September 13, 2011, the SEC lifted the stay on amended Rule 14a-
8(i)(8), and the amended Rule became effective at that time. The Court of
Appeals’ rejection of Rule 14a-11 combined with the implementation of amended
Rule 14a-8(i)(8) has lead to proposals to amend public company bylaws governing
proxy access; however, the speculation about the potential for the use of
private ordering to adopt proxy access bylaws has not as of yet proven accurate.
5. Other Timing Issues
As described above, the proxy rules do not provide a deadline for the holding
of the annual or any special meeting of shareholders. The timing requirements
for meetings arise under the law of the issuer’s state of incorporation and the
issuer’s charter and by-laws. Delaware law, for example, requires that annual
meetings be held at least once every 13 months. However, the proxy rules require
a company to set forth in the proxy statement for each annual meeting the deadline
by which shareholder proposals to be considered at the next annual meeting
must be submitted (generally 120 days before the next such meeting). If the date
for the next annual meeting is subsequently advanced by more than 30 days or
deferred by more than 90 days, the company is required to notify shareholders of
the change and any revised deadline for submitting proposals. This is usually
accomplished by inclusion of the information in a Form 10-Q. With respect to
shares held of record in “street name” or otherwise by a nominee, including a
nominee of The Depository Trust Company, companies are required to make
inquiry of the record holders at least 20 business days (or as soon as otherwise
practicable in the case of a special meeting) prior to the record date for a shareholder
meeting, in order to determine the number of beneficial owners on whose
behalf shares are held. Companies are then required to furnish a sufficient
number of copies of the annual report and proxy statement to each record holder
184
THE IPO AND PUBLIC COMPANY PRIMER
to enable the record holder to forward the documents to the beneficial owners
prior to the meeting.
6. Duty of Directors and Officers
Directors and officers of public companies have a duty to ensure that shareholders
receive adequate disclosure of compensation and other information
required under the federal securities laws. For example, in a proceeding against
W.R. Grace & Co., the SEC stated that “officers and directors who review,
approve or sign their company’s proxy statements or periodic reports must take
steps to ensure the accuracy and completeness of the statements contained
therein, especially as they concern those matters within their particular knowledge
or expertise.” In that case, W.R. Grace & Co. was found to have failed to
disclose that J. Peter Grace, Jr., the former CEO of the company, had received as
a retirement benefit substantial perquisites that cost the company $3.6 million in
1993 and were described in that company’s proxy statement simply as “certain
other benefits.” Although the value of these benefits was very small in relation to
the issuer’s financial position and earnings, the SEC concluded that the benefits
should have been described in the proxy statement in detail in response to the
applicable compensation disclosure requirements. The SEC emphasized that the
directors and officers who signed the defective filings and were familiar with
Mr. Grace’s retirement agreement should not have relied on legal counsel to draft
the disclosure without discussing the matter with counsel. In addition to federal
securities laws, most state laws impose a duty of full disclosure when shareholder
votes are being sought.
7. Virtual Stockholder Meetings
The Delaware General Corporation Law provides that a company can hold its
shareholder meetings in part or entirely over the Internet. While many companies
already broadcast their annual meetings over the Internet, enabling their
shareholders to listen, the effect of Delaware law is to expressly eliminate the
requirement of a physical meeting location. In April 2000, Inforte Inc. became
the first company to take advantage of these amendments and reported considerable
cost and time savings as a result. Before a company holds a virtual meeting,
however, it should consider several obstacles and detriments that may
outweigh the potential cost savings. For example, a company may not want to
encourage increased participation in otherwise routine annual meetings. Conversely,
because not every shareholder will have access to the Internet, a
company must be prepared to respond to those shareholders who may complain
of their lack of access. Also, certain investment groups such as the Coun-
185
RR DONNELLEY
cil of Institutional Investors and the AFL-CIO object to online-only meetings,
citing the lack of ability to confront management personally. In addition, procedures
must be implemented to verify identities of the participants and to record
voting results.
8. Electronic Shareholder Forums
In an age where the internet serves as a leading source of information and
vehicle for communication, the SEC adopted certain amendments to the proxy
rules in 2008 in an effort to promote electronic shareholder forums as a convenient
and efficient means of communication among shareholders and
between shareholders and their companies. The rules clarify that a statement
made in electronic shareholder forum is exempt from most of the Exchange
Act’s proxy rules if all of the conditions to the exemption are satisfied. Specifically,
a communication made in an electronic forum is exempt from the proxy
rules if it is made by or on behalf of any person who (i) does not seek, directly
or indirectly, the power to act as a proxy for a shareholder, and (ii) does not
furnish or otherwise request a form of revocation, abstention, consent or
authorization. Furthermore, such communication must be made more than 60
days before the announced date of the company’s annual or special meeting or
more than two days after the announcement of the meeting if the announcement
is made less than 60 days prior to the meeting date. However, any solicitation
that remains available on the forum within the 60-day period must
comply with the proxy rules, so arrangements should be made to timely remove
such communication. Any person permissibly relying on this exemption
remains eligible to later request proxy authority, after the exemption period has
passed, so long as the solicitation complies with the proxy rules.
In addition, to further promote the use of electronic forums, the SEC provided
liability protection for any shareholder, company or third party acting on
behalf of a shareholder or company that establishes, maintains or operates an
electronic forum. Under these new rules, these parties are not liable under the
federal securities laws for the information posted in the forum by a participant.
However, the person posting the communication remains liable.
These rules provide additional means for communications and do not in any
way restrict a shareholder’s ability to submit proposals for inclusion in a
company’s proxy statement (as described above).
186
THE IPO AND PUBLIC COMPANY PRIMER
E. LIABILITY FOR MISSTATEMENTS AND OMISSIONS UNDER THE EXCHANGE
ACT
Companies with stock listed on the NYSE, NYSE MKT or NASDAQ are subject
to the ongoing anti-fraud requirements of the Exchange Act and its rules
and regulations. The following section describes those requirements.
1. Section 18 of the Exchange Act
Section 18 of the Exchange Act imposes liability for false and misleading statements
in documents filed with the SEC. Under Section 18, any person who makes
or causes to be made any statement in a document filed with the SEC that:
“was at the time and in light of the circumstances under which it was made
false or misleading with respect to any material fact, shall be liable to any
person (not knowing that such statement was false or misleading) who, in
reliance upon such statement, shall have purchased or sold a security at a
price which was affected by such statement, for damages caused by such
reliance, unless the person sued shall prove that he acted in good faith and
had no knowledge that such statement was false or misleading.”
Liability is not limited to the company filing the document with the SEC and
may extend to officers and directors, especially those who sign the filed document.
Actions for such false or misleading statements may be brought by private
parties. In addition, an action may be brought by the SEC under Section 21
of the Exchange Act for violations of any provision of the Exchange Act.
Section 18 liability covers material misstatements in a company’s annual
report on Form 10-K. The information contained in Part I of a quarterly report
on Form 10-Q, which consists of the condensed, unaudited financial statements,
and market risk disclosure (i.e., the principal contents of a Form 10-Q), is not
deemed to be “filed” with the SEC for purposes of Section 18 and, therefore, is
not subject to the liability created by Section 18. However, all of the
information contained in a company’s reports on Form 10-Q (as well as in its
reports on Form 10-K) is subject to liability under Exchange Act Rule 10b-5 as
discussed below.
2. Rule 10b-5 Under the Exchange Act
Rule 10b-5 under the Exchange Act broadly prohibits fraudulent and
deceptive practices and untrue statements or omissions of material facts in
connection with the purchase or sale of any security. A cause of action under
Rule 10b-5 requires proof of all of the following elements:
Š that the defendant acted with “scienter,” which means an intent to deceive,
or at least reckless misconduct;
187
RR DONNELLEY
Š that the plaintiff acted in reliance on the material misstatement or omission
(this element may sometimes be met through the application of a “fraud on
the market” theory, under which a showing that a material misstatement or
omission adversely affected the market price creates a presumption of
reliance);
Š that the plaintiff suffered damage as a consequence of relying on the misstatement
or omission; and
Š that the misstatement or omission concerned a material fact.
Unlike Section 18 of the Exchange Act, Rule 10b-5 applies not only to documents
filed with the SEC but also to any information released to the public by
the issuer and its subsidiaries, including press releases and annual and quarterly
reports to shareholders. As in the case of Section 18, private parties may
sue for damages arising from material misstatements in or omissions from this
information, including a failure to update the information when necessary. As
with Section 18 liability, potential liability is not limited to the issuer. In addition,
the SEC may institute a formal investigation and seek a cease and desist
order.
3. Liability of Control Persons Under the Exchange Act
Similar to Section 15 of the Securities Act (discussed in Section III.C.2(e)),
Section 20 of the Exchange Act provides that a person controlling any person
liable under the Exchange Act may be liable jointly and severally and to the
same extent as its controlled person for violations of the Exchange Act. Notwithstanding
some recent decisions to the contrary, many courts will dismiss a
lawsuit seeking damages pursuant to Section 20, if the allegations of the underlying
violation by the controlled person do not meet the strict pleading standards
enacted by Congress.
The liability of the control person is not necessarily coextensive with that of
the controlled person. Under Section 20, a control person may avoid liability if
he or she can establish that he or she acted in good faith and did not directly or
indirectly induce the violation. The potential liability of control persons under
Section 20 of the Exchange Act also applies with respect to liability arising from
violations of Section 18 and Rule 10b-5.
F. MISUSE OF INSIDE INFORMATION
Under many circumstances it is a violation of law, with potential criminal and
other sanctions, for any person to purchase or sell securities, or to tip others who
may purchase or sell securities, on the basis of material, non-public information
188
THE IPO AND PUBLIC COMPANY PRIMER
about the issuer known to that person. Liability depends in part on the nature of
the relationship between the issuer and the person in question. Generally, directors,
officers and employees of an issuer fall within this prohibition.
Companies should adopt policies and procedures designed to ensure that
their directors, officers and employees do not misuse “inside” information. For
example, the company should require that confidential information about the
company (including its subsidiaries and other affiliated entities) made available
to its directors, officers and employees be kept confidential by them. In addition,
those who have access to inside information should be made aware of
their obligation to refrain from trading on inside information and from disclosing
it improperly to others. Companies should also adopt policies and procedures
designed to ensure that the disclosure of inside information to anyone
outside the company is made in a controlled, non-selective manner by officials
who are knowledgeable about the matters in question and familiar with the
applicable disclosure requirements.
Company employees are particularly susceptible to claims of insider trading
when material information is released shortly after the employee’s trade is
consummated. In this situation, insiders are put in the uncomfortable position
of having to demonstrate that their trade was not made with awareness of the
information at the time of the trade. For this reason, most public companies
impose “blackout” periods commencing several days or weeks before the end
of each fiscal quarter and ending when the company’s earnings information is
released and absorbed over one to three trading days into the public markets.
Alternatively, companies sometimes establish limited “window periods” to
permit trading only during portions of the time when a blackout period as
described in the preceding sentence would not be in effect. In any event, the
company must reserve the right to shut the window or extend or impose an
additional blackout period whenever necessary due to the existence of material
non-public information that might form the basis for insider trading allegations,
or even just the appearance of insider trading.
Effective in October 2000, the SEC adopted Rule 10b5-1 to clarify issues with
respect to insider trading. Subject to the affirmative defenses discussed below,
the rule creates a presumption that a purchase or sale of a security of an issuer
is made on the basis of inside information if the person making the purchase or
sale was aware of inside information when the person made the purchase or
sale. As an affirmative defense to the presumption, the person making the
189
RR DONNELLEY
purchase or sale may demonstrate that, prior to becoming aware of the inside
information, such person:
Š entered into a binding contract to purchase or sell the security;
Š had instructed another to execute a trade; or
Š had adopted a written plan for trading securities.
In other words, the rule can enable insiders to purchase and sell company shares
as long as they committed in advance to do so and had no inside information when
they made the commitment. Many corporate insiders, especially chief executive
officers, enter into Rule 10b5-1 trading plans to facilitate trading over one- or
two-year periods, including outside of established trading “windows.”
G. INSIDER REPORTING REQUIREMENTS AND SHORT-SWING PROFITS
Under Section 16 of the Exchange Act, public company “insiders” (i.e., directors,
executive officers and significant shareholders) are required to report
their ownership of shares in the public company, to disgorge “short-swing profits”
from trading in these shares and to refrain from making short sales of the
shares. These requirements are set forth in Sections 16(a), (b) and (c) and in
the rules adopted by the SEC under Section 16, which were amended in 2003 to
implement the requirements of Sarbanes-Oxley. Section 16 requirements
become applicable when a Company’s Exchange Act registration statement
becomes effective. The Section 16 rules are strict in their application, and Section
16 insiders should be cautious about any transaction in or involving company
securities for this reason. While compliance with the Section 16 rules is
principally the responsibility of the Section 16 insider, many companies coordinate
Section 16 filings for directors and executive officers internally to ensure
filings are made promptly and accurately. Persons violating Section 16 may be
subject to criminal penalties and civil penalties for each violation of Section 16
in addition to liability for the deemed profits resulting from the violation.
The SEC amended the Section 16 rules following the adoption of Sarbanes-
Oxley to require: (i) electronic filing of Forms 3, 4 and 5; (ii) posting of Forms 3,
4 and 5 on the subject company’s website; and (iii) acceleration of the filing due
date for Form 4. Section 16 insiders are required to file Forms 3, 4 and 5 electronically
with the SEC via EDGAR. This means that each Section 16 insider
must obtain from the SEC a Central Index Key (CIK), an EDGAR password and
a CIK Confirmation Code (CCC) prior to the time of filing the applicable form
with the SEC. (As discussed in Section IV.C above, the SEC has rules relating to
obtaining EDGAR access codes online; see also Exhibit N). To respond to fre-
190
THE IPO AND PUBLIC COMPANY PRIMER
quently asked questions regarding Section 16 electronic reporting, the SEC has
issued a release, which can be found at http://www.sec.gov/divisions/corpfin/
sec16faq.htm.
In addition, companies are required to post all Forms 3, 4 and 5 filed by Section
16 insiders by the end of the business day following the day that a form is
filed with the SEC by or on behalf of a Section 16 insider. Companies can satisfy
the website posting requirement by posting a copy of the Form 3, 4 or 5 as
filed with the SEC on the company’s website, or providing a link on the company’s
website to the filings as posted on the SEC’s website or to a third-party
provider’s database. If access is provided via a link to the SEC’s website or to a
third-party provider’s database, certain requirements must be satisfied to
ensure that access to the forms is readily available.
Perhaps the most significant change to Section 16 that resulted from the
adoption of Sarbanes-Oxley is the acceleration of the due date for filing a
Form 4 to the second business day following the day on which the reportable
transaction was executed. This accelerated due date for filing Form 4 resulted
in the adoption of measures by companies, including mandatory pre-clearance
procedures prior to the execution of transactions by directors and officers,
creating broker interface procedures, developing systems for periodic preventive
email alerts to directors and officers, assisting directors and officers
with compliance procedures and taking steps to have directors and officers
execute powers of attorney authorizing the company to file Forms 3, 4 and 5 on
their behalf.
1. Reporting
Section 16(a) requires that each director, “officer” and beneficial owner of
more than 10% of the common stock of a company file with the SEC reports of
his, her or its beneficial ownership of shares. The SEC has issued detailed rules
for determining which shares are deemed to be beneficially owned for purposes
of 10% ownership, which may include more shares than are economically owned
by the Section 16 insider. Under these rules, beneficial ownership includes shares
over which the insider has or shares voting or investment power, so “beneficial
ownership” may extend to securities held indirectly through partnerships, trusts
and estates as well as by close relatives of the Section 16 insider. Securities
underlying options, convertible debt and other derivative instruments are
considered to be beneficially owned if the holder has the right to acquire the
underlying equity securities within 60 days. In addition, any person who with
others is acting as a “group” with regard to the shares may be deemed to benefi-
191
RR DONNELLEY
cially own the shares beneficially owned by the other members of the group.
Once 10% ownership is assessed, however, all other determinations are made
according to pecuniary (economic) interest. A “pecuniary interest” exists where
there is the direct or indirect opportunity to profit or share in any profit derived
from a transaction in the common stock of the company. In comparison, an
“indirect pecuniary interest” includes securities owned by another that might be
attributable to a Section 16 insider. This distinction may lead to some unusual
results, such as a person’s being determined to be a 10% beneficial owner with a
pecuniary interest in none of the shares that he or she beneficially owns. This
person would nonetheless be required to file the reports described below and
would be subject to all other provisions of Section 16.
“Officers” are defined under the Section 16 rules as the president, principal
financial officer, principal accounting officer, any vice president in charge of a
principal business unit, division or function, any other officer who performs a
significant policy-making function and any other person who performs similar
policy-making functions. This definition can extend to officers of subsidiaries
who perform policy-making functions for a company. Individuals identified in
the IPO registration statement or any annual report on Form 10-K as being
executive officers of a company are presumed to be Section 16 insiders.
a. Form 3
The Section 16 rules require each Section 16 insider to file with the SEC an
initial report on Form 3 via EDGAR setting forth his, her or its initial beneficial
ownership position in the company’s shares and each derivative security relating
to the company. An insider reports any changes in that initial beneficial
ownership position on Form 4. Each person who is a Section 16 insider at the
time that the Company’s first Exchange Act Registration Statement with
respect to equity securities is declared effective must file a Form 3 on or before
that date, regardless of whether such person owns the company’s equity securities.
Any person who becomes a Section 16 insider thereafter must file a Form
3 within 10 calendar days after becoming a Section 16 insider. Filers have until
10:00 p.m. Eastern time on the due date to electronically file the Form 3.
Because of the accelerated filing deadline for Form 4 (discussed below), there
could arise a situation in which a Section 16 insider is required to file a Form 4
before the Form 3 deadline. The SEC has urged, but not required, insiders in
such a situation to file the Form 3 concurrently with the Form 4 by the Form 4
filing deadline.
192
THE IPO AND PUBLIC COMPANY PRIMER
b. Form 4
In most cases, each Section 16 insider is required to file a Form 4 by the end
of the second business day after the day on which a transaction resulting in a
change in beneficial ownership has been executed. As with the filing of a
Form 3, a Form 4 may be filed via EDGAR as late as 10:00 p.m. Eastern time on
the due date and will be deemed timely filed. In addition, Section 16 insiders
must now report on Form 4 most transactions which were previously reported
on Form 5. Transactions that must be reported on Form 4 pursuant to the rules
adopted pursuant to Sarbanes-Oxley include (among others):
Š open market purchases and sales;
Š stock awards, performance share awards and stock appreciation rights
awards;
Š all exercises and conversions of derivative securities;
Š option re-pricings, cancellations, re-grants and other material amendments;
Š discretionary transactions pursuant to employee benefit plans;
Š dispositions to the issuer; and
Š all grants, awards and other acquisitions from the issuer (including
derivative securities transactions).
The SEC has adopted special limited deferred reporting rules (up to five
business days depending upon the circumstances) for the following transactions:
Š transactions pursuant to a contract, instruction or written plan for the
purchase or sale of issuer equity securities that satisfies the affirmative
defense conditions of Rule 10b5-1(c) and where the Section 16 reporting
person does not select the date(s) of execution (such as the first date of
each month);
Š discretionary transactions where the Section 16 reporting person does not
select the date(s) of execution;
Š deferred compensation plan investments in a company stock fund but only
if they fall within the scope of a Rule 10b5-1 plan; and
Š transactions that occur over more than one day but only if they fall within
the scope of a Rule 10b5-1 plan.
These transactions are subject to reporting on Form 4 within two business
days of the “deemed execution” date of the transaction. The deemed execution
193
RR DONNELLEY
date of the transaction will be the earlier of (a) the date on which the executing
broker, dealer or plan administrator notifies the Section 16 reporting person of
execution of the transaction, and (b) the third business day following the trade
date. The SEC noted in its release adopting these rules that a trade confirmation
sent through the mail could take several days to arrive and the SEC
would, therefore, usually expect brokers, dealers and plan administrators to
provide the information needed for Section 16(a) reporting purposes to the
Section 16 reporting person either electronically or by telephone.
c. Form 5
Form 5s, due within 45 days of the issuer’s fiscal year-end, are used for reporting
a limited number of exempt transactions, including gifts, expiration of
options without consideration, certain small acquisitions, stock splits and stock
dividends, pro rata distributions, transfers under domestic relations orders,
changes in form of beneficial ownership and regular dividend reinvestment plan
contributions. Also, any transactions that were not reported as required on a
Form 4 during the previous year are required to be reported on a Form 5. Each
Section 16 insider who was subject to Section 16 at any time during the company’s
fiscal year should file a Form 5 via EDGAR within 45 days after the end of
the company’s fiscal year, unless during the fiscal year there were no transactions
required to be reported or all transactions otherwise required to be
reported on Form 5 were reported previously on Form 4. As with the filing of
Forms 3 and 4, Form 5 may be filed via EDGAR as late as 10:00 p.m. Eastern
time on the due date and will be deemed timely filed. As stated above, a number
of transactions that were formerly reported on Form 5 are now required to be
reported on Form 4.
d. Delinquent Filings
A public company is required to disclose in its annual proxy statement and its
annual report on Form 10-K information regarding any Section 16 insider who
fails to file the required reports on a timely basis.
2. Short-Swing Profits
Section 16(b) of the Exchange Act requires Section 16 insiders to pay over to
the company any “short-swing profits” realized on a purchase and sale, or a sale
and purchase, of the company’s shares within a period of less than six months.
Liability under Section 16(b) is strict. No proof of possession or use of inside
information is necessary. The concepts of “purchase” and “sale” are broadly
construed and extend to many different types of transactions, including the
194
THE IPO AND PUBLIC COMPANY PRIMER
acquisition or disposition of an option or other derivative instruments related to
company shares. Any purchase and sale within the six-month period may be
matched, and the lowest purchase price will be matched with the highest sale
price during the period. Losses are not offset against profits. As a result, it is
possible to have short- swing profits even when a series of transactions has
resulted in an overall economic loss. The requirement that a Section 16 insider
disgorge short-swing profits to the company may be enforced by the company,
but is ordinarily enforced by specialized strike lawyers representing shareholders
of the company, who are entitled to do so if the company fails to
institute suit within 60 days after being requested to do so. The Section 16
reporting provisions provide a relatively easy method of determining when
Section 16(b) violations have occurred, and there are persons who monitor the
Section 16 reports of most public companies for violations.
While “beneficial ownership” for purposes of determining whether a person
is a 10% holder is broadly interpreted, it is important to realize that Section
16(b) liability attaches only to purchases and sales of securities in which
the Section 16 insider has a pecuniary (economic) interest.
There are several important exemptions from the short-swing profit requirement
of Section 16(b). Perhaps most importantly, Rule 16b-3 exempts stock
grants and awards made to directors and officers as well as any other purchases
from or sales to the company, so long as the transactions are approved
by the board of directors, by a board committee composed solely of two or
more non-employee directors or by a majority vote of the shareholders at a
meeting, or if the subject securities are held for at least six months before disposition.
3. Short Sales
Section 16(c) of the Exchange Act prohibits Section 16 insiders from making
short sales of the company’s stock. This prohibition includes sales “against the
box” (i.e., a sale covered by borrowing shares when the seller has a long position
in the shares sold).
H. REPORTS BY 5% HOLDERS
1. Schedule 13D
Section 13(d) of the Exchange Act and the related SEC rules require any person
who acquires beneficial ownership of more than 5% of a class of a company’s
stock registered under the Exchange Act to send to the company and to file with
the SEC within ten days after the acquisition a statement containing the
195
RR DONNELLEY
information required by the Schedule 13D. “Beneficial owner” is broadly defined
as any person who has or shares, directly or indirectly, voting or investment
power with respect to a security, whether through contract, arrangement, understanding,
relationship or otherwise. Any security as to which beneficial ownership
may be acquired through the exercise of an option or other right within 60
days is also deemed to be beneficially owned. The filing requirement of Section
13(d) also applies to any group of persons who agree to act together for the
purpose of holding, voting or disposing of equity securities of the issuer.
Schedule 13D requires a statement of facts relating to the stock and the holdings
of the reporting person, the source of funds for the acquisition, a list of
transactions in the prior 60 days, any plans that the reporting person has
regarding the company and any understandings with others with respect to
securities of the company. Schedule 13D filings should be amended promptly to
reflect any material change in the information reported. Acquisitions or dispositions
involving 1% or more of the outstanding class of securities are
deemed material.
Certain passive investors and persons who beneficially own more than 5% of
the stock because their acquisitions were made in the pre-public period are
permitted to file a (shorter) Schedule 13G rather than Schedule 13D as
described below.
2. Schedule 13G
Institutional investors, such as broker-dealers, banks, insurance companies
and investment companies and advisers, who cross the 5% threshold but who
acquire the securities in the ordinary course of business and do not intend to
exercise control over the issuer may file a short-form statement on Schedule
13G within 45 days after the end of the calendar year in which the acquisition
occurs unless they acquire more than 10% (in which case the filing is due within
10 days of the end of the month). Moreover, if their beneficial ownership no
longer exceeds 5% at the end of the calendar year, they need make no filing at
all.
Schedule 13G is also available to report holdings that result from acquisitions
made before the issuer becomes a public company, as long as acquisitions do
not exceed 2% of the relevant class during any 12-month period. Acquisitions
made during the pre-public period are counted for this purpose if they occurred
during the applicable 12-month period.
196
THE IPO AND PUBLIC COMPANY PRIMER
In addition, investors of any type who acquire securities for a passive
investment purpose and who beneficially own less than 20% of the subject
class of securities are permitted to report on Schedule 13G. However, the filing
and amendment requirements applicable to these investors are somewhat
more stringent than those applicable to the institutional investors discussed
above.
I. RESALES UNDER RULE 144
Absent an exemption under the Securities Act, resales of securities acquired
in exempt transactions (i.e., those not previously registered under the Securities
Act or “restricted securities”) may require registration under the Securities
Act. Sales of securities, whether or not previously registered, by an
“affiliate” of an issuer also generally require registration under the Securities
Act. An “affiliate” of an issuer is defined in Rule 144 (and for most other purposes
under the securities laws) as a person that, directly or indirectly, controls,
is controlled by or is under common control with the issuer. Reporting
companies often treat their directors and officers that are Section 16 insiders as
affiliates for purposes of Rule 144. However, affiliate status depends on the
facts and circumstances of the particular relationship in question and may
encompass a narrower or broader group of persons than Section 16 insiders.
Rule 144 provides a safe harbor exemption from Securities Act registration for
resales of both “restricted securities” and “control securities” if specified
requirements are met.
For non-affiliate sellers of reporting issuers (i.e. issuers that have been subject
to the periodic reporting requirements for a period of at least 90 days), Rule
144 is available after the non-affiliated seller has held the “restricted securities”
for at least six months. The only condition that non-affiliate sellers must meet
to satisfy the Rule 144 safe harbor is that the issuer be current in its own periodic
reporting at the time that the non-affiliate seller wants to sell. This condition
will apply for any attempted resales by a non-affiliate seller during the
six-month period that immediately follows the initial six-month holding period
where no resales by such non-affiliate seller are permitted. The condition is no
longer applicable after this six-month period.
For non-affiliate sellers of non-reporting issuers, no resales are permitted
during an initial one-year holding period. After the one-year holding period, the
non-affiliate seller of the non-reporting issuer may resell freely without any
conditions.
197
RR DONNELLEY
For affiliates of reporting issuers, the same initial six-month holding period
applies. After the expiration of the initial six-month holding period, the affiliate
seller may resell under the safe harbor afforded by Rule 144 only if (i) the issuer
remains current in its own periodic reporting, (ii) the seller limits the volume of
securities sold during any three month period (1% of the outstanding shares or
the average weekly reported trading volume in the shares during the four
calendar weeks prior to the notice filing described below, whichever is greater,
and certain aggregation rules apply), (iii) the seller only sells in “brokers’s
transactions” or to “market makers” (in each case without solicitation prior to
the sale), and (iv) the seller files a notice of sale on Form 144 with the SEC
prior to the first sale covered by the notice.
For affiliates of non-reporting issuers, no resales may be made during an initial
one-year holding period and, after the expiration of the initial one-year holding
period, the affiliate seller may resell under the safe harbor afforded by Rule
144 only if (i) the issuer remains current in its own periodic reporting, (ii) the
seller limits the volume of securities sold during any three month period (1% of
the outstanding shares or the average weekly reported trading volume in the
shares during the four calendar weeks prior to the notice filing described
below, whichever is greater, and certain aggregation rules apply), (iii) the seller
only sells in “brokers’s transactions” or to “market makers” (in each case without
solicitation prior to the sale), and (iv) the seller files a notice of sale on
Form 144 with the SEC prior to the first sale covered by the notice.
J. OTHER REQUIREMENTS OF THE FEDERAL SECURITIES LAWS
1. Books, Records and Accounts and Accounting Controls
Pursuant to Section 13(b)(2) of the Exchange Act, a reporting company is
required to keep books and records that accurately and fairly reflect its transactions
and disposition of its assets. A reporting company is also required to
maintain a system of internal accounting controls sufficient to provide reasonable
assurance that transactions are executed in accordance with management’s
authorization, that transactions are recorded as necessary to permit
preparation of financial statements in conformity with generally accepted
accounting principles and that access to assets is permitted only in accordance
with management’s authorization.
Rules 13b2-1 and 13b2-2 under the Exchange Act prohibit (1) the falsification
of corporate books, records and accounts of a reporting company and (2) the
making of materially false or misleading statements to an accountant in con-
198
THE IPO AND PUBLIC COMPANY PRIMER
nection with an audit of the financial statements of a reporting company or the
filing of its required reports under the Exchange Act.
Any person who knowingly circumvents or fails to comply with Section
13(b), or who knowingly falsifies the books and records of a reporting
company, may be subject to criminal liability.
2. Foreign Corrupt Practices Act
Reporting companies are subject to Section 30A of the Exchange Act, which
makes it a crime for a reporting company, any officer, director, employee or
agent of a reporting company or any shareholder of a reporting company acting
on its behalf to bribe any foreign official, political party or candidate for political
office for the purpose of obtaining or retaining business. For this purpose, a
“bribe” includes any payment or gift of money or other thing of value, as well as
any offer or promise to make such a payment or gift, in order to influence an
official decision or induce a foreign official, candidate or party to act in violation
of its lawful duty or otherwise to secure an improper advantage.
3. Self-Tenders
Rule 13e-4 under the Exchange Act applies to any tender offer for a company’s
shares made by the company or one of its affiliates. Normally, open-market
purchases by a company of its own shares pursuant to Rule 10b-18, as
described below, do not constitute a tender offer. However, the term “tender
offer” is not clearly defined in the federal securities laws, and counsel should be
consulted before any purchases of company stock or securities convertible into
or exchangeable for a company’s stock are made. Under Rule 13e-4, the proposed
purchaser is required to file with the SEC not later than the offer commencement
date and promptly to disseminate publicly or to shareholders a
statement on Schedule TO setting forth financial and other information about
the proposed purchaser, the issuer and the offer. Rule 13e-4 also imposes
requirements on the conduct of a self-tender offer, including a requirement that
the offer be held open for a specified minimum period, that shareholders
tendering in the offer be given withdrawal rights, that the consideration offered
for tendered shares be paid or the tendered shares be returned promptly after
the offer expires, that all shareholders who tender shares receive the highest
price paid for any tender and that tenders be accepted on a pro rata basis (if not
all the shares tendered will be purchased).
199
RR DONNELLEY
4. “Going Private” Transactions
Rule 13e-3 under the Exchange Act imposes filing and disclosure requirements
that apply to “going private” transactions. The transactions subject to the rule
include share purchases and tender offers by a company or an affiliate of a company,
as well as mergers, sales of assets and other transactions involving a company
and an affiliate of that company, that are likely to cause that company’s
shares to be held by less than 300 persons or to be delisted from a stock exchange.
5. Open-Market Repurchases
Rule 10b-18 under the Exchange Act provides a safe harbor from the antimanipulation
requirements of the Exchange Act for open-market bids and
purchases made by an issuer with regard to its own shares. Reporting companies
typically rely on this rule when conducting share repurchase programs in
the open market.
Rule 10b-18 sets forth detailed conditions under which bids and purchases by
an issuer should be made in order to qualify for the safe harbor. These requirements
relate to timing, price, volume and manner.
The Rule 10b-18 safe harbor is non-exclusive. Bids and purchases made otherwise
than in compliance with the conditions of the rule are not necessarily
deemed to violate the anti-manipulation requirements of the Exchange Act.
Rule 10b-18 provides a safe harbor only from the anti-manipulation, not the disclosure
requirements of the Exchange Act. Consequently, in making repurchases
pursuant to this rule, companies should ensure that the purchases are not made at
times when material developments have not been publicly disclosed.
On January 26, 2010, the SEC proposed amendments to Rule 10b-18 to clarify
and modernize its safe harbor provisions. These proposed amendments would (i)
relax the price condition in Rule 10b-18 for certain volume-weighted average price
transactions, (ii) increase the length of time when the Rule 10b-18 safe harbor is
not available to be used in connection with an acquisition by a special purpose
acquisition company (SPAC), (iii) limit the “disqualification provision” (which
provides that if an issuer fails to meet any of Rule 10b-18’s four conditions for one
of its repurchases, all of the issuer’s Rule 10b-18 purchases will be excluded from
the safe harbor on that day) under certain conditions in fast moving markets, and
(iv) modify the timing condition to prohibit a Rule 10b-18 purchase from being the
opening purchase in the security’s principal market (in addition to the current
prohibition against Rule 10b-18 purchases as the opening purchase reported in the
200
THE IPO AND PUBLIC COMPANY PRIMER
consolidated system). To date, the SEC has not finalized any of these proposed
amendments to Rule 10b-18.
As noted above in Section VIII.A.1, public companies are required to disclose in
Form 10-Ks and 10-Qs detailed information relating to any company repurchases of
its own equity securities during the fiscal quarter, including a month-by-month
break out of the total number of shares repurchased and average price per share.
These periodic reporting obligations apply regardless of whether the repurchases
were made under a repurchase program designed to meet the Rule 10b-18 safe
harbor.
6. Regulation M
At any time during which a company is making or proposes to make a
“distribution” of its stock, it is subject to the restrictions of Regulation M under the
Exchange Act. Under these restrictions, neither the company nor any of its
“affiliated purchasers” is permitted to bid for or purchase, or to induce others to
bid for or purchase, any company stock during the applicable “restricted period”
unless a specified exception is available. Assuming the average daily trading volume
for the company’s stock exceeds $100,000, the restricted period normally
begins one business day prior to the pricing of the distribution and ends when the
distribution is completed. The prohibition applies to all bids and purchases involving
the company’s stock, whether made in the open market or privately, and
requires that any pre-existing bid on the stock be withdrawn. Generally, the
prohibition applies not only to the company, but to all its subsidiaries and other
affiliated entities, as affiliated purchasers. Directors and senior officers of the
company also may be deemed to be affiliated purchasers.
Under Regulation M, a “distribution” is defined to include any offering of
securities that may be distinguished from ordinary trading transactions by both
the magnitude of the offering and the presence of special selling efforts and
methods. Underwritten offerings, as well as large block trades or private sales
of company stock may constitute distributions, thereby triggering the
restrictions of Regulation M on bids, purchases and inducements involving that
stock. Regulation M also applies to distributions of other securities of the
company, such as debt securities, and the prohibition on bids, purchases and
inducements apply to the class of securities being distributed rather than the
company stock.
201
RR DONNELLEY
7. Third-Party Tender Offers
Any person who makes a tender offer for a publicly traded company’s stock
and who after consummation of the purchase would be the beneficial owner of
more than 5% of the company’s stock is required by Section 14(d) of the
Exchange Act and related SEC rules to file with the SEC and deliver to the
company and the relevant market on the offer commencement date a statement
on Schedule TO setting forth financial and other information about the bidder
and the offer. Any such person would also be required to comply with the SEC’s
tender offer rules, Regulations 14D and 14E, which regulate the timing and
manner in which tender offers may be made.
Within ten business days after a third-party tender offer is commenced, the
company must respond to the offer by recommending acceptance or rejection
of the bid or by stating that it is remaining neutral or is unable to take a position
with respect to the bid. The company’s response must be published or sent to
shareholders. If the response includes a recommendation on the offer, the
company must file with the SEC as soon as practicable a statement on Schedule
14D-9 setting forth its recommendation and background information about any
negotiations that it has had with the bidder.
8. Prohibition Against Personal Loans to Directors and Executive Officers
As noted before, Section 402 of the Sarbanes-Oxley Act, codified as Section
13(k) of the Exchange Act, makes it unlawful for any issuer (domestic and
foreign private issuers) “directly or indirectly, including through any subsidiary,
to extend or maintain credit, to arrange for the extension of credit, or to renew
an extension of credit, in the form of a personal loan to or for any director or
executive officer (or the equivalent thereof) of that issuer.” This provision of
Sarbanes-Oxley is perhaps the most difficult provision for companies to administer,
because there exists no Congressional or judicial interpretation of the
intended scope of its terms.
IPO companies that entered into personal loan arrangements with directors
or executive officers prior to the effective date of Sarbanes-Oxley (July 30,
2002) do not need to unwind such loans because they are specifically grandfathered
under Sarbanes-Oxley. However, any material modification after
July 30, 2002 to the terms of such personal loan arrangement would be a violation
of Sarbanes-Oxley. Private companies that entered into personal loan
arrangements with directors and executive officers after July 30, 2002 must
unwind these arrangements prior to filing an IPO registration statement. Private
202
THE IPO AND PUBLIC COMPANY PRIMER
companies considering going public should avoid personal loans to directors or
executive officers and should consider how such loans will be repaid. Some
public companies have chosen to forgive such loans prior to filing a registration
statement to go public.
9. Prohibition Against Improperly Influencing Auditors
Pursuant to Section 303 of the Sarbanes-Oxley Act, codified as Rule 13b2-2(b) of
the Exchange Act, “no officer or director of an issuer, or any other person acting
under the direction thereof, shall directly or indirectly take any action to coerce,
manipulate, mislead, or fraudulently influence any independent public or certified
public accountant engaged in the performance of an audit or review of the financial
statements of that issuer that are required to be filed with the [SEC] . . . if that
person knew or should have known that such action, if successful, could result in
rendering the issuer’s financial statements materially misleading.”
Companies should note that this prohibition applies as soon as they file a
registration statement under the Securities Act. Companies should also note
that a violation of this provision would result even if the influence brought to
bear by the company (or its agents) on the auditors proved unsuccessful. The
sample code of ethics included as Exhibit A contains a provision addressing
this important proscription.
10. Whistleblower Procedures and Rules
Pursuant to Section 301 of the Sarbanes-Oxley Act, codified as Section
10A(m) of the Exchange Act, audit committees must establish procedures
for the “receipt, retention, and treatment of complaints received by the issuer
regarding accounting, internal accounting controls, or auditing matters.” These
procedures must provide employees confidentiality and anonymity. Many public
companies are choosing to set up a call-in telephone number, or a special
audit committee email address, for the receipt of such anonymous complaints.
While some management involvement will likely be required to administer this
complaint process, companies are advised not to establish a complaint system
that allows management to “screen” complaints before they are delivered to the
audit committee.
The SEC has adopted rules to implement the whistleblower program through
which monetary awards are to be given to whistleblowers who disclose fraud
directly to the SEC. The rules require voluntary submission of original
information that leads to a successful enforcement action resulting in monetary
sanctions exceeding $1 million. Whistleblowers may then be entitled to
203
RR DONNELLEY
between 10% and 30% of the monetary sanctions paid to the SEC. Many companies
expressed concern publicly that these rules would undermine their own
compliance programs by improperly incentivizing their employees to disclose
potential fraud directly to the SEC. Providing some comfort to these companies,
the rules require individuals to satisfy specified eligibility requirements,
list detailed criteria in determining the amount of any award and provide a 90-
day grace period where individuals who report potential fraud to internal compliance
programs may still be eligible for an award if appropriate action is not
taken by the company. A new body named the Office of Market Intelligence has
been created by the SEC to handle the increase in tips.
11. Standards of Professional Conduct for Attorneys
Pursuant to Section 307 of the Sarbanes-Oxley Act, codified in the SEC’s
Rules of Practice, attorneys who appear and practice “before the SEC” must
report evidence of material violations of the securities laws, a material breach
of a fiduciary duty or a similar violation of law to a company’s CLO. If the CLO
does not respond appropriately, the reporting attorney is required to report the
violation “up the ladder” to a committee of independent directors or to the full
board of directors.
204
THE IPO AND PUBLIC COMPANY PRIMER
IX. CROSS-BORDER SECURITIES TRANSACTIONS AND
COMPLIANCE
The U.S. securities laws governing the issuance and sale of securities apply
not only to activities in the U.S., but also in a number of instances to activities
conducted across international borders. The SEC regulates activities by foreign
companies seeking to access U.S. markets, as well as conduct by U.S. and foreign
issuers in ostensibly “offshore” transactions that, nevertheless, have consequences
in the U.S. This chapter outlines the manner in which such
international securities transactions, including, but not limited to IPOs, are
regulated by the SEC.
International securities transactions that implicate U.S. securities laws typically
involve an offer of a foreign issuer’s securities for sale into the U.S. or a
sale of a U.S. company’s securities abroad. Exchange offers or business combinations
by U.S. or foreign companies for securities of foreign companies that
have U.S. security holders or by foreign companies for securities of U.S.
companies also implicate U.S. securities laws. Accordingly, this chapter discusses
international securities transactions under three broad categories:
(a) public offerings of securities in the U.S. by foreign companies, (b) crossborder
exchange offers, business combinations, and rights offerings, and
(c) offshore securities transactions under the SEC’s Regulation S.
A. “FOREIGN PRIVATE ISSUERS” UNDER U.S. SECURITIES LAWS
As an accommodation by the SEC to foreign practices, foreign private issuers
are subject to slightly less burdensome prospectus disclosure, as compared to a
U.S. company, in conducting securities offerings, including IPOs, and significantly
less required disclosure compared to a U.S. company filing periodic
reports with the SEC under the Exchange Act. If a company organized outside
the U.S. does not meet the SEC’s definition of foreign private issuer, it becomes
subject to the more extensive disclosure requirements applicable to domestic
U.S. public companies. Furthermore, as described below, the applicability of
certain provisions of the U.S. securities laws to international securities transactions
depends on whether one or more of the entities involved is a foreign
private issuer. However, it should be noted that given the current investment
climate, some foreign private issuers may wish to voluntarily disclose
information not required (such as detailed information regarding management
compensation) in order to build investor confidence and compete effectively in
the market with U.S. companies. Some foreign private issuers actually
reorganize in the U.S. prior to a public offering in order to enhance their
marketability to investors.
205
RR DONNELLEY
The term “foreign private issuer” can be misleading. For purposes of SEC
regulation, a foreign private issuer is considered “private” when it is a
non-governmental entity, not when it has no public stockholders. Foreign
sovereigns are subject to a different disclosure system. Qualifying as a foreign
private issuer may be somewhat more difficult for foreign companies with substantial
U.S. operations and a large U.S. shareholder base. A non-U.S. company
will be considered a U.S. company for purposes of SEC regulation if it meets
the following conditions as of the last business day of its most recently completed
fiscal quarter:
Š more than 50 percent of the outstanding voting securities of such company
are directly or indirectly owned of record by residents of the United States;
and
Š any of the following:
Š the majority of its executive officers or directors are U.S. citizens or
residents;
Š more than 50 percent of the assets of the company are located in the
United States; or
Š the business of the company is administered principally in the
United States.
Foreign private issuers are required to test their foreign private issuer status
on the last business day of each second fiscal quarter. If a foreign private issuer
determines that it no longer qualifies as a foreign private issuer, it must comply
with the domestic issuer reporting regime effective the first day of its next fiscal
year after the determination date, which gives companies that lose their
foreign private issuer status six months to prepare for the domestic issuer disclosure
and compliance regime.
B. U.S. PUBLIC OFFERINGS BY FOREIGN PRIVATE ISSUERS
1. Registration and General Prospectus Disclosure
Foreign private issuers conducting an IPO in the U.S. must generally register
the offering on Form F-1 under the Securities Act, which incorporates the disclosure
requirements of Form 20-F, in much the same manner as domestic
Form S-1 incorporates the disclosure requirements of Regulation S-K.
Form 20-F is also the form used for the filing of annual reports with the SEC by
foreign private issuers. Certain Canadian foreign private issuers have the option
of complying with alternative forms and disclosure requirements under the
206
THE IPO AND PUBLIC COMPANY PRIMER
country-specific Multijurisdictional Disclosure System (MJDS), which, along
with other country-specific aspects of international securities transactions, are
beyond the scope of this chapter.
Form F-1 with some variations requires much the same disclosure as domestic
Form S-1. Foreign private issuers are permitted to provide less information
concerning individual executive compensation and transactions between the
company and its directors and other management. These relaxed disclosure
items are viewed as a substantial advantage, since these disclosure items are
generally considered among the most sensitive. If, however, a foreign private
issuer’s home jurisdiction requires more detailed disclosure on these items or
any other material items, including financial statements, than the minimum
required by the SEC, the SEC rules require that the issuer make the same level
of disclosure in its filings with the SEC as well.
Generally speaking, foreign private issuers benefit to the same extent as
domestic issuers from the rules that became effective on December 1, 2005
reforming and modernizing the offering process in the U.S. and from the rules
that became effective in January 2008 broadening the eligibility for the use of
short-form registration statements (see Section VII.B for a discussion of such
rules). Significantly, a foreign private issuer may qualify as a “well-known seasoned
issuer,” allowing it to use the streamlined automatic shelf registration
process, or meet the requirements to use a Form F-3 registration statement. The
availability of these procedures to eligible foreign private issuers may encourage
them to extend rights offerings to U.S. investors, which are typically
announced and launched in a very short time period.
2. Foreign Issuer-Specific Disclosure
Some of the information required under Form 20-F is specific to foreign private
issuers, including:
Š governmental regulations applicable to the company that restrict the
import or export of capital or affect the remittance of dividends, interest,
or other payments to security holders;
Š limitations on the right to hold or vote securities applicable to persons who
are not citizens or residents of the company’s home country;
Š the country in which the company is organized and any applicable tax
treaty;
Š exchange rates between U.S. dollars and the home country currency;
207
RR DONNELLEY
Š a complete description of organizational documents (e.g., the nature and
extent of any principal non-U.S. trading market for the company’s
securities); and
Š tax disclosure covering U.S. and home jurisdiction taxation.
3. U.S. GAAP and GAAS Requirements
Financial statements of foreign private issuers must be presented in accordance
with U.S. GAAP, IFRS or another recognized comprehensive body of generally
accepted accounting principles (except financial statements filed by
Canadian issuers on MJDS forms) (please see Section 5 below for accommodations
made for certain foreign private issuers that submit financial statements
prepared in accordance with IFRS). If financial statements are not
presented in U.S. GAAP or IFRS, a detailed reconciliation to U.S. GAAP must be
provided, including the material differences in accounting principles, the
impact on balance sheets and income statements, and explanations for variations
in accordance with Item 17 or Item 18 of Form 20-F, as applicable. In an
IPO, foreign private issuers are required to reconcile the last two fiscal years
and subsequent interim periods. Because of the difficulty and expense of
reconciliation, if a foreign private issuer’s principal listing is in the U.S., it will
often present its financial statements in accordance with U.S. GAAP. In addition,
the SEC requires that all audits be conducted in accordance with U.S.
generally accepted auditing standards (GAAS). For example, it is not sufficient,
as was the case previously, that an audit report state that an audit was conducted
in accordance with U.K. GAAS and that U.K. GAAS are substantially the
same as U.S. GAAS. Beginning with fiscal years ending on or after December 15,
2011, foreign private issuers have been required to provide full U.S. GAAP
reconciliation pursuant to Item 18 of Form 20-F. Previously, Item 17 of Form
20-F permitted the omission of footnote disclosure with respect to pension
assets, obligations and assumptions, lease commitments, tax attributes, stock
compensation awards, financial instruments and derivatives and many other
topics, unless they were otherwise required by the home country GAAP of the
foreign private issuer. These changes do not apply to Canadian issuers using the
MJDS or financial statements of non-registrants to be included in an issuer’s
annual report or registration statement (such as financial statements of a significant
acquired business).
4. Changes in and Disagreements with Certifying Accountants
Foreign private issuers are required to disclose in their annual reports
changes in and disagreements with certifying accountants substantially identi-
208
THE IPO AND PUBLIC COMPANY PRIMER
cal to the public disclosure required of U.S. reporting companies beginning with
fiscal years ending on or after December 15, 2009.
5. International Financial Reporting Standards
Since January 1, 2005, a European Union (EU) company with securities listed
on an EU exchange was required to prepare its financial statements in accordance
with IFRS. To assist in this transition to IFRS reporting, the SEC adopted
amendments to Form 20-F granting a one-time accommodation for foreign private
issuers that adopted IFRS for the first time for any fiscal year beginning no
later than January 1, 2007. To provide an additional incentive for the adoption
of IFRS in filings with the SEC, the Foreign Issuer Reporting Enhancements,
which became effective on December 6, 2008, extend this accommodation
indefinitely. This accommodation allows the issuer to provide financial statements
prepared in accordance with IFRS in a registration statement or an
annual report on Form 20-F for only the two (rather than three) most recent
fiscal years, provided that the issuer include certain related disclosure and
reconcile financial statements items to U.S. GAAP.
Effective March 4, 2008, the SEC implemented new rules permitting foreign
private issuers that file on Form 20-F to submit financial statements prepared in
accordance with IFRS as issued by the International Accounting Standards
Board (IASB) without reconciliation to U.S. GAAP. These new rules apply not
only to audited annual financial statements but also to unaudited interim period
financial statements of such foreign private issuers.
In addition to extending the two-year accommodation described above for
first-time adopters of IFRS, the new rules require foreign private issuers that
are taking advantage of the option to submit financial statements prepared in
accordance with IFRS as issued by the IASB to state explicitly in their financial
statement notes that the financial statements comply with IFRS and to provide
an auditor’s report opining on that compliance.
Reconciliation to U.S. GAAP is still required for any foreign private issuer
whose financial statements deviate from IFRS as issued by the IASB, that does
not state explicitly and unreservedly that its financial statements are in compliance
with IFRS as issued by IASB, that does not provide an auditor’s opinion
on compliance with IFRS as issued by IASB, or that provides an auditor’s opinion
that contains qualifications relating to such compliance.
Further acknowledging an increasing use of IFRS in major capital markets
throughout the world, the SEC has proposed a “roadmap” setting out mile-
209
RR DONNELLEY
stones that, if achieved, could lead the SEC to require the use of IFRS by U.S.
issuers in 2014. In connection with this roadmap, the SEC has proposed
amendments to certain regulations, rules and forms that would allow certain
U.S. issuers to use IFRS earlier, if such use would enhance the comparability of
financial information to investors.
6. Financial Statement “Staleness”
Under the SEC rules, a registration statement generally must include audited
financial statements no more than 15 months old and unaudited six-month
interim financial statements if the audited financial statements are more than
nine months old.
7. Confidential Review
Unlike domestic companies, foreign private issuers can submit their IPO
registration statements to the SEC for a preliminary review on a confidential
basis. This confidential review procedure is not available for any subsequent
offerings conducted by the same issuer. This can present problems in a dual
listing if a non-U.S. jurisdiction requires a confidential filing in order to comply
with foreign listing rules requiring a “quiet” filing until a listing is approved. The
SEC’s confidential review process, when available, does allow a company an
opportunity to resolve any difficult issues, such as those arising from the need
to reconcile financial statements to U.S. GAAP, before publicly disclosing the
fact that it is planning an offering. Effective as of December 8, 2011, the SEC
limited confidential submissions of initial registration statements by foreign
issuers to:
Š foreign governments registering their debt securities;
Š foreign private issuers that are listed or are concurrently listing their securities
on a non-U.S. securities exchange;
Š foreign private issuers that are being privatized by a foreign government;
and
Š foreign private issuers that can demonstrate that the public filing of an initial
registration statement would conflict with the law of an applicable
foreign jurisdiction.
Nevertheless, even if a foreign issuer falls within one of the categories
described above, the SEC may still request a foreign issuer to file publicly if the
SEC believes circumstances warrant public disclosure (such as when there has
already been significant publicity about the offering or registration).
210
THE IPO AND PUBLIC COMPANY PRIMER
Alternatively, foreign private issuers that also qualify as EGCs may elect to
follow the confidential review process applicable to EGCs. See Section I.D for a
more detailed discussion of JOBS Act provisions applicable to EGCs.
8. American Depositary Receipts
With the notable exceptions of most Canadian and Israeli companies, many
non-U.S. companies entering the U.S. capital markets offer American depositary
shares represented by American depositary receipts (ADRs). The ADR represents
an ownership interest and a specified number of securities that have been
deposited with a depository by the holder of such securities. The benefits of
ADRs include facilitation of share transfers and conversion of dividends paid in
foreign currency. ADRs and deposited securities are considered separate securities,
each subject to the registration requirements of the Securities Act unless
an exemption is available. SEC Form F-6 requires that the registrant describe
the ADRs being registered in the prospectus. Beginning with fiscal years ending
on or after December 15, 2009, Item 12D of Form 20-F requires foreign private
issuers to include fees and charges payable by ADR holders on an ongoing basis
in their annual reports. In addition, Item 12D requires foreign private issuers to
disclose any payments they have received from depositories in connection with
their ADR programs.
9. Listing Requirements
Most foreign private issuers with sufficient capitalization that give reasonable
consideration to a NASDAQ listing will meet the following national market
requirements, which are the same for foreign private issuers and domestic
companies. See Section III.B.2 for NASDAQ’s listing requirements.
NASDAQ allows a foreign private issuer to follow its home country practices
in lieu of certain NASDAQ corporate governance requirements provided that
the issuer provide a letter from outside counsel in the issuer’s home country
certifying that the issuer’s practices are not prohibited by the home country’s
laws. The foreign private issuer still must comply with (1) those NASDAQ
corporate governance requirements mandated by U.S. securities laws and regulations,
such as the audit committee requirements of Rule 10A-3 of the
Exchange Act, (2) the listing agreement requirement and (3) certain NASDAQ
notification and disclosure requirements.
The NYSE also has alternate listing standards that foreign private issuers may
use to qualify for listing if they choose not to qualify under the NYSE domestic
listing criteria. An applicant company must meet all of the criteria under which
it seeks to qualify for listing. See Section III.B.2 for the NYSE’s listing standards.
211
RR DONNELLEY
NASDAQ and the NYSE have traditionally granted exemptions from their
rules when it can be shown that the rules would require a company to undertake
actions contrary to the generally accepted business practice of a company’s
home country.
Listed foreign companies are required to make their U.S. investors aware of
the significant ways in which their home-country practices differ from those
followed by U.S. companies under the U.S. securities exchanges’ listing standards.
Although listed foreign private issuers will not be required to present a
detailed, item-by-item analysis of these differences, the NYSE has suggested
that U.S. shareholders should be aware of the significant ways that the governance
of a listed foreign private issuer differs from that of a listed domestic
company.
For its part, NASDAQ requires non-U.S. IPO companies to disclose in their
IPO registration statement and all subsequent annual reports filed on Form
20-F, any corporate governance exemptions received from NASDAQ and the
alternative home country practices that the non-U.S. company will follow in lieu
of the NASDAQ requirements.
Under the Foreign Issuer Reporting Enhancements, new Item 16G of Form
20-F requires foreign private issuers with securities listed on a U.S. securities
exchange, including the NYSE and NASDAQ, to provide in their annual reports
a summary of the significant ways in which such issuer’s corporate governance
practices differ from the corporate governance practices followed by U.S.
companies listed on the same exchange. Issuers that previously provided this
information to investors solely by posting it on their websites must include this
summary in their annual reports. In order for a class of securities of a non-U.S.
company to be traded on a U.S. stock exchange or quoted on NASDAQ, the
class must be registered under the Exchange Act.
10. Foreign Private Issuer Deregistration
In March 2007, the SEC adopted amendments to the rules governing when a
foreign private issuer may terminate its registration of equity securities under
the Exchange Act and exit the SEC reporting system. Under the Foreign Issuer
Reporting Enhancements adopted in December 2008, Exchange Act Rule 13e-3,
which pertains to going private transactions by reporting issuers or their affiliates,
was amended to reflect the SEC’s adopted amendments pertaining to the
ability of foreign private issuers to terminate their Exchange Act registration
and reporting obligations. Under the prior rules, a foreign private issuer could
212
THE IPO AND PUBLIC COMPANY PRIMER
deregister if the subject class of the issuer’s securities had fewer than 300
record holders that were U.S. residents. Under the amendments, new Exchange
Act Rule 12h-6 permits deregistration if the issuer’s U.S. average daily trading
volume of the subject class of the issuer’s securities has been no greater than
5% of the average daily trading volume of that class of securities in the worldwide
trading market during a recent 12-month period provided that the following
other conditions are met:
Š the issuer must have been a reporting company for at least one year before
deregistration, must have filed at least one annual report, and must be
current in its reporting obligations;
Š the issuer must have not sold its securities in a registered offering in the
United States, except for certain offerings, during the preceding 12 months;
and
Š the issuer must have maintained a listing on one or more exchanges for at
least a year in a foreign jurisdiction that, either singly or together with one
other foreign jurisdiction, constitutes the primary trading market for the
issuer’s subject class of securities.
An issuer that delists in the U.S. or terminates a sponsored ADR facility prior
to deregistering must either i) have met the trading volume test at the date of
delisting or termination or ii) wait 12 months before it can proceed with deregistration
in reliance on the trading volume test.
The amendments also amend Exchange Act Rule 12g3-2(b) to allow a foreign
private issuer to claim the Rule 12g3-2(b) exemption immediately upon deregistration,
rather than having to wait 18 months as was previously required, provided
that the issuer publish English versions of its home country reports and
financial statements on its Internet website or through an electronic
information delivery system that is generally available to the public in its primary
trading market.
It is unclear what amendments, if any, the SEC will implement to
Rule 12g3-2(b) in connection with the JOBS Act amendments to the Section
12(g) Exchange Act registration requirements, which increased the number
of shareholders that triggers public company reporting obligations from 500 to
2,000 (provided that fewer than 500 of such shareholders are non-accredited
investors).
213
RR DONNELLEY
C. ONGOING DISCLOSURE FOR U.S.-LISTED FOREIGN PRIVATE ISSUERS
1. Exchange Act Obligations
A foreign private issuer with securities registered under the Exchange Act is:
Š required to file with the SEC an annual report on Form 20-F within four
months following the end of each fiscal year;
Š not required to file current reports on Form 8-K as is required of a U.S.
company, but instead, is required to furnish to the SEC, under cover of
Form 6-K, copies of all material information (e.g., earnings releases) that
the company makes or is required to make public under the laws of its
home jurisdiction, files or is required to file under the rules of any stock
exchange and which is made public by the exchange, or otherwise distributes
or is required to distribute to its stockholders;
Š not required to file quarterly reports on Form 10-Q, although it will need to
furnish to the SEC quarterly earnings reports under cover of Form 6-K if it
makes or is required to make such information public in its home jurisdiction
or by an agreement with underwriters;
Š exempt from the proxy solicitation requirements, and its directors, officers
and principal stockholders are not subject to the short-swing and shortselling
trading restrictions and reporting obligations (Forms 3, 4, and 5)
imposed by Section 16 of the Exchange Act; and
Š not subject to Regulation FD, which prohibits selective disclosure of material
non-public information by domestic SEC registrants, although some
foreign private issuers adopt Regulation FD compliant policies as a best
practice.
2. Mandatory Electronic Filings by Foreign Private Issuers
Subject to certain very limited exceptions, foreign private issuers have been
required to submit most Securities Act and Exchange Act submissions via
EDGAR in electronic format since 2002. Under these rules, the following documents
are required to be filed electronically, including, among others:
Š Securities Act registration statements (i.e., Forms F-1, F-3, F-4, F-6);
Š Exchange Act registration statements and reports (i.e., Form 20-F);
Š statements of beneficial ownership on Schedules 13D and 13G that pertain
to a foreign private issuer;
Š tender offer schedules that pertain to a foreign private issuer;
214
THE IPO AND PUBLIC COMPANY PRIMER
Š reports on Form 6-K;
Š Form F-X, which designates a U.S. agent for service of process for the foreign
private issuer;
Š most forms under the Trust Indenture Act of 1939 (i.e., Forms T-1, T-2 and
T-3); and
Š Form CB for cross-border rights offers, exchange offers, and business
combinations exempt from Securities Act registration when the party filing
or submitting the Form CB is an Exchange Act reporting company.
Rule 306 of SEC Regulation S-T governs the treatment of foreign language
documents in EDGAR filings. Rule 306(a) provides that all EDGAR submissions
must be in the English language, except as otherwise provided by this rule. If a
submission requires the inclusion of a document that is in a foreign language,
filers must submit a “fair and accurate English translation” of the foreign language
document in accordance with the rules governing the treatment of foreign
language documents. Alternatively, if the foreign language document is an
exhibit or attachment to a filing or submission to the SEC, a party may provide
a fair and accurate English summary of the foreign language document if
permitted by the foreign language rules.
At the same time, the foreign language rules provide that filings subject to
review by the SEC may not summarize certain documents, such as:
Š articles of incorporation, memoranda of association, bylaws, and other
comparable documents, whether original or restated;
Š instruments defining the rights of security holders, including indentures
qualified or to be qualified under the Trust Indenture Act;
Š voting agreements, including voting trust agreements;
Š contracts to which directors, officers, promoters, voting trustees, or security
holders named in a registration statement are parties;
Š contracts on which a filer’s business is substantially dependent;
Š audited annual and interim consolidated financial information; and
Š any document that is or will be the subject of a confidential treatment
request under Securities Act Rule 406 or Exchange Act Rule 24b-2.
Other documents may be the subject of an English summary instead of an
English translation. English summaries must fairly and accurately summarize
215
RR DONNELLEY
the terms of each material provision of the foreign language document and
fairly and accurately describe the terms that have been omitted or abridged.
Electronic and paper filers must provide either an English translation or
English summary. An English “version” (something short of a fair and accurate
English summary) is not permitted.
D. EXCHANGE OFFERS, BUSINESS COMBINATIONS AND RIGHTS OFFERINGS
1. Registration under the Securities Act
Securities to be issued in the U.S. in an exchange offer, merger or acquisition
must be registered under the Securities Act unless an exemption from registration
is available. Exchange offers by foreign private issuers are registered with
the SEC on Form F-4. The key disclosure requirements of Form F-4 are:
Š a business description of the acquiror and target;
Š a detailed description of the terms of the offer;
Š a comparison of the terms of the securities of both companies;
Š historical financial statements for the acquiror; and
Š in most cases, the target’s audited financial statements (in U.S. GAAP, IFRS
or in local GAAP with U.S. GAAP reconciliation) as well as pro forma
financial information.
If either the acquiror or the target is a reporting company in the U.S.,
Form F-4 may incorporate by reference to previously filed materials and can be
prepared more expeditiously. A transaction typically commences upon the filing
of the registration statement, but the acquiror may not actually purchase
any securities until the registration statement is declared effective by the SEC.
The SEC has traditionally undertaken to review any registration statement on
an expedited basis while an offer is pending.
In addition to such Securities Act regulation, if a transaction is structured as
an exchange offer rather than as a merger, it will be extensively regulated by
the tender offer rules of the Exchange Act, which apply equally to domestic as
well as foreign private issuers. See Sections VIII. and X. for a more detailed
discussion regarding the registration, tender offer and other requirements
applicable to business combinations. However, it bears noting that the tender
offer rules of the Exchange Act exempt tender offers for securities of foreign
private issuers from most of the tender offer rule requirements if the level of
U.S. ownership of the foreign private issuer is below a certain threshold as set
forth in Section 2 below.
216
THE IPO AND PUBLIC COMPANY PRIMER
2. Exclusions and Exemptions from Registration under the Securities Act
Due to the significant costs and time delays involved, Securities Act registration
is often too burdensome and may be impracticable for issuers that are not
already reporting issuers. Accordingly, U.S. companies and foreign private
issuers often seek to avoid registration of their transaction by ensuring that the
U.S. jurisdictional means are not used (i.e., by excluding U.S. holders from the
offer of securities altogether) or by permitting their international securities
transaction to proceed on the basis of one or more of the statutory exemptions
from the registration requirements of the Securities Act.
a. Tier I and Tier II Exemptions from Tender Offer Rules
Effective December 8, 2008, the SEC amended its regulatory scheme for
cross-border tender and exchange offers and other business combinations. The
amendments are designed to encourage the inclusion of U.S. security holders in
cross-border transactions. While the SEC’s threshold percentages of U.S.
ownership that trigger Tier I (10%) and Tier II (40%) exemptions remain the
same, the amendments modified the “look-through” analysis used to determine
U.S. beneficial ownership in foreign entities. The amendments eliminate the
previous requirement to exclude securities held by persons that hold more than
10% of the subject securities from the beneficial ownership calculation. The
amendments also change the timing and reference date for calculating U.S.
ownership percentages.
Additionally, as an alternative to the “look-through” analysis, an “average daily
trading volume” test is defined. This test may be used in all non-negotiated transactions
and in negotiated transactions where the issuer or acquirer is unable to
conduct a “look-through” analysis. The amendments extend the exemption from
enhanced disclosure contained in Exchange Act Rule 13e-3 beyond “goingprivate”
transactions to include any form of affiliated transaction that otherwise
meets the conditions of a Tier I exemption. Under the amendments, Tier II
exemptions are available for tender offers governed by Regulation 14E, and
remain available for transactions subject to Exchange Act Rule 13e-4 and Regulation
14(d) of the Exchange Act. The amendments also expand Tier II relief to
eliminate recurring conflicts with non-U.S. law, including situations involving:
(1) multiple non-U.S. offers, (2) termination of withdrawal rights while counting
tendered securities, (3) terminating withdrawal rights immediately after
reproducing or waiving a minimum acceptance condition, and (4) purchasing
target securities outside a tender offer. Additionally, the amendments altered
217
RR DONNELLEY
numerous subsequent offering period rules, including: (1) the elimination of the
20-business day time limit on the length of a subsequent offering period during
which securities may be tendered and purchased on a rolling or “as tendered”
basis if certain conditions are met, (2) changes to prompt payment rules,
(3) permission for bidders to pay interest on securities tendered, and (4) changes
to rules related to offers where bidders offer a fixed mix of cash and securities in
exchange for each target security but permit tendering holders to request a
different portion of cash or securities. The new regulatory scheme also provides
bidder’s with greater flexibility to commence an exchange offer before a registration
statement has become effective. Finally, the amendments allow certain foreign
institutions to comply with beneficial ownership reporting requirements by
filing a short-form Schedule 13G, as opposed to Schedule 13D.
b. Rule 802 Exemption (Issuance to U.S. Holders of a Foreign Private
Issuer)
Securities Act Rule 802 provides a significant exemption from registration for
securities issued in cross-border exchange offers or business combinations
(i.e., mergers, amalgamations, consolidations and schemes of arrangement) to
holders of securities of foreign private issuers. The exemption is available to
both U.S. and foreign companies provided that the target company is a foreign
private issuer and provided the level of U.S. ownership in the target company is
below a certain threshold.
The basic requirements of the rule are as follows:
Š U.S. holders hold 10% or less of the securities subject to the offer;
Š U.S. holders are permitted to participate in the transaction on terms at
least as favorable as those offered to any other holder;
Š there are no specific disclosure requirements; however, the acquiror must
furnish to (rather than file with) the SEC an English translation of the same
materials sent to non-U.S. holders;
Š if the acquiror is a foreign private issuer, it must appoint an agent for service
of process in the U.S. by filing a Form F-X with the SEC; and
Š the issuer must disseminate any transaction documents (translated into
English) to U.S. holders on a basis comparable to that used with respect to
foreign holders.
Special rules apply to the determination of U.S. ownership of the target
company. In order to gauge the “public float” more accurately, securities held
218
THE IPO AND PUBLIC COMPANY PRIMER
by all persons owning more than 10% of the outstanding securities, as well as
securities held by the acquiror, are excluded from the calculation of the
percentage of the class held by U.S. holders. In addition, in the same way as one
determines U.S. ownership levels in order to qualify as a foreign private issuer,
the acquiror must “look through” the record ownership of certain brokers,
dealers, banks, or nominees holding securities of the target for the accounts of
their customers to determine the percentage of the securities held in nominee
accounts that have U.S. addresses. The SEC has adopted a 30-day “look back”
rule requiring measurement 30 days before the offer or solicitation for a merger.
In any unsolicited or “hostile” offer, the acquiror may presume that the U.S.
ownership limitations are not exceeded, based on the level of trading volume in
the U.S.
The Rule 802 exemption is an issuer-only exemption and cannot be used by
an affiliate of the issuer or by any other person for resales of the issuer’s securities.
Securities acquired in a Rule 802 transaction may be resold in the U.S.
only if they are registered under the Securities Act or pursuant to an exemption
from registration.
In addition, Securities Act Rule 801 provides a corresponding exemption
from registration for rights offerings by foreign private issuers if U.S. holders
hold less than 10% of the class of securities that are subject to the rights issue
and certain other conditions are met.
c. Private Placements to U.S. Holders
The private placement exemption under Section 4(a)(2) of the Securities Act
and the Regulation D safe harbor thereunder exempt “transactions by an issuer
not involving any public offering” and provide a further means to effect an
international securities transaction without registration.
The acquiror will typically require all U.S. security holders who tender their
securities in connection with the merger or acquisition to certify that they are
accredited investors before receiving the acquiror’s securities. There are no
specific disclosure requirements if all of the security holders of the target are
accredited investors. If, however, there is at least one non-accredited investor,
the acquiror will be required to provide disclosure meeting the requirements of
a full prospectus.
Securities issued to target security holders in a Regulation D private placement
will be “restricted securities.” Holders of restricted securities may resell their
219
RR DONNELLEY
securities only pursuant to a registration statement covering their securities or
pursuant to an exemption from registration. See Section VII.C for a more detailed
discussion of Section 4(a)(2) of the Securities Act and Regulation D under the
Securities Act.
d. Section 3(a)(10) Exemption
Section 3(a)(10) of the Securities Act exempts an offering of securities in
exchange for other securities that meets the following conditions:
Š a U.S. or foreign court or authorized governmental entity must:
(i) before approving the transaction, find at a hearing that the terms
and conditions of the exchange are “fair” both from a procedural and substantive
perspective to those who will be issued securities, and
(ii) be advised before the hearing that the issuer will rely on the exemption
based on its approval;
Š the fairness hearing must be open to everyone to whom securities will be
issued in the exchange and adequate notice must be given to such persons;
and
Š there may be no improper impediments to the appearance by those persons
at the hearing.
Although the initial issuance of options, warrants or other convertible securities
is exempted from registration by Section 3(a)(10), this section does not
exempt the later exercise or conversion of such securities. A scheme of
arrangement under the law of the United Kingdom is one such example of a
procedure that qualifies for this Section 3(a)(10) exemption.
e. Issuance to Non-U.S. Holders of a Target
Regulation S under the Securities Act provides an exemption from registration
for offshore securities transactions. An issuance by an acquiror (U.S. or
foreign) to non-U.S. security holders of a target corporation may be exempt
from registration pursuant to this regulation.
Section IX.F below contains a detailed description of Regulation S, which is
available to both domestic and foreign private issuers engaged in offshore securities
transactions, either in connection with an acquisition or else in connection
with a capital raising.
220
THE IPO AND PUBLIC COMPANY PRIMER
f. “Regulation A+”
The JOBS Act created a “mini-registration” process, which has been referred
to informally as Regulation A+. On December 18, 2013, the SEC proposed new
rules implementing Regulation A+ that are intended to facilitate access to capital
for certain smaller U.S. and Canadian issuers by permitting such issuers to
sell securities to the public on an exempt basis. See Section I.E.2.b. for a more
detailed discussion of Regulation A+.
E. IMPACT OF SARBANES-OXLEY ON FOREIGN PRIVATE ISSUERS
Sarbanes-Oxley is discussed in greater detail in Sections I.C, II.C and VIII.J.
As adopted by the U.S. Congress, Sarbanes-Oxley makes virtually no distinction
between domestic companies and non-U.S. companies. As a result, if a non-U.S.
company chooses to register securities under Section 12 of the Exchange Act
(which it would have to do to conduct a registered public offering in the U.S.
and/or list its securities on a U.S. stock exchange), the provisions of Sarbanes-
Oxley apply to such non-U.S. companies. As discussed in Section VIII.J above,
many of the provisions of Sarbanes-Oxley were implemented through amendments
to the Exchange Act or are reflected in the rules of the SEC or the stock
exchanges.
While the SEC has some statutory leeway to exempt foreign private issuers
from certain provisions of the Exchange Act, and the stock exchanges similarly
have some ability to exempt foreign private issuers from their own listing rules,
the SEC and the stock exchanges have generally provided only modest accommodations
to foreign private issuers with respect to their rules adopted pursuant
to Sarbanes-Oxley.
The following provisions of Sarbanes-Oxley (or from SEC rules or stock
exchange listing standards derived from Sarbanes-Oxley) affect foreign private
issuers in the manner described:
Š the CEOs and CFOs of foreign private issuers must include Section 302 and
Section 906 certifications with their annual reports;
Š foreign private issuers must design and periodically evaluate disclosure
controls and procedures (i.e., the procedures designed to ensure the accuracy
and timeliness of disclosure in general);
Š foreign private issuers must comply with the requirements of Section 404
of the Sarbanes-Oxley Act to include a management report on internal
control over financial reporting and, subject to certain exceptions, an auditor
attestation report on internal control over financial reporting in annual
221
RR DONNELLEY
reports on Form 20-F for the following fiscal years. A newly public foreign
private issuer is required to comply commencing with its second annual
report.
Š foreign private issuers are exempt from Regulation G, but only if the foreign
private issuer’s securities are listed on a non-U.S. exchange, the
non-GAAP financial measures included in the foreign private issuer’s public
communication are derived from or based on accounting principles
other than U.S. GAAP, and the communication is made outside of the U.S.;
Š in the MD&A portions of their annual reports on Form 20-F, foreign private
issuers must include the new disclosure relating to off-balance sheet
arrangements and the table of contractual obligations;
Š foreign private issuers that want to list securities on a U.S. stock exchange
must have an audit committee that is composed entirely of “independent”
directors. The SEC’s definition of “independence” does contain certain
accommodations for foreign private issuers. For example, the inclusion of
a non-management affiliated person with only observer status or a
non-management governmental representative on the audit committee will
not violate the “affiliated person” prong of the SEC’s “independence” definition;
Š foreign private issuers must disclose in their Form 20-F annual reports
whether their audit committee has at least one member who qualifies as an
“audit committee financial expert” under the SEC’s rules and, if not, why
not;
Š foreign private issuers are subject to the same auditor independence rules
that apply to domestic companies, and foreign private issuers must disclose
in their Form 20-F annual reports the audit and non-audit fees paid to
their auditor and their pre-approval policies with respect to the provision
of non-audit services by the company’s auditor;
Š officers, directors and agents of foreign private issuers may not coerce,
manipulate, mislead or fraudulently induce an auditor in such a way as to
render financial statements materially misleading;
Š all financial statements included in Form 20-F annual reports must reflect
all material correcting adjustments that are identified by an auditor in the
course of its audit;
Š foreign private issuers must disclose in their Form 20-F annual reports
whether or not they have adopted a code of ethics for senior executive
222
THE IPO AND PUBLIC COMPANY PRIMER
officers that meets the minimum standards enumerated in the SEC’s rules
and, if not, why not. The code of ethics must be filed as an exhibit to the
Form 20-F or posted on the company’s website. In addition, foreign private
issuers must disclose any amendments to and any waivers granted under
the code of ethics during the fiscal year in their Form 20-F annual reports;
Š foreign private issuers are subject to the blackout trading restrictions and
notification requirements of Regulation BTR. Regulation BTR requires
domestic companies to notify in a timely fashion each director or officer
and the SEC of an imminent blackout period. Domestic companies are
required to file this notice on a Form 8-K current report. Curiously, while
foreign private issuers are required under Regulation BTR to provide the
same advance notice as domestic companies, they are not required to file
such notice on a current report with the SEC (on Form 6-K) but are permitted
to include such notice as an exhibit to their Form 20-F annual reports
(which could be well after the blackout period);
Š because foreign private issuers are subject to Regulation BTR, insiders of
the foreign private issuer that trade in violation of the restrictions of Regulation
BTR are liable to the company for any profits received in such trades
(and shareholders may enforce this provision derivatively);
Š foreign private issuers are prohibited from making personal loans to directors,
executive officers or their equivalents; and
Š CEOs and CFOs of foreign private issuers must forfeit any cash bonuses,
other incentive-based compensation (including equity-based compensation)
received from a foreign private issuer, and any profits realized from
the sale of the issuer’s securities during the 12-month period following the
filing with the SEC (or first public announcement of) financial results that
are later restated due to “the material non-compliance of the issuer or as a
result of misconduct” under the financial reporting requirements or securities
laws.
F. OFFSHORE SECURITIES TRANSACTIONS UNDER REGULATION S
Regulation S under the Securities Act governs offers and sales of securities
made outside the U.S. without registration under the Securities Act. Generally
speaking, Regulation S codified long-standing principles of extraterritoriality
adopted in interpretive rulings by the SEC and provides that the registration
requirements of the Securities Act apply only to offerings of securities within
the U.S. and not to offerings outside the U.S. This exclusion is available to both
domestic companies and foreign private issuers.
223
RR DONNELLEY
1. Structure of Regulation S
Regulation S consists of two “safe harbor” provisions that, when satisfied,
will qualify an offshore transaction for non-registration with the SEC. The two
safe harbors are: an “issuer” safe harbor and a “resale” safe harbor. Each safe
harbor has its own conditions, but to qualify under either safe harbor exemption,
a transaction must satisfy two primary conditions: (1) the “offshore transactions”
condition, and (2) the “directed selling efforts” condition; and certain
additional conditions depending on the nature of the transaction and the issuer.
a. Offshore Transactions
An “offshore transaction” is an offer or sale made to a person outside the U.S.
in which either (a) at the time the buy order is originated, the buyer is outside
the U.S. or the seller and any person acting on its behalf reasonably believes
that the buyer is outside the U.S., or (b) the transaction is executed on the physical
trading floor of an established foreign securities exchange located outside
the U.S., in the case of the issuer safe harbor, or through the facilities of a
“designated offshore securities market” and neither the seller nor any person
acting on its behalf knows that the transaction has been pre-arranged with a
buyer in the U.S., in the case of the resale safe harbor. The London Stock
Exchange, the Frankfurt Stock Exchange and the Paris Bourse are examples of
foreign stock exchanges that the SEC has included in its list of “designated
offshore securities markets.”
Generally, the buyer, rather than its agent, must be outside the U.S. If the
buyer is a corporation, however, it is sufficient that an authorized person or
employee is outside of the U.S. Offers and sales made inside the U.S. are also
considered offshore transactions if they are made to (a) certain U.S. fiduciaries
of non-U.S. investors or (b) certain international organizations.
b. Directed Selling Efforts
The second primary condition of Regulation S is that “directed selling efforts”
may not be made in the U.S. Directed selling efforts refer to any activity undertaken
for the purpose of conditioning the market in the U.S. or that could reasonably
be expected to have such an effect. Examples include placing
advertisements in publications with general circulation in the U.S., mailing
printed material in the U.S., or conducting promotional seminars in the U.S.
A publication has a general circulation in the U.S., if it is printed primarily for
distribution in the U.S. or has had an average circulation in the U.S. of at least
15,000 during the preceding 12 months. The U.S. edition of The Financial Times,
224
THE IPO AND PUBLIC COMPANY PRIMER
for example, would fall into this definition. Routine corporate communication,
such as press releases of material events, are not considered directed selling
efforts.
In the case of a global offering, marketing efforts in connection with a registered
U.S. public offering or an offering exempt from the Securities Act
registration requirements, such as a U.S. private placement, generally are not
treated as directed selling efforts for a concurrent offering outside the U.S.
being made pursuant to Regulation S.
2. Issuer Safe Harbor
The first safe harbor set forth in Securities Act Rule 903 applies to offers or
sales of securities by issuers, distributors, their affiliates and persons acting on
their behalf. Generally, the safe harbor’s availability is determined separately
for the issuer and each distributor. In order to qualify under this safe harbor
provision, a transaction must meet the offshore transaction and directed selling
efforts conditions described above and must fit into one of three categories
described below.
a. Category 1 Offering
Securities issued by a non-U.S. issuer are eligible for Category 1 if (a) no
“substantial U.S. market interest” exists for the securities, (b) the offer and sale
is in an overseas directed offering, (c) the securities are backed by the full faith
and credit of a non-U.S. government, or (d) the securities are offered and sold
to employees of the issuer pursuant to an employee benefit plan established
and administered in accordance with the laws of a country other than the U.S.
“Substantial U.S. market interest,” with respect to equity securities, means
(a) the U.S. public market was the largest market for the securities, or (b) 20%
or more of all trading in the securities took place in the U.S. and less than 55%
of such trading took place in a single foreign country during the specified period.
With respect to debt securities, it means (a) 300 or more U.S. persons are
holders of record for the securities, (b) $1 billion or more in aggregate principal
amount is held of record by U.S. persons, and (c) 20% or more in aggregate
principal amount is held of record by U.S. persons.
Many non-U.S. issuers qualify for Category 1 since, as a practical matter, relatively
few non-U.S. issuers have substantial U.S. market interest in their securities,
particularly in their equity securities. One exception is that certain
emerging market issuers have extensive U.S. shareholder bases. As a result,
225
RR DONNELLEY
such issuers may be treated as Category 2 or Category 3 issuers. No additional
conditions beyond meeting the offshore transaction and directed selling efforts
conditions exist for Category 1 issuers.
b. Category 2 Offering
Securities ineligible for Category 1 and that are equity securities of a reporting
foreign issuer, debt securities of a reporting U.S. or foreign issuer, or debt
securities of a non-reporting foreign issuer are eligible for Category 2. The following
requirements, in addition to the offshore transaction and directed selling
efforts conditions, apply to Category 2 issuers: (a) implementation of offering
restrictions, (b) a distribution compliance period, generally ending 40 days after
the closing date, during which offers or sales may not be made to U.S. persons,
and (c) a confirmation or notice sent to any purchaser that is a distributor or
dealer stating the restricted period prohibitions.
In order to meet the first condition, implementation of offering restrictions,
the distributors must agree in writing to comply with the distribution compliance
period and other selling restrictions. Any offering materials used during
the distribution compliance period must disclose that the securities have not
been registered under the Securities Act and may not be offered or sold in the
U.S. or to a U.S. person during the restricted period.
c. Category 3 Offering
Category 3 offerings include equity securities of non-reporting foreign issuers
with substantial U.S. market interest, equity securities of all U.S. issuers, and
debt securities of non-reporting U.S. issuers. Very few foreign issuers will fall
into this category. Category 3 offerings have more elaborate procedural
requirements in addition to the distribution offering restrictions, compliance
period and notice requirements.
With respect to equity securities, the following conditions apply: (a) a oneyear
distribution compliance period, (b) certification by the purchaser that it is
not a U.S. person nor acting for a U.S. person, (c) the purchaser must agree,
either by contract or through a provision in its bylaws, articles, charter or other
comparable document, not to resell the securities except in compliance with
Regulation S, pursuant to registration under the Securities Act or pursuant to an
available exemption, and (d) there must be a legend on the securities to the
effect that transfer is prohibited except in compliance with Regulation S.
With respect to debt securities, the following conditions apply: (a) when
issued, the security must be represented by a temporary global security until
226
THE IPO AND PUBLIC COMPANY PRIMER
the expiration of a 40-day distribution compliance period, and (b) the certification
of beneficial ownership of the securities by a non-U.S. person or a U.S.
person who purchased the securities in a transaction that did not require registration
under the Securities Act.
3. Resale Safe Harbor
The second safe harbor set forth in Securities Act Rule 904 applies to resales
of securities outside the U.S. by persons other than issuers, distributors, their
affiliates, and persons acting on their behalf. Securities that are initially offered
outside the U.S. or in the U.S. as a private placement or as a Securities Act Rule
144A placement may be resold immediately outside the U.S. if the provisions of
the safe harbor are met. In most cases, a transaction need only comply with two
general conditions: the offshore transaction and directed selling efforts conditions
described above.
The resale safe harbor also applies to resales outside the U.S. of “restricted
securities” acquired in a private placement in the U.S.
An important effect of this application of the resale safe harbor is the
increased liquidity of privately placed securities of a foreign issuer.
227
RR DONNELLEY
X. SECURITIES ISSUANCES IN CONNECTION WITH
MERGERS, ACQUISITIONS AND OTHER BUSINESS
COMBINATIONS
A. USING COMPANY STOCK AS CONSIDERATION—FORM S-4
Form S-4 is used for the registration of securities issued in merger and acquisition
transactions: (a) statutory mergers; (b) statutory consolidations;
(c) reclassifications of securities which involve the substitution of a security for
another security (stock splits, reverse stock splits and changes in par value do
not require the filing of a Form S-4); and (d) transfers of assets by a target
company to an acquiring company in exchange for securities of the acquiring
company. A Form S-4 is filed after the target company’s security holders have
voted on, or otherwise consented to, a plan or agreement to carry out the transaction.
Registered investment companies and business development companies,
as defined under the Investment Company Act of 1940, do not file Forms
S-4 for the foregoing types of transactions.
Form S-4 requires disclosure with respect to the acquiring company, the target
company and the business combination transaction being undertaken. The
breadth of Form S-4 disclosure requirements enable companies to use the Form
S-4 as both the proxy statement of the target company in its board of directors’
solicitation of shareholder approval of the business combination transaction
and the prospectus of the acquiring company in connection with the securities
it offers as consideration in the transaction. Like Form S-3, Form S-4 permits
information about the issuer to be incorporated by reference from its Exchange
Act filings if the issuer is eligible. If the Form S-4 incorporates by reference
information about either the acquiring company or the target company, the
prospectus must be sent to security holders at least twenty days prior to the
vote of the shareholders or the closing of the transaction.
The Securities Act limits the type of business combination transaction
communications that may be made prior to the filing of a Form S-4 registration
statement. Any communications made in advance of a Form S-4 filing that
relate to the transaction must comply with one of the following rules which
provide exceptions to the Section 5 prohibitions on communications concerning
the sale of unregistered securities: Rule 135 (Notice of Proposed Registered
Offerings), Rule 165 (Offers Made in Connection with a Business Combination
Transaction) or Rule 166 (Exemption from Section 5(c) for Certain
Communications in Connection with Business Combination Transactions).
228
THE IPO AND PUBLIC COMPANY PRIMER
Securities acquired in such a transaction can usually be offered for immediate
sale by shareholders of the acquired company who received the securities as
consideration. However, where either party to such a transaction is a “shell
company” (i.e., a company with no or nominal operations and either has no or
nominal assets or assets consisting solely or cash and cash equivalents), then
Securities Act Rule 145 places certain resale restrictions on those parties considered
to be “underwriters” within the meaning of the rule. Generally, any party to
such transactions (other than the issuer) who offers or sells securities of the
issuer in connection with the transaction, or any person or entity that is an affiliate
of such a party, is deemed to be an underwriter. In order for these deemed
underwriters to resell the securities received in the transaction without taking on
underwriter liability to any purchaser, the issuer must be current in all of its
periodic filings (except for Form 8-Ks) during the preceding twelve-month period
(or such shorter period that the issuer has been subject to the periodic reporting
rules) and must have filed current “Form 10” information reflecting the fact that it
is no longer a shell company. “Form 10” information is the information that
would otherwise accompany a registration of a new class of securities under the
Exchange Act. If the issuer meets these conditions, then the deemed underwriters
may resell their securities if they meet all of the conditions of Rule 144. If
these deemed underwriters hold these securities for a period of six months after
the transaction, they may sell the securities freely as long as the issuer remains
current in its periodic reporting obligations. After one-year, these deemed
underwriters may sell freely without any conditions, as long as they are not at
such time, or within the previous three months, an “affiliate” of the issuer.
B. ACQUISITION SHELF
Rule 415 under the Securities Act allows, if certain conditions are met, for the
registration of securities to be made in the future on a continuous or delayed
basis. Once registered, these “on the shelf” securities may be used by companies
in acquisitions in which all, or part, of the consideration given to the
shareholders of the target company is stock of the acquiring company.
Form S-4 may be utilized as a shelf registration statement for securities to be
issued in the future in connection with acquisition transactions even if the transaction
does not technically fall within the list of transactions that require registered
securities or otherwise fit within General Instruction A.1 of Form S-4. Form
S-4 sets forth the disclosure required in connection with an acquisition shelf
registration statement. In addition to the Form S-4 instructions, the SEC staff
(see, e.g., Service International Corporation interpretive letter, December 2,
229
RR DONNELLEY
1985) has provided guidance for the procedures to be followed when making
acquisitions pursuant to a shelf registration, including the following points:
Š the Form S-4 should be filed at the commencement of negotiations with the
target company;
Š the Form S-4 need not contain information about the specific acquisition or
the company being acquired;
Š after the transaction is consummated, if the acquisition is material a posteffective
amendment to the Form S-4 should be filed that contains all
information about the transaction and the target company otherwise
required by Form S-4.
Due to the flexibility offered by an acquisition shelf, a company may use the
same acquisition shelf for a series of transactions. Since the securities are registered,
once an acquisition is negotiated it may close relatively quickly. On the
downside, however, since a company does not have to use all of its acquisition
shelf registered securities, the acquisition shelf has the potential to create a
market “overhang” that could affect the issuer’s stock price.
230
THE IPO AND PUBLIC COMPANY PRIMER
XI. THE HIGH YIELD BOND MARKET AND IPOS
High yield bonds, often referred to as “junk bonds,” are debt securities issued
by companies that are rated below investment grade. High yield bonds are a
popular instrument in corporate finance and are often first issued in connection
with financing a large acquisition, frequently in a leveraged buyout (LBO) of a
target company by a private equity firm. These LBOs can be either acquisitions
of private companies or “going private” acquisitions of publicly traded companies.
A. “GOING PUBLIC” THROUGH HIGH YIELD BOND OFFERINGS
High yield bonds are typically issued in private offerings that rely on exemptions
from registration under the Securities Act for both issuance, relying on
Section 4(a)(2) of the Securities Act, the Regulation D safe harbors for private
placements and, to the extent applicable to an offering, Regulation S (regarding
offerings outside the U.S. to “non-U.S. persons”), and, for resales of these securities,
Rule 144A (for resales to QIBs) and Regulation S. In connection with
these private offerings, issuing companies frequently enter into registration
rights agreements with the initial purchasers that rely on the so-called Exxon
Capital “no-action” letter issued by the SEC, which permits an exchange offer
registered under the Securities Act of a new series of debt securities that has all
of the same substantive terms as the initial debt securities, but following which
the debt securities issued in the registered exchange are freely tradable.
Equity securities are not eligible under Exxon Capital for this means of
completing an offering expeditiously and without the possible delay of SEC
review followed by the relatively short path to liquidity for the bond holders
through the registered exchange offering. Under a typical registration rights
agreement, the company is usually required to complete the exchange offer
within 120 to 270 days (the period agreed to being subject to negotiation based
on the company’s ability and willingness to promptly complete the exchange
and market conditions) of completion of the initial private placement, subject
to modest increases in the interest rate payable on the bonds if the exchange
offer is not timely completed.
These registered exchange offers result in private companies becoming public
reporting companies to a limited extent under the Exchange Act, even
though their equity securities remain privately held. Following the registered
exchange offer, the company will be required to file periodic and current
reports with the SEC (Forms 10-K, 10-Q and 8-K for domestic companies and
231
RR DONNELLEY
Forms 20-F and 6-K for foreign private issuers), but the SEC’s proxy rules do
not apply and the company’s insiders and 10% equity holders are not required to
file Section 16 reports. The company is often, but not always, required by the
terms of the indenture governing the bonds to continue to voluntarily file the
periodic and current reports even if they are no longer obligated to do so under
Section 15(d) of the Exchange Act. This number of “voluntary filers” is sufficiently
large that the Staff of the SEC has adopted reporting rules and
exceptions specifically applicable to them.
In cases where a bond indenture does not require voluntary reporting, Section
15(d) allows a company to suspend reporting obligations triggered by a
registration of securities under the Securities Act once it has fewer than 300
“holders of record” (which is often the case as the bonds are in large part held
of record by broker-dealers on behalf of beneficial owners) and the company
has completed one full year of reporting, which is the minimum reporting
period for a company the completes a registered offering under the Securities
Act, and has not voluntarily for independent reasons (usually in connection
with listing equity securities on an national exchange) registered a class of
securities under the Exchange Act or is not required to register such a class
under the Exchange Act because it has greater than an applicable specified
number of holders of its equity securities and assets.
B. HIGH YIELD BONDS AND EQUITY IPOS
In addition to providing companies with a taste of what it means to be a public
reporting company, high yield bond offerings also usually contain provisions
tailored to accommodating subsequent IPOs of the company’s equity securities.
One common example of this is the “equity clawback” feature.
High yield bonds generally only allow the issuer to redeem these long-term
securities at a premium starting at one-half of the coupon on the bonds (e.g., a
bond with a 10% coupon would require the issuer to pay a 5% premium above
the face amount of any redeemed bonds) once the bonds have been outstanding
for half of their maturity, or, in some cases, at a very expensive “make-whole”
premium in the preceding years. This inability to “call” the bonds for a period of
time ensures investors that they will continue to receive the coupon on the
bonds or be handsomely compensated in the event the company finds a more
cost-effective source of capital and refinances the bonds.
An exception to the “no-call” period is the equity clawback feature, which
generally allows the company during the first three years of the no-call period
232
THE IPO AND PUBLIC COMPANY PRIMER
to redeem up to 35% of the outstanding bonds with proceeds of a public equity
offering at a premium equal to the coupon on the bonds (e.g., a bond with a 10%
coupon would require the company to pay a 10% premium above the face
amount of any redeemed bonds).
While equity clawbacks are an expensive alternative for the company, they
nonetheless afford a company the ability to use IPO proceeds to “delever” the
company by reducing its indebtedness and thereby reducing the risk of bankruptcy
or similar restructurings that could reduce or eliminate the equity value
of the company.
C. TENSIONS BETWEEN HIGH YIELD BONDS AND EQUITY IPOS
While the equity clawback feature is a prominent feature that incentivizes
companies to “go public,” most of the covenants applicable to high yield bonds
actually run counter to the interests of equity holders and could impair the ability
of a company’s equity holders to fully realize the potential equity value of the
company. The most prominent of these restrictive covenants restricts the ability
of the company to enter into mergers or similar transactions and restricts
the ability of the company to declare and pay cash dividends.
The limitations on mergers covenant generally prohibits the company from
merging with other companies unless certain conditions are satisfied, including
that the surviving company be organized in an acceptable jurisdiction (often
limited to U.S. states) and that the transaction not result in unacceptable debt
(or leverage) levels. For example, high yield bonds generally allow the company
to incur only certain specified amounts of specific debt (e.g., debt under a
credit agreement or capital leases) unless the company generates enough cash
flow to satisfy its interest expense by a multiple of two. The limitations on
mergers covenant often only permits mergers after which the surviving entity
can incur $1 of debt under this interest coverage ratio or, sometimes, if the
merger improves the ratio by reducing the overall debt level compared to the
combined cash flows of the resulting company.
A related provision to the merger covenant is the change of control
repurchase provision found in nearly all high yield bonds. This provision
requires the company, or sometimes a third party buyer, to offer to purchase all
outstanding bonds at a 1% premium above the face amount of the bonds following
the occurrence of a change of control. This feature could, therefore, make it
very expensive for a potential acquirer of the company because they may have
to factor in the cost of replacing the bonds at a premium, particularly if the
coupon on any debt incurred to refinance the bonds is higher than the coupon
on the bonds.
233
RR DONNELLEY
The limitations on mergers covenant and change of control purchase provision
can inhibit transactions that may result in significant value to public equity holders,
for example in situations where the company is a target and the potential
buyer is willing to pay a significant premium to the trading value of the public
equity. Similarly, if the company plans to implement its growth strategy through
acquisitions, the merger and change of control provisions may restrict the company
from using both debt, in the case of the merger covenant, or equity, in the
case of the change of control provision, to finance significant acquisitions.
Finally, the “restricted payments” covenant specifically limits the company’s
ability to pay dividends on its common stock or to repurchase common stock
from equity holders. Both dividends and stock buybacks are important ways
that public companies can return value to public equity holders, so limiting the
ability to distribute cash profits to equity holders can limit the upside trading
value of the stock.
The typical restricted payments covenant strikes a 50/50 deal with respect to
earnings of the company, allowing the company to accumulate 50% of its earnings
over time and use that amount to, among other things, pay dividends or
undertake stock buybacks. The company must, however, keep the other 50% in
the company to support the credit and collateral value of the company for
bondholders, subject to enumerated exceptions, such as repurchasing specified
amounts of equity securities from management.
High yield bond covenants also restrict the ability of the company to incur debt,
so the combination of limitations on incurring debt and paying dividends can also
limit the ability of a public company to undertake “dividend recapitalizations”
whereby a large dividend is paid to shareholders that is funded with debt proceeds.
In recent years, high yield bond investors have been more accommodating to
IPOs, in large part because of the typically credit-enhancing value that public
equity brings to the company’s risk profile, by allowing the company to also pay
up to a 6% annual dividend on public equity, even if that amount exceeds the
cumulative 50% earnings build-up.
The restricted payments covenant also restricts the ability of the company to
invest in undertakings that the company does not control, including joint ventures,
or that would have to be undertaken through a subsidiary that is not
subject to the restrictive bond covenants for any of a number of reasons,
including the ability to finance the undertaking with debt that the bond covenants
do not permit. As a result, issuers of high yield bond covenants may be
234
THE IPO AND PUBLIC COMPANY PRIMER
prevented from investing in ventures that have high growth potential or may
generate significant returns, but for which the issuer must rely on another
entity to control.
Similarly, high yield bonds often require guarantees to be provided from
subsidiaries, which can limit the ability of the company to find investors who
are willing to invest in a company-controlled investment in which the venture
entity must provide a guaranty of the company’s debt.
D. OTHER HIGH YIELD BOND FEATURES
Investors in high yield bonds share equity investors’ interest in seeing the
company grow in a way that will better allow it to meet its payment obligations
under the bonds. Nonetheless, bond investors are creditors to the company, so
they are also highly interested in ensuring that the company’s cash flows are
protected in ways that better ensure payment of the bonds. To this end, one of
the most important concepts on which high yield bond investors focus is subordination
in all of its forms.
Subordination is an assessment of how a company’s high yield bonds “rank”
with respect to other debt or equity of the company. This ranking can be
affected by express contractual provisions, the provision of collateral to some
debt, the identity of the issuer or borrower of other debt or equity and the tenor
of other debt and equity.
1. Contractual Subordination
High yield bonds are often issued in the form of “senior subordinated” notes.
What distinguishes senior subordinated notes from other debt of the company
is that senior subordinated notes contain provisions that expressly subordinate
the notes to other specified “senior debt” of the company.
Contractual subordination provisions generally provide that, in the event of a
bankruptcy or similar restructuring, all senior debt must be paid in full before
the senior subordinated notes are entitled to be paid. Senior debt is usually
defined to include specified types of debt, such as credit facilities, as well as all
debt of the company that is not expressly junior or equal to the senior subordinated
notes in right of payment, as well as obligations to trade creditors
and lenders that are affiliates of the company. Often, certain designated senior
debt holders are afforded additional rights to not only be paid prior to the
senior subordinated notes in a bankruptcy, but also to actually prohibit the
company from making payments on the senior subordinated notes if the company
is in default on the designated senior debt. These “blocking” rights are
often an important feature that bank lenders will require in order to lend to the
company on more favorable terms.
235
RR DONNELLEY
An important feature of most senior subordinated notes is an “anti-layering”
covenant, which prohibits the company from incurring debt that is contractually
subordinated to certain debt of the company, but also seeks to be
senior to the senior subordinated notes. Allowing for such debt would allow the
company to “layer” a level of debt between the senior debt the senior subordinated
notes agreed to rank behind, but ahead of the senior subordinated
notes.
2. Collateral Subordination
Another way that debt can rank ahead of high yield bonds or other unsecured
debt is through the use of collateral to secure the other debt. For example, it is
customary for high yield issuers to also have one or more credit facilities with
various lending institutions. These credit facilities often include both a term
loan and a revolving credit facility that the company can access and repay over
time to help manage working capital and other ongoing operational expenses.
Because bank facilities generally include a revolving facility, the company may
depend heavily and frequently on this debt to be available to fund the business.
Similarly, banks view revolving facilities as higher risk commitments because
the bank faces uncertainty as to whether credit lines will be drawn and must
reserve precious capital in the event that these facilities are drawn by the borrowing
company.
As a result, bank facilities generally have the most lender-friendly provisions
of the company’s debt instruments, including the benefit of collateral from the
borrower to secure payment on any debt outstanding under the credit facilities.
Sometimes this collateral will include substantially all of the assets of the
company, but certain types of facilities, such as “asset-based loans” (ABLs), are
secured by specific short-term assets, such as inventory and accounts receivable.
In a bankruptcy or liquidation, secured lenders are given a preference over
unsecured lenders, so secured lenders expect to recover more than unsecured
lenders. As such, providing collateral to the bank lenders provides the lenders
with additional assurance of payment that then reduces the cost of secured
bank facilities, which unlike typical high yield bonds, generally have a floating
rate of interest that is expressed as a spread above a particular index, such as
the London Interbank Offered Rate (LIBOR) that will adjust overtime as market
interest rates rise and fall.
In recent years, collateral has been increasingly utilized, or “spread,” across
several debt instruments by adopting contractual subordination concepts and
236
THE IPO AND PUBLIC COMPANY PRIMER
applying them to liens. For example, a common structure provides a “first lien”
to a company’s credit facilities and a “second lien” to its high yield bonds. By
spreading the collateral in this fashion, the senior bank lenders continue to
benefit in the first instance and take comfort from the contractual lien subordination
provisions that provide the junior lien holders access to the
collateral only after the senior lienholders are paid in full.
This structure is beneficial to secured high yield bondholders because, even
though they continue to be junior to the priority lien granted to the bank lenders,
by having a second lien they are treated as secured lenders in a bankruptcy
or liquidation and are entitled to be paid ahead of unsecured creditors, including
senior but unsecured bonds or other general obligations of the company,
such as general contractual obligations or even litigation awards. As a result,
secured bonds offer the company a lower coupon than unsecured notes.
High yield bonds also contain restrictive covenants that limit the ability of the
company to secure debt or other obligations ahead of the bonds. The typical
liens covenant, or “negative pledge,” provides that the company may not secure
debt or, in some cases, other obligations, unless they provide an equal and ratable
lien to secure the bonds, except for specified permitted liens. Permitted
liens will generally allow the company to secure a certain amount of bank debt,
capital leases, purchase money debt, secured debt existing at a company that is
acquired and a range of ordinary course of business liens. The negative pledge
covenant is sometimes limited to just restricting the securing of debt, rather
than other obligations, of the company, which avoids a company defaulting this
covenant by failing to include an ordinary course of business transaction within
the definition of permitted liens.
3. Structural Subordination
One of the most complicated forms of subordination is called structural
subordination, which looks to the identity and ownership of the entity to
determine ranking. Structural subordination arises when the issuer of debt,
such as high yield bonds, is a parent company to other subsidiaries and is
particularly acute when the issuer is a holding company that does not have its
own operations. In this situation, creditors of the subsidiaries, whether as lenders,
bondholders, trade creditors or others, rank ahead of creditors of the
parent because the subsidiary creditors have a claim against the assets of the
obligor subsidiaries, whereas the parent company has only a claim as the owner
of the subsidiaries common stockholder. Similarly, if the subsidiary issues preferred
stock to parties other than the parent, then the claims of those preferred
stockholders will rank ahead of the company’s common stock claims.
237
RR DONNELLEY
For example, if a subsidiary produces a product that results in a products
liability tort claim in which the claimant successfully obtains an award against
the subsidiary, then the claimant may enforce the judgment against the actual
assets of the subsidiary. On the other hand, for the parent has to rely on the ability
of the subsidiary to pay the parent dividends or similar distributions in order
to recognize the value of the subsidiary’s assets. In a bankruptcy or liquidation of
the subsidiary, then, the tort victim’s claim will rank ahead of the parent because
the parent holds equity of the subsidiary, while the tort victim holds a senior
claim. As a result, creditors of the parent also only have the parent’s equity interest
in the subsidiaries to support their extensions of credit to the parent.
High yield bonds respond to structural subordination in three ways to help
protect against being structurally subordinated to the parent company’s subsidiary
obligors: (1) upstream guarantees of the bonds from subsidiaries;
(2) limitations on the ability of subsidiaries to incur debt; and (3) limitations on
the ability of subsidiaries to restrict the ability to pay dividends and similar distributions.
Subsidiary guarantees are present in nearly all high yield bonds in which the
company has subsidiaries because such a guarantee represents a direct debt
claim against the subsidiary ranking equally with other similar obligations of
the subsidiary. So, subsidiary guarantees can be contractually subordinated or
secured to produce the same results as discussed above but with respect to the
ranking of a bondholder’s claim against a subsidiary guarantor.
By limiting the amount of debt subsidiaries can incur, high yield bonds limit
the amount of obligations that subsidiaries can incur that could rank ahead of
the bondholders’ claims. This limitation does not, however, restrict the ability
of subsidiaries to incur trade credit nor does it protect from obligations other
than debt, such as litigation awards or other contractual obligations.
Limitations on dividend restrictions, called “dividend stoppers,” also help
ensure that subsidiaries are able to distribute cash to the parent, cash which the
parent creditors are relying upon to be available to service the parent’s debt.
4. Temporal Subordination
Finally, the tenor of debt can affect the effective ranking of debt because
even debt that is contractually subordinated to high yield bonds that matures
sooner than the high yield bonds will get paid ahead of the high yield bonds in
time. This raises the risk that the company is able to pay junior debt in full with
cash or other assets that then become unavailable to pay the bonds and result
238
THE IPO AND PUBLIC COMPANY PRIMER
in the bonds not being paid in full. High yield bonds address this risk by limiting
the ability to refinance junior debt ahead of its maturity with other debt that
matures either sooner than the maturity of the debt being refinanced or sooner
than the maturity of the notes.
E. VARIOUS OTHER HIGH YIELD BOND COVENANTS
In addition to the foregoing restrictive covenants, high yield bond indentures
often include covenants that restrict a range of other activities, such as affiliate
transactions, selling assets and entering new lines of business. Also, in those
cases where a company is not required to undertake a registered exchange
offer for new bonds, the bond indenture will contain a robust list of reporting
requirements that will borrow from or mirror those of public reporting companies,
but rely on websites and other means of making such information available
to bondholders or potential bondholders.
239
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT A
SAMPLE
CODE OF ETHICS APPLICABLE TO SENIOR EXECUTIVES
On , 201 , the Board of Directors of adopted this Code of
Ethics Applicable to Senior Executives as contemplated by the Sarbanes-Oxley
Act of 2002. It is critical to the success of the Company and in the best interests
of its stockholders that its employees conduct themselves honestly and ethically.
In particular, each senior executive of the Company, including the Chief
Executive Officer, the Chief Financial Officer, [the principal accounting officer,
if not the CFO], the Controller [name any other positions performing
similar functions and consider expanding policy to cover others in the
Company serving in finance, accounting, treasury, tax or investor relations
roles] (“Senior Executives”), are required to observe the highest standards of
ethical business conduct, including strict adherence to this Code of Ethics
Applicable to Senior Executives (“this Code”) and the Company’s [name of
general Code of Ethics and/or Standards of Business Conduct] applicable to
all employees, which this Code supplements. Accordingly, each Senior Executive
must comply with the letter and spirit of the following:
Š Each Senior Executive will act at all times honestly and ethically, including
the ethical handling of actual or apparent conflicts of interest between
personal and professional relationships. For purposes of this Code, the
phrase “actual or apparent conflict of interest” shall be broadly construed
and include, for example, direct conflicts, indirect conflicts, potential conflicts,
apparent conflicts and any other personal, business or professional
relationship or dealings that has a reasonable possibility of creating even
the mere appearance of impropriety.
Š Each Senior Executive must ensure that all reasonable and necessary steps
within his or her areas of responsibility are taken to provide full, fair, accurate,
timely and understandable disclosure in reports and documents that
the Company files with or submits to the Securities and Exchange
Commission or state regulators, and in all other regulatory filings. In addition,
Senior Executives must provide full, fair, accurate, and understandable
information whenever communicating with the Company’s
stockholders or the general public.
Š Each Senior Executive must take all reasonable measures to protect the
confidentiality of non-public information about the Company, its business,
operations and customers obtained or created in connection with such
A-1
RR DONNELLEY
Senior Executive Officer’s activities and to prevent the unauthorized disclosure
of any such information, unless required by law, regulation or legal
or regulatory process.
Š All Senior Executives must conduct Company business in compliance with
all applicable federal, state, foreign and local laws, rules and regulations.
Š Senior Executives shall not directly or indirectly take any action to fraudulently
influence, coerce, manipulate or mislead the Company’s independent
public auditors for the purposes of rendering the financial statements of
the Company misleading.
Š It is each Senior Executive’s responsibility to notify promptly the General
Counsel or Chairman of the Audit Committee of the Board of Director’s
regarding any actual or potential violation of this Code and/or any applicable
securities or other laws, rules or regulations by any Senior Executive
or of the Company’s [name of general Code of Ethics and/or Standards of
Business Conduct] by any employee. Senior executives may choose to
remain anonymous in reporting any possible violation of this Code. All
Senior Executives are responsible for ensuring that their own conduct
complies with this Code.
Š Anyone who violates the provisions of this Code by engaging in unethical
conduct, failing to report conduct potentially violative of this Code or
refusing to participate in any investigation of such conduct, will be subject
to disciplinary actions, up to and including termination of service with the
Company. Violations of this Code may also constitute violations of law and
may result in civil or criminal penalties for a Senior Executive or the
Company.
Š The Board of Directors of the Company shall be responsible for the administration
of this Code and shall have the sole authority to amend this Code
or grant waivers of its provisions. Waivers will be disclosed as required by
the Securities Exchange Act of 1934 and the rules thereunder and the
applicable rules of the New York Stock Exchange.
A-2
THE IPO AND PUBLIC COMPANY PRIMER
ACKNOWLEDGMENT
The undersigned Senior Executive hereby acknowledges that the Executive
has received a copy of the Company’s Code of Ethics Applicable to Senior
Executives and that he or she has read and understood this Code in its entirety
and agrees to abide by it. The Senior Executive further acknowledges that it is
his or her responsibility to seek clarification from the office of the Company’s
General Counsel if any application of the Code to a particular circumstance is
not clear. The Senior Executive acknowledges that the Senior Executive’s continued
service with the Company requires the Senior Executive to fully adhere
to this Code and that failure to do so can result in disciplinary action up to and
including termination of the Senior Executive’s employment by the Company.
Name:
Dated:
A-3
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT B
SAMPLE INDEMNITY AGREEMENT
[For a Delaware Corporation]
This Indemnity Agreement, dated as of , 201 (the “Agreement”)
is made by and between , a Delaware corporation (the “Company”)
and , (the “Indemnitee”).
RECITALS
A. The Company is aware that competent and experienced persons are
increasingly reluctant to serve as directors or officers of corporations unless
they are protected by adequate indemnification, due to increased exposure to
litigation costs and risk resulting from their service to such corporations, and
due to the fact that the exposure frequently bears no reasonable relationship to
the compensation of such directors and officers;
B. The statutes and judicial decisions regarding the duties of directors and
officers are often difficult to apply, ambiguous, or conflicting, and therefore fail
to provide such directors and officers with adequate, reliable knowledge of
legal risks to which they are exposed or information regarding the proper
course of action to take;
C. Plaintiffs often seek damages in such large amounts and the costs of litigation
may be so great (whether or not the case is meritorious), that the
defense and/or settlement of such litigation is usually beyond the personal
resources of directors and officers;
D. Based upon their experience as business managers, the Board of Directors
of the Company (the “Board”) has concluded that, to retain and attract
talented and experienced individuals to serve as officers and directors of the
Company and its “subsidiaries” (as defined in Section 1 below) and to encourage
such individuals to take the business risks necessary for the success of the
Company and its subsidiaries, it is necessary for the Company to contractually
indemnify its directors and certain of its officers, and the directors and certain
of the officers of its subsidiaries, and to assume for itself maximum liability for
expenses and damages in connection with claims against such officers and
directors in connection with their service to the Company and its subsidiaries,
and has further concluded that the failure to provide such contractual
indemnification could result in great harm to the Company and its subsidiaries
and the Company’s stockholders;
B-1
RR DONNELLEY
E. The Certificate of Incorporation of the Company, the Bylaws of the
Company and the General Corporation Law of the State of Delaware provide
for the elimination of personal liability on the part of directors, officers,
employees and agents of the Company for monetary damages resulting from
certain actions taken in such capacity and permit the indemnification of directors,
officers, employees and agents of the Company and specifically provide
they are not exclusive, and thereby contemplate that contracts may be entered
into between the Company and persons providing services to it; and
F. The Company desires and has requested the Indemnitee to serve or continue
to serve as a director or officer of the Company and/or one or more of its
subsidiaries free from undue concern for claims for damages arising out of or
related to such services to the Company and/or one or more of its subsidiaries.
NOW, THEREFORE, the parties hereto, intending to be legally bound, hereby
agree as follows:
1. Definitions. For the purposes of this Agreement, the following terms
shall have the meanings set forth below:
(a) Agent. “Agent” means any person who (i) is or was a director,
officer, employee, or other agent of the Company or a subsidiary of the
Company, (ii) is or was serving at the request of, for the convenience of, or
to represent the “interest of the Company” or a subsidiary of the Company
as a director, officer, trustee, partner, employee or agent of another foreign
or domestic corpo- ration, partnership, limited liability company, joint
venture, trust, foundation, association, organization or other legal entity or
enterprise or (iii) is or was serving in any capacity with respect to any
employee benefits plans of the Company or any subsidiary. For purposes
of subsection (ii) of this Section 1(a), if Indemnitee is serving or has served
as a director, officer, trustee, partner, employee or agent of a subsidiary,
Indemnitee shall be deemed to be serving at the request of the Company.
(b) Controlled. “Controlled” means subject to the power to exercise a
controlling influence over the management or policies of a corporation,
partnership, joint venture, trust or other entity.
(c) Expenses. “Expenses” includes all direct and indirect costs, fees
and expenses of any type or nature whatsoever (including, without limitation,
all reasonable attorneys’ fees and related disbursements and
retainers, other out-of-pocket costs such as fees and disbursements of
expert witnesses, private investigators and professional advisors, court
B-2
THE IPO AND PUBLIC COMPANY PRIMER
costs, transcript costs, fees of experts, duplicating, printing and binding
costs, telephone and fax transmission charges, postage, delivery services,
secretarial services and other disbursements and expenses and reasonable
compensation for time spent by the Indemnitee for which he is not otherwise
compensated by the Company or any third party) actually and
reasonably incurred by the Indemnitee in connection with either the investigation,
defense, settlement or appeal of, or otherwise related to a
proceeding or establishing or enforcing a right to indemnification under
this Agreement, Section 8.75 or otherwise.
(d) Proceeding. “Proceeding” means any threatened, pending, or
completed claim, action, suit, arbitration, alternate dispute resolution
process, investigation, administrative hearing, appeal or any other proceeding,
whether civil, criminal, administrative, investigative or any other type
whatsoever, whether formal or informal, including a proceeding initiated
by Indemnitee pursuant to Section 7 of this Agreement to enforce
Indemnitee’s rights hereunder.
(e) Subsidiary. “subsidiary” means (i) any corporation of which 50%
or more of the outstanding voting securities are owned directly or
indirectly by the Company, or which is otherwise controlled by the Company,
(ii) any partnership, joint venture, limited liability company, trust or
other entity of which 50% or more of the equity interest is owned directly
or indirectly by the Company, or which is otherwise controlled by the
Company or (iii) the Company owns a general partner or managing member
or similar interest.
2. Agreement to Serve. The Indemnitee agrees to serve and/or continue to
serve as an agent of the Company, at its will (or under separate agreement, if
such agreement exists), in the capacity Indemnitee currently serves as an agent
of the Company; provided, however, that nothing contained in this Agreement is
intended to or shall (i) restrict the ability of the Indemnitee to resign at any time
and for any reason from its current position, (ii) create any right to continued
employment of the Indemnitee in its current or any other position, or
(iii) restrict the ability of the Company to terminate the employment or agency
of Indemnitee at any time and for any reason.
3. Indemnification as Agent.
(a) Third Party Actions. If the Indemnitee was or is a party or is
threatened to be made a party to any proceeding (other than an action by
or in the right of the Company) by reason of the fact that he is or was an
B-3
RR DONNELLEY
agent of the Company, or by reason of anything done or not done by him in
any such capacity or otherwise at the request of the Company or any of its
officers, directors, or stockholders, the Company shall indemnify the
Indemnitee against any and all expenses and liabilities of any type whatsoever
(including, but not limited to, judgments, damages, liabilities, losses,
fines, excise taxes, penalties and amounts paid in settlement) actually
and reasonably incurred by him in connection with the investigation,
defense, settlement or appeal of, or otherwise related to such proceeding,
if she acted in good faith and in a manner he reasonably believed to be in,
or not opposed to, the best interests of the Company, and, with respect to
any criminal action or proceeding, if she had no reasonable cause to
believe his conduct was unlawful.
(b) Derivative Actions. If the Indemnitee was or is a party or is
threatened to be made a party to any proceeding by or in the right of the
Company to procure a judgment in its favor by reason of the fact that he is
or was an agent of the Company, or by reason of anything done or not done
by him in any such capacity, the Company shall indemnify the Indemnitee
against any amounts paid in settlement of any such proceeding and any and
all expenses and liabilities of any type whatsoever (including, but not limited
to, judgments, damages, liabilities, losses, fines, excise taxes, penalties
and amounts paid in settlement) actually and reasonably incurred by him
in connection with the investigation, defense, settlement, or appeal of, or
otherwise related to such proceeding, if he acted in good faith and in a
manner he reasonably believed to be in, or not opposed to, the best interests
of the Company; except that no indemnification under this subsection
shall be made with respect to any claim, issue or matter as to which such
person has been finally adjudged by a court of competent jurisdiction to
have been liable to the Company, unless and only to the extent that the
court in which such proceeding was brought shall determine upon application
that, despite the adjudication of liability, but in view of all the circumstances
of the case, such person is fairly and reasonably entitled to
indemnity for such expenses as the court shall deem proper.
(c) Other Actions and Amendments. In addition to the
indemnification provided above, the Company shall indemnify Indemnitee
to the fullest extent now or hereafter permitted by law, with respect to any
expenses and liabilities of any type whatsoever arising because the
Indemnitee was or is a party or is threatened to be made a party to any
B-4
THE IPO AND PUBLIC COMPANY PRIMER
proceeding by reason of the fact that he is or was an agent of the Company,
or by reason of anything done or not done by him in any such capacity or
otherwise at the request of the Company or any of its officers, directors, or
stockholders. If the [General Corporation Law of the State of Delaware
(the “Delaware Law”)] is amended after the date hereof to permit the
Company to indemnify Indemnitee for expenses or liabilities, or to
indemnify Indemnitee with respect to any action or proceeding, not contemplated
by this Agreement, then this Agreement (without any further
action be either party hereto) shall automatically be deemed to be
amended to require that the Company indemnify Indemnitee to the fullest
extent permitted by the [Delaware Law].
4. Indemnification as Witness. Notwithstanding any other provision of
this Agreement, to the extent the Indemnitee is, by reason of the fact that she is
or was an agent of the Company, a witness in any proceeding, the Indemnitee
shall be indemnified against any and all expenses actually and reasonably
incurred by or for her in connection therewith.
5. Advancement of Expenses. Subject to Section 8(a) below, the Company
shall advance all expenses actually and reasonably incurred by the Indemnitee
in connection with the investigation, defense, settlement or appeal of, or
otherwise related to any proceeding to which the Indemnitee is a party or is
threatened to be made a party by reason of the fact that the Indemnitee is or
was an agent of the Company. Indemnitee hereby agrees to repay such amounts
advanced, without interest, only if, and to the extent that, it shall ultimately be
determined pursuant to Section 7 below that the Indemnitee is not entitled to
be indemnified by the Company. The advances to be made hereunder shall be
paid by the Company to the Indemnitee within ten (10) days following delivery
of a written request therefor by the Indemnitee to the Company.
6. Indemnification Procedures.
(a) Notice by Indemnitee. Promptly after receipt by the Indemnitee
of notice of the commencement of or the threat of commencement of any
proceeding, the Indemnitee shall, if the Indemnitee believes that
indemnification with respect thereto may be sought from the Company
under this Agreement, notify the Company of the commencement or threat
of commencement thereof; provided that the failure to give such notice
shall not impair Indemnitee’s rights under this Agreement.
(b) Notice to Insurer. If, at the time of the receipt of a notice of the
commencement of a proceeding pursuant to Section 6(a) above, the
B-5
RR DONNELLEY
Company has in effect an insurance policy or policies providing directors’
and officers’ liability insurance, the Company shall give prompt notice of
the commencement of such proceeding to the insurers in accordance with
the procedures set forth in the respective policies. The Company shall
thereafter take all necessary or desirable action to cause such insurers to
pay, on behalf of the Indemnitee, all amounts payable as a result of such
proceeding in accordance with the terms of such policies.
(c) Assumption of Defense. In the event the Company shall be obligated
to pay the expenses of the Indemnitee with respect to any proceeding,
the Company shall be entitled to assume the defense of such
proceeding, with counsel of its choosing, upon the delivery to the
Indemnitee of written notice of its election to do so, which written notice
shall be delivered within ten (10) calendar days after receipt of written
notice of the proceeding pursuant to Section 6(a) above. After delivery of
such notice, the Company will not be liable to the Indemnitee under this
Agreement for any fees and expenses of counsel which are subsequently
incurred by the Indemnitee with respect to the same proceeding; provided,
however, that the Indemnitee shall have the right to employ her counsel in
any such proceeding at the Indemnitee’s expense; and provided further,
that if (i) the employment of counsel by the Indemnitee has been previously
authorized by the Company, or (ii) the Indemnitee shall have reasonably
concluded that there may be a conflict of interest between the
Company and the Indemnitee in the conduct of any such defense or that
Indemnitee may have separate defenses or counterclaims to assert with
respect to any issue which may not be consistent with the position of other
defendants in such proceeding, or (iii) the Company shall not, in fact, have
employed counsel to assume the defense of such proceeding in a timely
manner, then, in any such case, the fees and expenses of Indemnitee’s
counsel shall be at the expense of the Company. In addition, if the Company
fails to comply with any of its obligations under this Agreement or in
the event that the Company or any other person takes any action to declare
this Agreement void or unenforceable, or institutes any action, suit or
proceeding to deny or to recover from Indemnitee the benefits intended to
be provided to Indemnitee hereunder, Indemnitee shall have the right to
retain counsel of Indemnitee’s choice, at the expense of the Company, to
represent Indemnitee in connection with any such matter. The Company
shall not, without the prior written consent of Indemnitee, consent to the
B-6
THE IPO AND PUBLIC COMPANY PRIMER
entry of any judgment against Indemnitee or enter into any settlement or
compromise which (i) includes an admission of fault of Indemnitee or
(ii) does not include, as an unconditional term thereof, the full release of
Indemnitee from all liability in respect of such Proceeding, which release
shall be in form and substance reasonably satisfactory to Indemnitee. This
Section 6(c) shall not apply to a Proceeding brought by Indemnitee under
Section 7 below or pursuant to Section 8(a) below.
(d) Subrogation. In the event of payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the
rights of recovery of the Indemnitee. Indemnitee shall execute all documents
required and shall do everything that may be necessary to secure
such rights, including the execution of such documents necessary to
enable the Company to effectively bring suit to enforce such rights.
7. Determination of Right to Indemnification.
(a) Successful Proceeding. To the extent the Indemnitee has been
successful, on the merits or otherwise, in the defense of any proceeding
referred to in Section 3 above, the Company shall indemnify the
Indemnitee against any and all expenses actually and reasonably incurred
by her in connection therewith. If Indemnitee is not wholly successful in
such proceeding but is successful, on the merits or otherwise, as to one or
more but less than all claims, issues or matters in such proceeding, the
Company shall indemnify Indemnitee against any and all expenses actually
and reasonably incurred by or for her in connection with each successfully
resolved claim, issue or matter. For purposes of this Section 7(a), the
termination of any proceeding, or any claim, issue or matter in such a
proceeding, by dismissal, with or without prejudice, by reason of settlement,
judgment, order or otherwise, shall be deemed to be a successful
result as to such proceeding, claim, issue or matter, so long as there has
been no finding (either adjudicated or pursuant to Section 7(c) below) that
Indemnitee (i) did not act in good faith, or (ii) did not act in a manner reasonably
believed to be in, or not opposed to, the best interests of the
Company, or (iii) with respect to any criminal proceeding, had reasonable
grounds to believe his conduct was unlawful.
(b) Other Proceeding. In the event that Section 7(a) above is
inapplicable, or applicable only in part, the Company shall nevertheless
indemnify the Indemnitee unless, and only to the extent that, the Company
shall prove by clear and convincing evidence to a forum listed in
B-7
RR DONNELLEY
Section 7(c) below that the Indemnitee has not met the applicable standard
of conduct set forth in Section 3 above, if any, which entitles Indemnitee to
such indemnification.
(c) Forum in Event of Dispute. The Indemnitee shall be entitled to
select the forum in which the validity of the Company’s claim under Section
7(b) hereof that the Indemnitee is not entitled to indemnification will
be heard, from among the following:
(1) a quorum of the Board consisting of directors who are not parties
to the proceeding for which indemnification is being sought;
(2) if a quorum of the Board is not obtainable (or, even if obtainable,
if a quorum of the Board described in clause (i) above concurs),
legal counsel (with no prior relationship to Indemnitee) selected by
the Indemnitee, and reasonably approved by the Board, which counsel
shall make such determination in a written opinion; or
(3) the stockholders of the Company.
(d) Submission of Company’s Claim. As soon as practicable, and in
no event later than thirty (30) days after written notice of the Indemnitee’s
choice of forum pursuant to Section 7(c) above, the Company shall, at its
own expense, submit to the selected forum in such manner as the
Indemnitee or the Indemnitee’s counsel may reasonably request, its claim
that the Indemnitee is not entitled to indemnification. The Company shall
act in the utmost good faith to assure the Indemnitee a complete opportunity
to defend against such claim.
(e) Appeal to Court. Notwithstanding a determination by any forum
listed in Section 7(c) above that Indemnitee is not entitled to
indemnification with respect to a specific proceeding, the Indemnitee shall
have the right to apply to the court in which that proceeding is or was
pending or any other court of competent jurisdiction, for the purpose of
enforcing the Indemnitee’s right to indemnification pursuant to this
Agreement.
(f) Indemnity for Expenses in Enforcement of Agreement. Notwithstanding
any other provision in this Agreement to the contrary, the Company
shall indemnify the Indemnitee against all expenses incurred by the
Indemnitee in connection with any hearing or proceeding under this Section
7 involving the Indemnitee and against all expenses incurred by the
Indemnitee in connection with any other proceeding between the Company
B-8
THE IPO AND PUBLIC COMPANY PRIMER
and the Indemnitee involving the interpretation or enforcement of the rights
of the Indemnitee under this Agreement unless a court of competent jurisdiction
finds that each of the claims and/or defenses of the Indemnitee in any
such proceeding was frivolous or made in bad faith.
(g) Effect of Certain Resolutions. Neither the settlement or termination
of any proceeding nor the failure of the Company to award
indemnification or to determine that indemnification is payable shall create
a presumption that Indemnitee is not entitled to indemnification hereunder.
In addition, the termination of any proceeding by judgment, order,
settlement, conviction, or upon a plea of nolo contendere or its equivalent
shall not create a presumption that Indemnitee did not act in good faith
and in a manner which Indemnitee reasonably believed to be in or not
opposed to the best interests of the Company or, with respect to any
criminal Proceeding, had reasonable cause to believe that Indemnitee’s
action was unlawful.
(h) Failure to Act Not a Defense. The failure of the Company
(including its Board of Directors or any committee thereof, independent
legal counsel, or stockholders) to make a determination concerning the
permissibility of indemnification hereunder or the advancement of
expenses under this Agreement shall not be a defense in any action
brought under Section 7 above, and shall not create a presumption that
such indemnification or advancement is not permissible.
8. Exceptions.
(a) Claims Initiated by Indemnitee. Any other provision herein to
the contrary notwithstanding, the Company shall not be obligated pursuant
to the terms of this Agreement to indemnify or advance expenses to the
Indemnitee with respect to proceedings or claims initiated or brought
voluntarily by the Indemnitee and not by way of defense or counterclaims
asserted by Indemnitee in a proceeding brought against Indemnitee, except
with respect to proceedings brought to establish or enforce a right to
indemnification under this Agreement or any other statute or law or
otherwise as required under the General Corporation Law of the State of
Delaware, but such indemnification or advancement of expenses may be
provided by the Company in specific cases if the Board finds it to be
appropriate.
(b) Lack of Good Faith. Any other provision herein to the contrary
notwithstanding, the Company shall not be obligated pursuant to the terms
B-9
RR DONNELLEY
of this Agreement to indemnify the Indemnitee for any expenses incurred
by the Indemnitee with respect to any proceeding instituted by the
Indemnitee to enforce or interpret this Agreement, if a court of competent
jurisdiction determines that each of the material assertions made by the
Indemnitee in such proceeding was frivolous or made in bad faith.
(c) Unauthorized Settlements. Any other provision herein to the
contrary notwithstanding, the Company shall not be obligated pursuant to
the terms of this Agreement to indemnify the Indemnitee for any amount
paid in settlement of a proceeding effected without the prior written consent
of the Company. The Company agrees not to unreasonably withhold
its consent to any settlement.
(d) No Duplicative Payment. The Company shall not be liable under
this Agreement to make any payment of amounts otherwise indemnifiable
hereunder if and to the extent that Indemnitee has otherwise actually
received such payment under any insurance policy, contract, agreement or
otherwise.
9. Non-exclusivity. The provisions for indemnification and advancement
of expenses set forth in this Agreement shall not be deemed exclusive of any
other rights which the Indemnitee may have under any provision of law, the
Company’s Amended and Restated Certificate of Incorporation or Bylaws, the
vote of the Company’s stockholders or disinterested directors, other agreements,
or otherwise, both as to action in his official capacity and as to action in
another capacity while occupying a position as an agent of the Company.
10. Interpretation of Agreement; Scope. It is understood that the parties
hereto intend this Agreement to be interpreted and enforced so as to provide
indemnification to the Indemnitee to the fullest extent now or hereafter permitted
by law. The benefits of this Agreement shall inure to the Indemnitee both
with respect to acts done or not done by him both before and after this date.
11. Burden of Proof. In making a determination with respect to entitlement
to indemnification hereunder, the person or persons or entity making
such determination shall presume that Indemnitee is entitled to indemnification
under this Agreement, and the Company shall have the burden of proof to overcome
that presumption in connection with the making by any person, persons
or entity of any determination contrary to that presumption.
12. Severability. If any provision or provisions of this Agreement shall be
held to be invalid, illegal or unenforceable for any reason whatsoever, (i) the
B-10
THE IPO AND PUBLIC COMPANY PRIMER
validity, legality and enforceability of the remaining provisions of the Agreement
(including, without limitation, all portions of any paragraphs of this
Agreement containing any such provision held to be invalid, illegal or
unenforceable, that are not themselves invalid, illegal or unenforceable) shall
not in any way be affected or impaired thereby, and (ii) to the fullest extent
possible, the provisions of this Agreement (including, without limitation, all
portions of any paragraph of this Agreement containing any such provision held
to be invalid, illegal or unenforceable, that are not themselves invalid, illegal or
unenforceable) shall be construed so as to give effect to the intent manifested
by the provision held invalid, illegal or unenforceable and to give effect to Section
10 hereof.
13. Modification and Waiver. Except as contemplated by Section 3(c), no
supplement, modification or amendment of this Agreement shall be binding
unless executed in writing by both of the parties hereto. No waiver of any of the
provisions of this Agreement shall be deemed or shall constitute a waiver of any
other provisions hereof (whether or not similar) nor shall such waiver constitute
a continuing waiver.
14. Survival, Successors and Assigns. The Indemnitee’s rights under this
Agreement shall continue after the Indemnitee has ceased acting as an agent of
the Company. The terms of this Agreement shall be binding on and inure to the
benefit of the Company and its successors and assigns and shall be binding on
and inure to the benefit of Indemnitee and Indemnitee’s heirs, executors and
administrators.
15. Gender. The masculine, feminine or neuter pronouns used herein shall
be interpreted without regard to gender, and the use of the singular or plural
shall be deemed to include the other whenever the context so requires.
16. Notice. All notices, requests, demands and other communications
under this Agreement shall be in writing and shall be deemed duly given (i) if
delivered by hand and received by the party addressee or (ii) if mailed by certified
or registered mail with postage prepaid, on the third business day after the
mailing date. Addresses for notice to either party are as shown on the signature
page of this Agreement, or as subsequently modified by written notice.
17. Governing Law. This Agreement shall be governed exclusively by and
construed according to the laws of the State of Delaware without regard to
principles of conflicts of laws.
B-11
RR DONNELLEY
18. Consent to Jurisdiction. The Company and the Indemnitee each
hereby irrevocably consent to the jurisdiction of the courts of the State of
Delaware for all purposes in connection with any action or proceeding which
arises out of or relates to this Agreement and agree that any action instituted
under this Agreement shall be brought only in the state courts of the State of
Delaware.
19. Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be deemed an original, but all such counterparts
shall together constitute one and the same instrument.
The parties hereto have entered into this Indemnity Agreement effective as of
the date first above written.
[Name of Company]
By:
Its:
Address:
INDEMNITEE:
Address:
B-12
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT C
Sample Long-Term Incentive Plan
ARTICLE 1.
BACKGROUND AND PURPOSE OF THE PLAN
1.1. Background. This 201 Long-Term Incentive Plan (the “Plan”) permits
the grant of Incentive Stock Options, Nonstatutory Stock Options, Stock
Appreciation Rights, Restricted Stock, Restricted Stock Units, and other equitybased
awards.
1.2. Purpose. The purposes of the Plan are (a) to attract and retain highly
competent persons as Service Providers; (b) to provide additional incentives to
Service Providers by aligning their interests with those of the Company’s
shareholders; and (c) to promote the success of the Company’s business.
1.3. Eligibility. Service Providers who are Employees, Consultants
determined by the Committee to be significantly responsible for the success
and future growth and profitability of the Company, or Directors are eligible to
be granted Awards under the Plan. However, Incentive Stock Options may be
granted only to Employees.
1.4. Definitions. Capitalized terms used in the Plan and not otherwise
defined herein shall have the meanings assigned to such terms in the attached
Appendix.
ARTICLE 2.
SHARE LIMITS
2.1. Shares Subject to the Plan.
(a) Share Reserve. Subject to adjustment under Section 2.3 of the
Plan, Awards may be made under the Plan for up to [insert: applicable
number] Shares plus the number of Shares previously authorized for issuance
under the Company’s 200 Stock Option Plan (the “Existing Plan”)1 (i) which
are not subject to outstanding awards on [insert: date]; or (ii) which become
available for future award grants as a result of the subsequent forfeiture, lapse
or expiration of awards granted pursuant to the Existing Plan that were outstanding
as of [insert: date]. All of the available Shares may, but need not, be
issued pursuant to the exercise of Incentive Stock Options. At all times the
1 Alternatively, the Company could terminate the Existing Plan as of the initial
public offering and not rollover shares to the post-initial public offering
plan.
C-1
RR DONNELLEY
Company will reserve and keep available a sufficient number of Shares to satisfy
the requirements of all outstanding Awards made under the Plan and all
other outstanding but unvested Awards made under the Plan that are to be settled
in Shares.
(b) Shares Counted Against Limitation. If an Award is exercised, in
whole or in part, by delivery or attestation of Shares under Section 5.4(b), or if
the tax withholding obligation is satisfied by withholding Shares under Section
10.7(b), the number of Shares deemed to have been issued under the Plan
(for purposes of the limitation set forth in this Section 2.1) shall be the number
of Shares that were subject to the Award or portion thereof so exercised and
not the net number of Shares actually issued upon such exercise.2
(c) Lapsed Awards. If an Award: (i) expires; (ii) is terminated, surrendered,
or canceled without having been exercised in full; or (iii) is otherwise
forfeited in whole or in part (including as a result of Shares constituting or
subject to an Award being repurchased by the Company pursuant to a contractual
repurchase right), then the unissued Shares that were subject to such
Award and/or such surrendered, canceled, or forfeited Shares (as the case may
be) shall become available for future grant or sale under the Plan (unless the
Plan has terminated), subject however, in the case of Incentive Stock Options,
to any limitations under the Code.
(e) Substitute Awards. The Committee may grant Awards under the
Plan in substitution for stock and stock based awards held by employees, directors,
consultants or advisors of another company (an “Acquired Company”) in
connection with a merger, consolidation or similar transaction involving such
Acquired Company with the Company or an Affiliate or the acquisition by the
Company or an Affiliate of property or stock of the Acquired Company. The
Committee may direct that the substitute Awards be granted on such terms and
conditions as the Committee considers appropriate in the circumstances. Any
substitute Awards granted under the Plan shall not count against the share limitations
set forth in Section 2.1(a) and 2.2.
2 This share counting practice is consistent with the manner in which
Institutional Shareholder Services Inc. (ISS) counts shares in adjusting the
pool available for awards under an equity compensation plan.
C-2
THE IPO AND PUBLIC COMPANY PRIMER
2.2. Individual Share Limit. In any Tax Year, no Service Provider shall be
granted Awards with respect to more than Shares.3 The limit described
in this Section 2.2 shall be construed and applied consistently with Section
162(m) of the Code, except that the limit shall apply to all Service Providers.
(a) Awards not Settled in Shares. If an Award is to be settled in cash
or any medium other than Shares, the number of Shares on which the Award is
based shall count toward the individual share limit set forth in this Section 2.2.
(b) Canceled Awards. Any Awards granted to a Participant that are
canceled shall continue to count toward the individual share limit applicable to
that Participant set forth in this Section 2.2.
2.3. Adjustments.
(a) If there is any dividend or distribution payable in Shares, or any
stock split, reverse stock split, combination or reclassification of Shares, or any
other similar change in the number of outstanding Shares, then the maximum
aggregate number of Shares available for Awards under Section 2.1 of the Plan,
the maximum number of Shares issuable to a Service Provider under Section
2.2 of the Plan, and any other limitation under this Plan on the maximum
number of Shares issuable to an individual or in the aggregate shall be proportionately
adjusted (and rounded down to a whole number) by the Committee
as it deems equitable in its discretion to prevent dilution or enlargement of
the rights of the Participants. The Committee’s determination with respect to
any such adjustments shall be conclusive.
(b) In the event that there is any extraordinary dividend or other distribution
in respect of the Shares, recapitalization, reclassification, merger,
reorganization, consolidation, combination, sale of assets, split-up, exchange,
spin-off or other extraordinary event, then the Committee shall make provision
for a cash payment, for the substitution or exchange of any or all outstanding
Awards or a combination of the foregoing, based upon the distribution or consideration
payable to holders of the Shares in respect of such event or on such
other terms as the Committee otherwise deems appropriate.
3 Plans may provide separate limits for the number of whole share awards
(such as restricted stock) versus partial share awards (such as stock
options and stock appreciation rights).
C-3
RR DONNELLEY
ARTICLE 3.
ADMINISTRATION OF THE PLAN
3.1. Administrator. The Plan shall be administered by the Committee.
3.2. Powers of the Committee. Subject to the provisions of the Plan, Applicable
Law, and the specific duties delegated by the Board to the Committee, the
Committee shall have the authority in its discretion: (a) to determine the Fair
Market Value; (b) to select the Service Providers to whom Awards may be
granted hereunder and the types of Awards to be granted to each; (c) to
determine the number of Shares to be covered by each Award granted hereunder;
(d) to determine whether, to what extent, and under what circumstances
an Award may be settled in cash, Shares, other securities, other Awards, or
other property; (e) to approve forms of Award Agreements; (f) to determine, in
a manner consistent with the terms of the Plan, the terms and conditions of any
Award granted hereunder, based on such factors as the Committee, in its sole
discretion, shall determine; (g) to construe and interpret the terms of the Plan
and Award Agreements; (h) to correct any defect, supply any omission, or
reconcile any inconsistency in the Plan or any Award Agreement in the manner
and to the extent it shall deem desirable to carry out the purposes of the Plan;
(i) to prescribe, amend, and rescind rules and regulations relating to the Plan,
including stock option grant procedures and rules and regulations relating to
sub-plans established pursuant to Section 12.1 of the Plan; (j) to authorize
withholding arrangements pursuant to Section 10.7(b) of the Plan; (k) to
authorize any person to execute on behalf of the Company any instrument
required to effect the grant of an Award previously granted by the Committee
(l) to accelerate the vesting of an Award; and (m) to make all other determinations
and take all other action described in the Plan or as the Committee
otherwise deems necessary or advisable for administering the Plan and effectuating
its purposes.
3.3. Compliance with Applicable Law. The Committee shall administer,
construe, interpret, and exercise discretion under the Plan and each Award
Agreement in a manner that is consistent and in compliance with a reasonable,
good faith interpretation of all Applicable Laws, and that avoids (to the extent
practicable) the classification of any Award as “deferred compensation” for
purposes of Section 409A of the Code, as determined by the Committee.
3.4. Effect of Committee’s Decision and Committee’s Liability. The Committee’s
decisions, determinations and interpretations shall be final and binding
on all Participants and any other holders of Awards. Neither the Committee nor
C-4
THE IPO AND PUBLIC COMPANY PRIMER
any of its members shall be liable for any act, omission, interpretation, construction,
or determination made in good faith in connection with the Plan or
any Award Agreement.
3.5. Delegation to Executive Officers. To the extent permitted by Applicable
Law, the Committee may delegate to one or more Executive Officers the
powers: (a) to designate Service Providers who are not Executive Officers as
eligible to participate in the Plan; and (b) to determine the amount and type of
Awards that may be granted to Service Providers who are not Executive Officers.
4
3.6. Awards may be Granted Separately or Together. In the Committee’s
discretion, Awards may be granted alone, in addition to, or in tandem with any
other Award or any award granted under another plan of the Company or an
Affiliate. Awards granted in addition to or in tandem with other awards may be
granted either at the same time or at different times.
ARTICLE 4.
VESTING AND PERFORMANCE OBJECTIVES
4.1. General. The vesting schedule or Period of Restriction for any Award
shall be specified in the Award Agreement.5 The criteria for vesting and for
removing restrictions on any Award may include (i) performance of substantial
services for the Company for a specified period; (ii) achievement of one or
more Performance Objectives; or (iii) a combination of (i) and (ii), as
determined by the Committee.
4.2. Period of Absence from Providing Substantial Services. To the extent
that vesting or removal of restrictions is contingent on performance of substantial
services for a specified period, a leave of absence (whether paid or
unpaid) shall not count toward the required period of service unless the Award
Agreement provides otherwise.
4 Grants by Executive Officers should be made pursuant to stock option
granting procedures setting forth the total number of shares (both on an
aggregate and per participant basis), award terms and time period for the
delegation from the Committee.
5 Some plans provide for a default vesting schedule that will apply in the
absence of a vesting schedule in the Award Agreement.
C-5
RR DONNELLEY
4.3. Performance Objectives.
(a) Possible Performance Objectives. Any Performance Objective
shall relate to the Service Provider’s performance for the Company (or an
Affiliate) or the Company’s (or Affiliate’s) business activities or organizational
goals, and shall be sufficiently specific that a third party having knowledge of
the relevant facts could determine whether the Performance Objective is achieved.
The Performance Objectives with respect to any Award may be one or
more of the following financial indicators of the Company’s success: earnings
per share, net earnings, net income, operating earnings, customer satisfaction,
revenues, net sales, financial return ratios such as return on equity, return on
assets, return on capital, and return on investment, ratio of debt to earnings or
shareholders’ equity, market performance, market share, balance sheet measurements,
economic profit, cash flow, shareholder return, margins, productivity
improvement, distribution expense, inventory turnover, delivery reliability, cost
control or operational efficiency measures, and working capital, any of which
may be measured in absolute terms, growth or improvement during a performance
period designated by the Committee or as compared to another company
or companies. Performance Objectives may be absolute in their terms or measured
against or in relationship to other companies comparably, similarly or
otherwise situated or other external or internal measures and may include or
exclude extraordinary charges, losses from discontinued operations, restatements
and accounting changes and other unplanned special charges such as
restructuring expenses, acquisitions, acquisition expenses, (including without
limitation expenses related to goodwill and other intangible assets), stock offerings,
stock repurchases and strategic loan loss provisions. Performance
objectives may be particular to an Affiliate, a line of business or other unit, and
may, but need not, be based upon a change or an increase or positive result.
(b) Stockholder Approval of Performance Objectives. The list of possible
Performance Objectives set forth in Section 4.3(a) above, and the other material
terms of Awards of Restricted Stock or Restricted Stock Units that are
intended to qualify as “performance-based compensation” under Section 162(m)
of the Code, shall be subject to reapproval by the Company’s stockholders at the
first stockholder meeting that occurs in 20 .6 No Award of Restricted Stock or
Restricted Stock Units that is intended to qualify as “performance-based
6 Stockholder approval is required every five years for Performance
Objectives that are selected for Awards by the Committee in its sole discretion.
C-6
THE IPO AND PUBLIC COMPANY PRIMER
compensation” under Section 162(m) of the Code shall be made after that meeting
unless stockholders have reapproved the list of Performance Objectives and
other material terms of such Awards, or unless the vesting of the Award is made
contingent on stockholder approval of the Performance Objectives and other
material terms of such Awards.
(c) Documentation of Performance Objectives. With respect to any
Award, the Performance Objectives shall be set forth in writing no later than 90
days after commencement of the period to which the Performance Objective(s)
relate(s) (or, if sooner, before 25% of such period has elapsed) and at a time
when achievement of the Performance Objectives is substantially uncertain.
Such writing shall also include the period for measuring achievement of the
Performance Objectives, which shall be no greater than five consecutive years,
as established by the Committee. Once established by the Committee, the Performance
Objective(s) may not be changed to accelerate the settlement of an
Award or to accelerate the lapse or removal of restrictions on Restricted Stock
that otherwise would be due upon the attainment of the Performance
Objective(s).
(d) Committee Certification. Prior to settlement of any Award that is
contingent on achievement of one or more Performance Objectives, the Committee
shall certify in writing that the applicable Performance Objective(s) and
any other material terms of the Award were in fact satisfied. For purposes of
this Section 4.3(d), approved minutes of the Committee shall be adequate written
certification.
(e) Negative Discretion. The Committee may reduce, but may not
increase, the number of Shares deliverable or the amount payable under any
Award after the applicable Performance Objectives are satisfied.
ARTICLE 5.
STOCK OPTIONS
5.1. Terms of Option. Subject to the provisions of the Plan, the type of
Option, term, exercise price, vesting schedule, and other conditions and limitations
applicable to each Option shall be as determined by the Committee and
shall be stated in the Award Agreement.
5.2. Type of Option.
(a) Each Option shall be designated in the Award Agreement as either
an Incentive Stock Option or a Nonstatutory Stock Option. It is intended that
C-7
RR DONNELLEY
each Nonstatutory Stock Option shall be exempt from requirements applicable
to nonqualified deferred compensation under Section 409A of the Code.
(b) Neither the Company nor the Committee shall have liability to a
Participant or any other party if an Option (or any part thereof) that is intended
to be an Incentive Stock Option does not qualify as an Incentive Stock Option
or if a Nonqualified Stock Option is or becomes deferred compensation subject
to Section 409A of the Code. In addition, the Committee may make an adjustment
or substitution described in Section 2.3 of the Plan that causes the Option
to cease to qualify as an Incentive Stock Option without the consent of the
affected Participant or any other party.
5.3. Limitations.
(a) Maximum Term. No Option shall have a term in excess of 10
years measured from the date the Option is granted. In the case of any Incentive
Stock Option granted to a 10% Stockholder (as defined in Section 5.3(e),
below), the term of such Incentive Stock Option shall not exceed five years
measured from the date the Option is granted.
(b) Minimum Exercise Price. Subject to Section 2.3(b) of the Plan,
the exercise price per share of an Option shall not be less than 100% of the Fair
Market Value per Share on the date the Option is granted. In the case of any
Incentive Stock Option granted to a 10% Stockholder (as defined in Section
5.3(e), below), subject to Section 2.3(b) of the Plan, the exercise price per
share of such Incentive Stock Option shall not be less than 110% of the Fair
Market Value per Share on the date the Option is granted.
(c) Repricing Prohibited. Except as provided in Section 2.3, the
Committee shall not amend any outstanding Option to reduce its exercise price,
and shall not grant an Option with a lower exercise price within six months
before or after an Option with a higher exercise price is canceled.7
(d) $100,000 Limit for Incentive Stock Options. Notwithstanding an
Option’s designation, to the extent that Incentive Stock Options are exercisable
for the first time by the Participant during any calendar year with respect to
Shares whose aggregate Fair Market Value exceeds $100,000 (regardless of
whether such Incentive Stock Options were granted under this Plan, the 1997
Plan, or any other plan of the Company or any Affiliate), such Options shall be
treated as Nonstatutory Stock Options. For purposes of this Section 5.3(d), Fair
7 Repricing restrictions are included in stock exchange listing requirements
and considered by corporate governance services such as ISS.
C-8
THE IPO AND PUBLIC COMPANY PRIMER
Market Value shall be measured as of the date the Option was granted and
Incentive Stock Options shall be taken into account in the order in which they
were granted.
(e) 10% Stockholder. For purposes of this Section 5.3, a “10% Stockholder”
is an individual who, immediately before the date an Award is granted,
owns (or is treated as owning) stock possessing more than 10% of the total
combined voting power of all classes of stock of the Company (or an Affiliate),
determined under Section 424(d) of the Code.
5.4. Form of Consideration. The Committee shall determine the acceptable
form of consideration for exercising an Option, including the method of
payment. In the case of an Incentive Stock Option, the Committee shall
determine the acceptable form of consideration at the time of grant. To the
extent approved by the Committee, the consideration for exercise of an Option
may be paid in any one, or any combination, of the forms of consideration set
forth in subsections (a), (b), (c), and (d) below.
(a) Cash Equivalent. Consideration may be paid by cash, check, or
other cash equivalent approved by the Committee.
(b) Tender or Attestation of Shares. Consideration may be paid by the
tendering of other Shares to the Company or the attestation to the ownership of
the Shares that otherwise would be tendered to the Company in exchange for
the Company’s reducing the number of Shares issuable upon the exercise of the
Option. Shares tendered or attested to in exchange for Shares issued under the
Plan must be held by the Service Provider for at least six months prior to their
tender or their attestation to the Company and may not be Shares of Restricted
Stock at the time they are tendered or attested to. The Committee shall
determine acceptable methods for tendering or attesting to Shares to exercise
an Option under the Plan and may impose such limitations and prohibitions on
the use of Shares to exercise Options as it deems appropriate. For purposes of
determining the amount of the Option price satisfied by tendering or attesting
to Shares, such Shares shall be valued at their Fair Market Value on the date of
tender or attestation, as applicable.
(c) Broker-Assisted Cashless Exercise.8 Consideration may be paid by
the Participant’s (i) irrevocable instructions to the Company to deliver the
8 Any broker-assisted cashless exercises should be structured in light of the
prohibition against personal loans to executive officers under Section 402
of the Sarbanes-Oxley Ac
C-9
RR DONNELLEY
Shares issuable upon exercise of the Option promptly to a broker (acceptable
to the Company) for the Participant’s account, and (ii) irrevocable instructions
to the broker to sell Shares sufficient to pay the exercise price and upon such
sale to deliver the exercise price to the Company. A Participant may use this
form of exercise only if the exercise would not subject the Participant to
liability under Section 16(b) of the Exchange Act or would be exempt pursuant
to Rule 16b-3 promulgated under the Exchange Act or any other exemption
from such liability. The Company shall deliver an acknowledgement to the
broker upon receipt of instructions to deliver the Shares, and the Company
shall deliver the Shares to such broker upon the settlement date. Upon receipt
of the Shares from the Company, the broker shall deliver to the Company cash
sale proceeds sufficient to cover the exercise price and any applicable withholding
taxes due. Shares acquired by a cashless exercise shall be deemed to
have a Fair Market Value on the Option exercise date equal to the gross sales
price at which the broker sold the Shares to pay the exercise price.
(d) Other Methods. Consideration may be paid using such other
methods of payment as the Committee, at its discretion, deems appropriate
from time to time.
5.5. Exercise of Option.
(a) Procedure for Exercise. Any Option granted hereunder shall be
exercisable according to the terms of the Plan and at such times and under
such conditions as set forth in the Award Agreement. An Option shall be
deemed exercised when the Committee receives: (i) written or electronic notice
of exercise (in accordance with the Award Agreement) from the person entitled
to exercise the Option and (ii) full payment for the Shares (in a form permitted
under Section 5.4 of the Plan) with respect to which the Option is exercised.
(b) Termination of Relationship as a Service Provider. Following a
Participant’s Termination of Service, the Participant (or the Participant’s
Beneficiary, in the case of Termination of Service due to death) may exercise
his or her Option within such period of time as is specified in the Award
Agreement, subject to the following conditions:
(i) An Option may be exercised after the Participant’s Termination
of Service only to the extent that the Option was vested as of the Termination
of Service;
(ii) An Option may not be exercised after the expiration of the term
of such Option as set forth in the Award Agreement;
C-10
THE IPO AND PUBLIC COMPANY PRIMER
(iii) Unless a Participant’s Termination of Service is the result of the
Participant’s Disability, the Participant may not exercise an Incentive Stock
Option more than three months after such Termination of Service;
(iv) If a Participant’s Termination of Service is the result of the Participant’s
Disability, the Participant may exercise an Incentive Stock Option up
to 12 months after Termination of Service; and
(v) After the Participant’s death, his Beneficiary may exercise an
Incentive Stock Option only to the extent that the deceased Participant was
entitled to exercise such Incentive Stock Option as of the date of his death.
In the absence of a specified time in the Award Agreement, the Option shall
remain exercisable for three months after the Participant’s Termination of Service
for any reason other than Disability or death, and for 12 months after the
Participant’s Termination of Service on account of Disability or death.
(c) Rights as a Stockholder. Shares subject to an Option shall be
deemed issued, and the Participant shall be deemed the record holder of such
Shares, on the Option exercise date. Until Shares are issued following exercise
of an Option, no right to vote or receive dividends or any other rights as a
stockholder shall exist with respect to the Shares subject to the Option.9 In the
event that the Company effects a split of the Shares by means of a stock dividend
and the exercise price of, and number of Shares subject to, an Option are
adjusted as of the date of distribution of the dividend (rather than as of the
record date for such dividend), then a Participant who exercises such Option
between the record date and the distribution date for such stock dividend shall
be entitled to receive, on the distribution date, the stock dividend with respect
to the Shares subject to the Option. No other adjustment shall be made for a
dividend or other right for which the record date is prior to the date the Shares
are issued.
9 Plans sometime provide dividend equivalencies payable in cash with stock
options. If provided, dividend equivalencies must be paid in compliance
with (or under an exemption from) Section 409A of the Code to avoid
income taxation and a 20% penalty prior to actual payment
C-11
RR DONNELLEY
5.6. Repurchase Rights. The Committee shall have the discretion to grant
Options that are exercisable for unvested Shares.10 If the Participant ceases to
be a Service Provider while holding such unvested Shares, the Company shall
have the right to repurchase any or all of those unvested Shares at a price per
share equal to the lower of (i) the exercise price paid per Share, or (ii) the Fair
Market Value per Share at the time of repurchase. The terms upon which such
repurchase right shall be exercisable by the Committee (including the period
and procedure for exercise and the appropriate vesting schedule for the purchased
Shares) shall be established by the Committee and set forth in the
document evidencing such repurchase right.
ARTICLE 6.
STOCK APPRECIATION RIGHTS
6.1. Terms of Stock Appreciation Right. The term, base amount, vesting
schedule, and other conditions and limitations applicable to each Stock
Appreciation Right, except the medium of settlement, shall be as determined by
the Committee and shall be stated in the Award Agreement. All Awards of
Stock Appreciation Rights shall be settled in Shares issuable upon the exercise
of the Stock Appreciation Right, except as otherwise provided by the Committee.
11
6.2. Exercise of Stock Appreciation Right.
(a) Minimum Exercise Price. Subject to Section 2.3 of the Plan, the
per Share base amount of a Stock Appreciation Right shall be determined in the
sole discretion of the Committee and shall not be less than 100% of the Fair
Market Value per Share on the date the Stock Appreciation Right is granted.
(b) Procedure for Exercise. Any Stock Appreciation Right granted
hereunder shall be exercisable according to the terms of the Plan and at such
times and under such conditions as set forth in the Award Agreement. A Stock
10 Options granted in this manner are often referred to as either “early
exercise” or “reverse vested” stock options. The advantage of this form of
stock option grant is that it allows a participant to exercise early and file a
Section 83(b) election in order to secure capital gains tax treatment on
future stock appreciation.
11 SARs may also be settled for cash. Cash-settled SARs are not commonly
used because increases in stock value will be treated as compensation
expense until settlement of the liability.
C-12
THE IPO AND PUBLIC COMPANY PRIMER
Appreciation Right shall be deemed exercised when the Committee receives
written or electronic notice of exercise (in accordance with the Award Agreement)
from the person entitled to exercise the Stock Appreciation Right.
(c) Termination of Relationship as a Service Provider. Following a
Participant’s Termination of Service, the Participant (or the Participant’s
Beneficiary, in the case of Termination of Service due to death) may exercise
his or her Stock Appreciation Right within such period of time as is specified in
the Award Agreement to the extent that the Stock Appreciation right is vested
as of the Termination of Service. In the absence of a specified time in the Award
Agreement, the Stock Appreciation Right shall remain exercisable for three
months following the Participant’s Termination of Service for any reason other
than Disability or death, and for 12 months after the Participant’s Termination
of Service on account of Disability or death.
(d) Rights as a Stockholder. Shares subject to a Stock Appreciation
Right shall be deemed issued, and the Participant shall be deemed the record
holder of such Shares, on the date the Stock Appreciation Right is exercised.
Until such date, no right to vote or receive dividends or any other rights as a
stockholder shall exist with respect to the Shares subject to the Stock
Appreciation Right. If the Company effects a split of the Shares by means of a
stock dividend and the exercise price of, and number of Shares subject to, a
Stock Appreciation Right are adjusted as of the date of distribution of the dividend
(rather than as of the record date for such dividend), then a Participant
who exercises such Stock Appreciation Right between the record date and the
distribution date for such stock dividend shall be entitled to receive, on the
distribution date, the stock dividend with respect to the Shares subject to the
Stock Appreciation Right. No other adjustment shall be made for a dividend or
other right for which the record date is prior to the date the Shares are issued.
ARTICLE 7.
RESTRICTED STOCK
7.1. Terms of Restricted Stock. Subject to the provisions of the Plan, the
Period of Restriction, the number of Shares granted, and other conditions and
limitations applicable to each Award of Restricted Stock shall be as determined
by the Committee and shall be stated in the Award Agreement. Unless the
Committee determines otherwise, Shares of Restricted Stock shall be held by
the Company as escrow agent until the restrictions on such Shares have lapsed.
C-13
RR DONNELLEY
7.2. Transferability. Except as provided in this Article 7, Shares of
Restricted Stock may not be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated until the end of the applicable Period of Restriction.
7.3. Other Restrictions. The Committee, in its sole discretion, may impose
such other restrictions on Shares of Restricted Stock as it may deem advisable
or appropriate.
7.4. Removal of Restrictions. Except as otherwise provided in this Article
7, and subject to Section 10.5 of the Plan, Shares of Restricted Stock covered by
an Award of Restricted Stock made under the Plan shall be released from
escrow, and shall become fully transferable, as soon as practicable after the
Period of Restriction ends, and in any event no later than 21⁄2 months after the
end of the Tax Year in which the Period of Restriction ends.12
7.5. Voting Rights. During the Period of Restriction, Service Providers
holding Shares of Restricted Stock granted hereunder may exercise full voting
rights with respect to those Shares, unless otherwise provided in the Award
Agreement.
7.6. Dividends and Other Distributions. During the Period of Restriction,
Service Providers holding Shares of Restricted Stock shall be entitled to receive
all dividends and other distributions paid with respect to such Shares unless
otherwise provided in the Award Agreement.
(a) If any such dividends or distributions are paid in Shares, the Shares
shall be subject to the same restrictions (and shall therefore be forfeitable to
the same extent) as the Shares of Restricted Stock with respect to which they
were paid.
(b) If any such dividends or distributions are paid in cash, the Award
Agreement may specify that the cash payments shall be subject to the same
restrictions as the related Restricted Stock, in which case they shall be accumulated
during the Period of Restriction and paid or forfeited when the related
Shares of Restricted Stock vest or are forfeited. Alternatively, the Award
Agreement may specify that the dividend equivalents or other payments shall be
unrestricted, in which case they shall be paid as soon as practicable after the
dividend or distribution date. In no event shall any cash dividend or distribution
12 Transferability within two and one half months is required in order to
avoid becoming subject to Section 409A of the Code.
C-14
THE IPO AND PUBLIC COMPANY PRIMER
be paid later than 21⁄2 months after the Tax Year in which the dividend or distribution
becomes nonforfeitable.13
7.7. Right of Repurchase of Restricted Stock. If, with respect to any
Award, (a) a Participant’s Termination of Service occurs before the end of the
Period of Restriction or (b) any Performance Objectives are not achieved by the
end of the period for measuring such Performance Objectives, then the Company
shall have the right to repurchase forfeitable Shares of Restricted Stock
from the Participant at their original issuance price or other stated or formula
price (or to require forfeiture of such Shares if issued at no cost).
ARTICLE 8.
RESTRICTED STOCK UNITS
8.1. Terms of Restricted Stock Units. Subject to the provisions of the Plan,
the Period of Restriction, number of underlying Shares, and other conditions
and limitations applicable to each Award of Restricted Stock Units shall be as
determined by the Committee and shall be stated in the Award Agreement.
8.2. Settlement of Restricted Stock Units. Subject to Section 10.5 of the
Plan, the number of Shares specified in the Award Agreement, or cash equal to
the Fair Market Value of the underlying Shares specified in the Award Agreement,
shall be delivered to the Participant as soon as practicable after the end
of the applicable Period of Restriction, and in any event no later than 21⁄2
months after the end of the Tax Year in which the Period of Restriction ends.
8.3. Dividend and Other Distribution Equivalents. The Committee is
authorized to grant to holders of Restricted Stock Units the right to receive
payments equivalent to dividends or other distributions with respect to Shares
underlying Awards of Restricted Stock Units. The Award Agreement may
specify that the dividend equivalents or other distributions shall be subject to
the same restrictions as the related Restricted Stock Units, in which case they
shall be accumulated during the Period of Restriction and paid or forfeited
when the related Restricted Stock Units are paid or forfeited. Alternatively, the
Award Agreement may specify that the dividend equivalents or other distributions
shall be unrestricted, in which case they shall be paid on the dividend
or distribution payment date for the underlying Shares, or as soon as practicable
thereafter. In no event shall any unrestricted dividend equivalent or other
13 This provision is required in order for the dividends to comply with Section
409A of the Code.
C-15
RR DONNELLEY
distribution be paid later than 21⁄2 months after the Tax Year in which the
record date for the dividend or distribution occurs.
8.4. Deferral Election. Notwithstanding anything to the contrary in Sections
8.2 or 8.3, a Participant may elect in accordance with the terms of the
Award Agreement and Section 409A of the Code to defer receipt of all or any
portion of the Shares or other property otherwise issuable to the Participant
pursuant to a Restricted Stock Unit Award to the extent permitted by the
Committee.
8.5. Forfeiture. If, with respect to any Award, (a) a Participant’s Termination
of Service occurs before the end of the Period of Restriction, or (b) any
Performance Objectives are not achieved by the end of the period for measuring
such Performance Objectives, then the Restricted Stock Units granted pursuant
to such Award shall be forfeited and the Company (and any Affiliate)
shall have no further obligation thereunder.
ARTICLE 9.
OTHER EQUITY-BASED AWARDS
9.1. Other Equity-Based Awards. The Committee shall have the right to
grant other Awards based upon or payable in Shares having such terms and
conditions as the Committee may determine, including deferred stock units, the
grant of Shares upon the achievement of a Performance Objective and the grant
of securities convertible into Shares.
ARTICLE 10.
ADDITIONAL TERMS OF AWARDS
10.1. No Rights to Awards. No Service Provider shall have any claim to be
granted any Award under the Plan, and the Company is not obligated to extend
uniform treatment to Participants or Beneficiaries under the Plan. The terms
and conditions of Awards need not be the same with respect to each Participant.
10.2. No Effect on Employment or Service. Neither the Plan nor any
Award shall confer upon a Participant any right with respect to continuing the
Participant’s relationship as a Service Provider with the Company; nor shall
they interfere in any way with the Participant’s right or the Company’s right to
terminate such relationship at any time, with or without cause, to the extent
permitted by Applicable Laws and any enforceable agreement between the
Service Provider and the Company.
C-16
THE IPO AND PUBLIC COMPANY PRIMER
10.3. No Fractional Shares. No fractional Shares shall be issued or delivered
pursuant to the Plan or any Award, and the Committee shall determine
whether cash, other securities, or other property shall be paid or transferred in
lieu of any fractional Shares, or whether such fractional Shares or any rights
thereto shall be canceled, terminated, or otherwise eliminated.
10.4. Transferability of Awards. Unless otherwise determined by the
Committee, an Award may not be sold, pledged, assigned, hypothecated, transferred,
or disposed of in any manner other than by will or by the laws of
descent or distribution and may be exercised, during the lifetime of the Participant,
only by the Participant. Subject to the approval of the Committee in its
sole discretion, Nonstatutory Stock Options may be transferable to members of
the immediate family of the Participant and to one or more trusts for the benefit
of such family members, partnerships in which such family members are the
only partners, or corporations in which such family members are the only
stockholders. “Members of the immediate family” means the Participant’s
spouse, children, stepchildren, grandchildren, parents, grandparents, siblings
(including half brothers and sisters), and individuals who are family members
by adoption. To the extent that any Award is transferable, such Award shall
contain such additional terms and conditions as the Committee deems appropriate.
10.5. Conditions On Delivery of Shares and Lapsing of Restrictions. The
Company shall not be obligated to deliver any Shares pursuant to the Plan or to
remove restrictions from Shares previously delivered under the Plan until (a) all
conditions of the Award have been met or removed to the satisfaction of the
Committee, (b) subject to approval of the Company’s counsel, all other legal
matters (including any Applicable Laws) in connection with the issuance and
delivery of such Shares have been satisfied, and (c) the Participant has executed
and delivered to the Company such representations or agreements as the
Committee may consider appropriate to satisfy the requirements of Applicable
Laws.
10.6. Inability to Obtain Authority. The inability of the Company to obtain
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company’s counsel to be necessary to the lawful issuance or
sale of any Shares hereunder, shall relieve the Company of any liability in
respect of the failure to issue or sell such Shares as to which such requisite
authority shall not have been obtained.
C-17
RR DONNELLEY
10.7. Withholding.
(a) Withholding Requirements. Prior to the delivery of any Shares or
cash pursuant to the grant, exercise, vesting, or settlement of an Award, the
Company shall have the power and the right to deduct or withhold, or to require
a Participant or Beneficiary to remit to the Company, an amount sufficient to
satisfy any federal, state, and local taxes (including the Participant’s FICA obligation)
that the Company determines is required to be withheld to comply with
Applicable Laws. The Participant or Beneficiary shall remain responsible at all
times for paying any federal, state, and local income or employment tax due
with respect to any Award (including any arising under Section 409A of the
Code), and the Company shall not be liable for any interest or penalty that a
Participant or Beneficiary incurs by failing to make timely payments of tax.
(b) Withholding Arrangements. The Committee, in its sole discretion
and pursuant to such procedures as it may specify from time to time, may permit
a Participant or Beneficiary to satisfy such tax withholding obligation, in
whole or in part, by (i) electing to have the Company withhold otherwise deliverable
Shares, or (ii) delivering to the Company already-owned Shares having a
Fair Market Value equal to the amount required by Applicable Law to be withheld.
The Fair Market Value of the Shares to be withheld or delivered, or with
respect to which restrictions are removed, shall be determined as of the date
that the taxes are required to be withheld.
10.8. Other Provisions in Award Agreements/Change in Control. In addition
to the provisions described in the Plan, any Award Agreement may include
such other provisions (whether or not applicable to the Award of any other
Participant) as the Committee determines appropriate, including restrictions on
resale or other disposition, provisions for the acceleration of vesting and/or
exercise ability of Awards upon a Change in Control of the Company, provisions
for the cancellation of Awards in the event of a Change in Control of the
Company, and provisions to comply with Applicable Laws.
A Change in Control means and shall be deemed to occur upon the first of the
following events:
(a) the acquisition, after the date hereof, by an individual, entity or
group within the meaning of Sections 13(d)(3) or 14(d)(2) of the Exchange Act,
of beneficial ownership (within the meaning of Rule 13d-3 promulgated under
the Exchange Act) of twenty percent (20%) or more of the combined voting
power of the Voting Securities of the Company then outstanding after giving
effect to such acquisition; or
C-18
THE IPO AND PUBLIC COMPANY PRIMER
(b) the Company is merged or consolidated or reorganized into or with
another company or other legal entity, and as a result of such merger, consolidation
or reorganization less than a majority of the combined voting power
of the Voting Securities of such company or entity immediately after such
transaction is held in the aggregate by the holders of Voting Securities of the
Company immediately prior to such merger, consolidation or reorganization; or
(c) the Company sells or otherwise transfers all or substantially all of
its assets (including but not limited to its Subsidiaries) to another company or
legal entity in one transaction or a series of related transactions, and as a result
of such sale(s) or transfer(s), less than a majority of the combined voting power
of the then outstanding Voting Securities of such company or entity immediately
after such sale or transfer is held in the aggregate by the holders of Voting
Securities of the Company immediately prior to such sale or transfer; or
(d) approval by the Board or the stockholders of the Company of a
complete or substantial liquidation or dissolution of the Company.
Notwithstanding the foregoing, unless otherwise determined in a specific case
by majority vote of the Board, a Change in Control shall not be deemed to have
occurred solely because (a) the Company, (b) a Subsidiary, (c) any one or more
members of executive management of the Company or its Affiliates, (d) any
employee stock ownership plan or any other employee benefit plan of the
Company or any Subsidiary or (e) any combination of the Persons referred to in
the preceding clauses (a) through (d) becomes the actual or beneficial owner
(within the meaning of Rule 13d-3 promulgated under the Exchange Act) of
twenty percent (20%) or more of the Voting Securities of the Company. For the
purposes of this Section 10.8, the following terms shall have the meanings set
forth below:
“Affiliate” means, with respect to a Person, another Person that directly, or
indirectly through one or more intermediaries, controls, or is controlled by, or
is under common control with, such Person.
“Person” means any individual, Company, partnership, group, association or
other “person,” as such term is used in Section 14(d) of the Exchange Act.
“Subsidiary” means a Company, company or other entity (a) more than 50
percent (50%) of whose outstanding shares or securities (representing the right
to vote for the election of directors or other managing authority) are, or
(b) which does not have outstanding shares or securities (as may be the case in
a partnership, joint venture, or unincorporated association), but more than 50
C-19
RR DONNELLEY
percent (50%) of whose ownership interest representing the right generally to
make decisions for such other entity is, now or hereafter, owned or controlled,
directly or indirectly, by the Company.
“Voting Securities” means, with respect to any Person, any securities entitled
to vote (including by the execution of action by written consent) generally in
the election of directors of such Person (together with direct or indirect options
or other rights to acquire any such securities).
10.9. Section 16 of the Exchange Act. It is the intent of the Company that
Awards and transactions permitted by Awards be interpreted in a manner that, in
the case of Participants who are or may be subject to Section 16 of the Exchange
Act, qualify, to the maximum extent compatible with the express terms of the
Awards, for exemption from matching liability under Rule 16b-3 promulgated
under the Exchange Act. The Company shall have no liability to any Participant
or other person for Section 16 consequences of Awards or events in connection
with Awards if an Award or related event does not so qualify.
10.10. Compensation Recovery.
(a) Section 304 of the Sarbanes-Oxley Act. The Company shall require the
chief executive officer and chief financial officer of the Company to disgorge
bonuses, other incentive or equity-based compensation, and profits on sale of
Common Stock received within the 12 month period following the public
release of financial information if there is a restatement of such financial
information because of material noncompliance, due to misconduct, with
financial reporting requirements under the federal securities laws. In no event
shall the amount to be recovered by the Company be less than the amount
required to be repaid or recovered as a matter of law. The operation of this
paragraph shall be in accordance with the provisions of Section 304 of the
Sarbanes-Oxley Act and applicable guidance.
(b) Section 954 of Dodd-Frank Act. The Company shall require each current
and former executive officer to disgorge bonuses or other incentive or equitybased
compensation received within 36 months prior to the public release of
the restatement of financial information due to material noncompliance with
the financial reporting requirements under federal securities laws. The amount
to be recovered shall be the percentage of incentive compensation, including
equity awards, in excess of what would have been paid without the restated
results. The operation of this paragraph shall be in accordance with the provisions
of Section 954 of the Dodd-Frank Wall Street Reform and Consumer Protection
Act and any applicable guidance.
C-20
THE IPO AND PUBLIC COMPANY PRIMER
10.11. Not Benefit Plan Compensation. Payments and other benefits
received by a Participant under an Award made pursuant to the Plan shall not
be deemed a part of a Participant’s compensation for purposes of determining
the Participant’s benefits under any other employee benefit plans or arrangements
provided by the Company or an Affiliate, except where the Committee
expressly provides otherwise in writing.
ARTICLE 11.
TERM, AMENDMENT, AND TERMINATION OF PLAN
11.1. Term of Plan. The Plan shall become effective on the Effective Date.
11.2. Termination of the Plan. The Plan shall terminate upon the earliest
to occur of (i) , 2021; (ii) the date that is 10 years after the Plan is
approved by the Company’s stockholders; (iii) the date on which all Shares
available for issuance under the Plan have been issued as fully vested Shares; or
(iv) the date determined by the Board pursuant to its authority under Section
11.3 of the Plan.
11.3. Amendment of the Plan. The Board or the Committee may at any time
amend, alter, suspend, or terminate the Plan, without the consent of the Participants
or Beneficiaries. The Company shall obtain stockholder approval of any
Plan amendment to the extent necessary to comply with Applicable Laws.
11.4. Effect of Amendment or Termination. Except as provided in Section
11.5 of the Plan, no amendment, alteration, suspension, or termination of
the Plan shall impair the rights of any Participant or Beneficiary under an outstanding
Award, unless required to comply with an Applicable Law or mutually
agreed otherwise between the Participant and the Committee; any such agreement
must be in writing and signed by the Participant and the Company.
Termination of the Plan shall not affect the Committee’s ability to exercise the
powers granted to it hereunder with respect to Awards granted under the Plan
prior to the date of such termination.
11.5. Adjustments of Awards Upon the Occurrence of Unusual or Nonrecurring
Events. The Committee may, in its sole discretion (but subject to
the limitations and conditions expressly stated in the Plan, such as the limitations
on adjustment of Performance Objectives), adjust the terms and conditions
of Awards during the pendency or in recognition of (a) unusual or
nonrecurring events affecting the Company or an Affiliate (such as a capital
C-21
RR DONNELLEY
adjustment, reorganization, or merger) or the financial statements of the
Company or an Affiliate, or (b) any changes in Applicable Laws or accounting
principles. By way of example, the power to adjust Awards shall include the
power to suspend the exercise of any Option or Stock Appreciation Right.
ARTICLE 12.
MISCELLANEOUS
12.1. Authorization of Sub-Plans. The Committee may from time to time
establish one or more sub-plans under the Plan for purposes of satisfying applicable
blue sky, securities, and/or tax laws of various jurisdictions.14 The Committee
shall establish such sub-plans by adopting supplements to this Plan
containing (i) such limitations as the Committee deems necessary or desirable,
and (ii) such additional terms and conditions not otherwise inconsistent with
the Plan as the Committee shall deem necessary or desirable. All sub-plans
adopted by the Committee shall be deemed to be part of the Plan, but each
sub-plan shall apply only to Participants within the affected jurisdiction and the
Company shall not be required to provide copies of any sub-plans to Participants
in any jurisdiction which is not the subject of such sub-plan.
12.2. Governing Law. The provisions of the Plan and all Awards made
hereunder shall be governed by and interpreted in accordance with the laws of
the State of Missouri, regardless of the laws that might otherwise govern under
any state’s applicable principles of conflicts of laws.
12.3. Committee Manner of Action. Unless otherwise provided in the
bylaws of the Company or the charter of the Committee: (a) a majority of the
members of a Committee shall constitute a quorum, and (b) the vote of a
majority of the members present who are qualified to act on a question assuming
the presence of a quorum or the unanimous written consent of the members
of the Committee shall constitute action by the Committee. The Committee may
delegate the performance of ministerial functions in connection with the Plan
to such person or persons as the Committee may select.
12.4. Expenses. The costs of administering the Plan shall be paid by the
Company.
14 Sub-plans are often used for grants to individuals residing outside of the
United States.
C-22
THE IPO AND PUBLIC COMPANY PRIMER
12.5. Severability. If any provision of the Plan or any Award Agreement is
determined by a court of competent jurisdiction to be invalid, illegal, or
unenforceable in any jurisdiction, or as to any person or Award, such provision
shall be construed or deemed to be amended to resolve the applicable infirmity,
unless the Committee determines that it cannot be so construed or deemed
amended without materially altering the Plan or the Award, in which case such
provision shall be stricken as to such jurisdiction, person, or Award, and the
remainder of the Plan and any such Award shall remain in full force and effect.
12.6. Construction. Unless the contrary is clearly indicated by the context,
(1) the use of the masculine gender shall also include within its meaning the
feminine and vice versa; (2) the use of the singular shall also include within its
meaning the plural and vice versa; and (3) the word “include” shall mean to
include, but not to be limited to.
12.7. No Trust or Fund Created. Neither the Plan nor any Award Agreement
shall create or be construed to create a trust or separate fund of any kind
or a fiduciary relationship between the Company (or an Affiliate) and a Participant
or any other person. To the extent that any person acquires a right to
receive payments from the Company (or an Affiliate) pursuant to an Award,
such right shall be no more secure than the right of any unsecured general creditor
of the Company (or the Affiliate, as applicable).
12.8. Headings. Headings are given to the sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or interpretation of
the Plan or any provision thereof.
12.9. Complete Statement of Plan. This document is a complete statement
of the Plan.
C-23
RR DONNELLEY
APPENDIX
As used in the Plan, the following terms shall have the following meanings:
(a) “Affiliate” means, except for purposes of Section 10.8, an entity in
which the Company has a direct or indirect equity interest, whether now or
hereafter existing; provided however, that with respect to an Incentive Stock
Option, an Affiliate means a “parent corporation” (as defined in Section 424(e)
of the Code) or a “subsidiary corporation” (as defined in Section 424(f) of the
Code) with respect to the Company, whether now or hereafter existing.
(b) “Applicable Laws” means the requirements relating to, connected
with, or otherwise implicated by the administration of long-term incentive plans
under applicable state corporation laws, United States federal and state securities
laws, the Code, any stock exchange or quotation system on which the
Shares are listed or quoted, and the applicable laws of any foreign country or
jurisdiction where Awards are, or will be, granted under the Plan.
(c) “Award” means, individually or collectively, a grant under the Plan
of Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units,
or other equity-based awards.
(d) “Award Agreement” means a written agreement setting forth the
terms and provisions applicable to an Award granted under the Plan. Each
Award Agreement shall be subject to the terms and conditions of the Plan.
(e) “Beneficiary” means the personal representative of the Participant’s
estate or the person(s) to whom an Award is transferred pursuant to the Participant’s
will or in accordance with the laws of descent or distribution.
(f) “Board” means the board of directors of the Company.
(g) “Code” means the Internal Revenue Code of 1986, as amended. Any
reference to a section of the Code herein shall be a reference to any regulations
or other guidance of general applicability promulgated under such section, and
shall further be a reference to any successor or amended section of such section
of the Code that is so referred to and any regulations thereunder.
(h) “Committee” means the Compensation Committee of the Board,
which has been constituted by the Board to comply with the requirements of
Rule 16b-3 promulgated under the Exchange Act, Section 162(m) of the Code,
and/or other Applicable Laws. In no event shall an inadvertent failure to comply
with these requirement invalidate any prior Awards made under the Plan.
C-24
THE IPO AND PUBLIC COMPANY PRIMER
(i) “Company” means , a corporation, or any
successor thereto.
(j) “Consultant” means any natural person, including an advisor,
engaged by the Company or an Affiliate to render services to such entity.
(k) “Director” means a member of the Board.
(l) “Disability” means total and permanent disability as defined in Section
22(e)(3) of the Code.
(m) “Effective Date” means 2011; provided that the Plan and
any Awards granted hereunder shall be null and void if the Plan is not approved
by the Company’s stockholders before any compensation under the Plan is
paid.
(n) “Employee” means any person who is an employee, as defined in
Section 3401(c) of the Code, of the Company or any Affiliate or any other entity
the employees of which are permitted to receive Incentive Stock Options under
the Code. Neither service as a Director nor payment of a director’s fee by the
Company shall be sufficient to constitute “employment” by the Company.
(o) “Exchange Act” means the Securities Exchange Act of 1934, as
amended.
(p) “Executive Officer” means an individual who is an “executive officer”
of the Company (as defined by Rule 3b-7 under the Exchange Act) or a
“covered employee” under Section 162(m) of the Code.
(q) “Fair Market Value” means, with respect to Shares as of any date
(except in the case of a cashless exercise pursuant to Section 5.4(c)) the closing
sale price per share of such Shares (or the closing bid, if no sales were
reported) as reported in The Wall Street Journal or, if not reported therein, such
other source as the Committee deems reliable.15
(r) “Incentive Stock Option” means an Option intended to qualify as an
incentive stock option within the meaning of Section 422 of the Code.
(s) “Nonstatutory Stock Option” means an Option not intended to qualify
as an Incentive Stock Option.
15 The closing stock price is often used as the exercise price for stock options
in light of proxy rule requirement to report the difference between this
amount and any other formula used to determine fair market value for a
stock option exercise price.
C-25
RR DONNELLEY
(t) “Option” means an option to purchase Shares that is granted pursuant
to Article 5 of the Plan. An Option may be an Incentive Stock Option or a
Nonstatutory Stock Option.
(u) “Participant” means the holder of an outstanding Award granted
under the Plan.
(v) “Performance Objective” means a performance objective or goal
that must be achieved before an Award, or a feature of an Award, becomes
nonforfeitable, as described in Section 4.3 of the Plan.
(w) “Period of Restriction” means the period during which Restricted
Stock, the remuneration underlying Restricted Stock Units, or any other feature
of an Award is subject to a substantial risk of forfeiture. A Period of Restriction
shall be deemed to end when the applicable Award ceases to be subject to a
substantial risk of forfeiture.
(x) “Restricted Stock” means Shares that, during a Period of Restriction,
are subject to restrictions as described in Article 7 of the Plan.
(y) “Restricted Stock Unit” means an Award that entitles the recipient
to receive Shares or cash after a Period of Restriction, as described in Article 8
of the Plan.
(z) “Service Provider” means an Employee, Director, or Consultant.
(aa) “Share” means a share of the Company’s common stock.
(bb) “Stock Appreciation Right” means an Award that entitles the recipient
to receive, upon exercise, the excess of (i) the Fair Market Value of a Share
on the date the Award is exercised, over (ii) a base amount specified by the
Committee which shall not be less than the Fair Market Value of a Share on the
date the Award is granted, as described in Article 6 of the Plan
(cc) “Tax Year” means the Company’s taxable year. If an Award is
granted by an Affiliate, such Affiliate’s taxable year shall apply instead of the
Company’s taxable year.
(dd) “Termination of Service” means the date an individual ceases to
be a Service Provider. Unless the Committee or a Company policy provides
otherwise, a leave of absence authorized by the Company or the Committee
(including sick leave or military leave) from which return to service is not guaranteed
by statute or contract shall be characterized as a Termination of Service
if the individual does not return to service within three months; such Termination
of Service shall be effective as of the first day that is more than three
C-26
THE IPO AND PUBLIC COMPANY PRIMER
months after the beginning of the period of leave. If the ability to return to service
upon the expiration of such leave is guaranteed by statute or contract, but
the individual does not return, the leave shall be characterized as a Termination
of Service as of a date established by the Committee or Company policy. For
purposes of the Plan and any Award hereunder, if an entity ceases to be an
Affiliate, Termination of Service shall be deemed to have occurred with respect
to each Participant in respect of such Affiliate who does not continue as a Service
Provider in respect of the Company or another Affiliate after such giving
effect to such Affiliate’s change in status.
C-27
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT D
SAMPLE DISCLOSURE COMMITTEE CHARTER
I. PURPOSE
The (the “Company”) has adopted a corporate governance
policy to ensure that all disclosures made by the Company to its security holders
and the investment community fairly and accurately present the Company’s
financial condition and results of operations in all material respects. In furtherance
of this policy, the Company has implemented and documented disclosure
controls and procedures, including the formation of a disclosure committee
(the “Disclosure Committee”), and endeavors to make all disclosures on a
timely basis as dictated by applicable securities laws [and stock exchange]
requirements. This Disclosure Committee Charter (the “Charter”) has been
adopted by the Chief Executive Officer and the Chief Financial Officer
(collectively, the “Senior Officers”) of the Company to set forth the
responsibilities of the Disclosure Committee and to provide guidance to the
Disclosure Committee as it fulfills its obligation to ensure the accuracy and
timeliness of the Company’s public reporting process.
II. RESPONSIBILITIES
The Disclosure Committee shall have the following responsibilities:
(A) To maintain and evaluate the Company’s “disclosure controls and
procedures” that have been designed and adopted to ensure that
information required to be disclosed by the Company in the reports filed or
submitted by it under the Exchange Act is recorded, processed, summarized,
and reported fairly within the time periods specified in the rules and
regulations of the SEC;
(B) To regularly report to the Senior Officers regarding the effectiveness
of the Company’s disclosure controls and procedures in order to
enable the Senior Officers to evaluate and certify as to the effectiveness of
the Company’s disclosure controls and procedures as of the end of the
period covered by the periodic reports;
(C) To consider the materiality of information required to be disclosed
in the Company’s periodic reports under the Exchange Act and to review
and supervise the preparation of such reports prior to their filing with the
SEC;
(D) To disclose any significant deficiencies in the design or operation
of the Company’s disclosure controls and procedures and internal controls
D-1
RR DONNELLEY
over financial reporting that could adversely affect the Company’s ability
to record, process, summarize and report financial data and other material
data; and
(E) To review and reassess this Charter annually and recommend any
proposed changes to the Senior Officers for approval.
In fulfilling its responsibilities, the Disclosure Committee shall have full
access to the Company’s books, records, facilities, and personnel including the
internal auditors and management.
III. MEMBERSHIP
The members of the Disclosure Committee shall consist of the following officers
and employees of the Company: the principal accounting officer (or the
controller), the general counsel or other senior legal official with responsibility
for disclosure matters who reports to the general counsel, the principal risk
management officer, the chief investor relations officer (or an officer with
equivalent responsibilities) and such other officers or employees, including
individuals associated with the Company’s business units, as the Senior Officers
of the Company deem appropriate. The members of the Committee shall be
appointed and may be replaced by the Senior Officers in their sole discretion.
The Senior Officers shall appoint one member of the Disclosure Committee
as chairperson. The chairperson shall be responsible for scheduling and presiding
over meetings including “internal drafting sessions” for the Company’s periodic
reports, and preparing agendas. The chairperson shall report to the Senior
Officers results of any meetings.
IV. MEETINGS
The Disclosure Committee shall meet as frequently as circumstances require
to (i) ensure the accuracy and completeness of the Company’s periodic reports
and public disclosure statements, (ii) reassess the effectiveness of the Company’s
disclosure controls and procedures, and (iii) determine whether it is
necessary to make any changes to the Company’s disclosure controls and
procedures in connection with the preparation of the Company’s periodic
reports or other public disclosure statements, taking into account any
developments affecting the business of the Company since the most recent
meeting, including any changes in economic or industry conditions.
V. OTHER RESPONSIBILITIES
The Disclosure Committee shall have such other responsibilities as the
Senior Officers may deem necessary from time to time.
D-2
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT E
SAMPLE LEGAL DUE DILIGENCE REQUEST LIST
Note: The most relevant date to be inserted where indicated by [*] will be the later of
the (a) fiscal year-end five years prior to the date of the request list and (b) date of
inception of the company (or any predecessor).
A. Corporate Records
1. Certificate of Incorporation of [Name of Company] (the “Company”) and
its subsidiaries, and any amendments or restatements thereto.
2. By-laws of the Company and its subsidiaries, and any amendments or
restatements thereto.
3. Corporate organizational chart including the type of entity (including joint
ventures), jurisdiction and date of organization, share capital and percentage
ownership of the Company.
4. Minutes of meetings and written consents (or drafts) of the Board of
Directors and any committees thereof and of the shareholders of the
Company since [*], including organizational minutes and any agenda for
any such upcoming meetings.
5. Minutes of meetings and written consents (or drafts) of the Boards of
Directors and any committees thereof and of shareholders of each of the
subsidiaries since [*], including organizational minutes and any agenda for
any such upcoming meetings.
6. Resolutions of the Board of Directors authorizing the issuance of the
Company’s shares and related corporate acts of the Company.
7. A list of the members of the Board of Directors (indicating which directors
are independent), the Audit Committee (indicating the audit committee
financial expert, if any), the Compensation Committee and the Nominating/
Corporate Governance Committee, if any, together with the committee
charters.
8. The Code of Ethics adopted by the Company (or to be adopted by the
Company in connection with the IPO), and a description of any waivers
therefrom.
9. Annual reports, quarterly reports and any other reports or communications
to shareholders of the Company since [*].
10. Any reports to the Board of Directors of the Company or any subsidiary
regarding foreign payments or compliance with the Foreign Corrupt
E-1
RR DONNELLEY
Practices Act, executive perquisites and other matters reflecting upon
internal corporate records.
11. A description of all outstanding securities of the Company.
12. A list of states and countries in which the Company and each significant
subsidiary are qualified to do business.
13. A confirmation of the registered office, the place of incorporation and the
chief executive office of the Company and each significant subsidiary.
14. Corporate management organization chart including title, function and
responsibility.
15. A list of all direct and indirect subsidiaries of the Company showing for
each such subsidiary the equity percentage owned by the Company and
each other subsidiary of the Company.
B. Governmental Regulations and Filings
1. The Company’s and the subsidiaries’ federal or state filings with any governmental
authority or regulatory agency since [*].
2. The Company’s and any subsidiaries’ proxy materials since [*].
3. Offering circulars, stock private placement agreements, prospectuses and
other documents related to the sale of capital stock or debt by the Company
or its subsidiaries.
4. All material government orders, approvals, permits, licenses, concessions,
consents etc. of the Company and its subsidiaries and material correspondence
relating thereto.
5. Significant correspondence with, reports of or to, filings with, internal
memoranda addressing compliance with and any other material
information with any foreign, state, or regulatory agencies that regulate a
material portion of the Company’s business, since [*].
6. A schedule setting forth the names of all governmental agencies or authorities
having jurisdiction over the business of the Company or any significant
subsidiary.
7. Internal reports to the Board of Directors of the Company and any significant
subsidiary or otherwise, and details of and copies of all documents
(including training materials) relating to, any anti-corruption policies and
procedures that have been implemented to ensure compliance with any
applicable anti-corruption, bribery and anti-money laundering laws and
regulations, including the U.S. Foreign Corrupt Practices Act.
E-2
THE IPO AND PUBLIC COMPANY PRIMER
8. A list of any countries included on the list of “Sanction Countries” published
by the U.S. Treasury Department’s Office of Foreign Asset Control
(“OFAC”) in which or with whom the Company or any significant subsidiary
conducts business.
C. Internal Financial Information and Accounting
1. Reports to management of the Company or any of its subsidiaries by any
of their respective independent accountants, including management’s
responses thereto, since [*].
2. Any internal audit reports or other reports prepared by or for the Company
or any significant subsidiary regarding material accounting matters,
including with respect to critical accounting policies, reserves, asset writedowns,
revenue recognition, deferred tax assets, off-balance sheet treatment
of liabilities or accounting for accounts receivable, inventory or
marketable securities.
3. Summaries provided to the Audit Committee or senior management of any
material weakness or significant deficiencies in internal control over
financial reporting.
4. Memoranda or other materials analyzing any known errors in the published
financial statements (whether or not resulting in a restatement) of
the Company or any significant subsidiary.
5. Any correspondence in respect of a disagreement with the Company’s or
any significant subsidiary’s external auditor.
6. Any complaints regarding accounting, internal controls over financial
reporting or auditing matters received by the Company since [*].
7. Any strategic plans, budgets and forecasts prepared by the Company or
any of its subsidiaries, since [*].
8. Interim unaudited financial statements to the latest practicable date.
9. Any documentation relating to a change in accounting standards used in
preparing the Company’s financial statements.
D. Financing
1. All indentures, loan agreements, note purchase agreements, bank credit
agreements and lines of credit relating to outstanding long-term and shortterm
debt and available credit lines and other evidences of indebtedness
and all guarantees of the Company or any of its subsidiaries entered into
or amended since [*].
E-3
RR DONNELLEY
2. All offering memoranda, registration statements, prospectuses and offering
circulars relating to sales of debt and equity securities, if any, of the
Company and any significant subsidiaries.
3. A description of all material off-balance sheet transactions or arrangements
of the Company or any of its subsidiaries together with copies of all
relevant documentation.
4. Certificates of internal reports since [*] concerning compliance with
covenants contained in the agreements referred to in D(1) above.
5. Any documents or agreements of the Company or any of its subsidiaries
evidencing material financing arrangements, including mortgages, sale and
leaseback arrangements, installment purchases, etc. entered into or modified
since [*].
6. A list of all lines of credit available to the Company or any of its subsidiaries
together with bank letters or agreements confirming such lines of
credit.
7. Any presentation materials for rating agency qualification and any
responses received from or published by rating agencies since [*].
8. Correspondence with lenders (including entities committed to lend) since
[*], including all compliance reports submitted by the Company or its
subsidiaries or its independent public accountants.
9. All other material agreements of the Company or its subsidiaries with
creditors.
10. Any presentations given to creditors in connection with obtaining credit or
prepared for potential lenders in connection with a proposed financing.
11. A schedule summarizing short-term and long-term debt (including intercompany
debt), capital lease obligations of the Company and each subsidiary.
E. Material Agreements
1. All agreements relating to the acquisition or disposition of assets of the
Company or any of its subsidiaries and any currently proposed for the
future.
2. All joint venture and partnership agreements to which the Company or any
of its subsidiaries is a party.
3. All [specify types of contracts relevant to the Company] agreements to
which the Company or any of its subsidiaries is a party.
E-4
THE IPO AND PUBLIC COMPANY PRIMER
4. All agreements with change-in-control provisions to which the Company
or any of its subsidiaries is a party.
5. All intercompany agreements.
6. All agreements that limit the ability of the Company or any of its subsidiaries
to compete in a particular line of business and all non-disclosure
agreements.
7. All material licensing agreements (including licensing of marketing rights),
distribution, franchises, sales agency and conditional sales contracts to
which the Company or any of its subsidiaries is a party.
8. A schedule of all agreements with any wholesalers or distributors which
accounted for more than 5% of the Company’s revenues in its most recent
fiscal year.
9. Agreements with sales representatives and details of payments.
10. Advisory board arrangements and details of payments.
11. All contracts relating to the Company’s securities to which the Company
or any of its subsidiaries is a party, including stock option plans, forms of
stock option agreements pursuant to which the Company or any subsidiary
has agreed to register outstanding securities with the SEC.
12. All agreements relating to recapitalization of the Company or any of its
subsidiaries.
13. All material supply or requirement contracts to which the Company or any
of its subsidiaries is a party.
14. Any documents or agreements between the Company and any of its affiliates,
including management contracts, support agreements, tax sharing
agreements, etc.
15. A schedule of all material insurance policies of the Company and its subsidiaries
and all correspondence with the insurers to the Company or any
of its subsidiaries regarding cancellation of policies or denying coverage
with respect to claims.
16. All material sales, agency, distribution and advertising contracts to which
the Company or any significant subsidiary is a party.
17. Any agreements that define or limit the rights of shareholders, including
any restrictions upon transfers or voting rights.
E-5
RR DONNELLEY
18. Any agreements relating to the voting of shares, including any voting
trusts or outstanding proxies.
19. All material agreements with any government or government agency,
other than ordinary course contracts.
20. Agreements relating to the purchase or sale by the Company or any significant
subsidiary of securities (equity or debt).
21. All material secrecy, confidentiality and nondisclosure agreements of the
Company or any significant subsidiary.
22. Samples of all form purchase and sales orders, invoices and other forms of
agreements and instruments regularly used by the Company and each
significant subsidiary.
23. All other material contracts and agreements of the Company or its subsidiaries
not otherwise covered by the foregoing.
F. Employment Matters and Shareholder Relationships
1. Any documents representing any bonus, retirement, profit sharing,
incentive compensation, pension and other employee benefit plans or
agreements of the Company or its subsidiaries.
2. All contracts relating to the securities, including stock option plans and
forms of stock option agreements of the Company or any of its subsidiaries.
3. A description of all outstanding loans by the Company to directors and
executive officers of the Company or its subsidiaries (including the name
of the director/executive officer to whom the loan was made, the original
principal amount of the loan and the current outstanding amount of the
loan, the date the loan was made, the maturity date, the interest rate,
whether there has been any material modification to terms of the loan
since [*], if relevant, and any other material terms).
4. Any agreements or documents setting forth any arrangement with or pertaining
to the Company or any of its subsidiaries to which directors, officers
or owners of more than 5% of the voting securities of the Company or
any of its subsidiaries are parties, including material employment and
consulting agreements.
5. All documents pertaining to any preemptive rights outstanding with
respect to the equity interests of the Company.
E-6
THE IPO AND PUBLIC COMPANY PRIMER
6. A schedule describing all unfunded and related liabilities under any pension
or other employee plans.
7. Equity ownership of directors and of the five most highly compensated
officers of the Company.
8. All other material collective bargaining agreements, employment agreements
and material consulting agreements to which the Company or any
of its subsidiaries is a party.
9. A description of any and all strikes, lockouts, slow downs and other labor
disruptions at any of the Company’s or any subsidiary’s facilities and any
claim of unfair labor practices or petitions filed with the National Labor
Relations Board with respect to workers at the Company’s or any subsidiary’s
facilities.
G. Environmental matters
1. Letters or certificates or any documents of the Company or its subsidiaries
pertaining to environmental or potential liability under environmental
laws.
2. A list of all known conditions that may give rise to material expenditures
by the Company or any subsidiary due to the existence of toxic or hazardous
materials in or on property owned, leased or operated by the Company
or any subsidiary, or in or on any other property as a result of or
allegedly as a result of operations of the Company or any subsidiary.
3. All environmental reports and other internal documents describing environmental
concerns relevant to [specify], land, buildings or space owned
by the Company or any subsidiary.
4. Copies of all reports filed by the Company or any subsidiary with any
federal, state or local environmental regulatory agency in any other country
in which the Company or any subsidiary operates since [*].
5. Material environmental permits required for the Company’s operations or
facilities, including any material pending permit applications or renewal
proceedings.
H. Litigation and similar proceedings
1. Most recent internal report prepared by corporate counsel of the Company
relating to current status of litigation and other legal issues affecting
the Company or any of its subsidiaries.
E-7
RR DONNELLEY
2. Any material complaints, pleadings, briefs, internal documents and other
documents pertaining to any material litigation or investigations or other
proceedings before any court or regulatory or administrative body involving
the Company or any of its subsidiaries, since [*].
3. Any consent decrees, orders or settlement agreements to which the
Company or any of its subsidiaries is a party or is bound since [*].
4. Any litigation involving an executive officer or director or affiliate of the
Company concerning bankruptcy, criminal activity, securities law or business
practices since [*].
5. All audit response letters from the Company’s attorneys to the
independent public accountants regarding litigation in which the Company
or any subsidiary is or may be involved.
I. Real Property
1. A schedule of all properties owned, operated or managed by the Company
or any of its subsidiaries, identifying for each such property:
(a) Approximate acreage of land and square footage of improvements;
(b) Whether owned, managed or leased and, if leased, the name of the
landlord;
(c) Identification of the properties which are subject to national, state
and local laws and regulations governing the use, discharge and
disposal of hazardous materials;
(d) Copies of any recent site assessment reports, appraisals or other
valuations; and
(e) Description of any liens, easements, etc. thereon.
2. Copies of all deeds, policies of title insurance, legal descriptions, title
reports, surveys, appraisals, mortgages and other evidences of title to or
interest in, and purchase and sale agreements relating to, all real property
owned by the Company or a subsidiary.
3. Copies of all leases and rental commitments for real or personal property
to which the Company or any of its subsidiaries is a party, either as lessor
or lessee.
4. Copies of any options in favor of the Company or a subsidiary for the
purchase or lease of real property.
E-8
THE IPO AND PUBLIC COMPANY PRIMER
5. All agreements encumbering real property owned by the Company or its
subsidiaries.
J. Personal Property, including Intellectual Property Rights
1. A schedule listing of all patents, patent applications, trademarks, service
marks, trade or brand names, copyrights, domestic or foreign, licenses,
franchises or concessions that relate to or are employed in the Company’s
or its subsidiaries’ business, including all information on registrations and
or applications and status thereof regarding the same.
2. All agreements encumbering personal property owned by the Company or
its subsidiaries.
3. Copies of all contracts, leases or other commitments relating to material
personal property of the Company or any subsidiary.
4. All material pending or threatened infringement claims asserted by or
against the Company or its subsidiaries or material challenges to the
intellectual property rights of the Company or its subsidiaries.
K. Tax Matters
1. Any material documents related to the United States Internal Revenue
Service or any foreign taxation authorities, including all correspondence
filed with or received since [*] by the Company or any of its subsidiaries.
2. A list of open taxation years of the Company and its subsidiaries with
respect to any federal, state, local and foreign tax for the Company and its
subsidiaries.
3. A list of all waivers or extensions of limitation periods with respect to any
federal, state, local and foreign tax agreed to by the Company or its subsidiaries
and an explanation of the duration thereof and reasons therefor.
4. Copies of all tax sharing, tax funding, tax allocation and other similar
agreements entered into by the Company or its subsidiaries with any of its
affiliates.
L. Miscellaneous
1. Any recent significant analysis of the Company or its subsidiaries or its
industry, financial or otherwise.
2. All materials (studies, surveys, etc.) which support statements to be made
in the prospectus regarding the market position of the Company or any
subsidiaries in a particular product, segment or location.
E-9
RR DONNELLEY
3. All other documents to be quoted, summarized or cited as a source in the
prospectus for the offered securities.
4. Written estimates, if any, of future expenditures for capital programs of
the Company or any subsidiaries.
5. Transcripts held by the Company of all presentations to securities analysts
with respect to the Company or any subsidiary since [*], and copies of all
material distributed at, or in connection with, such presentations.
6. Company projections for future periods.
7. Press releases of the Company or its subsidiaries since [*].
8. Any readily available newspaper articles, analyses or reports (including
investment reports) since [*], discussing material developments at the
Company or its subsidiaries or otherwise containing an analysis of the
Company or its subsidiaries of special significance.
9. Financial statements of the Company and its subsidiaries [*] if not otherwise
provided.
10. A list of all companies or other business entities in which the Company
owns, directly or indirectly, any equity interest.
11. Schedule of major suppliers and customers of the Company and its subsidiaries,
giving annual dollar amounts purchased or sold, since [*].
12. Any brokers, finders, financial advisory or similar agreements to which the
Company or any of its subsidiaries is a party.
13. Any indemnification agreements or arrangements to which the Company
or any of its subsidiaries is a party.
14. Directors’ and officers’ questionnaires for the Company or any of its subsidiaries
prepared since [*].
15. Any other material documents or information that are significant or should
be reviewed and considered with respect to the business and financial
condition of the Company or any of its subsidiaries.
E-10
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT F
SAMPLE DIRECTOR, OFFICER, AND STOCKHOLDER QUESTIONNAIRE1
NAME:
TITLE:
INSTRUCTIONS FOR PREPARATION AND DISTRIBUTION
OF THE QUESTIONNAIRE
Preparation
In preparing the Questionnaire for distribution, these Instructions should not
be included, and the references in the form of Questionnaire set forth below to
the following lettered paragraphs of these Instructions should be deleted:
(a) Insert the title of the securities being registered.
(b) Include only if there are selling shareholders.
(c) Delete if the Company is subject to Section 13(a) or 15(d) of the
Securities Exchange Act of 1934 or is exempt from Section 13(a) by virtue of
Section 12(g)(2)(G) thereof.
(d) Insert the last day of the last fiscal year.
(e) If the Company is a foreign private issuer (as defined in Rule 3b-4
under the Securities Exchange Act of 1934), it may be appropriate to revise
or omit Question 22 because a foreign private issuer is required to respond to
SK-Item 404 only to the extent it discloses to its security holders or otherwise
makes public the information specified in that Item (Instruction 2 to
S-K-Item 404).
(f) Insert the date of commencement of the third preceding fiscal year.
(g) Voting securities are those securities the holders of which are presently
entitled to vote for the election of directors. The phrase “voting securities
as listed in the first column below” should be changed to Common
Stock if this is the only voting security. The classes of the Company’s voting
securities should be listed under the first column and information should be
set forth in a footnote as to how many shares of each class of voting securities
constitute 5% of such class.
1 SEC and stock exchange regulations are frequently revised. Accordingly
the requirements applicable to the information solicited by this sample
questionnaire at the time of its use must be confirmed.
F-1
RR DONNELLEY
(h) Insert the latest practicable date.
(i) Exclude with respect to offerings for which a filing with the Financial
Industry Regulatory Authority, Inc. pursuant to FINRA Rule 5110 is not
required.
(j) Insert titles of additional executive officers of the Company. Persons
identified as “executive officers” will be presumed to be subject to the
liability and reporting requirements of Section 16 of the Securities Exchange
Act of 1934.
(k) Insert titles of persons such as production managers, sales managers
or research scientists who are not executive officers but who make or are
expected to make significant contributions to the business of the Company.
Distribution
The Questionnaire should be sent to each director, each nominee for director,
each officer, each person chosen to become an executive officer, each
person who owns of record or beneficially more than 5% of any class of voting
securities of the Company and each selling shareholder, if any. If the Company
is neither subject to the reporting requirements of Section 13(a) or 15(d) of the
Securities Exchange Act of 1934 nor exempt therefrom by virtue of Section
12(g)(2)(G) of such Act, the Questionnaire should also be sent to each
person who is a significant employee. Certain information may be required by
Regulation S-K as to former directors and executive officers and consideration
may be given in appropriate circumstances and where practicable to the use of
the Questionnaire to verify this information.
F-2
THE IPO AND PUBLIC COMPANY PRIMER
Form of Transmittal Letter
Dear ,
[Company Name], a [ ] corporation] (the “Company”), is preparing
a Registration Statement in connection with the registration of shares of
of the Company under the Securities Act of 1933. The information being
requested in the attached Questionnaire is for use in the Registration Statement.
The numerical references in parentheses are to explanatory notes at the
end of the Questionnaire. If the space provided for an answer is not adequate,
please answer the question on an attachment to the Questionnaire and refer in
the space provided to such attachment.
You should treat the Company’s proposed initial public offering as
confidential, and it should not be discussed with anyone except the
Company’s officers who are working on this project.
The Company’s time schedule contemplates receipt of copies of the
Questionnaire, completed and signed by you, not later than , 201 .
Please return your completed questionnaires to [Name and Email or Other
Address].
The answers should be given as of the date you sign the Questionnaire. In
case of any change before completion of the offering, please be sure to let me
know immediately.
Very truly yours,
Secretary
F-3
RR DONNELLEY
DIRECTOR, OFFICER, AND STOCKHOLDER QUESTIONNAIRE
[Company Name] (the “Company”) is preparing a Registration Statement
under the Securities Act of 1933 in connection with an initial public offering of
its [ ] (a) (the “Offering”). This Questionnaire is being distributed to
(i) all persons who are directors (and nominees for election of directors, if any)
of the Company, (ii) all persons who are or will be officers of the Company,
[and] (iii) each person who own of record or beneficially more than 5% of any
class of voting securities of the Company [(iv) selling shareholders, including
those who have elected to exercise registration rights in connection with the
Offering (“Selling Shareholders”) and (iv) all persons who are or will be significant
employees of the Company]. Please see the accompanying Explanatory
Notes for an explanation of certain terms used herein.
The information requested in this Questionnaire is for your protection and
that of the Company. The information supplied in response to this Questionnaire
will be used to assure that any required information with respect to
you that is included in the Registration Statement will be correct. Accordingly,
you should exercise great care in the completion of this Questionnaire.
In addition, the Company is required to furnish certain information relating to
its shareholders, directors and officers to the U.S. Financial Industry Regulatory
Authority Inc. (“FINRA”). FINRA oversees and regulates arrangements between
companies, underwriters and brokers with regard to public offerings, and must
approve the terms of such arrangements before a public offering may be
commenced. The information requested in this questionnaire will also be used
to inform FINRA whether any of the Company’s directors, officers and security
holders are members of, affiliated with or associated with members of, FINRA.
It is very important that an answer be given for each question you are
instructed to answer (see next page); if the answer to any question is
“No,” “None” or “Not Applicable,” please indicate. Where necessary, you
should continue your responses on a separate sheet attached to your completed
questionnaire. Please type or print your answers.
Please complete the Questionnaire and return it no later than , 201
to:
[Name and Contact Information]
If you have any questions with respect to this matter, please call [Name of
Contact] at the above telephone number.
F-4
THE IPO AND PUBLIC COMPANY PRIMER
PLEASE NOTE THAT NO ANNOUNCEMENT HAS BEEN MADE
CONCERNING THE OFFERING. U.S. FEDERAL SECURITIES LAWS
REQUIRE THAT THE MATTER BE KEPT IN STRICT CONFIDENCE.
THE EXISTENCE AND CONTENTS OF THIS QUESTIONNAIRE AND
YOUR ANSWERS IN RESPONSE TO THE QUESTIONS ARE CONSIDERED
CONFIDENTIAL AND PROPRIETARY BY THE COMPANY AND
SHOULD BE TREATED ACCORDINGLY.
Please note that certain terms (for example, “affiliate,” “associate,”
“beneficial ownership,” “executive officer,” “immediate family” and
“transaction”) used in this Questionnaire have special meanings under the U.S.
federal securities laws and FINRA rules. Such terms are defined in the
“Explanatory Notes” at the end of this Questionnaire and are bolded throughout
this Questionnaire for your convenience. Some of these definitions are long and
complex. You should read these definitions carefully before completing this
Questionnaire.
Instructions as to which Questions to Answer:
(i) Current non-employee directors and non-employee nominees for election
as directors should answer all questions.
(ii) Current executive officers and persons chosen to be executive officers
should answer all questions (to the extent applicable) except Questions
5-18.
(iii) Holders of more than 5% of any class of the Company’s voting securities
should answer Questions 25, 30, 32, 41 and 45. Any such holder who is a
control person (i.e., possessing, directly or indirectly, the power to direct
or cause the direction of the management and policies of the Company,
whether through the ownership of voting securities, by contract, or
otherwise.) should also answer Questions 19-22.
[(v) Selling Shareholders should answer Questions 30-32 and 39-45. If you are a
Selling Shareholder, your name will be set forth in the Registration Statement
as set forth above. If your name as set forth above is not correct,
please make the necessary changes. You should also indicate any position,
office or other material relationship you have had within the past three
years with the registrant or its predecessor(s) or affiliates.] (b)
[(vi)Persons who are significant employees should answer Questions 1 and
2.] (c)
F-5
RR DONNELLEY
GENERAL
QUESTION 1. (S-K-Items 401(a), (b), (c) and (e)(1) and 407(b)(1); S-1-Item 11(k)):
(a) Please provide the following information
Full Name:
Date of Birth:
Home Address
& Telephone Number:
Business Address
& Telephone Number:
Spouse’s Name:
(b) We plan to report your name, age and principal occupation, your principal
occupations and employment during the last five years, and the
name and principal business of any corporation or other organization
in which such occupations and employment are or were carried on
substantially as specified below (or if a draft biography is not provided,
please provide such information. If the following is not correct,
please make the necessary corrections.
[Insert draft biography.]
(c) If you are an executive officer [or a significant employee] (c) and
have been employed by the Company or one of its subsidiaries for
less than five years, explain briefly the nature of your responsibilities
in prior positions during the past five years to the extent not set forth
under (a) above.
(d) The Company is required to briefly discuss in the Registration Statement
for each director or person nominated or chosen to become a
director, the specific experience, qualifications, attributes or skills that
led to the conclusion that such director or nominee should serve as a
director for the Company, in light of its business and structure. If
material, this disclosure should cover more than the past five years,
including information about the person’s particular areas of expertise
or other relevant qualifications. Please provide below any information
you believe relevant to this required disclosure not reflected in the
draft biography set forth above.
F-6
THE IPO AND PUBLIC COMPANY PRIMER
(e) Please state whether you attended the prior year’s annual meeting of
stockholders.
Yes No
(f) Please state below the total number of meetings the board of directors
(including regularly scheduled and special meetings) held during
[ ](d).
Number of Meetings:
(g) During [ ](d), did you attend all meetings of the board of directors of
the Company? If your answer is “No,” please indicate the number of
meetings you missed.
Yes No
Number of Meetings Missed:
QUESTION 2. (S-K-Items 401(a), (b), and (c); S-1-Item 11(k)):
Describe any arrangement or understanding between you and any other
person or persons (other than directors and officers of the Company acting
solely in their capacities as such) pursuant to which you were selected as a
director, as a nominee for election as director, as an executive officer or as a
person chosen to be an executive officer [or as a significant employee] (c) of
the Company. Include the name or names of such other person or persons.
FAMILY RELATIONSHIPS
QUESTION 3. (S-K-Item 401(d); S-1-Item 11(k)):
Describe any relationships by blood, marriage or adoption (not more remote
than first cousin) between you and any other director or executive officer of
the Company, or any person nominated or chosen to become a director or an
executive officer of the Company or any of its subsidiaries.
DIRECTORSHIPS
QUESTION 4. (S-K-Item 401(e)(2); S-1-Item 11(k)):
Name any other companies (including investment companies) of which you
are currently a director or of which you were a director within the last five
years which file periodic reports (e.g., Forms 10-K or 20-F, 10Q and 8-K) with
the Securities and Exchange Commission. You need not indicate any such relationships
previously referred to in your response to Question 1.
F-7
RR DONNELLEY
DIRECTOR INDEPENDENCE
For Companies listed on the NYSE, the following questions should be
included:
QUESTION 5. (NYSE Listed Company Manual §303A.02)
(a) Do you have an immediate family member who is now, or has been in the
past three years, an executive officer of the Company or any of its subsidiaries
or other affiliates?
Yes No
(b) Are you now, or have you been in the past three years, employed by the
Company or any of its subsidiaries or other affiliates?
Yes No
(c) Have you, or has an immediate family member received, more than
$120,000 per year in direct compensation from the Company during any
twelve-month period within the Company’s last three fiscal years, other
than (i) director and committee fees, (ii) pension or other forms of
deferred compensation for prior service (provided such compensation is
not contingent in any way on continued service), or (iii) compensation
received by an immediate family member for service as a non-executive
employee of the Company?
Yes No
(d) Are you currently, or within the last three years have you been, affiliated
with or employed by, or is an immediate family member currently, or has
any such person within the previous three years been, affiliated with or
employed in a professional capacity by, a present or former internal or
external auditor of the Company?
Yes No
(e) Are you or an immediate family member currently employed, or have you
or an immediate family member been employed during the previous three
years, as an executive officer of another company where any of the
Company’s present executives at the same time serves or served on that
company’s compensation committee?
Yes No
(f) Are you currently or have you been during the previous three years an
executive officer or an employee, or is an immediate family member
currently or has an immediate family member during the previous three
F-8
THE IPO AND PUBLIC COMPANY PRIMER
years been an executive officer, of a company (not a charitable organization)
that makes payments to, or receives payments from, the Company
for property or services in an amount which, in any single fiscal year,
exceeds the greater of $1 million, or 2% of such other company’s consolidated
gross revenues?
Yes No
(g) Do you serve as an executive officer of any charitable organization to
which the Company has made contributions, and within the preceding
three years such contributions in any single fiscal year exceeded the
greater of $1 million or 2% of such charitable organization’s consolidated
gross revenues?
Yes No
Please list any charitable organizations on which you currently serve as an
executive officer.
(h) To properly determine if your private interests in any way interfere with, or
even appear to interfere with, the interests of the Company, please answer
the following questions:
(1) If you are a current director or employee of the Company, please
describe any personal benefits, such as loans or guarantees of obligations,
that you or an immediate family member have received from
the Company as a result of your position in the Company.
(2) Please list direct relationships between you and the Company, and any
relationships between the Company and any business, nonprofit or
other entity in which you are a partner, manager, director, trustee,
officer, or significant stockholder or investor, or in which you have
any significant financial interest. For this purpose, please consider
relationships such as commercial, industrial, banking, consulting,
legal, accounting, charitable and family relationships. Please also
include any passive investments in any privately-held or publiclytraded
companies with which, to your knowledge, the Company has
had any business or other dealings.
(3) Other than the relationships listed in (h)(2) above, please briefly list
any other current and proposed relationships between the Company
and you, however slight or remote (other than your service on the
Company’s or its subsidiaries’ board of directors or committees).
F-9
RR DONNELLEY
For Companies listed on NASDAQ, the following questions should be
included:
QUESTION 5. (NASDAQ Manual Rule 5605)
(a) Are you now, or have you been during the previous three years, employed
by the Company or a parent or subsidiary of the Company?
Yes No
(b) Have you, or a family member of yours, accepted any payments from the
Company or any parent or subsidiary of the Company in excess of
$120,000 during the Company’s current fiscal year or during the previous
three years, other than (i) compensation for board or committee service,
(ii) compensation paid to a family member of yours who is a nonexecutive
employee of the Company or a parent or subsidiary of the
Company, and (iii) benefits under a tax-qualified retirement plan or nondiscretionary
compensation?
Yes No
(c) Are you a family member of an individual who is now or has been at any
time during the previous three years an executive officer of the Company
or a parent or subsidiary of the Company?
Yes No
(d) Are you, or do you have any family member who is, a partner in, controlling
shareholder or owner of, or executive officer of any organization
(including any business entity or any nonprofit organizations) to which the
Company made, or from which the Company received, payments for property
or services, in the current fiscal year or during the previous three
years, that exceed 5% of the recipient’s consolidated gross revenues for
that year, or $200,000, whichever is more?
Yes No
(e) Are you or a family member now employed, or have you or a family
member been employed during the previous three years, as an executive
officer of another entity where at any time during the previous three years,
any of the Company’s executive officers now serve or served on the
compensation committee of such other entity?
Yes No
F-10
THE IPO AND PUBLIC COMPANY PRIMER
(f) To properly determine if your private interests in any way conflict with the
interests of the Company, please answer the following questions:
(1) Please list direct relationships between you and the Company, and any
relationships between the Company and any business, nonprofit or
other entity in which you are a partner, manager, director, trustee,
officer, or significant stockholder or investor, or in which you have
any significant financial interest. For this purpose, please consider
relationships such as commercial, industrial, banking, consulting,
legal, accounting, charitable and family relationships. Please also
include any passive investments in any privately-held or publiclytraded
companies with which, to your knowledge, the Company has
had any business or other dealings.
(2) Other than the relationships listed in (f)(1) above, please briefly list
any other current and proposed relationships between the Company
and you, however slight or remote (other than your service on the
Company’s or its subsidiaries’ board of directors or committees).
COMPENSATION COMMITTEE QUALIFICATIONS
QUESTION 6. (NASDAQ Manual Rule 5605; NYSE Listed Company Manual
§303A.02(a)(ii))
For purposes of determining whether you are qualified to serve as an
independent member of the compensation committee of the Company’s board
of directors, please:
(a) List all sources of compensation you’ve received from the Company,
including any consulting, advisory or other compensatory fees paid by the
Company; and
(b) Indicate whether you are affiliated with the Company, a subsidiary of
the Company or an affiliate of a subsidiary of the Company.
QUESTION 7. (S-K Item 407(e))
During the last three (3) fiscal years, have you participated in deliberations of
the Company’s board of directors (or compensation committee) concerning
executive officer compensation? If your answer is “YES,” please describe the
details.
Yes No
F-11
RR DONNELLEY
QUESTION 8. (S-K Item 407(e))
During the last three (3) fiscal years, have you (i) served as a member of the
compensation committee (or other board committee performing equivalent
functions or in the absence of any such committee, the entire board of directors)
of another entity, which had an executive officer who served as a director
or member of the compensation committee (or other board committee
performing equivalent functions or in the absence of any such committee, the
entire board of directors) of the Company or (ii) served as a director of another
entity which had an executive officer who served as a member of the
compensation committee (or other board committee performing equivalent
functions or in the absence of any such committee, the entire board of directors)
of the Company? If your answer is “YES,” please describe the relationship.
Yes No
QUESTION 9. (S-K Item 407(e)(3)(iii))
[Other than [Insert Compensation Consultant Name], which the [Insert
Committee Name] has engaged, are] [Are] you aware of any compensation
consultant that has been engaged by the board of directors or any committee of
the board of directors? If your answer is “YES,” please provide details. For all
compensation consultants engaged (including [Insert Compensation Consultant
Name]), please describe to the extent of your knowledge, each such
consultant’s name, the committee (if not engaged by the board of directors)
that has engaged such consultant, the amount paid or agreed to be paid to such
consultant, and the material elements of the instructions or directions given to
the consultants with respect to the performance of their duties under the
engagement.
QUESTION 10. (S-K Item 407(e)(3)(iii))
[Other than [Insert Compensation Consultant Name], which management
of the Company has engaged, are] [Are] you aware of any compensation
consultant that has been engaged by management of the Company? If your
answer is “YES,” please give details below. For all compensation consultants
engaged (including [Insert Compensation Consultant Name]), please
describe to the extent of your knowledge, each such consultant’s name, the
committee (if not engaged by the board of directors) that has engaged such
consultant, the amount paid or agreed to be paid to such consultant, and the
material elements of the instructions or directions given to the consultants with
respect to the performance of their duties under the engagement.
F-12
THE IPO AND PUBLIC COMPANY PRIMER
AUDIT COMMITTEE QUALIFICATIONS
QUESTION 11. (Exchange Act Rule 10A-3(b)):
For purposes of determining whether you are qualified to be a member of the
Company’s audit committee, please:
(a) Indicate whether you have directly or indirectly (other than in your
capacity as a member of the audit committee, the board of directors or
any other board committee) accepted any consulting, advisory, or
other compensatory fee from the Company or any of its subsidiaries,
other than (i) fees for board or board committee service, or (ii) fixed
amounts of compensation under a retirement plan, including deferred
compensation, for prior service with the Company or any of its subsidiaries
(provided that such compensation is not contingent in any
way on continued service).
For purposes of this Question 11(a), you will be deemed to have accepted
indirect fees when such fees are received by a member of your immediate family
or from a law firm, accounting firm, consulting firm, investment bank, financial
advisory firm, or similar entity in which you are a partner, member, executive
officer, managing director, principal or in which you occupy a similar position.
Yes No
If yes, please provide details.
(b) Indicate whether you have (other than in your capacity as a member
of the audit committee, the board of directors or any other board
committee) been an affiliate, of the Company or any of its subsidiaries,
or whether you have been an executive officer, employeedirector,
general partner or managing member of an entity that is an
affiliate of the Company or any of its subsidiaries.
For purposes of this Question 11(b), you will be deemed to be an affiliate, if
you are (i) an executive officer of an affiliate, (ii) a director of an affiliate, who
is also an employee of that affiliate, (iii) a general partner of an affiliate, or
(iv) a managing member of an affiliate.
Yes No
If yes, please provide details.
F-13
RR DONNELLEY
QUESTION 12. (NYSE Listed Company Manual §303A.07):
Please list public company audit committees on which you currently serve or
expect to serve in the next year.
QUESTION 13. (NASDAQ Manual Rule 5605(c)(2)(A(iii)):5
Have you participated in the preparation of the financial statements of the
Company or any of the Company’s current subsidiaries at any time during the
past three years?
Yes No
If yes, please provide details.
QUESTION 14. (NASDAQ Manual Rule 5605(c)(2)(A)):
(a) Do you have past employment experience in finance or accounting, requisite
professional certification in accounting, or any other comparable experience
or background which results in your financial sophistication, including
being or having been a chief executive officer, chief financial officer or other
senior officer with financial oversight responsibilities?
Yes No
Please explain the basis for any “yes” answer.
(b) Are you now or have you been within the past two years a member of the
audit committee (or a similar committee reviewing financial information) of any
entity other than the Company?
If yes, please provide the name of the entity.
QUESTION 15. (NASDAQ Manual Rule 5605(c)(2)(A)(iv)):
Are you able to read and understand fundamental financial statements, including
the Company’s balance sheet, income statement and cash flow statement?
Yes No
Please explain the basis for any “yes” answer.
5 For companies to be listed on the New York Stock Exchange, members of
the audit committee or persons nominated to be a member of the audit
committee should answer the questions on Annex B regarding their financial
expertise in lieu of Questions 13 - 15.
F-14
THE IPO AND PUBLIC COMPANY PRIMER
QUESTION 16.
Please identify and describe any material relationship you or any of your
family members currently have (or have had within the past three years) with
any charitable organization or other non-public entity. Such relationships may
include, but are not limited to, relationships as a partner, controlling shareholder,
director or executive officer of the applicable organization or entity.
Please include in your response the name of the applicable organization or
entity, your relationship thereto and the applicable dates of such relationship.
QUESTION 17.
Please identify and describe any relationships you have with any other director
or executive officer of the Company (other than serving as a director of
the Company), whether personal or professional. This could include serving in
some capacity in a charitable organization or other non-public entity, overlapping
membership in an association or club and any other relationship in
which you periodically interact with such person.
QUESTION 18. (NASDAQ Manual Rule 5605(a)(2); NYSE Listed Company Manual
§303A.02)
Please provide any additional information that would be relevant, appropriate
or helpful for the Company’s board of directors to consider when evaluating
your ability to exercise independent judgment in carrying out the
responsibilities of a director and when determining whether you qualify as
“independent” within the meaning of that term under the federal securities laws
and the rules of [NASDAQ][the NYSE].
Please include in your response any information regarding relationships
between you, your family members or your associates on one hand, and the
Company or any of its affiliates on the other hand, that has not been fully
described elsewhere in the Questionnaire. Such relationships may be either
direct or as a partner, member, shareholder or officer of an organization or entity
that has a material relationship with the Company or any of its affiliates. Further,
such relationships can include commercial, industrial, banking, consulting,
legal, accounting, charitable and familial relationships, among others.
LEGAL PROCEEDINGS
Note: In determining your responses to the following Questions 19-28, for purposes
of completing the ten year period, the date of the events referred to
shall be deemed the date on which the final order, judgment or decree was
F-15
RR DONNELLEY
entered, or the date on which any rights of appeal from preliminary orders,
judgments or decrees lapsed. With respect to bankruptcy petitions, such
date shall be the date of filing for uncontested petitions or the date upon
which approval of a contested petition became final.
QUESTION 19. (S-K-Item 401(f)(1); S-1-Item 11(k)):
During the past ten years, has a petition under any Federal or state bankruptcy
or insolvency law been filed by or against, or a receiver, fiscal agent or
similar officer been appointed by a court for the business or property of, (i) you
or your property, (ii) any partnership in which you were or, within the two
years before the date thereof, had been a general partner, or (iii) any corporation
or business association of which you were or, within the two years
before the date thereof, had been an executive officer? If so, provide details.
QUESTION 20. (S-K-Item 401(f)(2); S-1-Item 11(k)):
During the past ten years, have you been convicted in a criminal proceeding
or are you now the named subject of a pending criminal proceeding (excluding
traffic violations and other minor offenses)? If so, provide details.
Please indicate whether there are any other legal proceedings, consent
decrees, settlements or suits (civil or criminal) that are not covered by the foregoing
question (whether due to the date on which they occurred or the subject
matter thereof), but are so material to an evaluation of your ability or integrity
to act as a director or officer that they should nonetheless be disclosed to
investors.
QUESTION 21. (S-K-Items 401(f)(3) and (4); S-1-Item 11(k)):
During the past ten years, have you been the subject of any order, judgment
or decree (not subsequently reversed, suspended or vacated) of:
(i) any court of competent jurisdiction permanently or temporarily enjoining
or otherwise limiting you from (x) acting as a futures commission merchant,
introducing broker, commodity trading advisor, commodity pool
operator, floor broker, leverage transaction merchant, any other person
regulated by the U.S. Commodity Futures Trading Commission, or an
associated person of any of the foregoing, or as an investment adviser,
underwriter, broker or dealer in securities, or as an affiliated person,
director or employee of any investment company, bank, savings and loan
association or insurance company, or engaging in or continuing any
conduct or practice in connection with any such activity, (y) engaging in
F-16
THE IPO AND PUBLIC COMPANY PRIMER
any type of business practice or (z) engaging in any activity in connection
with the purchase or sale of any security or commodity or in connection
with any violation of Federal or state securities laws or Federal commodities
laws, or
(ii) any Federal or state authority barring, suspending or otherwise limiting,
for more than 60 days, your right to be engaged in any activity described in
(i) above or to be associated with persons engaged in any such activity?
If so, provide details.
QUESTION 22. (S-K-Items 401(f)(5) and (6); S-1- Item 11(k)):
During the past ten years, have you been found by a court of competent jurisdiction
in a civil action or by the Securities and Exchange Commission to have
violated any Federal or state securities law or have you been found by a court
of competent jurisdiction in a civil action or by the Commodity Futures Trading
Commission to have violated any Federal commodities law (which judgment or
finding has not, in any such case, been subsequently reversed, suspended or
vacated)? If so, provide details.
QUESTION 23. (S-K-Items 401(f)(7); S-1-Item 11(k)):
During the past ten years, have you been the subject of, or a party to, any
Federal or state judicial or administrative order, judgment, decree, or finding,
not subsequently reversed, suspended or vacated, relating to an alleged violation
of:
(i) Any Federal or state securities or commodities law or regulation; or
(ii) Any law or regulation respecting financial institutions or insurance
companies including, but not limited to, a temporary or permanent
injunction, order of disgorgement or restitution, civil money penalty or
temporary or permanent cease-and-desist order, or removal or prohibition
order; or
(iii) Any law or regulation prohibiting mail or wire fraud or fraud in connection
with any business entity?
(This question does not apply to any settlement of a civil proceeding among
private litigants.)
If so, please provide details.
F-17
RR DONNELLEY
QUESTION 24. (S-K-Items 401(f)(8); S-1-Item 11(k)):
During the past ten years, have you been the subject of, or a party to, any
sanction or order, not subsequently reversed, suspended or vacated, of any selfregulatory
organization (as defined in Section 3(a)(26) of the Exchange Act, any
registered entity (as defined in Section 1(a)(29) of the Commodity Exchange
Act), or any equivalent exchange, association, entity or organization that has
disciplinary authority over its members or persons associated with a member?
If so, please provide details.
QUESTION 25. (S-K-Item 103, Instruction 4; S-1- Item 11(c)):
Describe any material legal proceeding, other than ordinary routine litigation
incidental to the business, to which you or any associate is a party adverse to
the Company or any of its subsidiaries or in which you or such associate have
a material interest adverse to the Company or any of its subsidiaries.
QUESTION 26. (S-K Item 103, Instruction 4)
Do you know of any legal, regulatory or administrative proceeding brought or
contemplated by any governmental authority (including but not limited to antitrust,
price-fixing, tax, environmental, copyright or patent litigation) to which the Company
or any subsidiary is or may be a party or of which the property of the Company
or any of its subsidiaries is subject? If your answer is “YES,” please describe.
Yes No
QUESTION 27. (Cal. Corp. Code §1502.1(a)(6))1
During the past ten years, have you been convicted of fraud? If so, please
provide details.
QUESTION 28. (Sarbanes-Oxley §105(c)(7)(B))
During the past ten years, have you ever been: (i) suspended or barred from
being associated with an issuer or public accounting firm; or (ii) suspended or
barred from appearing or practicing before the SEC? If so, please provide details.
1 Include to the extent the Company is required to file Form SI-PT in California.
F-18
THE IPO AND PUBLIC COMPANY PRIMER
COMPENSATION
QUESTION 29. (S-K-Items 402; S-1-Item 11(l)):
(a) Since [ ] (d), has any compensation (including securities, property
perquisites or other personal benefits), other than board fees and executive
salary, been distributed to you, directly or indirectly, or accrued for your
account, by any person or entity other than the Company (i) for services rendered
to the Company, (ii) pursuant to a transaction between the Company
and such person or entity (iii) or on account of your position as an executive
officer or director of the Company?
Yes ( ) No ( )
If “yes,” please give details.
(b) Are any payments (other than those payments of which the Company is
aware) proposed to be made in the future to you or for your benefit, directly or
indirectly pursuant to any existing contract, plan or arrangement, by any person,
in connection with or related to your services to the Company?
Yes ( ) No ( )
If “yes,” please give details.
(c) Has the Company, directly or indirectly, including through any of the
Company’s subsidiaries, ever (i) extended or maintained credit, arranged for
the extension of credit or renewed an extension of credit, in the form of a personal
loan to or for you or (ii) guaranteed an obligation for you?
Yes ( ) No ( )
If “yes,” please give details and describe the arrangement.
F-19
RR DONNELLEY
(Directors Only) Since [ ] (d), did you receive any payments or promises
of payments pursuant to director legacy programs or similar charitable
award programs?
Yes ( ) No ( )
If “yes,” please give details.
The SEC has taken the position that certain non-monetary benefits to a director
or an executive officer (commonly referred to as “fringe benefits” or
“perquisites”) must be valued and disclosed if such benefits (i) are not
integrally and directly related to the performance of the director’s or executive
officer’s duties (i.e., are not necessary to perform the director’s or officer’s job)
and (ii) confer a direct or indirect benefit that has a personal aspect, without
regard to whether it may be provided for some business reason or for the convenience
of the company. Tax treatment has no bearing on whether an item
should be characterized or a perquisite.
Examples of potentially reportable personal benefits include, without limitation,
the following: (1) club memberships not used exclusively for business entertainment
purposes; (2) personal financial or tax advice; (3) personal travel using
vehicles owned or leased by the company or personal travel otherwise financed by
the company; (4) personal use of other property owned or leased by the company;
(5) housing and other living expenses (including but not limited to relocation assistance
and payments to a director or executive officer to stay at his or her personal
residence); (6) security provided at a personal residence or during personal travel;
(7) commuting expenses (whether or not for the company’s convenience or
benefit); (8) discounts on the company’s products or services not generally available
to employees on a non-discriminatory basis. For other examples of items that
might be perquisites, depending upon the facts and circumstances, please see the
list under perquisites in the Explanatory Notes.
Since [ ] (d), have you received any non-monetary benefits from the
company or its subsidiaries?
Yes No
If “Yes,” please describe below, including the identity and address of the
recipient of the benefit, the amount and nature of compensation and the nature
of the transaction.
F-20
THE IPO AND PUBLIC COMPANY PRIMER
TRANSACTIONS(e) AND RELATIONSHIPS
QUESTION 30. (S-K-Item 404(a); S-1-Item 11(n)):
Describe briefly any transaction, or series of similar transactions, since
[ ](f), or any proposed transaction, or series of similar transactions, to which
the Company, any of its subsidiaries or any of its affiliates was or is to be a
party, which exceeds $120,000 in amount and in which you, or, to your knowledge,
any member of your immediate family, had or is to have a direct or
indirect material interest.
QUESTION 31. (S-K-Item 402(j); S-1-Item 11(l)):
Describe each contract, agreement, plan or arrangement, whether written or
unwritten, that provides for payment(s) or the provision of other benefits,
including perquisites and health care benefits, to you at, following, or in connection
with any termination, including without limitation resignation, severance,
retirement or a constructive termination of your employment, or a
change in control of the Company or a change in your responsibilities with the
Company.
QUESTION 32. (S-K-Item 601; S-1-Item 16):
State whether you, or any associate of yours, are a party to any material
contract not made in the ordinary course of business to which the Company or
any of its subsidiaries is a party or has succeeded to a party by assumption or
assignment, or in which the Company or any of its subsidiaries has a beneficial
interest, which is either currently in effect or, if it is no longer to be performed
in whole in part, was entered into not more than two years ago. If so, please
identify such contract.
QUESTION 33. (Sarbanes-Oxley§402)
Have you received at any time during the previous 24 months, or do you currently
have outstanding any loan or extension of credit in the form of a personal
loan from the Company or any of its affiliates?
Yes No
QUESTION 34. (Sarbanes-Oxley§402)
Has the Company or any of its affiliates arranged such a loan or an
extension of credit in the form of a personal loan from any third party during
the same time period?
Yes No
F-21
RR DONNELLEY
QUESTION 35. (Sarbanes-Oxley§402)
Is any such loan or extension of credit proposed to be extended to you as of
[ ](d)?
Yes No
If you answered “YES” to any of these questions, please describe below the
material terms of the loan or extension of credit, including the original principal
amount, the current balance and the material terms of the loan. Please also
describe any modifications, amendments, renewals or forgiveness of such loans
or extensions of credit made during the previous 24 months or intended to be
made as of [ ](d) to any preexisting loans or extensions of credit.
QUESTION 36. (S-K Item 403(c))
Do you know of any change in control of the Company that has occurred
during any of the Company’s last three (3) fiscal years or during the Company’s
current fiscal year? If your answer is “YES,” please provide a brief description
of the change in control.
Yes No
QUESTION 37. (S-K Item 403(c))
Do you know of any arrangement, including any pledge by any person of
securities of the Company, the operation of which may at a subsequent date
result in a change in control of the Company? If your answer is “YES,” please
provide a brief description of the arrangement(s).
Yes No
QUESTION 38.
Other than pursuant to a statutory provision or provision of the Company’s
charter or bylaws, do you know of any arrangement in which a director or officer
of the Company is insured or indemnified in any manner against liability
that he may incur in his capacity as such, including, without limitation, any
indemnification agreement with the Company? If your answer is “YES,” please
provide a brief description of the arrangement(s).
F-22
THE IPO AND PUBLIC COMPANY PRIMER
SECURITY OWNERSHIP
To assist you in answering Questions 39 and 40, the amount, if any, of the
Company’s, its parents’ and subsidiaries’ equity securities registered in your
name is set forth below:
Title Amount
QUESTION 39. (S-K-Item 403(a); S-1-Item 11(m)):
You may limit your answer to this Question 39 to beneficial ownership by
(i) you, (ii) members of your immediate family, (iii) any “group” in which you
are a member, (iv) your associates and (v) any corporation or other organization
with which you have an employment or other significant connection.
Subject to those limitations, if any person (including for this purpose a “group,”
which may consist of two or more persons acting as a partnership, limited partnership,
syndicate or other group for the purpose of acquiring, holding, voting
or disposing of securities of the Company) is known to you to be the beneficial
owner of more than 5% of any class of the Company’s voting securities as listed
in the first column below(g), complete the table below to the extent of the
information available to you.
Please footnote the third column to show, to the extent of the information
available to you, (i) the number of such securities with respect to which the
beneficial owner has the right to acquire beneficial ownership, the number with
respect to which the power of investment or the power to vote, or both, is held
and, if any such power is shared, the persons with whom it is shared and
(ii) where the holder(s) named in the table holds more than 5% of any class of
the Company’s voting securities pursuant to a voting trust or similar agreement,
state the amount held or to be held subject to such trust or agreement, the
duration of the agreement and the names and addresses of the voting trustees
and outline briefly their voting rights and other powers under the trust or
agreement.
F-23
RR DONNELLEY
Title of Class
Name and Address
(business, mailing
or residence)
of Beneficial Owner
Amount and Nature
of Beneficial
Ownership on
, 201_
(h)
QUESTION 40. (S-K-Item 403(b); S-1-Item 11(m)):
Set forth in the table below the information requested with respect to each
class of equity securities (including any puts, calls, straddles or other
options) of the Company, any of its parents or any of its subsidiaries beneficially
owned by you. Please footnote the last column to show (i) the number of
such securities with respect to which you have the right to acquire beneficial
ownership, the number with respect to which the power of investment or the
power to vote, or both, is held by you and, if any such power is shared, the
persons with whom it is shared, and (ii) securities that are pledged for security.
Class of
Equity
Securities
Number of
Shares
(issued
or issuable)
Beneficially
Owned on
, 201
Exercise
Price
(also,
purchase
price, if
any)
Vesting
Schedule
(including
grant
date and
expiration
dates, if
any)
Nature of
Ownership
(trust
Partnership,
direct,
personnel,
etc.)
QUESTION 41. (S-K-Item 403(c); S-1-Item 11(m)):
Please state if you know of any arrangements that may result in a future
change in control of the Company (other than ordinary default provisions contained
in the Company’s charter, trust indentures or other governing instruments
relating to the Company’s securities). These arrangements would include
a pledge by a person of equity securities, a deposit of equity securities as
collateral, creation of a voting trust or similar arrangement or contract providing
for the sale or disposition of equity securities.
F-24
THE IPO AND PUBLIC COMPANY PRIMER
SELLING SHAREHOLDERS(b)
QUESTION 42. (S-K-Item 507; S-1-Item 7):
(a) Indicate, as to the securities being registered and sold for your account,
the amount to be offered for your account and the amount to be owned by you
after the offering.
(b) Indicate the nature of any position, office, or other material relationship
not otherwise set forth in response to another question which you have had
within the past three years with the Company or any of its predecessors or
affiliates.
QUESTION 43. (Required for NASDAQ listing application):
Please provide a detailed description of all inquiries, investigations, lawsuits,
litigation, arbitration, hearings, or any other legal or administrative proceedings
against you:
(a) that are or were initiated or conducted by any regulatory, civil or criminal
agency (including but not limited to the SEC, FINRA, PCAOB, state securities
regulators, Commodities Futures Trading Commission, Department of Justice,
state bar associations, state boards of accountancy, or any foreign regulatory,
civil or criminal authority); or
(b) in which claims are or were asserted otherwise alleging fraud, deceit or
misrepresentation and seeking damages in excess of $100,000.
Please note that there is no limit on the time frame covered by this
question.
REPORTING OBLIGATIONS
QUESTION 44. (S-K Item 405)
If you are an executive officer, director or owner of 10% of any class of the
Company’s equity securities, you are subject to the reporting requirements of
Section 16(a) of the Exchange Act and the rules promulgated thereunder. These
rules may require you to file, within forty-five (45) days of the end of the
Company’s fiscal year, an Annual Statement of Changes in Beneficial Ownership
on Form 5 with the SEC reflecting certain of your transactions in the
Company’s equity securities.
It is not necessary to make this annual Form 5 filing if: (i) you have not
engaged in any transactions in the Company’s equity securities during the past
F-25
RR DONNELLEY
year which require annual reporting on Form 5, or if you have made a prior,
voluntary disclosure of such transactions on Form 4 prior to the date the
Form 5 is due; and (ii) you have no holdings or transactions which you were
otherwise required to report as of [ ] (d) and which were not reported to the
SEC.
NOTE: If you have already returned a separate Form 5 Certification
or provided a Form 5 to the Company, you do not need to complete this
question.
(a) On the basis of a review of all transactions in the Company’s equity securities
as of [ ](d) and all filings made by you or on your behalf with the SEC
during such period, are you required to file a Form 5 with the SEC for the past
fiscal year? (Answering “No” shall constitute your representation that
no Form 5 filing is required, and your agreement that the Company may
retain this Questionnaire and provide it to the SEC upon request.)
Yes No
If you answered “YES,” please state the transactions that should be reported
to the SEC.
(b) Did you file any reports on Form 3 or Form 4 later than the deadline for
filing such reports as of [ ](d) or any prior fiscal year (excluding any late
reports that have previously been disclosed in the Company’s proxy
statements)?
Yes No
If you answered “YES,” please state the details of the transaction or provide
the date on which the late Form 3 or Form 4 report was filed with the SEC.
FINRA(i)
QUESTION 45.
If you are a corporation the following five questions should also be answered
with respect to your officers, directors, holders of 5% or more of your equity
securities and any beneficial owner of the Company’s unregistered equity securities
that were acquired during the last 180 days; if you are a partnership such
questions should also be answered with respect to your general partners.
(a)(I) Indicate below whether you have any information pertaining to underwriting
compensation and arrangements or items of value received or to be
received by any underwriter or related person or any dealings between any
F-26
THE IPO AND PUBLIC COMPANY PRIMER
underwriter or related person, member of FINRA, person associated
with a member or associated person of a member on the one hand and the
Company (including any selling security holder, any affiliate of the Company or
any selling security holder, and the officers, directors, general partners,
employees and security holders thereof) on the other hand, other than
information relating to the proposed public offering by the Company of the
Company’s common stock.
I know of no such information
I know of such information
Description:
(II) State below whether you are (i) a member of FINRA, (ii) an affiliate of a
member of FINRA, (iii) a person associated with a member or an associated
person of a member of FINRA, or (iv) an underwriter or a related
person with respect to the Offering? If so, describe the relationship.
If you answered “yes” above, then in connection with your direct or indirect
affiliation or association with a member of FINRA, please furnish the identity of
such FINRA member and any information, if known, as to whether such FINRA
member intends to participate in any capacity in the offering, including the
details of such participation.
Description:
If you answered “yes” in question (II) above, indicate below information as to
all purchases and acquisitions (including contracts for the purchase or acquisition)
of any securities of the Company by you, regardless of the time acquired
or the source from which derived.
Name
Amount and Description
of Securities
Price or Other
Consideration
Date of
Acquisition
(b) Please indicate below information as to all sales and dispositions
(including contracts for the sale or disposition) of any securities of the Company
during the last 180 days, or within the next 6 months, by you to an
underwriter or related person with respect to the Offering.
F-27
RR DONNELLEY
Name
Amount and Description
of Securities
Price or Other
Consideration
Date of
Acquisition
(c) Please set forth below any information, to the extent known, about any
other arrangement entered into during the last 180 days that provides for the
receipt of any item of value and/or the transfer of any warrants, options, or
other securities from the issuer (including, but not limited to, the Company and
the selling shareholders participating in the Offering) to a member of FINRA,
a person associated with a member or an associated person of a member
of FINRA, or an underwriter or related person with respect to the Offering.
Description:
(d) If you have had during the last 180 days, or are to have within the next 6
months, any transaction of the character referred to in either (a), (b) or
(c) above, describe briefly the relationship, affiliation or association of both you
and, if known, the other party or parties to any such transaction with an
underwriter or related person with respect to the Offering. In any case
where the purchaser (whether you or such other party or parties) is known by
you to be a member of a private investment group, such as a hedge fund or
other group of purchasers, furnish, if known, the names of all persons comprising
the group and their association with or relationship to any broker-dealer.
Description:
(e) Please state whether you own stock or other securities of a member of
FINRA not purchased in the open market. If so, describe the securities.
(f) If you or any of your associates has had a material relationship with or
with any other investment firm or underwriting organization that might participate
in the underwriting of the securities proposed to be registered by the
issuer, please specify the names of the parties, their relationship to you and the
nature of the relationship:
Description:
F-28
THE IPO AND PUBLIC COMPANY PRIMER
FOREIGN CORRUPT PRACTICES ACT
In connection with your response to this question, the following instructions
apply:
(i) Your answers should relate to the activities or conduct of the Company
and any affiliate of the Company, as well as to the conduct of any person who
has acted or is acting on behalf of or for the benefit of any of them. Persons
who have acted or are acting on behalf of or for the benefit of any entity
include, but are not necessarily limited to, directors, officers, employees,
agents, consultants and sales representatives.
(ii) Your answers should relate not only to activities or conduct within the
United States, but outside the United States as well.
(iii) The terms “payments” and “contributions” include not only giving cash or
hard goods but also giving anything else of value (e.g., services or the use of
property).
(iv) The term “indirectly” means an act done through an intermediary. Payments
to sales agents or representatives that are passed on in whole or in part
to purchasers, or compensation or reimbursement to persons in consideration
for their acts, are examples of acts done through intermediaries.
(v) Your answers should include not only matters of which you have direct
personal knowledge, but also matters which you have reason to believe may
have existed or occurred (for example, you may not “know” of your own
personal knowledge that contributions were made by the Company to a political
party in a foreign land, but, based upon information which has otherwise
come to your attention, you may nonetheless have “reason to believe” that such
a contribution was made. In that case, your response would be “YES.”)
QUESTION 46.
Do you have any knowledge or reason to believe that any of the activities or
types of conduct enumerated below have been or may have been engaged in,
either directly or indirectly, at any time:
(i) Any bribes or kickbacks to government officials or their relatives, or any
other payments to such persons, whether or not legal, to obtain or retain business
or to receive favorable treatment with regard to business.
Yes No
F-29
RR DONNELLEY
(ii) Any bribes or kickbacks to persons other than government officials, or to
relatives of such persons, or any other payments to such persons or their relatives,
whether or not legal, to obtain or retain business or to receive favorable
treatment with regard to business.
Yes No
(iii) Any contributions, whether or not legal, made to any political party, political
candidate or officeholder.
Yes No
(iv) Any bank accounts, funds or pools of funds created or maintained without
being reflected on the corporate books of account, or as to which the
receipts and disbursements therefrom have not been reflected on the books of
account.
Yes No
(v) Any receipts or disbursements, the actual nature of which has been
“disguised” or intentionally mis-recorded on the corporate books of account.
Yes No
(vi) Any fees paid to consultants or commercial agents that exceeded the
reasonable value of the services purported to have been rendered.
Yes No
(vii) Any payments or reimbursements made to the Company’s personnel to
enable them to expend time or to make contributions or payments of the kinds
or for the purposes referred to in subparts (i) – (vi) above.
Yes No
If your answer is “YES” to any of the foregoing questions, please describe the
details of the subject transaction.
F-30
THE IPO AND PUBLIC COMPANY PRIMER
SIGNATURE AND UNDERTAKING
The information set forth above is supplied by me for use in the preparation
of the Registration Statement.
If I am a nominee for director or have been chosen to be an executive officer,
I confirm my consent to being named as such in the Registration Statement
and to serve as such if elected or appointed.
I will notify the Company immediately of any changes in the foregoing
answers which should be made as a result of any developments occurring prior
to the effective date of the Registration Statement.
I understand and acknowledge that the Company, its counsel and the representatives
of the underwriters and their counsel will rely on the information set
forth herein for purposes of the preparation and filing of the Registration Statement
covering an underwritten public offering of the Company’s securities.
I further understand and acknowledge that the Company, its counsel and the
representatives of the underwriters and their counsel will rely on the
information set forth herein for purposes of the preparation and filing of
materials with FINRA.
I understand that material misstatements or the omission of material facts in
the Registration Statement may give rise to civil and criminal liabilities to the
Company, and to each officer and director of the Company signing the Registration
Statement. I will notify you and the Company of any misstatement of a
material fact in the Registration Statement or any amendment thereto, and of
the omission of any material fact necessary to make the statements contained
therein not misleading, as soon as practicable after a copy of the Registration
Statement or any such amendment has been provided to me.
THE FOREGOING ANSWERS ARE CORRECTLY AND FULLY STATED
TO THE BEST OF MY KNOWLEDGE, INFORMATION AND BELIEF.
Dated: , 201
Signature
Print name of respondent
Name and title, if respondent is an entity
F-31
RR DONNELLEY
Explanatory Notes
1. “Affiliate” means a person that directly or indirectly, through one or
more intermediaries, controls, is controlled by or is under common control with
the Company and includes the Company’s parents, if any, and subsidiaries.6 For
the purposes of completing this Questionnaire, “control” means the possession,
direct or indirect, of the power to direct or cause the direction of the management
and policies of a person, whether through the ownership of voting securities,
by contract, or otherwise.
2. An “associate” of a person means:
1. any corporation or organization (other than the Company or a
majority-owned subsidiary of the Company) of which such person is an
officer or partner or is, directly or indirectly, the beneficial owner of 10% or
more of any class of equity securities;
2. any trust or other estate in which such person has a substantial
beneficial interest or as to which such person serves as trustee or in a similar
capacity; and
3. any relative or spouse of such person, or any relative of such spouse,
who has the same home as such person or who is a director or officer of
the Company or any of its parents or subsidiaries. If a person was an
“associate” at the time of the transaction in question, then that person
should be considered an “associate” even though that person may no longer
be an “associate”.
3. “Beneficial ownership”: For the purposes of this Questionnaire, a person
is deemed to have “beneficial ownership” of securities over which such
person, directly or indirectly through any contract, arrangement, understanding,
relationship or otherwise, has or shares (i) voting power (which
includes the power to vote or to direct the voting of such securities) or
(ii) investment power (which includes the power to dispose or direct the disposition
of such securities).
A person is also deemed to be the beneficial owner of securities:
1. the beneficial ownership of which such person has the right, at any
time within 60 days, to acquire, including, but not limited to, any right to
6 Add list of any affiliates of the Company other than any parents or subsidiaries.
F-32
THE IPO AND PUBLIC COMPANY PRIMER
acquire through the exercise of options, warrants or rights, the conversion
of a convertible security or the revocation or automatic termination of a
trust or discretionary account or similar arrangement;
2. the beneficial ownership of which such person has the right to
acquire (as specified in (i)) at any time, where such right is acquired for the
purpose, or with the effect, of changing or influencing control of the
Company, or in connection with or as a participant in any transaction having
such purpose or effect; or
3. with respect to which such person, directly or indirectly, through the
creation or use of a trust, a proxy, power of attorney, pooling arrangement
or any other contract, arrangement or device purports to have divested
himself of beneficial ownership or to have prevented the vesting of beneficial
ownership as part of a scheme to evade the reporting requirements of
Section 13(d) or 13(g) of the Securities Exchange Act of 1934.
In interpreting the above-described provisions, the Securities and Exchange
Commission has taken the position that a person has indirect beneficial ownership
of securities where such person controls the person which has the power
to direct the voting or investment of such securities.
4. “Compensation”: For purposes of this Questionnaire, “compensation”
includes all consideration, from whatever source, for services in all capacities
to the Company and any of its subsidiaries, including transactions between the
Company and a third party when the primary purpose of the transaction is to
furnish compensation to you.
Compensation includes certain non-monetary benefits to a director or an
executive officer (commonly referred to as “fringe benefits” or “perquisites”).
See the definition of “perquisites” below.
5. “Equity security” means any stock or similar security, certificate of
interest or participation in any profit-sharing agreement, pre-organization
certificate or subscription, transferable share, voting trust certificate or certificate
of deposit for an equity security, limited partnership interest, interest in a
joint venture, or certificate of interest in a business trust; or any security convertible,
with or without consideration, into such a security or carrying any
warrant or right to subscribe to or purchase such a security; or any such warrant
or tight; or any put, call, straddle or other option or privilege of buying
such a security from or selling such a security to another without being bound
to do so.
F-33
RR DONNELLEY
6. “Executive Officer” includes the Company’s President and (j).
[“Significant employee” includes the Company’s (k)] (c). For purposes of
Question 19, an “executive officer” of an entity includes the entity’s President,
any Vice President of the entity in charge of a principal business unit, division
or function (such as sales, administration or finance), any other officer who
performs a policy-making function or any other person who performs similar
policy- making functions for the entity, including any executive officers of subsidiaries
of the entity who perform such policymaking functions for the entity.
7. For companies to be listed on NASDAQ, “family member” means a persons
spouse, parents, children and siblings, whether by blood, marriage or
adoption, or anyone residing in such persons home.
8. “Immediate family”: For companies to be listed on NASDAQ, your
“immediate family” means your spouse, parents, children and siblings, whether
by blood, marriage or adoption or anyone residing in your home, and for
companies to be listed on The New York Stock Exchange, your “immediate
family” means your spouse, parents, children, siblings, mothers and
fathers-in-law, sons and daughters-in-law, brothers and sisters-in-law, and
anyone (other than domestic employees) who shares your home. Specifically
for purposes of Question 29, a person’s “immediate family” means any child,
stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law,
son-in-law, daughter-in-law, brother-in-law, or sister-in-law, and any person
(other than a tenant or employee) sharing your household.
9. An “indirect” interest in the transaction may arise because of a position
or relationship with a firm, corporation or other entity which engages in the
transaction, except that no material indirect interest is deemed to arise where
he interest arises only from a position as a director of another corporation or
organization which is a party to the transaction or (ii) the interest arises solely
from the holding of an equity interest (including a limited partnership interest
but excluding a general partnership interest) or a creditor interest in another
party to the transaction and the transaction is not material as to such other
party.
10. “item of value” includes, but is not limited to, any:
(i) Financial consulting and advisory fees, whether in the form of cash,
securities, or any other item of value;
F-34
THE IPO AND PUBLIC COMPANY PRIMER
(ii) Common or preferred stock, options, warrants, and other equity
securities, including debt securities convertible to or exchangeable for
equity securities, received:
(a) for acting as private placement agent for the issuer;
(b) for providing or arranging a loan, credit facility, merger or
acquisition services, or any other service for the issuer;
(c) as an investment in a private placement made by the issuer; or
(d) at the time of the public offering;
(iii) Any right of first refusal provided to any participating member to
underwrite or participate in future public offerings, private placements or
other financings, which will have a compensation value of 1% of the offering
proceeds or that dollar amount contractually agreed to by the issuer
and underwriter to waive or terminate the right of first refusal;
(iv) Compensation to be received by the underwriter and related
persons or by any person nominated by the underwriter as an advisor to
the issuer’s board of directors in excess of that received by other members
of the board of directors; and
Commissions, expense reimbursements, or other compensation to be
received by the underwriter and related persons as a result of the
exercise or conversion, within twelve months following the effective date
of the offering, of warrants, options, convertible securities, or similar securities
distributed as part of the public offering.
11. “material relationship” has not been defined by the Securities
Exchange Commission. However, the Commission likely will construe as a
“material relationship” any relationship which tends to prevent arm’s-length
bargaining in dealing with a company, whether arising from a close business
connection or family relationship, a relationship of control or otherwise. You
should conclude that you have a relationship, for example, with any organization
of which you own, directly or indirectly, 10% or more of the outstanding
voting stock, or in which you have some other substantial interest, and
with any person or organization with whom you have, or with whom any relative
or spouse (or any other person or organization as to which you have any of
the foregoing other relationships) has, a contractual relationship.
12. “Member of FINRA” means any broker or dealer admitted to membership
in the Financial Regulatory Authority, Inc.
F-35
RR DONNELLEY
13. “Parent”: A list of the Company’s parents, if any, is attached.
14. “Perquisites”: Generally, a perquisite is a benefit to an executive that
(1) is not integrally and directly related to the executive’s duties as an officer,
and (2) confers a direct or indirect benefit on the executive (or a family member
of the executive). Tax treatment has no bearing on whether an item should
be characterized as a perquisite.
In addition to the examples given in Question 23 about what may be a perquisite,
below is an illustrative list of items that might be perquisites depending
upon the facts and circumstances. This list is not exhaustive.
Š Any other personal benefit (not described below), other than one of insubstantial
value, which is not directly related to job performance
Š Benefits from third parties or suppliers, such as favorable loans or discounted
products or other benefits from third parties because the company
compensates the suppliers or third parties (either directly or indirectly) for
providing such benefit.
Š Car Allowance
Š Car Insurance
Š Charitable contribution on behalf of the executive
Š Club Dues
Š Club Initiation Fee
Š Commission for Sale of Home
Š Commuting Expenses
Š Computer Equipment
Š Corporate Residence
Š Costs Associated with Expatriate Work Assignment
Š Currency Exchange Arrangements
Š Discounts on Company’s Products/Services Not Generally Available to All
Employees
Š Excess Liability Insurance
Š Executive Office Benefits
Š Financial Consulting Services
Š Gas Allowance
F-36
THE IPO AND PUBLIC COMPANY PRIMER
Š Goods and Services Differential (For Foreign Service)
Š Home Office Costs
Š Home Security
Š Housing Allowance including housing expenses for home repairs, maintenance,
domestic services, improvement, etc.
Š Legal Expenses
Š Life Insurance Premiums
Š Living Expenses
Š Loan forgiveness or company loans on favorable terms
Š Long Term Disability Insurance
Š Meals (other than for business purposes)
Š Medical and Dental Claims/Premiums
Š Parking Fees
Š Personal Liability Insurance
Š Personal Travel on Corporate Aircraft
Š Personal Use of Company-Provided Admin. Support
Š Personal use of Company Vehicles
Š Physical Exam/Voluntary Health Screening
Š Relocation Allowance or payments that permit the executive to continue
living at personal residence
Š School Tuition
Š Secured Parking
Š Security Concerning Fraudulent Data Access
Š Security expenses for residence or personal travel
Š Spouse/Family Member Accompanying Executive on Business Travel
Š Subsidy for Effective Company Representation in the Community
Š Supplemental Accidental Death and Dismemberment Insurance
Š Tax Equalization Payments
Š Tax Gross Ups
Š Telephone Services
Š Company Paid Trips other than Strictly for Business Purposes
F-37
RR DONNELLEY
Š Use of Company tickets for sporting events, concerts, etc. for personal
benefits (e.g., using on self, family, and friends)
Š Use of Corporate Travel Agency for Personal Travel or Executive Dining
Room
Š Wellness Reimbursement (For Fitness Related Activities)
Š Wireless Network for Computer Use
15. “Person”: For the purposes of this Questionnaire, “person” means a
natural person, a corporation, a partnership, an association, a joint-stock
company, a trust, a fund, or any organized group of persons whether
incorporated or not; or any receiver, trustee in a case under Title 11 of the
United States Code or similar official or any liquidating agent for any of the
foregoing, in his capacity as such; or a government, or a political subdivision,
agency or instrumentality of a government.
16. “Person associated with a member” or “associated person of a
member”: Article I (cc) of the FINRA’s By-Laws defines the term “person associated
with a member” or “associated person of a member” to mean a natural
person who is registered or has applied for registration under the rules of
FINRA, a sole proprietor, partner, officer, director or branch manager of any
member of FINRA, or any natural person occupying a similar status or performing
similar functions, or any natural person engaged in the investment banking
or securities business who is directly or indirectly controlling or controlled by
such member (for example, any employee), whether or not such person is
registered or exempt from registration with FINRA.
17. “Subsidiary”: A list of the Company’s subsidiaries is attached as
Annex A.
18. “Transaction” includes, but is not limited to, any financial transaction,
arrangement or relationship (including any indebtedness or guarantee of
indebtedness) or any series of similar transactions, arrangements or relationships.
Note the following with regarding to Question 14:
4. If you or an immediate family member has a position or relationship
with a firm, corporation, or other entity that engages in a transaction with
the Company you or an immediate family member shall not have a reportable
interest in the transaction where the interest arises only:
1. from your or your immediate family member’s position as a
director of another corporation or organization that is a party to the
transaction; or
F-38
THE IPO AND PUBLIC COMPANY PRIMER
2. from the direct or indirect ownership by you or your immediate
family members, in the aggregate, of less than a ten percent equity
interest in another person (other than a partnership) which is a party to
the transaction; or
3. from both such position and ownership specified in (A) and
(B) above; or
4. from your or your immediate family member’s position as a
limited partner in a partnership in which you or your immediate family
members have an interest of less than ten percent, and none of you or
your immediate family members is a general partner of and does not
hold another position in the partnership.
5. The following transactions may be excluded:
5. The transaction is one where the rates or charges involved
in the transaction are determined by competitive bids, or the transaction
involves the rendering of services as a common or contract carrier, or
public utility, at rates or charges fixed in conformity with law or governmental
authority;
6. The transaction involves services as a bank depositary of
funds, transfer agent, registrar, trustee under a trust indenture, or similar
services; or
7. Your interest in the transaction arises solely from the
ownership of a class of equity securities of the registrant and all holders
of that class of equity securities of the registrant received the same benefit
on a pro rata basis.
6. In the case of a transaction involving indebtedness the following
items of indebtedness may be excluded from the calculation of the amount
of indebtedness and need not be reported: amounts due from you or your
immediate family member for purchases of goods and services subject to
usual trade terms, for ordinary business travel and expense payments and
for other transactions in the ordinary course of business.
19. “Underwriter and related persons” includes underwriters, underwriters’
counsel, financial consultants and advisors, finders, FINRA members
participating in the public Offering, and any other persons related to any participating
FINRA member).
F-39
RR DONNELLEY
Annex A to Questionnaire
List of the Company’s Subsidiaries
[To be completed]
F-40
THE IPO AND PUBLIC COMPANY PRIMER
Annex B to Questionnaire
Questions Regarding Financial Expertise
The Securities and Exchange Commission has adopted rules requiring the
board of director of a public company to determine whether an “audit committee
financial expert” serves on a company’s audit committee. To qualify, a person
must possess each of five attributes and must have attained the attributes
through one or more of four means.
Please indicate whether you possess the following five attributes to be considered
an “audit committee financial expert” and indicate the means through
which you attained the required expertise.
1. Do you possess an understanding of GAAP and financial statements?
2. Do you possess the ability to assess the general application of such
principles in connection with the accounting for estimates, accruals
and reserves?
3. Do you have experience preparing, auditing, analyzing or evaluating
financial statements that present a breadth and level of complexity of
accounting issues that are generally comparable to the breadth and
complexity of issues that can reasonably be expected to be raised by
the Company’s financial statements, or do you have experience
actively supervising one or more persons engaged in such practice?
4. Do you have an understanding of internal controls and procedures for
financial reporting?
5. Do you have an understanding of audit committee functions?
If you answered “yes” to all of the questions above, the board of directors
will consider all available facts and circumstances in making its determination
as to whether you qualify as an “audit committee financial expert.” In furtherance
thereof, please indicate and provide details, on a separate sheet if necessary,
of how you attained your audit committee financial expertise in one or
more of the following means:
1. Through education and experience as a principal financial officer,
principal accounting officer, controller, public accountant or auditor
or through experience in one or more positions that involve performance
of similar functions.
F-41
RR DONNELLEY
2. Through experience actively supervising a principal financial officer,
principal accounting officer, controller, public accountant, auditor or
person performing similar functions.
3. Through experience actively overseeing or assessing the performance
of companies or public accountants with respect to the preparation,
auditing or evaluation of financial statements.
4. Through other relevant experience. If so, please describe such other
relevant experience.
F-42
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT G
SAMPLE BUSINESS DUE DILIGENCE OUTLINE
OVERVIEW
Š The attached checklist represents a general outline. Some items may not
be relevant while other items may be added during our discussions. Much
of this data will be useful in completing the prospectus and the subsequent
road show presentation.
Š We defer to the Company as to how to address these various categories.
Our goal is to complete our due diligence process with a minimal level of
disruption to the Company. We would expect to utilize a combination of
conference calls, meetings and physical and/or electronic delivery of financial
and legal information.
I. Industry Information
A. Industry Overview
1. Industry description and size
2. Company’s position within the industry
3. Trends
4. Factors affecting growth and demand
5. Growth opportunities
6. Profit margins
7. Comparison of Company’s performance with that of industry
8. Discussion of key success factors and performance measures
B. Competitor Overview
1. List and description of significant competitors
2. Relevant competitive factors
3. Basis for competition
4. Company’s competitive advantages/disadvantages
5. Potential future competition
6. Barriers to entry
7. Effect of pricing
8. Future opportunities
9. Market share data
10. The Company’s cost position vis-à-vis its competitors
G-1
RR DONNELLEY
II. Company Information
A. Company Organization
1. Organizational and department overview
2. Organization chart
3. Key management and biographies
4. Members of the Board of Directors
— Experience
— Independence
— Anticipated changes
5. Number of employees by function/segment, location, exempt/nonexempt,
full-time/part-time, union/non-union, if applicable
6. Turnover
B. Overview of Business Strategy
1. Corporate strategy and goals
2. Expansion strategy
— Strategic acquisitions/divestitures
• historical and projected acquisition strategy
• acquisition criteria
• assimilation of acquired companies; financial performance
since acquisition
• revenue and profitability of acquired companies
• all historical and planned acquisitions/divestitures and return
on investment, multiples paid
— New product development
— Other growth opportunities
— Existing vs. new product offerings
— Development of proprietary products
3. Differentiating characteristics of the Company
— Management expertise and style
— Employee training, turnover, incentives
— Inventory control
— Vendor relationships
— Other key strengths
G-2
THE IPO AND PUBLIC COMPANY PRIMER
C. Marketing and Customers
1. Customer profile
— Consumer vs. institutional
— Consumer/institutional demographics
2. Customer base/database
3. Promotion and advertising
— Schedules of historical and projected advertising/promotion
programs and expenses by medium
— Extent and nature of co-op spending now and expected in the
future
— Multimedia opportunities
D. Products
1. Description of product categories
2. Sales and profit by product
3. Discuss trends by product for sales and profitability
E. Facilities
1. Size/capacity
2. Date opened
— Update on integration
— Ramp-up schedule
3. Ownership/lease status (and landlord relationships, if any)
4. Current operations and outsourcing arrangements
5. Environmental issues
F. Vendors
1. Significant vendors, volumes
2. Vendor shortages/interruptions, if any
3. Alternative vendors
4. Vendor concentration vis-à-vis competitors
5. Exclusive relationships/development of proprietary products
— Terms of relationship
G-3
RR DONNELLEY
G. Management Information Systems
1. Description of systems in place
— Database management
— Financial
2. Capabilities and limitations of systems
3. Internal controls over financial reporting
4. Recent and planned innovations
III. Financial Information
A. Historical Financials to Date
1. Income statement
— Detailed schedule of revenue and gross profit by product
— Detailed schedule of SG&A by line item
— Detailed depreciation and amortization schedules
— Revenue and expense recognition policy and comparison to
industry standards
— Analysis of budget vs. actual results to date
— Tax information
— Detail on any historical or projected non-recurring items
— Seasonality
2. Balance sheet
— Accounts receivable (aging, delinquencies, reserve and write-off
policies)
— Inventory (valuation, reserves, shrinkage and composition by
category)
— Complete breakdown of prepaid expenses, other current and
fixed assets (schedules, write-ups or downs, adjustments,
reserves)
— Accounts payable (terms, creditors)
— Detailed breakdown of any accrued deferred or contingent
liabilities
— Recent appraisals
— Historical analysis of borrowings
— Bank credit agreements and any other loan documents
G-4
THE IPO AND PUBLIC COMPANY PRIMER
— Liens on real and personal property
3. Cash flow
— Working capital detail by month
— Detailed capital expenditure schedule (historical vs. planned)
4. Funding
— Bank facilities
— Other funding arrangements
— Terms of securities issues, including preferred stock
5. Off-balance sheet transactions
— Nature and business purpose
— Cash flows and other benefits to the company arising from the
transactions
— Obligations or liabilities of the company arising from the
transactions
6. Financial reporting controls and procedures
— Internal controls and procedures
— Auditor independence
7. Internal financial reporting packages
B. Overview and Description of Projections
1. Quarterly income statement, balance sheet and cash flow
2. Acquisition schedule
3. Overhead consolidation assumptions
4. Assumptions by product, category
5. Capital expenditure requirements
6. Future borrowings or debt paydown
7. Covenant compliance
8. Overall expected liquidity situation
IV. Legal and Administrative Information
A. Litigation and Legal Proceedings
1. Litigation and claims settled or concluded
2. Litigation and claims pending or threatened
3. Information on legal proceedings, if any
G-5
RR DONNELLEY
4. Overview of relevant regulations and local law considerations
5. Expected relevant legislative and regulatory changes
6. Summary of significant contractual obligations, other than leases
B. Personnel
1. Employment contracts
2. Consulting contracts
3. Employee benefits plans
4. Noncompetition agreements
5. Pension liabilities and retiree health plans
6. Information on any union representation, strikes
7. Incentive compensation plans
8. Existence of loans to directors and executive officers
C. Insurance
1. Insurance policies and coverage
2. Claims history and outstanding claims
D. Material Agreements
1. Lease agreements for facilities
2. Material supply, marketing, purchase, joint venture/merger/
disposition agreements
3. Material agreements with vendors
4. Material financing arrangements/agreements
5. Indemnification agreements
E. Corporate Governance
1. Audit Committee
— Members (and their independence)
— Audit Committee Financial Expert
— Committee Charter
2. Disclosure Committee
— Members
— Procedures
G-6
THE IPO AND PUBLIC COMPANY PRIMER
— Committee Charter
3. Compensation Committee
— Members
— Committee Charter
4. Nominating/Corporate Governance Committee
— Members
— Committee Charter
5. Use/applicability of controlled company, EGC and foreign private
issuer exemptions
G-7
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT H
SAMPLE ORGANIZATIONAL MEETING AGENDA
Š Organizational Matters
Introduce working group
—Management
—Underwriters
—Company counsel
—Underwriters counsel
—Auditors
—Review working group list
Š Structure of the Offering
Corporate entity to be taken public
—Legal, tax, ownership issues
Offering size
—Overallotment option
—Selling stockholders
Use of proceeds
Lock-up
—Time period
—Persons covered
Distribution considerations
—Domestic/International
—Directed shares
—Syndicate structure
Road show
Š Public Relations during Registration Process
“Gun jumping” and testing-the-waters
Control of information and press releases
Employee briefings
H-1
RR DONNELLEY
Š Timing and Due Diligence
Timing of drafting sessions
Schedule of underwriters’ business and financial due diligence with the
company (legal review to be coordinated by counsel)
Underwriters’ due diligence with management, audit committee and
outside auditors
Schedule of research analysts’ due diligence meetings
Facility visits
Due diligence questions and document request list
D&O and FINRA questionnaires
Other legal review
Target filing date
SEC review process
Road show preparation and schedule
Š Accounting Issues
Periods to be audited; timing
Financial statements of acquired businesses
Financial presentation in prospectus
Pro forma financial information (reconciliation to GAAP measures)
Off-balance sheet transactions
Auditors—qualifications, approval and independence requirements
Comfort letter
Prior or other auditor consents required
Š Legal Issues
Corporate matters—tax considerations, amendments to certificate of
incorporation and by-laws
Board meetings—dates, preparation of resolutions, authority given to
special or executive committee and power of attorney for interim
amendments
Intercompany relationships and transactions (including existing loans to
directors and/or executive officers)
Board of directors, including anticipated changes, if any
H-2
THE IPO AND PUBLIC COMPANY PRIMER
Audit Committee Compliance—authority, independence, existence of
financial expert and whistleblower procedures (complaints regarding
accounting/auditing matters)
Compensation Committee
Nominating/Corporate Governance Committee
Disclosure Committee—controls and procedures
Codes of Ethics for senior executives and senior financial officers
(discuss any waivers therefrom)
Corporate governance guidelines
Insider policies and procedures
FCPA policy
Major existing/pending contingencies (including litigation and other
corporate events)
Underwriting agreement (consider legal opinions from third parties for
significant subsidiaries and/or selling stockholders)
D&O insurance
Š Other Logistics
Employee purchases and awards of stock or options
Exchange listing(s) and stock symbol
Blue sky issues
Selection of registrar and transfer agent
Selection of financial printer
Selection of public relations firm
Photographs/artwork/logo for inside front and back cover of prospectus
H-3
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT I
SAMPLE TIMETABLE AND RESPONSIBILITY CHECKLIST
Summary Timetable
January 2014 February 2014
S M T W T F S S M T W T F S
1 2 3 4 1
5 6 7 8 9 10 11 2 3 4 5 6 7 8
12 13 14 15 16 17 18 9 10 11 12 13 14 15
19 20 21 22 23 24 25 16 17 18 19 20 21 22
26 27 28 29 30 31 23 24 25 26 27 28
March 2014 April 2014
S M T W T F S S M T W T F S
1 1 2 3 4 5
2 3 4 5 6 7 8 6 7 8 9 10 11 12
9 10 11 12 13 14 15 13 14 15 16 17 18 19
16 17 18 19 20 21 22 20 21 22 23 24 25 26
23 24 25 26 27 28 29 27 28 29 30
30 31
Event
Š Week of January 6 . . . . . . . . . . . . . . Š Organizational meeting; begin due
diligence
Š Begin legal review
Š Begin preparation of registration
statement
Š Weeks of January 20 through
February 17 . . . . . . . . . . . . . . . . . .
Š Continue preparation of registration
statement
Š Continue due diligence
Š Week of February 24 . . . . . . . . . . . . Š Complete pre-filing/draft submission
due diligence
Š File registration statement and
confidential treatment request with
I-1
RR DONNELLEY
Event
the SEC or submit draft confidentially
under JOBS Act
Š Weeks of February 24 and
March 3 and March 10 . . . . . . . . .
Š Begin preparation of road show
and other marketing plans
Š Week of March 17 . . . . . . . . . . . . . . Š Receive comments on registration
statement from the SEC
Š Respond to SEC requests
Š Week of March 24 . . . . . . . . . . . . . . Š Re-file or submit registration statement
with the SEC
Š Complete road show presentation
Š Weeks of March 31, April 14 and
April 21 . . . . . . . . . . . . . . . . . . . . . . Š Receive final comments from SEC
on registration statement and confidential
treatment request
Š Print and circulate preliminary
prospectus
Š Rehearse road show presentation
with underwriters
Š Weeks of April 28 and May 5 . . . . . Š Road show (note: must be not earlier
than 21 days after registration
statement first filed with SEC in
event confidential submissions
previously made under JOBS Act).
Š Week of May 19 . . . . . . . . . . . . . . . . Š Pricing
Š Closing
I-2
THE IPO AND PUBLIC COMPANY PRIMER
Participants
Company . . . . . . . . . . . . . . . . . . . CO Underwriters’ Counsel . . . . . . UC
Managing Underwriter . . . . . . . . UW Accountants . . . . . . . . . . . . . . . A
Company Counsel . . . . . . . . . . . . CC Financial Printer . . . . . . . . . . . P
Week of Activity Responsibility
January 6 Organizational meeting . . . . . . . . . . . . . . . . . . . All
Complete working group list . . . . . . . . . . . . . . All
Initial business due diligence . . . . . . . . . . . . . . All
Commence legal review, including review of
corporate records . . . . . . . . . . . . . . . . . . . . . UC, CC
Commence preparation of the following:
(a) Directors’ and officers’ questionnaires
. . . . . . . . . . . . . . . . . . . . . . CC
(b) Powers of attorney for registration
statement and amendments . . . . . . . CO, CC
(c) Resolutions for directors’
meeting . . . . . . . . . . . . . . . . . . . . . . . . CO, CC
Due diligence meetings . . . . . . . . . . . . . . . . . . All
Distribute final form of D&O questionnaire
and FINRA questionnaire . . . . . . . . . . . . . . . CC, UC
Review with management internal controls
over financial reporting; meet with audit
committee regarding auditor qualifications
and independence and audit committee
compliance; discuss comfort letter with
accountants . . . . . . . . . . . . . . . . . . . . . . . . . . CO, UW,
UC, CC, A
Commence preparation of first draft of
registration statement . . . . . . . . . . . . . . . . . . CO, CC
Commence preparation of underwriting
agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . UC
Begin preparation of listing application . . . . . CO, CC
Select and reserve trading symbol . . . . . . . . . CO, CC
I-3
RR DONNELLEY
Week of Activity Responsibility
January 20—
January 27
Meet to discuss proposed revisions to first
draft of registration statement . . . . . . . . . . . . All
Select transfer agent, registrar and printer . . . . CO, CC
January 27—
February 10
Distribute drafts of registration statement to
all parties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, CC
Distribute draft of underwriting agreement . . . UC, UW
Distribute draft of board resolutions . . . . . . . . . CO, CC
Distribute drafts of revised charter and bylaws,
if necessary . . . . . . . . . . . . . . . . . . . . . . . CO, CC
Receive any outstanding D&O
questionnaires . . . . . . . . . . . . . . . . . . . . . . . . . . CC
Prepare exhibits for registration statement,
including redacted versions pursuant to
confidential treatment request, if any, and
execute signature pages and power of
attorney . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, CC
Meet to discuss drafts of registration
statement and underwriting agreement . . . . . All
Provide form of comfort letter to
underwriters . . . . . . . . . . . . . . . . . . . . . . . . . . . A
Board of directors meets to adopt resolutions
to: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, CC
(a) Authorize execution and filing of
registration statement and amendments
thereto and approve form of
underwriting agreement;
(b) Authorize attorneys-in-fact to sign
amendments to registration statement;
(c) Authorize registration of the common
stock;
(d) Appoint transfer agent and registrar;
and
(e) Approve form of certificate of common
stock
I-4
THE IPO AND PUBLIC COMPANY PRIMER
Week of Activity Responsibility
Complete arrangements with transfer agent
and registrar . . . . . . . . . . . . . . . . . . . . . . . . . . . CO
Prepare drafts of Form 3 and Form 4, if
applicable, for distribution to directors and
executive officers; obtain EDGAR access
codes for directors and executive officers . . CO
February 17 Send revised draft of registration statement to
printer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CC
Obtain signature pages and powers of attorney
for registration statement and amendments
from directors and officers; furnish copy to
underwriters’ counsel and company counsel
(signature pages required only with first
filing of registration statement and not
confidential drafts submitted under JOBS
Act) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, CC
Prepare filing/submission package, letter of
transmittal and exhibits to registration
statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CC, UC
Wire filing fee to SEC (unless submitting
confidential draft under JOBS Act, in which
case filing fee is due when registration
statement is first filed publicly) . . . . . . . . . . . CO
Distribute printed proof of registration
statement to working group . . . . . . . . . . . . . . CC, P
February 24 Meet at printer to review printed proof of
registration statement and finalize
documentation . . . . . . . . . . . . . . . . . . . . . . . . . All
File or submit confidential draft registration
statement with SEC via EDGAR . . . . . . . . . . . CC
Contact SEC to determine review period . . . . . CC
Send FINRA application and registration
statement and related documents to FINRA,
with filing fee . . . . . . . . . . . . . . . . . . . . . . . . . . UC
I-5
RR DONNELLEY
Week of Activity Responsibility
File listing application (possibly deferred until
first filing of registration statement) . . . . . . . CC
March 3—
March 17
Meet to discuss road show presentation (live
and/or internet) . . . . . . . . . . . . . . . . . . . . . . . . . CO, UW
Prepare preliminary road show schedule . . . . . UW
Commence preparation of road show
presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, UW
March 24 Receive SEC comments . . . . . . . . . . . . . . . . . . . . All
Respond to SEC requests . . . . . . . . . . . . . . . . . . All
March 31 Complete road show presentation . . . . . . . . . . . CO
Submit proposed syndicate list to company . . . UW
File or submit amendment no. 1 to registration
statement (to reflect SEC comments) to
SEC via EDGAR (and FINRA if filed) . . . . . . All
April 7—
April 14
Receive additional comments from SEC . . . . . . All
File amendment no. 2 to registration statement
with SEC and FINRA . . . . . . . . . . . . . . . . . . . . All
Provide printer with quantities required for
preliminary prospectuses . . . . . . . . . . . . . . . . UW
Print preliminary prospectus . . . . . . . . . . . . . . . CC, UC
Distribute preliminary prospectus . . . . . . . . . . . P
Rehearse road show . . . . . . . . . . . . . . . . . . . . . . . CO, UW
Receive stock certificate proofs (unless post-
IPO shares to be certificate-less) . . . . . . . . . . CC, UC
Mail to proposed syndicate group registration
statement, preliminary prospectus, form of
underwriting agreement and managing
underwriters’ transmittal letter . . . . . . . . . . . UW
Finalize any outstanding issues in comfort
letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . UW, UC, A
Finalize Forms 3 and 4, if applicable, for filing
with the SEC via EDGAR . . . . . . . . . . . . . . . . . CO
Execute required lock-up agreements . . . . . . . . CO
I-6
THE IPO AND PUBLIC COMPANY PRIMER
Week of Activity Responsibility
Finalize road show— issue invitations to
institutions and dealers for meeting in
selected cities . . . . . . . . . . . . . . . . . . . . . . . . . . UW
Management presentations to underwriters’
sales forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, UW
April 21—
April 28
Begin road show . . . . . . . . . . . . . . . . . . . . . . . . . . CO, UW
Prepare requests for acceleration on behalf of
Company and underwriters . . . . . . . . . . . . . . . CO, CC,
UW, UC
Prepare tombstone advertisement and press
release announcing the offering . . . . . . . . . . . CO, UW
Meeting of board of directors or executive
committee to: . . . . . . . . . . . . . . . . . . . . . . . . . . CO
(a) Approve final prospectus;
(b) Approve underwriting agreement and
authorize execution; and
(c) Ratify acts of officers in connection
with offering
Submit acceleration request letters to SEC . . . CC, UC, P
File Forms 3 and 4 with the SEC on or before
effective date of the registration
statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . CO, P
I-7
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT J
SAMPLE AUDIT COMMITTEE CHARTER
[NYSE Company Version]
1. STATUS
The Audit Committee (the “Committee”) is a committee of the Board of Directors
(the “Board”) of (the “Company”).
2. PURPOSE
The Audit Committee is appointed by the Board for the primary purposes of:
• Performing the Board’s oversight responsibilities as they relate to the
Company’s accounting policies and internal controls, financial reporting
practices and legal and regulatory compliance, including, among
other things:
—the quality and integrity of the Company’s financial statements;
—the Company’s compliance with legal and regulatory requirements;
—review of the independent auditors’ qualifications and independence;
and
—the performance of the Company’s internal audit function and the
Company’s independent auditors;
• Maintaining, through regularly scheduled meetings, a line of communication
between the Board and the Company’s financial management,
internal auditors and independent auditors, and
• Preparing the report to be included in the Company’s annual proxy
statement, as required by the Securities and Exchange Commission’s
(“SEC”) rules.
3. COMPOSITION AND QUALIFICATIONS
The Committee shall be appointed by the Board and shall be comprised of
three or more Directors (as determined from time to time by the Board), each
of whom shall meet the independence and other qualification requirements of
the Sarbanes-Oxley Act of 2002 (the “Act”), the New York Stock Exchange, Inc.
and all other applicable laws and regulations. Each member of the Committee
shall be financially literate and at least one member of the Committee shall
have accounting or related financial management expertise, as each such qualification
is interpreted by the Board in its business judgment. In addition, to the
extent practicable, at least one member of the Committee shall be an “audit
committee financial expert” as such term is defined by the SEC.
J-1
RR DONNELLEY
4. RESPONSIBILITIES
The Committee will:
(1) Review and discuss the annual audited financial statements and the
Company’s disclosures under “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” with management and the
independent auditors. In connection with such review, the Committee will:
• Discuss with the independent auditors the matters required to be
discussed by Statement on Auditing Standards No. 61 (as may be
modified or supplemented) and the matters in the written disclosures
required by the applicable requirements of the Public Company
Accounting Oversight Board regarding the independent accountant’s
communications with the audit committee concerning independence;
• Review significant changes in accounting or auditing policies;
• Review with the independent auditors any problems or difficulties
encountered in the course of their audit, including any change in the
scope of the planned audit work and any restrictions placed on the
scope of such work and management’s response to such problems or
difficulties;
• Review with the independent auditors, management and the senior
internal auditing executive the adequacy of the Company’s internal
controls, and any significant findings and recommendations with
respect to such controls;
• Review reports required to be submitted by the independent auditor
concerning: (a) all critical accounting policies and practices used;
(b) all alternative treatments of financial information within generally
accepted accounting principles (“GAAP”) that have been discussed
with management, the ramifications of such alternatives, and the
accounting treatment preferred by the independent auditors; and
(c) any other material written communications with management;
• Review (a) major issues regarding accounting principles and financial
statement presentations, including any significant changes in the
Company’s selection or application of accounting principles, and
major issues as to the adequacy of the Company’s internal controls
and any special audit steps adopted in light of material control deficiencies;
and (b) analyses prepared by management and/or the
independent auditor setting forth significant financial reporting issues
J-2
THE IPO AND PUBLIC COMPANY PRIMER
and judgments made in connection with the preparation of the financial
statements, including analysis of the effects of alternative GAAP
methods on the financial statements and the effects of regulatory and
accounting initiatives, as well as off-balance sheet structures, on the
financial statements of the Company; and
• Discuss policies and procedures concerning earnings press releases
and review the type and presentation of information to be included in
earnings press releases (paying particularly attention to any use of
“pro forma” or “adjusted” non-GAAP information), as well as financial
information and earnings guidance provided to analysts and rating
agencies.
(2) Review and discuss the quarterly financial statements and the Company’s
disclosures provided in periodic quarterly reports including “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” with
Management, the senior internal auditing executive and the independent auditor.
(3) Oversee the external audit coverage. The Company’s independent auditors
are ultimately accountable to the Committee, which has the direct authority
and responsibility to appoint, retain, compensate, terminate, select, evaluate
and, where appropriate, replace the independent auditors. In connection with
its oversight of the external audit coverage, the Committee will:
• Have authority to appoint and replace (subject to stockholder approval,
if deemed advisable by the Board) the independent auditors;
• Have authority to approve the engagement letter and the fees to be
paid to the independent auditors;
• Pre-approve all audit and non-audit services to be performed by the
independent auditors and the related fees for such services other than
prohibited nonauditing services promulgated under the rules and regulations
of the SEC (subject to the inadvertent de minimus exceptions
set forth in the Act and the SEC rules);
• Obtain confirmation and assurance as to the independent auditors’
independence, including ensuring that they submit on a periodic basis
(not less than annually) to the Committee a formal written statement
delineating all relationships between the independent auditors and the
Company. The Committee is responsible for actively engaging in a
dialogue with the independent auditors with respect to any disclosed
J-3
RR DONNELLEY
relationships or services that may impact the objectivity and
independence of the independent auditors and for taking appropriate
action in response to the independent auditors’ report to satisfy itself
of their independence;
• At least annually, obtain and review a report by the independent auditors
describing: the firm’s internal quality-control procedures; any
material issues raised by the most recent internal quality-control
review, or peer review, of the firm, or by any inquiry or investigation
by governmental or professional authorities, within the preceding five
years, respecting one or more independent audits carried out by the
firm, and any steps taken to deal with any such issues; and to assess
the independent auditors’ independence, all relationships between the
independent auditors and the Company;
• Meet with the independent auditors prior to the annual audit to discuss
planning and staffing of the audit;
• Review and evaluate the performance of the independent auditors, as
the basis for a decision to reappoint or replace the independent auditors;
• Set clear hiring policies for employees or former employees of the
independent auditors, including but not limited to, as required by all
applicable laws and listing rules; and
• Assure regular rotation of the lead audit partner, as required by the
Act, and consider whether rotation of the independent auditor is
required to ensure independence.
(4) Oversee internal audit coverage. In connection with its oversight
responsibilities, the Committee will:
• Review the appointment or replacement of the senior internal auditing
executive;
• Review, in consultation with management, the independent auditors
and the senior internal auditing executive, the plan and scope of
internal audit activities;
• Review internal audit activities, budget and staffing; and
• Review significant reports to management prepared by the internal
auditing department and management’s responses to such reports.
J-4
THE IPO AND PUBLIC COMPANY PRIMER
(5) Review with the independent auditors and the senior internal auditing
executive the adequacy of the Company’s internal controls, and any significant
findings and recommendations with respect to such controls.
(6) Resolve any differences in financial reporting between management and
the independent auditors.
(7) Establish procedures for (i) receipt, retention and treatment of complaints
received by the Company regarding accounting, internal accounting
controls or auditing matters and (ii) the confidential, anonymous submission by
employees of concerns regarding questionable accounting or auditing matters.
(8) Discuss policies and guidelines to govern the process by which risk
assessment and risk management is undertaken.
(9) Meet periodically with management to review and assess the Company’s
major financial risk exposures and the manner in which such risks are being
monitored and controlled.
(10) Meet periodically (not less than annually) in separate executive session
with each of the chief financial officer, the senior internal auditing executive,
and the independent auditors.
(11) Review periodically with the Company’s General Counsel (i) legal and
regulatory matters which may have a material effect on the financial statements,
and (ii) corporate compliance policies or codes of conduct.
(12) As appropriate, obtain advice and assistance from outside legal,
accounting or other advisers.
(13) Report regularly to the Board with respect to Committee activities.
(14) Prepare the report of the Committee required by the rules of the SEC
to be included in the proxy statement for each annual meeting.
(15) Review and reassess annually the adequacy of this Committee Charter
and recommend any proposed changes to the Board.
5. PROCEDURES
(1) Action.
A majority of the members of the entire Committee shall constitute a quorum.
The Committee shall act on the affirmative vote a majority of members present
at a meeting at which a quorum is present. Without a meeting, the Committee
may act by unanimous written consent of all members. However, the Committee
may delegate to one or more of its members the authority to grant
J-5
RR DONNELLEY
pre-approvals of audit and permitted non-audit services, provided the decision
is reported to the full Committee at its next scheduled meeting.
(2) Fees.
The Company shall provide for appropriate funding, as determined by the
Committee, for payment of compensation: (a) to outside legal accounting or
other advisors employed by the Committee; and (b) for ordinary administrative
expenses of the Committee that are necessary or appropriate in carrying out its
duties.
(3) Limitations.
While the Committee has the responsibilities and powers set forth in this
Charter, it is not the duty of the Committee to plan or conduct audits or to
determine that the Company’s financial statements are complete and accurate
and are in accordance with GAAP. This is the responsibility of management and
the independent auditors.
J-6
THE IPO AND PUBLIC COMPANY PRIMER
SAMPLE AUDIT COMMITTEE CHARTER
[NASDAQ Company Version]
1. STATUS
The Audit Committee (the “Committee”) is a committee of the Board of Directors
(the “Board”) of (the “Company”).
2. PURPOSE
The Committee is appointed by the Board for the primary purposes of:
• Performing the Board’s oversight responsibilities as they relate to the
Company’s accounting policies and internal controls, financial reporting
practices and legal and regulatory compliance, including, among
other things:
—the quality and integrity of the Company’s financial statements;
—the Company’s compliance with legal and regulatory requirements;
—review of the independent auditors’ qualifications and independence;
and
—the performance of the Company’s internal audit function and the
Company’s independent auditors;
• Maintaining, through regularly scheduled meetings, a line of communication
between the Board and the Company’s financial management,
internal auditors and independent auditors, and
• Preparing the report to be included in the Company’s annual proxy
statement, as required by the Securities and Exchange Commission’s
(“SEC”) rules.
3. COMPOSITION AND QUALIFICATIONS
The Committee shall be appointed by the Board and shall be comprised of
three or more Directors (as determined from time to time by the Board), each
of whom shall meet the independence requirements of the Sarbanes-Oxley Act
of 2002 (the “Act”), the NASDAQ Stock Market, Inc. and all other applicable
law. Each member of the Committee shall be financially literate and at least one
member of the Committee shall have past employment experience in finance or
accounting, requisite professional certification in accounting or any other
comparable experience or background which results in the individual’s financial
sophistication, including being or having been a chief executive officer,
chief financial officer or other senior officer with financial oversight
J-7
RR DONNELLEY
responsibilities, as each such qualification is interpreted by the Board in its
business judgment. In addition, to the extent practicable at least one member of
the Committee shall be an “audit committee financial expert” as such term is
defined by the SEC.
4. RESPONSIBILITIES
The Committee will:
(1) Review and discuss the annual audited financial statements and the
Company’s disclosures under “Management’s Discussion and Analysis of
Financial Condition and Results of Operations” with management and the
independent auditors. In connection with such review, the Committee will:
• Discuss with the independent auditors the matters required to be
discussed by Statement on Auditing Standards No. 61 (as may be
modified or supplemented) and the matters in the written disclosures
required by the applicable requirements of the Public Company
Accounting Oversight Board regarding the independent accountant’s
communications with the audit committee concerning independence;
• Review significant changes in accounting or auditing policies;
• Review with the independent auditors any problems or difficulties
encountered in the course of their audit, including any change in the
scope of the planned audit work and any restrictions placed on the
scope of such work and management’s response to such problems or
difficulties;
• Review with the independent auditors, management and the senior
internal auditing executive the adequacy of the Company’s internal
controls, and any significant findings and recommendations with
respect to such controls;
• Review reports required to be submitted by the independent auditor
concerning: (a) all critical accounting policies and practices used;
(b) all alternative treatments of financial information within generally
accepted accounting principles (“GAAP”) that have been discussed
with management, the ramifications of such alternatives, and the
accounting treatment preferred by the independent auditors; and
(c) any other material written communications with management;
• Review (a) major issues regarding accounting principles and financial
statement presentations, including any significant changes in the
J-8
THE IPO AND PUBLIC COMPANY PRIMER
Company’s selection or application of accounting principles, and
major issues as to the adequacy of the Company’s internal controls
and any special audit steps adopted in light of material control deficiencies;
and (b) analyses prepared by management and/or the
independent auditor setting forth significant financial reporting issues
and judgments made in connection with the preparation of the financial
statements, including analysis of the effects of alternative GAAP
methods on the financial statements and the effects of regulatory and
accounting initiatives, as well as off-balance sheet structures, on the
financial statements of the Company; and
• Discuss policies and procedures concerning earnings press releases
and review the type and presentation of information to be included in
earnings press releases (paying particularly attention to any use of
“pro forma” or “adjusted” non-GAAP information), as well as financial
information and earnings guidance provided to analysts and rating
agencies.
(2) Review and discuss the quarterly financial statements and the Company’s
disclosures provided in periodic quarterly reports including “Management’s
Discussion and Analysis of Financial Condition and Results of Operations” with
Management, the senior internal auditing executive and the independent auditor.
(3) Oversee the external audit coverage. The Company’s independent auditors
are ultimately accountable to the Committee, which has the direct authority
and responsibility to appoint, retain, compensate, terminate, select, evaluate
and, where appropriate, replace the independent auditors. In connection with
its oversight of the external audit coverage, the Committee will:
• Have authority to appoint and replace (subject to stockholder approval,
if deemed advisable by the Board) the independent auditors;
• Have authority to approve the engagement letter and the fees to be
paid to the independent auditors;
• Pre-approve all audit and non-audit services to be performed by the
independent auditors and the related fees for such services other than
prohibited nonauditing services as promulgated under rules and regulations
of the SEC (subject to the inadvertent de minimus exceptions
set forth in the Act and the SEC rules);
J-9
RR DONNELLEY
• Obtain confirmation and assurance as to the independent auditors’
independence, including ensuring that they submit on a periodic basis
(not less than annually) to the Committee a formal written statement
delineating all relationships between the independent auditors and the
Company. The Committee is responsible for actively engaging in a
dialogue with the independent auditors with respect to any disclosed
relationships or services that may impact the objectivity and
independence of the independent auditors and for taking appropriate
action in response to the independent auditors’ report to satisfy itself
of their independence;
• At least annually, obtain and review a report by the independent auditors
describing: the firm’s internal quality-control procedures; any
material issues raised by the most recent internal quality-control
review, or peer review, of the firm, or by any inquiry or investigation
by governmental or professional authorities, within the preceding five
years, respecting one or more independent audits carried out by the
firm, and any steps taken to deal with any such issues; and to assess
the independent auditors’ independence, all relationships between the
independent auditors and the Company;
• Meet with the independent auditors prior to the annual audit to discuss
planning and staffing of the audit;
• Review and evaluate the performance of the independent auditors, as
the basis for a decision to reappoint or replace the independent auditors;
• Set clear hiring policies for employees or former employees of the
independent auditors, including but not limited to, as required by all
applicable laws and listing rules; and
• Assure regular rotation of the lead audit partner, as required by the
Act, and consider whether rotation of the independent auditor is
required to ensure independence.
(4) Oversee internal audit coverage. In connection with its oversight
responsibilities, the Committee will:
• Review the appointment or replacement of the senior internal auditing
executive;
J-10
THE IPO AND PUBLIC COMPANY PRIMER
• Review, in consultation with management, the independent auditors
and the senior internal auditing executive, the plan and scope of
internal audit activities;
• Review internal audit activities, budget and staffing; and
• Review significant reports to management prepared by the internal
auditing department and management’s responses to such reports.
(5) Review with the independent auditors and the senior internal auditing
executive the adequacy of the Company’s internal controls, and any significant
findings and recommendations with respect to such controls.
(6) Resolve any differences in financial reporting between management and
the independent auditors.
(7) Establish procedures for (i) receipt, retention and treatment of complaints
received by the Company regarding accounting, internal accounting
controls or auditing matters and (ii) the confidential, anonymous submission by
employees of concerns regarding questionable accounting or auditing matters.
(8) Discuss policies and guidelines to govern the process by which risk
assessment and risk management is undertaken.
(9) Meet periodically with management to review and assess the Company’s
major financial risk exposures and the manner in which such risks are being
monitored and controlled.
(11) Meet periodically (not less than annually) in separate executive session
with each of the chief financial officer, the senior internal auditing executive,
and the independent auditors.
(12) Review and approve all “related party transactions” requiring disclosure
under SEC Regulation S-K, Item 404.
(13) Review periodically with the Company’s General Counsel (i) legal and
regulatory matters which may have a material effect on the financial statements,
and (ii) corporate compliance policies or codes of conduct.
(14) As appropriate, obtain advice and assistance from outside legal,
accounting or other advisers.
(15) Report regularly to the Board with respect to Committee activities.
(16) Prepare the report of the Committee required by the rules of the SEC
to be included in the proxy statement for each annual meeting.
(17) Review and reassess annually the adequacy of this Committee Charter
and recommend any proposed changes to the Board.
J-11
RR DONNELLEY
5. PROCEDURES
(1) Action.
A majority of the members of the entire Committee shall constitute a quorum.
The Committee shall act on the affirmative vote a majority of members present
at a meeting at which a quorum is present. Without a meeting, the Committee
may act by unanimous written consent of all members. However, the Committee
may delegate to one or more of its members the authority to grant
pre-approvals of audit and permitted non-audit services, provided the decision
is reported to the full Committee at its next scheduled meeting.
(2) Fees.
The Company shall provide for appropriate funding, as determined by the
Committee, for payment of compensation: (a) to outside legal accounting or
other advisors employed by the Committee; and (b) for ordinary administrative
expenses of the Committee that are necessary or appropriate in carrying out its
duties.
(3) Limitations.
While the Committee has the responsibilities and powers set forth in this
Charter, it is not the duty of the Committee to plan or conduct audits or to
determine that the Company’s financial statements are complete and accurate
and are in accordance with GAAP. This is the responsibility of management and
the independent auditors.
J-12
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT K
SAMPLE COMPENSATION COMMITTEE CHARTER
1. STATUS
The Compensation Committee (the “Committee”) is a committee of the
Board of Directors (the “Board”) of (the “Corporation”).
2. PURPOSE
The Committee shall discharge the responsibilities of the Board relating to
compensation of the Corporation’s executive officers.
3. MEMBERSHIP
The Committee shall consist of at least three members of the Board, as the
Board shall from time to time determine. All Committee members shall be
“Independent,” as that term is defined in the applicable [(New York Stock
Exchange/NASDAQ)] rules and in the Corporation’s Corporate Governance
Guidelines. Additionally, no director may serve unless he or she is (1) a “Nonemployee
director” as that term is defined for purposes of Rule 16b-3 under the
Securities Exchange Act of 1934, as amended, and (2) an “outside director” as
that term is defined for purposes of Section 162(m) of the Internal Revenue
Code of 1986, as amended.
4. APPOINTMENT AND REMOVAL
The members of the Committee shall be elected by the Board at its first meeting
following the Annual Meeting of Shareholders and shall serve until the first
meeting of the Board following the Annual Meeting of Shareholders and until
their successors are elected or until their earlier death, resignation or removal,
with or without cause, in the discretion of the Board. In the event of a vacancy
on the Committee for any reason, the Board shall elect an independent director
to replace the departed Director for the remainder of the unexpired term.
Unless a Chair is elected by the Board, the members of the Committee shall
elect a Chair by majority vote of the full Committee membership.
5. DUTIES AND RESPONSIBILITIES
The Committee shall have the following duties and responsibilities:
Š to review and approve corporate goals and objectives relevant to the
compensation for executive officers, to evaluate the performance of executive
officers in light of those goals and objectives, and to determine and
approve the compensation level of executive officers based on this evaluation;
K-1
RR DONNELLEY
Š [The following is suggested as a best practice by NYSE rules as to CEO]
in determining the long-term incentive component of executive compensation,
the committee shall consider the Corporation’s performance and relative
shareholder return, the value of similar incentive awards to executive
officers in comparable positions at comparable companies, and awards
given to the executive officers of the Corporation in past years;
Š to administer incentive-compensation plans and equity-based plans
[specify other types of compensation and benefit plans] established or
maintained by the Corporation from time to time (each, a “Plan”);
Š to make recommendations to the Board with respect to the adoption,
amendment, termination or replacement of the Plans;
Š to recommend to the Board the compensation for Board members, such as
retainer, committee chairman fees, stock options and other similar items
as appropriate, and pursuant to the Corporation’s corporate governance
guidelines;
Š to review and discuss the “Compensation Discussion and Analysis” disclosure
with management, recommend to the Board its inclusion in the
Company’s annual proxy statement, and prepare a report for inclusion in
such proxy statement that certifies that the Committee has discharged this
duty; and
Š Align the company’s compensation polices with stockholders’ long-term
interests and avoid short-term rewards for management decisions that
could pose undue long-term risks to the Company and its stockholders;
Š [specify other responsibilities].
6. POWERS AND AUTHORITY
The Board delegates to the Committee all powers and authority that are
necessary or appropriate to fulfill its duties and obligations hereunder, including,
without limitation:
Š to interpret the provisions of the Plans;
Š to establish such rules as it finds necessary or appropriate for implementing
or conducting the Plans;
Š to grant or to approve or disapprove participation of individual employees
in the Plans;
K-2
THE IPO AND PUBLIC COMPANY PRIMER
Š to make all other decisions and determinations required of the Committee
by the terms of the Plans or as the Committee considers appropriate for
the operation of the Plans and the distribution of benefits thereunder;
Š to retain professionals (such as attorneys and compensation professionals)
to assist in the evaluation of director and or senior executive compensation
including sole authority to retain and terminate any such professional and
to approve the professional’s fees and other retention terms; and
Š to establish subcommittees for the purpose of evaluating special or unique
matters.
7. CONSULTANTS AND ADVISERS
The Committee may, in its sole discretion, retain or obtain the advice of a
compensation consultant, legal counsel or other adviser. The Committee shall
be directly responsible for the appointment, compensation and oversight of the
work of any compensation consultant, legal counsel or other adviser retained
by the Committee. The Corporation must provide for appropriate funding, as
determined by the Committee, for payment of reasonable compensation to a
compensation consultant, legal counsel or any other adviser retained by the
Committee.
The Committee may select a compensation consultant, legal counsel or other
adviser to the Committee only after taking into consideration all factors relevant
to that person’s independence from management, including the following:
Š The provision of other services to the Corporation by the person that
employs the compensation consultant, legal counsel or other adviser;
Š The amount of fees received from the Corporation by the person that
employs the compensation consultant, legal counsel or other adviser, as a
percentage of the total revenue of the person that employs the compensation
consultant, legal counsel or other adviser;
Š The policies and procedures of the person that employs the compensation
consultant, legal counsel or other adviser that are designed to prevent
conflicts of interest;
Š Any business or personal relationship of the compensation consultant,
legal counsel or other adviser with a member of the Committee;
Š Any stock of the Corporation owned by the compensation consultant, legal
counsel or other adviser; and
K-3
RR DONNELLEY
Š Any business or personal relationship of the compensation consultant,
legal counsel, other adviser or the person employing the adviser with an
executive officer of the Corporation.
The Committee may, but is not required to, implement or act consistently
with the advice or recommendations of the compensation consultant, legal
counsel or other adviser. The Committee shall exercise its own judgment in
fulfillment of the Committee’s duties, even where the Committee retains a
compensation consultant, legal counsel or other adviser.
The Committee shall conduct the independence assessment outlined in this
Section 7 with respect to any compensation consultant, legal counsel or other
adviser that provides advice to the Committee, other than in-house legal counsel.
Notwithstanding the foregoing, the Committee shall not be required to
conduct such an independence assessment for a compensation consultant, legal
counsel or other adviser that acts in a role limited to the following activities for
which no disclosure is required under Item 407(e)(3)(iii) of Regulation S-K: (a)
consulting on any broad-based plan that does not discriminate in scope, terms,
or operation in favor of executive officers or directors of the Corporation, and
that is available generally to all salaried employees; and/or (b) providing
information that either is not customized for a particular issuer or that is customized
based on parameters that are not developed by the compensation
consultant, legal counsel or other adviser, and about which the compensation
consultant, legal counsel or other adviser does not provide advice.
Nothing in this Section 7 shall require that a compensation consultant, legal
counsel or other adviser be independent, only that the Committee shall conduct
the independence assessment outlined in this Section 7 before selecting or
receiving advice from a compensation consultant, legal counsel or other
adviser. The Committee may select or receive advice from any compensation
consultant, legal counsel or other adviser that the Committee prefers, including
a compensation consultant, legal counsel or other adviser that is not
independent, after conducting the independence assessment outlined in this
Section 7.
8. COMMITTEE STRUCTURE AND OPERATIONS
Š The Committee shall meet at least two times annually or more frequently in
its discretion or at the request of the Chair of the Board. A majority of the
Committee members shall constitute a quorum and a majority of the
members present shall decide any question brought before the Committee.
K-4
THE IPO AND PUBLIC COMPANY PRIMER
Š The chief executive officer may not be present during the Committee’s
voting or deliberations on the chief executive officer’s compensation
[Required for NASDAQ-listed companies].
Š The Committee may delegate its authority to a subcommittee or subcommittees.
Š The Committee shall promptly inform the Board of the actions taken or
issues discussed at its meetings. This will generally take place at the Board
meeting following a committee meeting.
9. PROCEDURES
The Chairman of the Committee shall establish such rules as may from time
to time be necessary or appropriate for the conduct of the business of the
Committee. The Chairman shall appoint as secretary a person who may, but
need not, be a member of the Committee or be eligible for benefits under one or
more of the Plans. A certificate of the secretary of the Committee setting forth
the names of the members of the Committee or actions taken by the Committee
shall be sufficient evidence at all times as to the persons constituting the
Committee or such actions taken.
10. PERFORMANCE REVIEW
The Committee shall conduct an annual performance evaluation of itself,
including a review of the compliance of the Committee with this Charter. The
Committee shall annually review and reassess the adequacy of this Charter and
recommend any proposed changes to the Board for approval.
K-5
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT L
SAMPLE NOMINATING AND CORPORATE GOVERNANCE COMMITTEE
CHARTER
1. STATUS
The Nominating and Corporate Governance Committee (the “Committee”) is a
committee of the Board of Directors (the “Board”) of (the “Corporation”).
2. MEMBERSHIP
The Committee shall consist of at least three members of the Board of Directors
as the Board shall from time to time determine. All Committee members
shall be “Independent,” as that term is defined in the Corporation’s Corporate
Governance Guidelines.
3. APPOINTMENT AND REMOVAL
The members of the Committee shall be elected by the Board at its first meeting
following the Annual Meeting of Shareholders and shall serve until the first
meeting of the Board following the Annual Meeting of Shareholders and until
their successors are elected or until their earlier death, resignation or removal,
with or without cause, in the discretion of the Board. In the event of a vacancy
on the Committee for any reason the Board shall elect an Independent Director
to replace the departed Director for the remainder of the unexpired term.
Unless a Chair is elected by the Board, the members of the Committee shall
elect a Chair by majority vote of the full Committee membership.
4. DUTIES AND RESPONSIBILITIES
The Committee’s primary duties and responsibilities include:
Nominations
The Committee is responsible for:
Š Recommending to the Board for its approval the criteria and qualifications
for membership on the Board, including any specific, minimum
qualifications that the Committee believes must be met by a nominee for
a position on the Board or any specific qualities or skills that the
committee believes are necessary for one or more of the Directors to
possess.
Š In consultation with the Chair of the Board, CEO [and the Lead
Independent Director], identifying, considering, recommending, recruiting
and selecting, or recommending that the Board select, candidates to
L-1
RR DONNELLEY
fill open positions on the Board consistent with the Board approved criteria
and qualifications for membership.
Š Developing and periodically evaluating a policy with regard to the consideration
of any Director candidates recommended by stockholders,
including the procedures to be followed by stockholders in submitting
such recommendations.
Š Establishing a process for identifying and evaluating nominees for Director,
including nominees recommended by stockholders.
Š Conducting appropriate inquiries into the backgrounds and qualifications
of possible candidates.
Š Recommending Director nominees for approval by the Board and the
stockholders.
Š Recommending Director nominees for each of the Board’s committees.
The Committee shall have the sole authority to retain and terminate search
firms used to identify Director candidates and shall have sole authority to
approve the search firm’s fees and other retention terms.
Corporate Governance
General
Š Reviewing and recommending to the Board proposed changes to the
Corporation’s Certificate of Incorporation and By-laws.
Š In consultation with the Chair of the Board, CEO [and the Lead
Independent Director], periodically reviewing, revising, interpreting and
confirming compliance with the Corporation’s corporate governance
policies and Corporate Governance Guidelines.
Š Recommending to the Board ways to enhance services to and improve
communications and relations with the Corporation’s stockholders.
Š Conducting, in consultation with the Chair of the Board, the CEO [and
the Lead Independent Director], an annual review of the Corporation’s
[Code of Ethics and Standards of Business Conduct and its Code of
Ethics Applicable to Senior Executives].
Board Oversight
Š Overseeing periodic self-evaluations by the Board of its performance.
Š Evaluating, in consultation with the Chair of the Board, CEO [and the
Lead Independent Director], the size, needs and effectiveness of the
Board.
L-2
THE IPO AND PUBLIC COMPANY PRIMER
Š Recommending to the Board improvements to the corporate governance
of the Corporation, including consideration of any specific standards for
the overall structure and composition of the Board.
Š Overseeing the development by the CEO of programs for continuing
education for all Directors and for the orientation of new Directors to be
administered by the Corporate Secretary.
Š Evaluating any request for a waiver of the application of the Corporation’s
[Code of Ethics and Standards of Business Conduct and its Code
of Ethics Applicable to Senior Executives] and reporting its findings and
recommendations to the full Board.
Š Monitoring the functions of the various committees of the Board and
conducting periodic reviews of their contributions to the Corporation.
Š Considering questions of possible conflicts of interest of Board members
and of the Corporation’s senior executives.
Š Establishing criteria for an annual performance evaluation of the Committee
by the Board.
Management Oversight
Š Participating in evaluating the performance of the Chief Executive Officer
as provided in the Corporation’s Corporate Governance Guidelines.
Š Reviewing annually with the Chair of the Board and Chief Executive
Officer the job performance of elected corporate officers and other
senior executives.
Š Reviewing annually with the Chair of the Board and Chief Executive
Officer the succession plans concerning positions held by senior executives
and making recommendations to the Board in connection therewith.
5. COMMITTEE STRUCTURE AND OPERATIONS
Š The Committee shall meet at least two times annually or more frequently
in its discretion or at the request of the Chair of the Board. A majority of
the Committee members shall constitute a quorum and a majority of the
members present shall decide any question brought before the Committee.
Š The Committee may delegate its authority to a subcommittee or subcommittees.
L-3
RR DONNELLEY
Š The Committee shall promptly inform the Board of the actions taken or
issues discussed at its meetings. This will generally take place at the
Board meeting following a committee meeting.
6. PROCEDURES
The Chair of the Committee shall establish such rules as may from time to
time be necessary or appropriate for the conduct of the business of the
Committee. The Chair shall appoint as secretary a person who may, but need
not, be a member of the Committee. A certificate of the secretary of the
Committee setting forth the names of the members of the Committee or actions
taken by the Committee shall be sufficient evidence at all times as to the persons
constituting the Committee or such actions taken.
7. PERFORMANCE REVIEW
The Committee shall conduct an annual performance evaluation of itself,
including a review of the compliance of the Committee with this Charter. The
Committee shall annually review and reassess the adequacy of this Charter and
recommend any proposed changes to the Board for approval.
L-4
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT M
SAMPLE CORPORATE GOVERNANCE GUIDELINES
The following Corporate Governance Guidelines (the “Guidelines”) have
been adopted by the Board of Directors (the “Board”) of (the
“Corporation”) to assist the Board in the exercise of its responsibilities. These
Guidelines reflect the Board’s commitment to monitor the effectiveness of
policy and decision-making both at the Board and management level, and to
enhance stockholder value over the long term. These Guidelines are a statement
of policy and are not intended to change or interpret any federal or state
law or regulation, including the Delaware General Corporation Law, or the Certificate
of Incorporation or By-laws of the Corporation. The Guidelines are
subject to periodic review by the Nominating and Corporate Governance
Committee (the “Committee”) of the Board and to modification from time to
time by the Board.
BOARD COMPOSITION
1. Selection of Chair of the Board
The Board shall be free to choose its Chair in any way it deems best for the
Corporation at any given point in time.
2. Size of the Board
The Board believes that it should generally have no fewer than and no
more than directors subject to the provisions of the Corporation’s
Certificate of Incorporation and its By-laws. This range permits diversity of
experience without hindering effective discussion or diminishing individual
accountability.
3. Board Membership Criteria
Nominees for director shall be selected on the basis of their character, wisdom,
judgment, ability to make independent analytical inquiries, business experiences,
understanding of the Corporation’s business environment, time
commitment and acumen. Board members are expected to rigorously prepare
for, attend and participate in all Board and applicable Committee meetings.
Each Board member is expected to ensure that other existing and planned
future commitments do not materially interfere with the member’s service as an
outstanding director.
The Committee shall be responsible for assessing the appropriate balance of
skills and characteristics required of Board members.
M-1
RR DONNELLEY
The Board shall be committed to a diversified membership, in terms of both
the individuals involved and their various experiences and areas of expertise.
4. Director Independence
An “Independent” director of the Corporation shall be one who meets the
qualification requirements for being an independent director under the corporate
governance listing standards of the [New York Stock Exchange (“NYSE”)]
[NASDAQ Stock Market (“NASDAQ”)], including the requirement that the
Board must have affirmatively determined that the director has no material
relationships with the Corporation, either directly or as a partner, stockholder
or officer of an organization that has a relationship with the Corporation. To
guide its determination as to whether or not a business or charitable relationship
between the Corporation and an organization with which a director is so
affiliated is material, the Board has adopted the following categorical standards:
[Adoption of categorical standards suitable to the company to be discussed
and developed].
5. Percentage of Independent Directors on Board
Independent directors shall constitute a majority of the Board.
6. Selection of New Directors
The entire Board shall be responsible for nominating candidates for election
to the Board at the Corporation’s annual meeting of stockholders and for filling
vacancies on the Board that may occur between annual meetings of stockholders.
The Committee shall be responsible for identifying, considering,
recommending, recruiting and selecting, or recommending that the Board
select, candidates for Board membership consistent with the Board approved
criteria and qualifications for membership. When formulating its Board
membership recommendations, the Committee shall consider any advice and
recommendations offered by the Chief Executive Officer or the stockholders of
the Corporation or any outside advisors the Committee may retain.
7. Director Orientation and Continuing Education
An orientation process for all new directors will be maintained. This process
includes comprehensive background briefings by the Corporation’s executive
officers. In addition, all directors shall periodically participate in briefing sessions
on topical subjects to assist the directors in discharging their duties. The
orientation and continuing education programs, which are subject to the oversight
of the Corporate Governance Committee, are the responsibility of the
Chief Executive Officer and administered by the Corporate Secretary.
M-2
THE IPO AND PUBLIC COMPANY PRIMER
8. Chair of the Committee
The Chair of the Committee shall be an Independent director.
9. Retirement Age
No director after having attained the age of years shall be nominated
for re-election or reappointment to the Board, without the prior approval of the
Committee.
10. Directors Who Change Their Present Job Responsibility
The Committee shall review the continued appropriateness of Board membership
if a Board member has a material change in circumstances and the affected
director shall be expected to act in accordance with the Committee’s recommendation.
11. Term Limits
The Board does not mandate term limits for its directors.
12. Board Compensation
A director who is also an employee shall not receive additional compensation
for service as a director. The Compensation Committee is charged with the
responsibility for reviewing (at least annually) and recommending to the full
Board the form and amounts of compensation and benefits for non-employee
directors. In making its recommendation, the Compensation Committee shall
seek to fairly compensate directors at levels that are competitive with other
companies in the industries in which the Corporation competes and to align
directors’ interests with the long-term interests of the Corporation’s stockholders.
In its deliberations, the Committee and the Board shall consider
whether the levels of director compensation could impair independence and
shall critically evaluate any consulting, charitable contribution or other potential
indirect compensation arrangements.
13. Evaluation of Board
The Board shall be responsible for periodically, and at least annually, conducting
a self-evaluation of the Board as a whole. The Committee shall be
responsible for establishing the evaluation criteria and overseeing the
implementation of the process for such evaluation.
14. Evaluation of Committees of the Board
The Committee shall conduct periodic reviews of each committee’s contribution
to the Corporation. In its review of the committees, the Committee
M-3
RR DONNELLEY
shall review each committee’s objectives, as stated at the beginning of each
fiscal year, and compare those stated objectives to the results and time
expended to achieve such results at the end of that year.
15. Board Contact with Senior Management
Board members shall have complete access to management. Board members
shall use sound business judgment to ensure that such contact is not distracting,
and, if in writing, shall be copied to the Chief Executive Officer and the
Chair of the Board.
Furthermore, the Board encourages senior management, from time to time,
to bring employees into Board meetings who: (a) can provide additional insight
concerning the items being discussed because of personal involvement in these
areas; (b) represent significant aspects of the Corporation’s business; and
(c) assure the Board of exposure to employees with future potential to assure
adequate plans for management succession within the Corporation.
16. Access to Independent Advisors
The Board and its Committees, including the non-management or
Independent directors when convening in executive session, shall have the
right, at any time, to retain independent outside financial, compensation, legal
or other advisors.
17. Board Interaction with Institutional Investors and Press
The Board believes that management generally should speak for the Corporation,
consistent with all regulations governing such communications and with
common sense. Unless otherwise agreed to or requested by the Chair, each
director shall refer all inquiries from institutional investors and the press to
designated members of senior management or to the Chair.
BOARD MEETINGS
18. Frequency of Meetings
There shall be at least regularly scheduled meetings of the Board each
year. It is the responsibility of each of the directors to attend the meetings of
the Board and the committees on which he or she serves.
19. Selection of Agenda Items for Board Meetings
The Chair of the Board, in consultation with the Corporate Secretary and the
Chief Executive Officer, shall annually prepare a “Board of Directors Master
Agenda.” This Master Agenda shall set forth a minimum agenda of items to be
M-4
THE IPO AND PUBLIC COMPANY PRIMER
considered by the Board at each of its specified meetings during the year. Each
meeting agenda shall include an opportunity for each committee chair to raise
issues or report to the Board. Thereafter, the Chair of the Board, the Chief
Executive Officer [and the Lead Independent Director,] may adjust the agenda
to include special items not contemplated during the initial preparation of the
annual Master Agenda.
Upon completion, a copy of the Master Agenda shall be provided to the entire
Board. Each Board member shall be free to suggest inclusion of items on the
Master Agenda for any given meeting. Thereafter, any Board member may
suggest additional subjects that are not specifically on the agenda for any
particular meeting. In that case, the Board member should contact the Chair or
the Secretary at least ten days prior to the relevant meeting.
20. Strategic Discussions at Board Meetings
At least one Board meeting will be primarily devoted to long-range strategic
plans. It is also probable that specific short and/or long-range strategic plans
will be discussed at other Board meetings throughout the year.
21. Executive Sessions of Non-Management and Independent Directors
The non-management directors (all those who are not “officers” of the Corporation,
as such term is defined by [NYSE] [NASDAQ] listing standards) shall
meet in an executive session at each regularly scheduled Board meeting and, if
any of the non-management directors are non-Independent, the Independent
directors should also meet in an executive session at least once a year. These
meetings can be in person or held telephonically. The Corporate Secretary shall
establish, maintain and publicly disclose a method for interested parties to
communicate directly with the non-management directors as a group [and the
Lead Independent Director].
22. Lead Independent Director
[To be discussed whether company wishes to establish a Lead Independent
Director position or have a different presiding officer for each session of
independent and non-management directors.]
The Independent directors shall in a manner and for a term or terms of their
choosing select a Lead Independent Director from the Independent directors to
develop the agenda for and preside at executive sessions of the
non-management directors and the Independent directors or establish a process
by which a presiding director is selected for each such executive session.
M-5
RR DONNELLEY
23. Board Materials Distributed in Advance
Information and data is important to the Board’s understanding of the business
and essential to prepare Board members for productive meetings. Presentation
materials relevant to each meeting will generally be distributed in
writing to the Board for their review in advance of the meeting.
COMMITTEE MATTERS
24. Board Committees
The Corporation shall have the following standing committees: Audit, Compensation,
Nominating and Corporate Governance and [specify any others].
The duties for each of these committees shall be outlined in each of the
committee’s charter and/or by further resolution of the Board. The Board may
form new committees or disband a committee depending on circumstances.
The Audit, Compensation and Nominating and Corporate Governance committees
shall be composed entirely of Independent directors, and all members of
the Audit Committee shall also meet the additional independence requirements
of the [NYSE] [NASDAQ] adopted pursuant to the Sarbanes-Oxley Act of 2002
that are applicable to members of that committee.
25. Assignment and Rotation of Committee Members
The Committee shall be responsible, after consultation with the Chair of the
Board, for making recommendations to the Board with respect to the assignment
of Board members to various committees. After reviewing the Committee’s
recommendations, the Board shall be responsible for appointing the
members to the committees and, if applicable, respective chairs thereof, on an
annual basis.
The Chair and the Committee shall annually review the Committee assignments
and shall consider the rotation of committee chairs and members with a
view toward balancing the benefits derived from continuity against the benefits
derived from the diversity of experience and viewpoints of the various directors.
26. Annual Review by Committee
Each Board committee shall annually review its charter and recommend to
the Board any changes it deems necessary. In addition to its charter, the Committee
will annually review the Corporate Governance Guidelines and recommend
to the full Board any changes it deems necessary.
M-6
THE IPO AND PUBLIC COMPANY PRIMER
LEADERSHIP DEVELOPMENT
27. Evaluation of Chief Executive Officer
The Board shall conduct an ongoing evaluation of the Chief Executive Officer.
The evaluation of the Chief Executive Officer is accomplished through the
following process:
Š The Chief Executive Officer meets with the Committee to develop appropriate
goals and objectives for the next year, which are then discussed with
the entire Board.
Š At year end, the Committee, with input from the Board, evaluates the performance
of the Chief Executive Officer in meeting those goals and
objectives.
Š This evaluation is communicated to the Chief Executive Officer at an
executive session of the Board.
Š The Compensation Committee uses this evaluation in its determination of
the Chief Executive Officer’s compensation.
28. Succession Planning
The Corporation understands the importance of succession planning. Therefore,
the Committee, along with the Chief Executive Officer, shall analyze the
current management, identify possible successors to senior management, and
timely develop a succession plan including the succession in the event of an
emergency or retirement of the Chief Executive Officer. The plan shall then be
reviewed by the entire Board, and reviewed periodically thereafter.
29. Management Development
The Board, with the assistance of the Committee, shall periodically review
the plans for the education, development, and orderly succession of senior and
mid-level managers throughout the Corporation.
30. Interpretation
In cases where the Chair of the Board and the Chief Executive Officer are the
same individual, procedures calling for consultation or communications
between such positions need not be followed.
M-7
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT N
PROCEDURES FOR OBTAINING EDGAR CODES
AND PAYMENT OF FILING FEES
1. Preferably at least a couple of weeks prior to the filing date, the applicant
should file (electronically) a Form ID with the SEC. Please note that each
new filer (such as an officer or director that does not already have EDGAR
codes, which should be confirmed by searching for such person’s names
on EDGAR) must apply for an individual CIK (Central Index Key) number.
In the case of individual filers filing Forms 3, 4 and 5, Schedules 13D or
13G, for example, a CIK code will be required for the filer, and not the CIK
code of the Company.
2. Under the SEC’s system for filing a Form ID electronically, applicants for
EDGAR codes will be required to access the EDGAR Filer Management
website located at www.filermanagement.edgarfiling.sec.gov to fill out and
submit the forms, as EDGARLink filing is not available for submission of
these forms. Other types of filers (i.e., those who are not new filers) that
wish to obtain access codes will be able to do so through the EDGAR Filer
Management website or the EDGAR Filer or Online Forms websites, in all
cases without filing a Form ID. To access and file Forms ID through the
EDGAR Filer Management website, each applicant must have available all
of the information that a Form ID requires when the applicant accesses the
website because the system will not provide a way to save an incomplete
form on-line from session to session. The completed Form ID must be
submitted electronically along with a PDF of a hardcopy version of the
Form ID that has been manually signed by the applicant and notarized. The
purpose of this requirement is to assure that the Form ID is authentic.
In addition to contact information for the filer, Form ID requires each
applicant to identify itself as a prescribed entity type, which are listed and
defined on the Form ID. The SEC uses the applicant’s specified type to
route the Form ID to the appropriate internal office or division for efficient
processing. Applicants should select only one type when completing Form
ID (though in the case of an applicant who is an individual, the applicant
must choose “Individual” and another type). If the applicant qualifies for
more than one type, it should select the type related to the first filing it
plans to submit on EDGAR. The applicant may then use the access codes it
retrieves from the SEC to submit filings on EDGAR for any type.
N-1
RR DONNELLEY
3. The SEC will reply via e-mail indicating a Central Index Key (CIK), which
the recipient then uses to generate a CIK Confirmation Code (CCC), a
Password (PW) and a Password Modification Authorization Code (PMAC).
4. Once a CIK code has been obtained, when a filing fee is required, the issuer
should arrange for a wire transfer to the Treasury account designated for
SEC filers at U.S. Bank in St. Louis, Missouri before the date of filing. The
following information will be required in order to effect the transfer.
Š Receiving Bank’s ABA Number: 021030004
Š Bank Name: TREAS NYC
Š US Treasury account number designated for SEC filers: 850000001001
Š The SEC’s account number at U.S. Bank 152307768324
Š Type Code (field 3): 1040
Š Name of Registrant and name of payor, if different: ORG=Newco Corp.
Š Transaction Code (field 11): CTR/
Š Beneficiary of payment (field 12): BFN=SEC/AC-9108739/WRE
Š Reference for Beneficiary (field 13): RFB: Insert filer’s CIK Number.
Š Payment Details (field 14): OBI=N. In some special cases, fees for certain
forms will be designated as “restricted.”
N-2
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT O
VARIABLE EFFECTS OF SECURITIES OFFERING REFORM
RULES EFFECTED IN 2005 FOR DIFFERENT ISSUER TYPES
Non-reporting
(including
voluntary
filers)
Unseasoned
(but reporting) Seasoned WKSI
Shelf registration
statement
reforms
N/A N/A Additional
information may
be omitted from
base prospectus,
and incorporated
by reference,
e.g., description
of business and
capital stock
(Rule 430B)
←Same as—and
base prospectus
omissions can
include
description of
securities, plan
of distribution,
whether or not
a primary or
secondary
offering and
names of selling
shareholders
N/A N/A Selling
shareholders and
plan of
distribution in
base prospectus
may be modified
after
effectiveness by
supplement or
Exchange Act
reports
←Same as
N/A N/A Can register any
amount of
securities but
need to refile
every three years
(limited six
month extension
while awaiting a
new registration
statement
becoming
effective)
←Same as,
except that
registration
statement does
not need to
provide the
amount of
securities to be
registered and
new registration
statement is
automatically
effective
O-1
RR DONNELLEY
Non-reporting
(including
voluntary filers)
Unseasoned
(but reporting) Seasoned WKSI
N/A N/A No restriction on
immediate
takedown
←Same as
N/A N/A Limits on “at the
market” equity
offerings
eliminated
←Same as
N/A N/A N/A Automatic /
Immediate
Effectiveness
Shelf registration
statement
reforms
(continued)
N/A N/A N/A “Pay-as-you-go”
registration fees
permitted
N/A N/A N/A After
effectiveness can
add new classes
of securities,
securities of an
eligible
subsidiary and
selling
shareholders by
post-effective
amendment that
is immediately
effective
Gun jumping safe
harbors from §5
of Securities Act
For regularly
released factual
business
information by or
on behalf of the
issuer that is not
offering-related
and that is
intended for use
by persons other
than as investors
(Rule 169)
For regularly
released factual
business and
forward-looking
information by or
on behalf of the
issuer that is not
offering-related
(Rule 168)
←Same as ←Same as
O-2
THE IPO AND PUBLIC COMPANY PRIMER
Non-reporting
(including
voluntary
filers)
Unseasoned
(but reporting) Seasoned WKSI
Communications
made 30 days
before filing of
registration
statement by or
on behalf of the
issuer that do not
refer to the
offering are not
“offers,”
provided that the
issuer takes
reasonable steps
within its control
to prevent
further
distribution or
publication
during such 30
day period
(Rule 163A)
←Same as ←Same as ←Same as,
however, less
significant
because no
restrictions on
pre-filing offers
(Rule 163) and
because will
usually have
registration
statement on
file under new
automatic shelf
registration
process
Rule 134 –
limited public
notices after
filing
registration
statement
containing a
statutory
prospectus not
considered a
prospectus
Rule allows basic
information
including issuer
contact, terms of
securities,
offering
mechanics, and
marketing
events.
←Same as ←Same as ←Same as
O-3
RR DONNELLEY
Non-reporting
(including
voluntary filers)
Unseasoned
(but reporting) Seasoned WKSI
Free writing
prospectus
(defined in
Rule 405) can be
used by issuer1
After filing
registration
statement
containing a
statutory
prospectus if
preceded or
accompanied by
statutory
prospectus,
includes required
legends and is
filed within
certain deadlines
(Rules 164 and
433(b)(2))
←Same as After filing
registration
statement
containing a
statutory
prospectus if
includes required
legends notifying
recipient of the
filing of the
registration
statement and the
SEC URL location
of statutory
prospectus and is
filed within
certain deadlines
(Rules 164 and
433(b)(1))
←Same as
And can even be
used pre-filing, if
filed upon filing
of registration
statement and
includes required
legends (Rule
163)
Electronic road
shows that are
free writing
prospectuses2
Must be filed for
common or
convertible
offering unless at
least one bona
fide version is
readily available
to all potential
investors on an
unrestricted basis
(Rule
433(d)(8)(ii))
Need not be filed
(Rule 433)
←Same as ←Same as
1 If an “ineligible issuer” (defined in amendments to Rule 405) free writing prospectus can only describe securities
offered and offering (Rule 164(e)(2)).
2 Meaning those that do not originate live, in real-time to a live audience and are graphically transmitted.
O-4
THE IPO AND PUBLIC COMPANY PRIMER
Non-reporting
(including
voluntary
filers)
Unseasoned
(but reporting) Seasoned WKSI
Unaffiliated
media
publication or
broadcast3
After filing of
registration
statement not
required to be
preceded by
statutory
prospectus so
long as media
piece filed with
the required
legend if the
issuer or an
offering
participant
participates (i.e.,
provides,
authorizes or
approves
information)
(Rule 433)
←Same as ←Same as ←Same as
And also so
even if
registration
statement not
yet filed so long
as media piece
filed with the
required legend
if the issuer or
an offering
participant
participates
Broker or
Dealer Research
Broker or dealer
that publishes
research but is
not participating
in registered
offering or
receiving
compensation is
not considered
to be an
underwriter
(Rule 137)
←Same as
And any broker
or dealer
research report
on equity
securities is not
an offer of debt
securities and
vice versa
(Existing Rule
138 extended)
And industryrelated
research
reports are
permitted
(Rule 139)
←Same as
And issuerspecific
research
reports are
permitted as
long as they are
not the initiation
or re-initiation
of coverage of
the issuer (Rule
139)
←Same as
3 If media piece is paid for or prepared by the issuer it must also satisfy applicable issuer freewriting
prospectus rules, meaning unseasoned and non-reporting issuers cannot pay for or
prepare such pieces.
O-5
[THIS PAGE INTENTIONALLY LEFT BLANK]
THE IPO AND PUBLIC COMPANY PRIMER
EXHIBIT P
SAMPLE IRAN DISCLOSURE QUESTIONNAIRE
(the “Company”)
IRAN-RELATED ACTIVITIES QUESTIONNAIRE
Pursuant to the Iran Threat Reduction and Syria Human Rights Act of 2012
(the “Act”), the Company is required to disclose specific information about
certain Iran-related activities of the Company and any of the Company’s
“affiliates” in its annual and quarterly reports filed with the Securities and
Exchange Commission (“SEC”). In 2013, the SEC confirmed, through interpretive
guidance, that for purposes of this disclosure requirement, the term
“affiliates” should be read to include any “person that directly, or indirectly
through one or more intermediaries, controls, or is controlled by, or is under
common control with,” the Company. Accordingly, as a member the Company’s
board of directors, you may be deemed to be an “affiliate” of the Company for
purposes of this disclosure requirement.
As such, we ask that you please review and respond to the following six questions
on behalf of yourself and any legal entity that you personally control (and,
for this purpose, this would NOT include another public company for which
you serve as a member of the board of directors). Your signature at the end of
this Questionnaire will constitute your consent to the disclosure, if required, of
the information contained in your answers in the Company’s SEC filings.
Please answer all questions fully, using the reverse sides of these pages or
extra sheets of paper if necessary. If there is any situation about which you
have any doubt, please contact .
In order for the Company to include any responsive disclosure in its Form 10-K
annual report, it is requested that an executed copy of this Questionnaire be
returned not later than to: .
Please retain a duplicate copy of this Questionnaire and contact
immediately if, during the current fiscal year, a situation
arises which would cause you to update any of your responses to the
questions below, as the Company must also include this disclosure in its
Form 10-Q quarterly reports and the Company does not currently
intend to solicit this information on a quarterly basis.
P-1
RR DONNELLEY
During the most recently ended fiscal year, have you knowingly engaged in or
conducted any of the following:
a) activities or transactions relating to Iran’s petroleum industry or Iran’s
development, procurement or proliferation of weapons of mass destruction
or conventional weapons or development of other military capabilities;
Answer: Yes No
b) the transfer of goods, technology or services to Iran that are likely to be
used by the Government of Iran to commit human rights abuses against the
Iranian people, including firearms or ammunition, surveillance technology
or hardware, software, telecommunications equipment, or any other technology
or related services used to restrict the free flow of unbiased
information in Iran, or to disrupt, monitor, or otherwise restrict speech of
the people of Iran;
Answer: Yes No
c) activities or transactions relating to the financing of the Government of
Iran’s acquisition or development of weapons of mass destruction, facilitating
or providing support for terrorist activities or engaging in transactions
benefitting the Iranian Revolutionary Guard Corps;
Answer: Yes No
d) transactions with persons who are sanctioned by the U.S. government for
their involvement in terrorism or with weapons of mass destruction
(Complete list of specially designated persons available at
http://www.treasury.gov/ofac/downloads/sdnlist.txt. See persons with
designation [NPWMD] and/or [SDGT]); or
Answer: Yes No
e) transactions with the Government of Iran, its delegates, or entities owned
or controlled by the Government of Iran without the specific authorization
of a department or agency of the U.S. federal government (For delegates
and entities owned or controlled by the Government of Iran,
see complete list of specially designated persons available at
http://www.treasury.gov/ofac/downloads/sdnlist.txt. See persons with
designation [IRAN])?
Answer: Yes No
If you answered “yes” to any of the above questions, please furnish
details on a separate sheet, including the nature and extent of the
P-2
THE IPO AND PUBLIC COMPANY PRIMER
activity or activities; the gross revenues and net profits, if any, attributable
to the activity or activities; and whether you intend to continue
the activity or activities. Please note that the Company may be required
to report your activities in its annual or quarterly reports filed with the
SEC and to file a separate notice with the SEC regarding such activities,
which will be made public.
I agree to notify the Company immediately on becoming aware of
any changes in the foregoing information.
Dated
Signature of Director
P-3
[THIS PAGE INTENTIONALLY LEFT BLANK]
[THIS PAGE INTENTIONALLY LEFT BLANK]
[THIS PAGE INTENTIONALLY LEFT BLANK]
books . business communication services . business process outsourcing . catalogs . commercial print
content creation, management and distribution . content marketing . direct mail . directories
distribution, print fulfillment and kitting . document outsourcing and management e-business solution s
emerging technologies . financial printing and communications . forms and office products
global print and packaging supply chain services . labels and packaging . logistics services . magazines
NFC, RFID, QR Codes and barcoding . proprietary digital print technologies . real estate services
retail inserts . strategic creative services . supply chain management solutions . translation services
.
2014
HBIPO 2014