The pandemic has generated a widespread health and economic crisis, but it has also helped to adapt and modernize various sectors, such as insurance.

The first reactions in April and May were regarding three aspects: i) Doubts about whether the pandemic would be covered in health and life policies; ii) Risk reduction in vehicle policies iii) Possible non-payment of premiums. The market response was quick and in benefit of the insured. It indicated that COVID was not excluded from health and life policies, reduction or refunds of premiums or extensions of the validity of vehicle insurance were proposed; and, finally, a number of premium payment alternatives were offered to clients.

Now a positive trend is evident, characterized by the fast adaptation to new behaviors and consumer needs in the context of a pandemic; evidenced with the promotion of new products, thus in vehicle insurance the cost of the premium is based on the mileage traveled; given the exponential increase in the use of bicycles, the first bicycle insurance was launched; the non-presential inspection of some risks, and in the management of auto claims an insurer is allowing for minor claims, reports and inspection of the claim through WhatsApp, which will not only generate a reduction of costs for the company but also generate a, easier and faster payment for the insured.