On April 10th, the U.K.'s Financial Conduct Authority published two behavioral economics studies as part of its effort to understand the mistakes consumers make, how firms respond to these mistakes, how this affects competition, and what interventions the FCA might consider. One paper focusses on how consumers choose and use financial products, and how behavioral biases can lead to firms competing in ways that are not in the interests of consumers. The second explores how best to encourage consumers to respond to customer contact letters. FCA Press Release.